Posts Tagged ‘night’

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

January 26, 2015  |  Media Week  |  No Comments

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many drivers who have raced over the decades. Richard "The King" Petty provides voiceover in new spots. | Photo: Tom Pennington/Nascar via Getty Images Nascar and title sponsor Comcast will tap into their regal racing legacy to position the renamed Nascar Xfinity Series as the proving ground where future legends are born. Four out of five Nascar fans are also NFL fans. Comcast will use the spotlight around this weekend's Super Bowl XLIX to promote the kickoff of the 2015 Xfinity series Feb. 21 at Daytona International Speedway. Comcast and Nascar gave Adweek an exclusive look at the new campaign by Goodby, Silverstein & Partners, San Francisco. The new spot will break Jan. 30 during NBC Sports Network's coverage of Nascar Hall of Fame ceremonies, then re-air on NFL Network's Super Bowl Saturday Night and NBC's coverage of the NFL Honors show the night before the Big Game. Called "Out There," the first 30-second spot features a voiceover by the folksy Petty. The King notes there's some aggressive young Xfinity driver out there, right now, who could "intimidate The Intimidator."

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Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies

January 18, 2015  |  Media Week  |  No Comments

When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks to Sunday Night Football, The Voice and hits like The Blacklist. But the entertainment chairman knows his network still has two big problems to fix if it wants to remain on top: addressing the network's comedy woes and restoring luster to Thursday night, which has gone from Must-See TV to Barely Seen TV. "I think we're moving along nicely, but it's far from a done deal. We're in much better shape than we were two years ago, but we still have a lot of row to hoe," Greenblatt said at the Television Critics Association's winter press tour this week. At the top of his list: shoring up his comedy development. "We are really challenged by the comedy brand that we're trying to build on this network," said Greenblatt, who is going away from single-camera sitcoms (he already gave the network's single-cam Unbreakable Kimmy Schmidt to Netflix, to the delight of creator Tina Fey ) and back to multi-cam shows, including One Big Happy, debuting March 17. "Some of the best shows on NBC in its history were multi-cams." While the refocus on comedy will take months or years to bear fruit, NBC is taking more immediate steps to save Thursdays, which "used to be the big night of television for NBC," Greenblatt said. "It's an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising." But the network has languished on the night with low-rated, quickly canceled comedies like The Michael J. Fox Show and this season's Bad Judge and A to Z .

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Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies

January 18, 2015  |  Media Week  |  No Comments

When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks to Sunday Night Football, The Voice and hits like The Blacklist. But the entertainment chairman knows his network still has two big problems to fix if it wants to remain on top: addressing the network's comedy woes and restoring luster to Thursday night, which has gone from Must-See TV to Barely Seen TV. "I think we're moving along nicely, but it's far from a done deal. We're in much better shape than we were two years ago, but we still have a lot of row to hoe," Greenblatt said at the Television Critics Association's winter press tour this week. At the top of his list: shoring up his comedy development. "We are really challenged by the comedy brand that we're trying to build on this network," said Greenblatt, who is going away from single-camera sitcoms (he already gave the network's single-cam Unbreakable Kimmy Schmidt to Netflix, to the delight of creator Tina Fey ) and back to multi-cam shows, including One Big Happy, debuting March 17. "Some of the best shows on NBC in its history were multi-cams." While the refocus on comedy will take months or years to bear fruit, NBC is taking more immediate steps to save Thursdays, which "used to be the big night of television for NBC," Greenblatt said. "It's an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising." But the network has languished on the night with low-rated, quickly canceled comedies like The Michael J. Fox Show and this season's Bad Judge and A to Z .

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World Series Closes Big For Fox Wednesday, Logging Net’s Best Non-NFL Night in Three Years

October 30, 2014  |  Variety  |  No Comments

This year’s World Series matchup between the San Francisco Giants and Kansas City Royals didn’t generate much heat early, but audiences tuned in to the winner-take-all Game 7 on Wednesday, as Fox dominated the ratings race with some of its best non-NFL numbers in recent years. In Nielsen’s metered-market overnights, the San Francisco Giants’ 3-2... Read more

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‘Sunday Night Football’ Helps NBC Win Another Week in Demo

October 22, 2014  |  Variety  |  No Comments

The overall network ratings picture hasn’t changed much in the early going this season, as NBC last week made it four straight primetime victories in adults 18-49 while CBS remained top dog in total viewers for a fourth straight time. According to same-night Nielsen estimates for the week of Oct. 13-19, NBC’s “Sunday Night Football” reclaimed... Read more

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Broadway Box Office: Columbus Day Drives Street-Wide Spike

October 14, 2014  |  Variety  |  No Comments

Columbus Day brought a surge of long-weekend tourism business to Broadway last week, with the holiday spurring major gains all along the Street at shows including newly anointed critical darling “The Curious Incident of the Dog in the Night-Time” (pictured above). “Curious Incident” ($769,927), propelled by the strong reviews it earned after its Oct. 5... Read more

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Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants

October 2, 2014  |  Media Week  |  No Comments

Larry King's career stretches back nearly six decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on CNN. He interviewed a staggering 60,000 people before retiring in 2010. But that retirement would be short lived.

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‘Stalker’ Solid As CBS Wins Wednesday; ‘Black-ish’ Falls in Week Two, ‘Red Band’ Steady

October 2, 2014  |  Variety  |  No Comments

CBS has won the second Wednesday of the television in key demos behind “Survivor” and the creepy crime tandem of “Criminal Minds” and “Stalker,” the latter of which had a solid but unspectacular premiere and won its timeslot. ABC’s “Modern Family” remained the night’s top show in young adults, but lead-out “Black-ish” took a bit... Read more

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Broadway Box Office: Business Surges with ‘Curious Incident’ Off to Good Start

September 15, 2014  |  Variety  |  No Comments

Broadway bounced back from its annual post-Labor Day downturn last week, gaining steam in a frame that added three new shows — including the transfer of London hit “The Curious Incident of the Dog in the Night-Time” — and saw the return of one more. September is usually a fallow time on the Main Stem thanks... Read more

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Fox’s ‘Utopia’ Has Quiet Friday Debut Opposite Soft Competition

September 13, 2014  |  Variety  |  No Comments

Fox’s ambitious new reality series “Utopia” was hoping to recruit some new viewers opposite softer competition on Friday, but its premiere on the night produced more low numbers. Ratings for Friday shows are generally lower than other nights because fewer people are watching television, but last night also marked the first time that “Utopia” didn’t... Read more

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