Posts Tagged ‘night’

4 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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Ratings: NBC’s ‘Voice,’ ABC’s ‘Bachelor’ Finale Top Monday

March 10, 2015  |  Variety  |  No Comments

The finale of ABC’s “The Bachelor” delivered the show’s best score of the season but it wasn’t close to knocking off NBC’s “The Voice” as the top show of the night as the music competition barely missed a beat in its first outing during Daylight Saving Time. Fox, meanwhile, saw its “The Following” — without... Read more

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Ratings: Fox’s ‘Last Man on Earth’ Stands Out with Solid Sunday Start

March 2, 2015  |  Variety  |  No Comments

On a busy Sunday that marked the beginning of the networks’ spring lineup rollouts, Fox had the best news as its hourlong premiere of comedy “Last Man on Earth” stood as the night’s top-rated broadcast in young adults. ABC did decently with its two-hour launch of “Secrets and Lies,” but it was a sluggish start... Read more

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Eddie Murphy Rejected Offer to Play Cosby on ‘SNL 40,’ Says Norm Macdonald

February 19, 2015  |  Variety  |  No Comments

Comedian Norm Macdonald took to Twitter Wednesday evening to share a long but fascinating account about the behind-the-scenes drama that preceded “Saturday Night Live’s” 40th anniversary extravaganza. Eddie Murphy, who made a brief cameo on the NBC special, was apparently in talks to impersonate Bill Cosby in “Celebrity Jeopardy,” a skit Macdonald wrote and originally created... Read more

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Taylor Swift, Paul McCartney, Prince Jam at ‘SNL’ Anniversary Special After-Party (Video)

February 17, 2015  |  Variety  |  No Comments

If you thought the fun was over when the show ended at Sunday night’s “Saturday Night Live” 40th anniversary special, it looks like you were wrong. Taylor Swift, Paul McCartney, Prince, Jimmy Fallon, Bill Murray, Haim and more all jammed at the after-party at the Plaza Hotel. Swift was joined by McCartney while performing “Shake... Read more

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WATCH: ‘SNL’ Brings Back ‘Celebrity Jeopardy’ to Jab Bill Cosby, Matthew McConaughey

February 16, 2015  |  Variety  |  No Comments

“Saturday Night Live” dusted off its classic “Celebrity Jeopardy” skit for the show’s 40th anniversary special, with Will Ferrell reprising his role as a long-suffering Alex Trebek surrounded by inept stars. The skit brought back “Celebrity Jeopardy” favorites Sean Connery (Darrell Hammond) and Burt Reynolds (Norm Macdonald), along with Justin Bieber (Kate McKinnon), Tony Bennett... Read more

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Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

January 26, 2015  |  Media Week  |  No Comments

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many drivers who have raced over the decades. Richard "The King" Petty provides voiceover in new spots. | Photo: Tom Pennington/Nascar via Getty Images Nascar and title sponsor Comcast will tap into their regal racing legacy to position the renamed Nascar Xfinity Series as the proving ground where future legends are born. Four out of five Nascar fans are also NFL fans. Comcast will use the spotlight around this weekend's Super Bowl XLIX to promote the kickoff of the 2015 Xfinity series Feb. 21 at Daytona International Speedway. Comcast and Nascar gave Adweek an exclusive look at the new campaign by Goodby, Silverstein & Partners, San Francisco. The new spot will break Jan. 30 during NBC Sports Network's coverage of Nascar Hall of Fame ceremonies, then re-air on NFL Network's Super Bowl Saturday Night and NBC's coverage of the NFL Honors show the night before the Big Game. Called "Out There," the first 30-second spot features a voiceover by the folksy Petty. The King notes there's some aggressive young Xfinity driver out there, right now, who could "intimidate The Intimidator."

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Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies

January 18, 2015  |  Media Week  |  No Comments

When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks to Sunday Night Football, The Voice and hits like The Blacklist. But the entertainment chairman knows his network still has two big problems to fix if it wants to remain on top: addressing the network's comedy woes and restoring luster to Thursday night, which has gone from Must-See TV to Barely Seen TV. "I think we're moving along nicely, but it's far from a done deal. We're in much better shape than we were two years ago, but we still have a lot of row to hoe," Greenblatt said at the Television Critics Association's winter press tour this week. At the top of his list: shoring up his comedy development. "We are really challenged by the comedy brand that we're trying to build on this network," said Greenblatt, who is going away from single-camera sitcoms (he already gave the network's single-cam Unbreakable Kimmy Schmidt to Netflix, to the delight of creator Tina Fey ) and back to multi-cam shows, including One Big Happy, debuting March 17. "Some of the best shows on NBC in its history were multi-cams." While the refocus on comedy will take months or years to bear fruit, NBC is taking more immediate steps to save Thursdays, which "used to be the big night of television for NBC," Greenblatt said. "It's an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising." But the network has languished on the night with low-rated, quickly canceled comedies like The Michael J. Fox Show and this season's Bad Judge and A to Z .

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Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies

January 18, 2015  |  Media Week  |  No Comments

When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks to Sunday Night Football, The Voice and hits like The Blacklist. But the entertainment chairman knows his network still has two big problems to fix if it wants to remain on top: addressing the network's comedy woes and restoring luster to Thursday night, which has gone from Must-See TV to Barely Seen TV. "I think we're moving along nicely, but it's far from a done deal. We're in much better shape than we were two years ago, but we still have a lot of row to hoe," Greenblatt said at the Television Critics Association's winter press tour this week. At the top of his list: shoring up his comedy development. "We are really challenged by the comedy brand that we're trying to build on this network," said Greenblatt, who is going away from single-camera sitcoms (he already gave the network's single-cam Unbreakable Kimmy Schmidt to Netflix, to the delight of creator Tina Fey ) and back to multi-cam shows, including One Big Happy, debuting March 17. "Some of the best shows on NBC in its history were multi-cams." While the refocus on comedy will take months or years to bear fruit, NBC is taking more immediate steps to save Thursdays, which "used to be the big night of television for NBC," Greenblatt said. "It's an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising." But the network has languished on the night with low-rated, quickly canceled comedies like The Michael J. Fox Show and this season's Bad Judge and A to Z .

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