Posts Tagged ‘office’

How Mad Men, by Looking Back, Changed the Future of Advertising

May 11, 2015  |  Media Week  |  No Comments

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot. "The female cast members wear long skirts, slips, formidable-looking brassieres and nylon stockings." Elliott would go on to write many columns about the AMC network's Mad Men—which premiered on July 19, 2007 and which, with much fanfare, draws to a close with the series finale on May 17—and he found silver-haired ad executives to be polarized. "Half of the people I talk to from that era are very hard-core fans of the show and say that it is exactly what it was like then," Elliott, who retired from the Times in 2014 after 23 years, tells Adweek. "And half say the show was completely phony and drummed up for dramatic purposes." Whether the series got the era right or not, what cannot be denied is that it has had an immeasurable impact on this one. Here, some of the more significant ways Mad Men changed our world. It made advertising sexy In 2007, procurement departments increasingly were applying the same cost-cutting measures to ad agencies as they did to their copy paper and coffee vendors. Ad executives, priding themselves as trusted advisors, felt slighted—and it didn't help that viewers were gleefully TiVo-ing past their commercials. "The ad business," Elliott recalls, "was kind of in a funk." Enter Jon Hamm as Don Draper. Lantern jawed, crisply dressed and pomaded, he made this pronouncement in the first episode: "Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is OK." Music to the ad industry's ears. Bob Jeffrey, who served as worldwide CEO of JWT when the show premiered, notes that it helped provide the industry with a pipeline of aspiring talent

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Box Office: ‘Paul Blart’ Sequel Opens to $22 Million; ‘Furious 7′ Still No. 1

April 18, 2015  |  Variety  |  No Comments

Kevin James isn’t quite as fast as Vin Diesel at the box office but he’s not entirely out of the race this weekend. Sony’s “Paul Blart: Mall Cop 2,” playing in 3,633 theaters, should open to a solid $22 million domestically. That’s slightly below the 2009 original comedy, which debuted to $31 million but still,... Read more

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Korea Box Office: ‘Furious 7′ Tops for Second Session, Local Dramas Make Soft Starts

April 13, 2015  |  Variety  |  No Comments

BUSAN — UPI’s “Fast & Furious 7” remained on top in its second week at the Korean box office, accounting for 43% of weekend revenue. With a drop of 35%, it earned $4.46 million and achieved $15.9 million from 2.13 million admissions after two weekends, according to data from the KOBIS tracking service. Korean comedy... Read more

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Box Office: ‘Furious 7′ Dominates Competition With $60.6 Million

April 12, 2015  |  Variety  |  No Comments

It wasn’t even a contest. “Furious 7″ roared to the top of the box office chart for the second weekend in a row, picking up $60.6 million and driving its stateside total to a massive $252.5 million. That ranked as a 59% drop from the Universal Pictures release’s record-breaking $147.2 million debut and puts “Furious... Read more

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Box Office: ‘Fifty Shades of Grey’ Crosses $400 Million Overseas

April 4, 2015  |  Variety  |  No Comments

“Fifty Shades of Grey” has reached yet another milestone. The film adaptation crossed the $400 million mark at the foreign box office on Friday. Combined with its North American estimated gross of $165.5 million, “Fifty Shades” will have likely hauled in $566.1 million worldwide by Sunday. “Fifty Shades,” starring Dakota Johnson and Jamie Dornan, is... Read more

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Box Office: ‘Home’ Blasts Off for Massive $59 Million Weekend

March 28, 2015  |  Variety  |  No Comments

The animated comedy “Home” is headed for a box office home run. DreamWorks Animation’s family film defied expectations, to say the least, opening to $15.6 million on Friday, which set it on course for just under $59 million this weekend — one of the best debuts for DreamWorks Animation. Meanwhile, Will Ferrell and Kevin Hart’s... Read more

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Box Office: ‘Insurgent’ Trailing ‘Divergent’ With $50 Million

March 21, 2015  |  Variety  |  No Comments

“Insurgent” is diverging from the most recent estimates that had pegged it in the $45 million range. “The Divergent Series: Insurgent” is still trailing the first installment, last year’s “Divergent,” but is closing the gap as it aims for an opening weekend of $50 million-plus. However, the film is short of initial estimates of nearly... Read more

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Box Office: China Lifts ‘Jupiter Ascending,’ ‘Big Hero 6′ Crosses $600 Million

March 8, 2015  |  Variety  |  No Comments

“Jupiter Ascending” may have bombed in the United States, but Chinese audiences are embracing the story of a cleaning lady who discovers she’s intergalactic royalty. The Wachowski siblings’ space opera topped the foreign box office after opening to $23.2 million in the People’s Republic. The film picked up a leading $25.3 million overseas, pushing its... Read more

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Box Office: ‘Chappie’ Stumbles, ‘Unfinished Business’ Bombs

March 8, 2015  |  Variety  |  No Comments

Neill Blomkamp’s “Chappie” and “Unfinished Business” with Vince Vaughn added up to a weekend to forget at the U.S. box office. Overall ticket sales plunged as “Chappie,” a science-fiction adventure about a sentient robot, topped charts with a weak $13.3 million from 3,201 locations. Going into the weekend, Sony Pictures was aiming for a debut... Read more

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