Posts Tagged ‘night’

Sponsors Line Up for BET Awards, ‘the Biggest Entertainment Weekend in Black America’

June 17, 2015  |  Media Week  |  No Comments

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and the weekend-long BET Experience, or what sales chief Louis Carr calls the "biggest entertainment weekend in black America." The three-day festival of music and comedy takes place June 25-28 at Club Nokia and the Staples Center in Los Angeles, and is capped by the awards, airing 8 p.m. ET June 28 on the cable network. "However you cut it, looking at numbers or the social media, there is no other weekend where African Americans engage with this type of scale," Carr says. "The sponsors continue to grow, and we're just super excited about next week. "The preeminent brand in black media," as Carr calls it, even has the country's two biggest wireless companies sponsoring different parts of the weekend. AT&T-owned Cricket Wireless will sponsor a new category called the FANdemonium Award along with the live After Party Post Show, while Verizon will sponsor a red carpet Periscope livestream. "They both live in the same neighborhood, and they've been able to function without any conflicts in the past," Carr says. And if you check out the live stream, you'll notice Nissan's new 2016 Maxima parked front and center. Domino's is sponsoring the countdown clock during the Red and Ready Pre-Show. "When you look at the BET Awards in our 15th year, and look at the success we've had over the years, it really makes advertisers very attractive," Carr said. Coke has been associated with the BET Awards since the beginning. This year the company is sponsoring a user-generated contest. The winner of the #BETInstaStar contest will be flown to Los Angeles to attend the show and present the Coca-Cola Viewers' Choice Award on-air. State Farm will once again sponsor the Humanitarian Award.

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How MasterChef Junior Helped Rescue Fox’s Season

June 8, 2015  |  Media Week  |  No Comments

As Fox's schedule imploded last fall, the network found itself with an enormous hole to fill: Tuesdays at 8 p.m. where reality misfire Utopia (one of its four freshman flops) had sunk to a 0.8 rating in adults 18-49. To stop the bleeding, the network tapped the only fall show left in its arsenal, MasterChef Junior, which had been set for Fridays. "We were anxious, but flattered," said Adeline Ramage Rooney, the show's executive producer, of the high-profile move. "They obviously saw there was an opportunity to take a gamble on it, and it seemed to pay off." Indeed, the series—in which kid chefs between 8 and 13 compete for Gordon Ramsay and other celebrity judges to win a $100,000 prize—was one of Fox's only fall shows to outperform expectations. Its 1.8 debut 18-49 rating more than doubled Utopia's puny numbers—and the show maintained a 1.7 average for both Season 2 and winter's Season 3 (up from Season 1's 1.4 in fall 2013), drawing more viewers than even the regular MasterChef. "The preservation of our Tuesday audience was very important, and MasterChef Junior helped us stabilize the night," said David Madden, president, Fox Entertainment. Gordon Ramsay Matt Hoyle / Fox Ramage Rooney, who also executive produces MasterChef (its sixth season just kicked off), said she and Ramsay were inspired to create MasterChef Junior because "the adult version of MasterChef really seemed to capture a family audience and to get more kids into cooking. There's quite a lack of co-viewing shows that parents and kids can sit down to together." The show's family appeal also is a draw for advertisers.

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How CBS’ Supergirl Trailer Became a Viral Sensation

May 20, 2015  |  Media Week  |  No Comments

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie Hall, and then we put them away for a while," recalled Schweitzer, president of CBS Marketing Group. But as the networks began releasing their upfront trailers online in recent years, he said, "Now, it's shown in Carnegie Hall, and five minutes later, it's going around the world." Yet, not even an upfront vet like Schweitzer was prepared for the astounding global reaction to CBS' trailer for Supergirl, one of fall's most eagerly anticipated new shows, after it debuted at the network's May 13 upfront . His group consulted with The CW's marketing and press teams who offered guidance on launching a superhero project. "We were warned that this thing would go viral quickly," said Schweitzer, and that's just what happened. Within two days, more than 5 million people had viewed the trailer online. A week after its May 13 debut, that number has risen to more than 10 million. The 10 million figure eclipses the total views of all the other CBS, ABC, NBC and Fox upfront trailer combined. "It's unbelievable," said Schweitzer. "That's more than [the audience for] some of our shows." The last time CBS debuted a superhero series, 1990's The Flash, "there was no Internet," said Schweitzer

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Are These David Letterman’s 10 Best Top 10 Lists?

May 19, 2015  |  Media Week  |  No Comments

As David Letterman prepares to deliver his final Top 10 list on his final show tomorrow night, we take a look back at 10 of his best ever. Letterman's very first list—things that almost rhyme with peas—was presented on NBC's Late Night on Sept. 18, 1985. When it's all said and done, Letterman will have presented 4,605 Top 10 lists on his two late-night programs (1,099 on NBC and 3,596 on CBS). Over the years, 11 different cities have been the fictional "home office" of the list. The first was Milwaukee, Wis.; the current home office is Wahoo, Neb. Drumroll, please: In December 2012, Mick Jagger delivered the top 10 things he's learned after 50 years in Rock 'N' Roll: From December 2009, here's Jim Carey: In 1994, the Beach Boys sang the numbers, while the list celebrated moments from Letterman's first year on CBS: On May 13, 1994, two years after he retired from the Tonight Show, Johnny Carson hand-delivered the Top 10 list as Letterman hosted a week of Late Shows from Los Angeles.

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Cecily Strong’s Full Speech at White House Correspondents Dinner (VIDEO)

April 26, 2015  |  Variety  |  No Comments

“Saturday Night Live” star Cecily Strong left few stones unturned at the White House Correspondents Dinner. The comedian-actress ripped everyone from President Obama to NBC’s embattled newsman Brian Williams. “What can I say about Brian Williams? Nothing because I work for NBC.” Watch the full speech above

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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Bookings and Signings: Below-the-Line Agencies Get New Clients, Find Them Jobs

April 4, 2015  |  Variety  |  No Comments

APA has booked cinematographers Mark Doering-Powell (“Super Fun Night”) on NBC pilot “Not Safe for Work” and Alan Caso (“Hawaii Five-0”) on NBC miniseries “Heroes Reborn”; costume designer Hala Bahmet (“The Purge: Anarchy”) on FX’s “American Crime Story”; and producer Robin Sweet (“Rectify”) on season 2 of AMC’s “Better Call Saul” (pictured). APA signings include... Read more

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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4 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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Ratings: NBC’s ‘Voice,’ ABC’s ‘Bachelor’ Finale Top Monday

March 10, 2015  |  Variety  |  No Comments

The finale of ABC’s “The Bachelor” delivered the show’s best score of the season but it wasn’t close to knocking off NBC’s “The Voice” as the top show of the night as the music competition barely missed a beat in its first outing during Daylight Saving Time. Fox, meanwhile, saw its “The Following” — without... Read more

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