Posts Tagged ‘office’

Trump Will ‘Absolutely Not’ Be Back on Celebrity Apprentice

August 13, 2015  |  Media Week  |  No Comments

On the 17th and final day of the Television Critics Association's summer press tour panels, NBC Entertainment chairman Robert Greenblatt summarized this tour's recurring themes. "Too many shows, not enough monetization, fractured audience, Netflix doesn't report ratings, what did Nielsen do this time?" he said. "And how do we find the next big comedy? In a nutshell, that's sort of what keeps me up at night." NBC, which publicly parted ways with Donald Trump in June, said it will not broadcast a new version of Celebrity Apprentice this season, but the show will return in 2016 "with a new host," Greenblatt said. Whoever that is will need to "make noise and be a big personality," he added. The network is "almost done" selling off its interest in the Miss USA Pageant, according to Greenblatt, who summarized the current relationship with Trump: "At the moment, we're sort of separated." However, he wouldn't say Trump is "banned" from the network, given that he "might be the leader of the free world." If Trump isn't elected president, could he return as Celebrity Apprentice host? "Absolutely not," said Greenblatt. Comedy Struggles and Thursday Night Of course, there's a little more than that weighing on the network boss as he looks ahead to fall. Even though NBC was the No. 1 network last season among adults ages 18 to 49 for the second year in a row, its trouble spots remain the same as when Greenblatt last met with reporters in January —comedies and its Thursday night lineup. "The fall is sort of a clean start for all of us, which I'm happy about," said Greenblatt. "We've been in a difficult transition in the last couple years," Greenblatt said, with the departure of 30 Rock, The Office and Parks and Recreation

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Ad of the Day: Cable Companies Are Playground Bullies in Hilarious Ads for Sling TV

July 24, 2015  |  Media Week  |  No Comments

Everyone knows cable companies can be total bullies, but pointing it out can still make for some pretty funny ads. SlingTV, the small-bundle Internet TV offering from Dish, is out with its first national ad campaign—from agency Camp + King and Prettybird directors Tim & Eric—casting "Old TV" as a bunch of mean-spirited kids extorting adults with playground tactics like wet willies. There's even a bratty service rep character that—given the slew of horror stories about, say, Comcast —doesn't really have to stretch the truth to evoke a striking sense of tragicomedy. She has a smug, hovering Bill Lumbergh wannabe of a supervisor—also pretty credible, and in a sense, a kind of nice, sympathetic nod to a certain class of worker bee. Maybe she's not really awful, she's just playing along to keep her job. The 60-second centerpiece is the most effective, though the 30-second spinoffs include some eyebrow-raising moments, like when a cable bully tries to "milk" money out of a defiant prospect (the deviants among you can probably guess how). There's also a question of whether the casting flirts with a sort of body shaming, reinforcing stereotypes by front-loading larger body types for the bullies. But it makes sure to feature skinny jerks, too. Regardless, while SlingTV doesn't require contracts, it does require a broadband connection, in case you were worried you wouldn't get to deal with a telecom company at all. CREDITS Client: SlingTV Agency: Camp + King Chief Creative Office/Partner: Roger Camp Chief Executive Officer/Partner: Jamie King Creative Director/Art Director: Rikesh Lal Creative Director/Copywriter: Jesse Dillow Creative Director/Copywriter: Paul Sincoff Art Director: Chris Nash Director of Content Production: David Verhoef Producer: DP Odishoo Brand Director: Dana Rabb Brand Manager: Nicole Nowak Director of Strategy: Shannon Williams Brand Strategist: Jose Higuera Production: Prettybird Director: Tim & Eric Executive Producer: Ali Brown Post Production/Editorial: No6 Editor: Kyle Brown Executive Producer: Crissy DeSimone Producer: Kendra Desai Post Production/Finishing: Misfit Online Artist: Steven McEuen Executive Producer: Jim Vaughan Assistant: Stu Barnes Music/Composer: SOUTH Mix: One Union Recording Engineers: Joaby Deal and Andy Greenberg

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How Mad Men, by Looking Back, Changed the Future of Advertising

