Posts Tagged ‘night’

NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

February 26, 2016  |  Media Week  |  No Comments

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands , we didn't think the results would come this quickly. In its first sales partnership since NBCUniversal's $200 million investment , the BuzzFeed creative team has developed branded content for American Express that will replace about 30 minutes of national ad spots during prime time Monday. The Leap Day stunt is no small feat considering a typical hour of prime time has around 16 minutes of commercial time. The stunt will begin on the Today show and continue into prime time during the return of Blindspot and The Voice. The campaign culminates on Late Night with Seth Meyers. Some of the content features Today hosts Kathie Lee Gifford and Hoda Kotb, a mini-documentary of The Voice's Season 9 winner Jordan Smith, and the cast and creator of Blindspot discussing fan theories. "We're partnering with NBCUniversal in this first-of-its-kind campaign to provide viewers with relevant, exciting content across broadcast, digital and streaming properties to reinforce our message: American Express gives you more," said Joe Bihlmier, vp, global media at American Express. "This campaign also aligns with our customer-centric approach to add more value for our customers where we know they are," he said. Along with TV spots, BuzzFeed will create shareable content for social that will live on BuzzFeed and the participating shows' websites and social media channels. The multiplatform partnership will continue through Thursday across NBC's digital platforms, including over-the-top apps.

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Stephen Colbert on a Possible Late Show Sidekick and Regrowing His ‘Colbeard’

February 3, 2016  |  Media Week  |  No Comments

When Stephen Colbert sat down with Adweek for his first major interview since starting The Late Show with Stephen Colbert in September , he had a lot to get off his chest. So much, in fact, that it couldn't all fit into this week's cover story about his post-Super Bowl show on Sunday. Yesterday, he talked about how Jon Stewart earns his keep as one of The Late Show's four executive producers . Here are six other bonus elements that weren't able to fit in our cover story. 1.

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In New Thursday Night Football Deal, CBS Will Share Games With NBC

February 1, 2016  |  Media Week  |  No Comments

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix. Under the new deal, CBS gets five early season Thursday night games, with NBC getting five late-season games and the remainder going on NFL Network. The league is also looking to cut an additional streaming package with Yahoo, Google or Apple that would put even more money in its coffers. An announcement on that is expected in the near future. "We are continuing to make Thursday Night Football bigger and better," said Commissioner Roger Goodell." CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again," Goodell said. Goodell said he's "thrilled to add NBC to the Thursday Night Football mix," calling the network "a trusted partner with a proven track record of success broadcasting NFL football in primetime." NBC will continue with its Sunday Night Football package. With 22 million viewers, it's the most popular show on broadcast TV. Thursday Night Football was the 4th-most watched this season averaging 17.7 million for CBS. CBS and NBC will pay the league between $450-$500 million, according to multiple reports . CBS paid an estimated $300 million for its eight-game slate this past season. The deal puts 10 games on broadcast TV, up from eight the past two seasons. But the league needs to maintain a certain amount of games exclusive to NFL Network due to its carriage deals with satellite and cable operators; the NFL Network will maintain exclusivity on eight games next season, and will get production assistance from both CBS and NBC. The deal is a major win for NBC. Once Must-see TV, NBC Thursday's nights have suffered for the past decade.

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Despite Losing Mad Men and Breaking Bad, AMC Is More Popular Than Ever

January 9, 2016  |  Media Week  |  No Comments

AMC's president and general manager, Charlie Collier, knows that many competitors and onlookers were expecting his network to stumble after losing its two signature shows—Mad Men and Breaking Bad—in a year. But instead of imploding, AMC has just wrapped its most successful year ever. "We faced an important transition over the last two years, with both Breaking Bad and Mad Men coming to a close, and many looked at 2015 as a sort of, what's next here for the network? And we're very proud of what we've accomplished," Collier said at the Television Critics Association's winter press tour. Before presenting the network's upcoming new shows for 2016, Collier noted that three of AMC's four premieres in 2015—Fear the Walking Dead, Into the Badlands and Better Call Saul—are the top three cable series launches of all time among adults 18-49 and 25-54. "At a time when many are focused on too much TV or measurement challenges and the impact of time-shifting, it's remarkable that viewership records can even be set anymore," said Collier, who added that AMC also ended last year "as the no. 1 destination for original programming in prime time, including broadcast, averaging nearly 4 million viewers in adults 18-49 and 25-54 all original episodes in live-plus-three." The network also became a top 5 cable network in primetime for the first time, in both the 18-49 and 25-54 demos. AMC has 14 original shows set to roll out this year, Collier noted. "We head into 2016 confident and optimistic about the future, and that's largely because we believe in the vision of the creative talent that's at the heart of our network," said the exec, who has so many shows in the pipeline that he is adding a fourth night of original programming: Tuesdays, alongside Sundays, Mondays and Saturdays. Among AMC's other TCA announcements: Fear the Walking Dead, AMC's Walking Dead prequel, will return on April 10 for Season 2. The 15-episode season will be split in two parts: seven episodes airing in the spring; the remaining eight later in the year

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Film Review: ‘The Night Before’

November 17, 2015  |  Variety  |  No Comments

Seth Rogen takes the high holidays literally in "The Night Before," a raucous drug-fueled ode to the seasonal spirit’s power to help man-children mature into responsible adults.

