Posts Tagged ‘night’

David Letterman Announces His Retirement During Late Show Taping

April 3, 2014  |  Media Week  |  No Comments

Wake the kids and phone the neighbors, because David Letterman is hanging it up after his contract expires at the end of next year. The 33-year late night veteran and host of CBS’ flagship Late Show with David Letterman broke the news to his studio audience during the taping of Thursday night’s show. Letterman in October extended his contract with CBS for a single year, committing to the show through 2015. At the time , Letterman joked that he needed the extra year to ensure that his final bridge was burned behind him.“[CBS Corp. CEO] Les [Moonves] and I had a lengthy discussion, and we both agreed that I needed a little more time to fully run the show into the ground,” Letterman cracked. The duration of the new deal seemed a sure sign that the clock was ticking on Letterman’s late night tenure. Two years prior to signing the extension, the host had agreed to a two-year deal . In a nicely odd twist, news of Letterman’s announcement was tweeted out by former R.E.M. bassist Mike Mills, who is a guest on tonight’s show.

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Resurrection Returns Strong for ABC

March 17, 2014  |  Media Week  |  No Comments

ABC on Sunday night notched a significant victory in the prime-time ratings race, as the second installment of its new supernatural drama series, Resurrection , dominated the fiercely competitive 9 p.m. time slot. According to Nielsen fast national data, Resurrection scared up 10.8 million viewers and a 3.0 in the 18-49 demo, making it the night’s top-rated program. Resurrection retained 83 percent of its inaugural delivery (3.6), thereby putting a crimp in the time-slot premiere of NBC’s Believe . (When adjusted to reflect live-plus-same-day deliveries, the Resurrection premiere drew a 3.8 in the demo.) After premiering in the 10 p.m. window behind NBC’s The Voice, the J.J. Abrams thriller Believe fell sharply upon taking up residence in its official slot. Last night’s installment of Believe lost nearly half (48 percent) of its opening rating , averaging a 1.4 in the dollar demo.

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7 Ways Television Marketing Is Big At SXSW

March 11, 2014  |  Media Week  |  No Comments

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamp all over Austin. It is clear that the marketing of television to SXSW attendees is just as important as any other medium. Here are just a few examples. HBO—Game of Thrones HBO is everywhere in Austin. Not only are there Iron Throne pedicabs whizzing around town, but the premium cable channel has teamed up with virtual reality headset manufacturers Oculus Rift in order to give attendees a virtual experience of the show. Oculus Rift & Game of Thrones exhibit at #SXSW lets users experience The Wall http://t.co/XGKraWMmns pic.twitter.com/FlGQUcMzQx — Inside (@inside) March 7, 2014

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Resurrection Breathes New Life Into ABC Sunday

March 10, 2014  |  Media Week  |  No Comments

ABC on Sunday night got a much-needed shot in the arm, as the series premiere of its supernatural drama series Resurrection put up big numbers at 9 p.m. In an already frenzied time slot, the one-hour premiere was the night’s most-watched, highest-rated broadcast, averaging 13.3 million viewers and a 3.6 rating in the adults 18-49 demo. Resurrection now stands as the season’s third highest-rated network debut, trailing only ABC’s Marvel’s Agents of S.H.I.E.L.D. (4.7 on Sept. 24) and NBC’s The Blacklist (3.8 on Sept. 23). Per Nielsen fast affiliate data, Resurrection was the highest-rated midseason opener since NBC pulled back the curtain on Smash (3.8) in February 2012. Resurrection’s big opening night put an end to a series of weak performances on ABC. On Jan. 2, the now-cancelled spy drama The Assets bowed to a 0.7 in the dollar demo, while Killer Women fared only slightly better five nights later (0.9). Meanwhile, after bowing to a 1.1 in the demo on Feb. 25, the Kyle Killen lark Mind Games fell to a 0.6 the following Tuesday. When compared to the season opener of the previous time slot occupant, Revenge, Resurrection was up 57 percent in the demo. The premiere was ABC’s biggest Sunday night launch since October 2011, when Once Upon a Time bowed to a 4.0 rating. ABC put a lot of promotional elbow grease into the Resurrection launch, giving the show a leg up during its broadcast of the 86th Academy Awards.

