Posts Tagged ‘office’

HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

March 14, 2017  |  Media Week  |  No Comments

Veep, "Oval Office" If there's one thing HBO does well, it's creating an environment that's rich in detail on your television screen. At South by Southwest this year, the network is giving attendees a real treat--HBO: The Escape, an activation that turned the famous sets of Veep, Silicon Valley and Game of Thrones into intricate...

Read More

This Online Estate Sale Site Has Digs as Cool as the Virtual Auctions It Hosts

October 18, 2016  |  Media Week  |  No Comments

For all those estate sale lovers who have a penchant for, perhaps, a seat from Crosley Field or a set of bronzed baby-shoes bookends, online auction site Everything But The House provides a sort of instant gratification that was once only found on lucky Saturday mornings in posh suburbs. The Cincinnati-based retailer launched in 2008 and has grown substantially in the past four years since scaling the business, opening 21 offices around the country. The company’s 16-person Los Angeles outpost needed digs to reflect its brand’s mission. “At the project’s outset, I worked with interior designer Peter Dolkas to conceptualize an open space office where there would be moments throughout that would inspire our team,” said EBTH merchandising vp Michelle Lee. “Peter’s vibe is a little more traditional, California contemporary, and mine is more midcentury, eclectic and vintage, so it was a great balance. Ultimately, we wanted to make sure the office felt authentic—filled with the kinds of pieces that are discoverable on our site.”

Read More

Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings

October 14, 2016  |  Media Week  |  No Comments

"Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling... all of which she's not good at!" Nine years ago, when YouTube was essentially still a toddler, the character of Miranda Sings was born. Back then, Ballinger was studying vocal performance and had started to observe the girls around her. "I saw all these mean, snooty girls in my classes," she said, "so Miranda is really based on those girls. She was a way for me to poke fun at them." "She's very confident in her lack of talent," said Ballinger. Miranda, whose signature look is a red lip and a bad attitude, started as a much more tame version than what you see today. "When the first videos came out, and started to become viral, I started getting hate comments," she explained. "People would write 'you suck,' 'you're ugly,' 'you can't sing.' I became fascinated that people were so bored, they'd write something so mean about someone who wasn't even real." If they didn't like her singing, she'd sing worse. If they didn't like her style, she dressed worse. Ballinger really wanted to exaggerate Miranda's worst qualities so they would comment even more. She wanted to "engage with the haters." Miranda Sings currently has more than seven million subscribers on YouTube .

Read More

This Behind-the-Scenes ‘Silicon Valley’ Story Will Make Every Digital Agency Jealous

October 10, 2016  |  Media Week  |  No Comments

Even after 15 years of being in business, not many people had heard of Wpromote because, like most search advertising agencies, it operates in stealth mode for high-profile clients such as Toyota and Marriott. Though last winter, a decision by Mike Judge—the critically acclaimed showrunner who was developing the third season of his HBO comedy Silicon Valley—flipped the script on the company's incognito existence and rendered it a part of TV trivia for years to come. It all started with the El Segundo, Calif.-based firm's founder and CEO Mike Mothner, who serves on a local development committee. An HBO location scout asked the committee for recommendations for a "hip, tech-looking ad agency," and Mothner, knowing how many of his employees were Silicon Valley fans, jumped at the opportunity. A few emailed photos later, Judge swung by to check out the space. "He loved it," Mothner said. The arrangement was supposed to be pretty straightforward. Wpromote would get paid a chunk of change for letting the show's crew shoot on its premises. Its execs were looking forward to the fun of watching the crew take over their office for a day and, more than likely, put up a sign with a fake, mock-tech agency name

Read More

How Droga5 London Will, and Won’t, Be Like the Mothership

August 2, 2016  |  Media Week  |  No Comments

BALI, Indonesia—David Kolbusz has a "No assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded Content & Branded Entertainment for the Clio Awards here in Bali this week. And it's been an altogether pleasant experience, as the jury—which included U.S.-based judges PJ Pereira of Pereira & O'Dell, Jim Elliott of Arnold and Justine Armour of Wieden + Kennedy—has been top notch, debating the work with insight, humor and great taste. It's the second straight positive judging experience for the Canadian-born Kolbusz, who was also on the Titanium & Integrated jury, led by his old boss, Sir John Hegarty, at Cannes earlier this summer. "Awards are brilliant when you've got a good jury, and they're terrible when you've got a terrible jury," he tells Adweek over beachside beers here at the Ritz-Carlton, shortly after finishing judging by helping to choose a Grand Clio for the category. "When it's good, it's great. When it's bad, it's wretched and hurts the industry.