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‘Canceled’ is a Dirty Word This Fall, but Buyers Aren’t Panicking

November 9, 2015  |  Media Week  |  No Comments

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancelation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series. Several freshman shows are rating a paltry 0.6 or 0.7 in adults 18-49, but instead of cancelling them as usual, networks are keeping them on the air and reducing their 13-episode orders. Fox trimmed Minority Report's count to 10, while ABC did the same with Blood and Oil. NBC cut Truth Be Told's order to 10 and took The Player down to 9.

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Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris

September 14, 2015  |  Media Week  |  No Comments

Forty years after launching Saturday Night Live, NBC's mantra this fall seems to be Every Night Live. The network, hoping to stay No. 1 this season in adults 18-49, will try to entice audiences with live programming on five different nights: Sunday (Sunday Night Football), Monday (The Voice), Tuesday (The Voice and Best Time Ever With Neil Patrick Harris), Friday (Undateable) and Saturday ( SNL ). "Live is always potentially more exciting, and it happens to dovetail with the challenge we have to compel people to watch shows when we put them on," said NBC Entertainment chairman Robert Greenblatt. "I think it's more compelling to the audience to come to a show that's live, and it's vital to keep trying to make the shows really appointment viewing" as viewers increasingly watch television on a delayed schedule. While Greenblatt has had great success with live programming in recent years—Sunday Night Football and The Voice routinely top the Nielsens, while 18.6 million viewers tuned in for The Sound of Music Live! in 2013—he's never bet on the format as heavily as he is this fall. The Harris-hosted Best Time Ever, debuting Sept. 15 and based on the British show Ant & Dec's Saturday Night Takeaway, is a live variety/game show offering a mix of practical jokes, celeb appearances, giveaways and much more. "We're holding a lot of cards close to our vest because that's what's going to make it fun to watch live," Harris said

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How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

July 20, 2015  |  Media Week  |  No Comments

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific. The actress and writer—and cover star of Adweek's Creative 100 —voices the character Disgust in Inside Out, Disney/Pixar's summer blockbuster that is already the year's fourth highest grossing film, raking in $300 million and counting. Her critically acclaimed TV comedy The Mindy Project, which she created, writes and stars in, was snapped up by Hulu in May, shortly after Fox passed on it. It will return for Season 4 in September, right around the Sept. 15 release of her second book, Why Not Me? Besides Nationwide, the alum of NBC's The Office also starred in a high-profile American Express campaign this year that celebrated her status as an "unlikely leading lady." Before diving into production on Season 4, Kaling talked with Adweek about the creative challenges of juggling so many projects and the family tragedy that drives her. Adweek: When Fox didn't pick up The Mindy Project, were you certain you'd find another home? Kaling: I have always been an optimist. I refuse to create things under the assumption of failure. So I thought that the best thing for the story creatively was to end last season on a cliffhanger, and it's a fun way to get people back.

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NBA Basketball Is Coming to Saturday Nights on ABC

July 16, 2015  |  Media Week  |  No Comments

ABC is opening up another night of NBA action, adding Saturday night games for next season. The eight-game slate will tip off Jan. 23, 2016 and run twice a month through the rest of the season, with games starting at 8:30 p.m. ABC is coming off its most-watched NBA Finals since it began airing the NBA in the 2002-03 season, with nearly 20 million viewers watching the Golden State Warriors capture their first title in 40 years, defeating the Cleveland Cavaliers in six games. Under its current rights deal with the NBA – which expires after next season – ABC was scheduled for 16 games. Instead of airing doubleheaders on Sundays, ABC will now air one on Saturday nights and one on Sunday afternoons. Per usual, ABC's NBA slate begins with its Christmas Day doubleheader. "We expect to establish this series as a big-game destination for NBA fans, along the lines of what we've accomplished in college football with Saturday Night Football on ABC," said ESPN president John Skipper. ABC and ESPN will now combine to televise NBA games four days per week: Wednesday, Friday, Saturday, Sunday.

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TLC Cancels ’19 Kids and Counting’

July 16, 2015  |  Media Week  |  No Comments

TLC has canceled one of its most successful reality shows nearly two months after it was revealed one of the stars of the show had molested several underage girls. Josh Duggar, one of 19 children of an Arkansas family documented by TLC since 2008, admitted to molesting five underage girls in 2002 and 2003, including four of his sisters, when he was a teenager. "After thoughtful consideration, TLC and the Duggar family have decided to not move forward with 19 Kids and Counting. The show will no longer appear on the air," TLC said in a statement. The network is partnering with advocacy groups to "raise awareness and educate parents and families about the issue." It will also produce a one-hour documentary featuring Jill and Jessa Duggar who were victims of Josh Duggar. The commercial-free documentary will air later this summer. "TLC has been especially concerned for the victims in this situation, including the Duggar family, and it is our hope that this effort will help those in need learn where to turn for information and help." Duggar parents Jim Bob and Michelle sat down for an interview with Fox News Channel's Megyn Kelly in early June saying what happened was "not rape" because Josh's victims "didn't know or understand" what was happening to them. Their responses seemed to downplay the seriousness of the abuse, leaving TLC in a unpredictable position. As the story broke, TLC went ahead airing a 19 Kids and Counting marathon on the night of May 21, but shelved the show the following day.

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