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Paul Rudd Battles Jimmy Fallon in Lip-Sync Duel on ‘Tonight Show’

February 26, 2014  |  Variety  |  No Comments

While Seth Meyers’ “Late Night” audience might have been treated to a performance and interview with Kanye West on Tuesday, fans who only tuned into NBC for “Tonight Show” got something a little more comical: Guest Paul Rudd’s epic lip-sync battle with host Jimmy Fallon. Songs included (attempted) renditions of Foreigner’s “Juke Box Hero” and... Read more

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Moonves: Big Bang Theory Will Move to Accommodate NFL Games

February 13, 2014  |  Media Week  |  No Comments

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be moving out of the Nerdvana of Thursday night for a slot earlier in the week. Speaking to investors during CBS Corp.’s fourth quarter earnings call, CEO Les Moonves confirmed that broadcast’s No. 1 scripted show would temporarily step aside to make way for the network’s new eight-game NFL package . “What we will do with our Thursday night is, we have some big shows, such as The Big Bang Theory … and we’re not going to wait until November to launch that,” Moonves said. “That’s going to be on the air on some other night, which will grow the ratings and the rates on some other night.” (That answers one question .) Moonves added that the sophomore drama Elementary is also likely to shift to another night, and while he did not offer a specific target destination, the smart money’s on Monday. Such a move would be a homecoming of sorts for Big Bang, which in its first three seasons occupied various time slots during the night before moving to the Thursday anchor position in fall 2010. CBS could also use a boost from Elementary, which if nothing else might stanch the bleeding in the network’s Monday 10 p.m. slot. In a rare stumble, two new CBS dramas have faltered in that position; the serialized thriller Hostages averaged just 5.16 million live-plus-same-day viewers and a 1.2 rating among adults 18-49, while successor Intelligence is faring only slightly better against NBC’s The Blacklist. While no decisions have been made on its Thursday freshman comedies The Millers and The Crazy Ones, CBS is all but certain to cancel the long-in-the-tooth Two and a Half Men. Now in its eleventh season, the Chuck Lorre sitcom has plummeted 44 percent in the demo and features one of TV’s priciest casts. (Leads Ashton Kutcher commands on the order of $700,000 per episode for his work on Men, while Jon Cryer rakes in $600,000 for any given show.) After acknowledging that the competition for the new Thursday night NFL show case was “pretty fierce,” Moonves suggested that CBS was really the only proper fit for the league’s purposes. “At the end of the day, it really wasn’t about money,” he said. “The NFL was more interested in establishing their Thursday night and being in partnership with a brand, a company, a network that would do a better job of establishing that into the future.” Moonves went on to note that much as it does already on Sunday afternoons, football will serve as a powerful promotional vehicle for CBS’ fall schedule. He then added that the network hopes to extend the deal beyond the single year for which CBS is contracted. (The NFL has the right to add a second season of Thursday Night Football at its discretion.) “I am extremely pleased to have this.

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NBC Snows Over Rivals in First Night of Winter Olympics

February 7, 2014  |  Media Week  |  No Comments

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb. 13, 2010, during the premiere night of activities during the Vancouver Games , NBC delivered 26.2 million live-plus-same-day viewers and a 7.6 in the dollar demo. At the risk of making any apples-to-hand grenades comparisons, last night’s Sochi coverage was down 24 percent versus the relative night four years ago. As fast national data is culled from 56 metered markets, representing roughly 70 percent of all U.S. households, the live-same-day numbers for Thursday night are likely to change. Upon adjustment, the bonus night of figure skating, snowboarding and freestyle skiing should come close to meeting NBC’s ratings guarantees for its entire 18-night package. Preliminary data pegs the network’s average household rating at an 11.8. Among the top local markets tuned in last night were: Minneapolis, (17.7 rating/29 share); Indianapolis (17.0/28); Kansas City (16.1/25); Denver (15.5/25) and Oklahoma City (15.3/22). The Opening Ceremonies begin tonight at 7:30 p.m. EST and will run until roughly 11:30 p.m. After the local news, NBC will air the final episode of Late Night with Jimmy Fallon. The man who Fallon will replace as the host of The Tonight Show went out with a bang Thursday night

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NBC Shuts Down The Michael J. Fox Show

February 6, 2014  |  Media Week  |  No Comments

NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s

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Ratings ‘Falter’ as Super Bowl Disappoints

February 3, 2014  |  Media Week  |  No Comments

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo. While that’s down significantly from last year’s fast nationals (108.6 million viewers and a 38.5 in the demo), we won’t have a more accurate picture of how the numbers will shake out until the final live-plus-same-day numbers are released later today. (Because fast nationals are not time zone adjusted, they are directional at best. If the numbers hold—and they almost certainly will not—Super Bowl XLVIII will stand as the least-watched NFL championship tilt in seven years.) Given the pasting Seattle gave Denver—the Seahawks had already posted 22 unanswered points by halftime, and things would only go downhill from there—it’s no surprise that the ratings suffered as the night went on. (And on. And on…) While some

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Leonardo DiCaprio Embraces Jonah Hill ‘Titanic’ Style on ‘SNL’

January 26, 2014  |  Variety  |  No Comments

Though Jonah Hill hosted “Saturday Night Live” for the third time last night, it was a surprise appearance from his “Wolf of Wall Street” co-star that is making waves. Hill, who recently received his second Academy Award nomination, marveled at his fortune during his opening monologue, but was a little put off when audience members... Read more

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