Read More

This Co-Working Space Boasts Private Offices and a Fully-Stocked Resource Library

July 26, 2016  |  Media Week  |  No Comments

Fuigo, a design-focused company founded by the brothers who helm the textile company Fortuny, recently launched an upscale co-working space. The space, located on New York’s Park Avenue South, is the only co-working facility dedicated to interior designers, allowing Fuigo to cater to their specific needs. In fact, along with the opening of the space, Fuigo launched the new tech platform that the in-house designers can use to manage their businesses. Currently, 12 designers work out of the office, but that count is expected to rise to 150 by the end of 2018. And when it does, Fuigo will have more resources in place to help them succeed. “[The Fuigo resource library] is fully staffed by a ‘resource oracle,’” said co-founder Maury Riad. “It is a critical resource for designers who are constantly in need of product samples, brochures and literature so they can efficiently complete their projects. When complete, it will have product from over 1,500 vendors.”

Read More

Publicis Seattle Has Warmth, Local Charm and Artwork Made In-House

June 14, 2016  |  Media Week  |  No Comments

Publicis Seattle is a world-class agency with enough big-name clients and award-winning work to make the home office back East more than proud. But doing great work for clients endemic to the Pacific Northwest like the Muckleshoot Indian tribe, Eddie Bauer and the Seattle Symphony means this Publicis outpost reflects the values of the region. With a well-maintained roof garden, living logo and murals paying homage to Seattle, the office is a welcoming and familiar environment. Above all, though, the aim was to be inviting and warm from the moment the doors open. “There’s nothing more boring than a standard entryway,” said brand and business development senior manager Nelson Fortier. “The idea of the foyer was to create a mosaic of sorts that could tie into the shapes and colors of the brand cubbies located around the back walls of the lobby.”

Read More

Check Out Gayle King’s Colorful, Down-to-Earth Home Away From Home at CBS

April 25, 2016  |  Media Week  |  No Comments

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers than when it launched. That success has much to do with the warm and cheerful presence of co-host Gayle King, who, in addition to her CBS digs, keeps an office up New York's 57th Street in the Hearst Tower, where she serves as editor at large of BFF Oprah Winfrey's O, The Oprah Magazine. She has filled her CBS workspace (pictured here) with her favorite things: a painting she got in Telluride, Colo., photos of her children, a signed copy of the play Hamilton. Mostly, though, the domain, just like King herself, is traditional and down to earth. "I'm not a contemporary, modern girl—chrome, silver, glass," she said.

Read More

For This Brooklyn Nine-Nine Star, Social Media Is Like Smoking

October 6, 2015  |  Media Week  |  No Comments

Specs Age 37 Claim to fame Stars as Gina on Brooklyn Nine-Nine (Sundays, 8:30 p.m. on Fox) Base Los Angeles Twitter @chelseaperetti Adweek: How addicted are you to social media? Chelsea Peretti: I've said on record, I'm waiting for some sort of charismatic leader to take me away from technology. But until that time, I do feel pretty powerless. I did a reading vacation with my boyfriend [ Key & Peele 's Jordan Peele] where we were just going to read books. I turned my phone off in the morning, and I think I went 40 minutes before I had to turn it back on. I was like, "I need to research something!" How often are you on social media during a given day? It's probably 70 percent [of the day]. I used to smoke cigarettes; anytime you're a little bored, you step outside and have a cigarette. Social media is like that. Any time there's any feeling of lacking in your life, you pop open some Web community for fulfillment

Read More

Film Review: ‘Office’

September 24, 2015  |  Variety  |  No Comments

With his flair for elaborate choreography and sinuous camerawork, it was only a matter of time before that Hong Kong genre mixmaster Johnnie To got around to directing a full-blown musical.

Read More