May 11, 2015  |  Media Week  |  No Comments

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot. "The female cast members wear long skirts, slips, formidable-looking brassieres and nylon stockings." Elliott would go on to write many columns about the AMC network's Mad Men—which premiered on July 19, 2007 and which, with much fanfare, draws to a close with the series finale on May 17—and he found silver-haired ad executives to be polarized. "Half of the people I talk to from that era are very hard-core fans of the show and say that it is exactly what it was like then," Elliott, who retired from the Times in 2014 after 23 years, tells Adweek. "And half say the show was completely phony and drummed up for dramatic purposes." Whether the series got the era right or not, what cannot be denied is that it has had an immeasurable impact on this one. Here, some of the more significant ways Mad Men changed our world. It made advertising sexy In 2007, procurement departments increasingly were applying the same cost-cutting measures to ad agencies as they did to their copy paper and coffee vendors. Ad executives, priding themselves as trusted advisors, felt slighted—and it didn't help that viewers were gleefully TiVo-ing past their commercials. "The ad business," Elliott recalls, "was kind of in a funk." Enter Jon Hamm as Don Draper. Lantern jawed, crisply dressed and pomaded, he made this pronouncement in the first episode: "Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is OK." Music to the ad industry's ears. Bob Jeffrey, who served as worldwide CEO of JWT when the show premiered, notes that it helped provide the industry with a pipeline of aspiring talent

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Box Office: ‘Paul Blart’ Sequel Opens to $22 Million; ‘Furious 7′ Still No. 1

April 18, 2015  |  Variety  |  No Comments

Kevin James isn’t quite as fast as Vin Diesel at the box office but he’s not entirely out of the race this weekend. Sony’s “Paul Blart: Mall Cop 2,” playing in 3,633 theaters, should open to a solid $22 million domestically. That’s slightly below the 2009 original comedy, which debuted to $31 million but still,... Read more

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Korea Box Office: ‘Furious 7′ Tops for Second Session, Local Dramas Make Soft Starts

April 13, 2015  |  Variety  |  No Comments

BUSAN — UPI’s “Fast & Furious 7” remained on top in its second week at the Korean box office, accounting for 43% of weekend revenue. With a drop of 35%, it earned $4.46 million and achieved $15.9 million from 2.13 million admissions after two weekends, according to data from the KOBIS tracking service. Korean comedy... Read more

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Box Office: ‘Furious 7′ Dominates Competition With $60.6 Million

April 12, 2015  |  Variety  |  No Comments

It wasn’t even a contest. “Furious 7″ roared to the top of the box office chart for the second weekend in a row, picking up $60.6 million and driving its stateside total to a massive $252.5 million. That ranked as a 59% drop from the Universal Pictures release’s record-breaking $147.2 million debut and puts “Furious... Read more

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Box Office: ‘Fifty Shades of Grey’ Crosses $400 Million Overseas

April 4, 2015  |  Variety  |  No Comments

“Fifty Shades of Grey” has reached yet another milestone. The film adaptation crossed the $400 million mark at the foreign box office on Friday. Combined with its North American estimated gross of $165.5 million, “Fifty Shades” will have likely hauled in $566.1 million worldwide by Sunday. “Fifty Shades,” starring Dakota Johnson and Jamie Dornan, is... Read more

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Box Office: ‘Home’ Blasts Off for Massive $59 Million Weekend

March 28, 2015  |  Variety  |  No Comments

The animated comedy “Home” is headed for a box office home run. DreamWorks Animation’s family film defied expectations, to say the least, opening to $15.6 million on Friday, which set it on course for just under $59 million this weekend — one of the best debuts for DreamWorks Animation. Meanwhile, Will Ferrell and Kevin Hart’s... Read more

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Box Office: ‘Insurgent’ Trailing ‘Divergent’ With $50 Million

March 21, 2015  |  Variety  |  No Comments

“Insurgent” is diverging from the most recent estimates that had pegged it in the $45 million range. “The Divergent Series: Insurgent” is still trailing the first installment, last year’s “Divergent,” but is closing the gap as it aims for an opening weekend of $50 million-plus. However, the film is short of initial estimates of nearly... Read more

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