Posts Tagged ‘news’

‘Orange Is the New Black’ Season 4: Lori Petty Talks Lolly’s Fate

June 26, 2016  |  Variety  |  No Comments

"Just them allowing me to be silly in the midst of murder was a real gift."

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British Lawmaker Jo Cox Dies After Being Stabbed, Shot

June 16, 2016  |  Variety  |  No Comments

LONDON — British lawmaker Jo Cox has died after she was stabbed and shot Thursday in Birstall, Northern England, according to reports. More to follow.

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Instagram Ads Now Include Mobile Banners

June 13, 2016  |  Media Week  |  No Comments

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram. Here is how the experience looks from clicking on an ad. According to an Instagram rep, so-called "profile taps" will be included in click reporting for advertisers and are rolling out internationally. In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more. Now when that happens, the call-to-action button from that same ad extends to the company's profile page to make it easier for people to discover a business they care about." The call-to-action is Instagram's latest step in turning the mobile app into a direct response channel for marketers since opening up its API last year

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Publisher Reach on Facebook Is Down 42%

June 3, 2016  |  Media Week  |  No Comments

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview.

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Why Presidential Candidates Should Only Share Political Memes With Great Caution

May 23, 2016  |  Media Week  |  No Comments

If 2012 was the "Twitter Election," this year's presidential race is more about zingers in the form of memes and GIFs than 140 characters—especially with presumptive Republican nominee Donald Trump socking it to his rivals daily on social media. Such buzzy blurbs can be funny, they can be mean, they can go viral, and they can backfire. Whatever the result, marketing experts believe that Trump and the Democrats—whether Hillary Clinton or Bernie Sanders is the nominee—will need to sharpen their skills around using such formats. "Memes and GIFs are the perfect expression in the era of snark and Snapchat," explained marketing consultant David Deal. "And the 2016 election is already a troll's dream." The numbers bear that out, with Trump clearly dominating the conversation. This month the candidate ran an Instagram ad that ended with video of former Secretary of State Clinton laughing maniacally in a clip taken out of context and laid over a fiery scene from the infamous Benghazi attack, which killed two American diplomats and brought the Democrat under intense scrutiny

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European Union Mulls 20% Content Quota for Netflix and Amazon Prime

May 19, 2016  |  Variety  |  No Comments

The European Commission, the European Union’s executive arm, is mulling a move to impose a 20% European content quota on video streaming sites like Netflix and Amazon Prime. More to follow.

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Warren Buffett’s Berkshire Hathaway Takes Stake in Apple Worth More Than $1 Billion

May 16, 2016  |  Variety  |  No Comments

Warren Buffett’s Berkshire Hathaway has revealed it has taken a stake in Apple valued at more than $1 billion. Berkshire Hathaway said in a regulatory filing Monday that it has held 9.81 million shares in the iPhone manufacturer since March 31. More to follow.

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‘Pacific Rim 2’ Finds Writer in ‘Jurassic World’ Scribe Derek Connolly

May 12, 2016  |  Variety  |  No Comments

Derek Connolly has been tapepd to write the next installment in the “Pacific Rim” franchise for Legendary. Marvel’s “Daredevil” showrunner Steven S. DeKnight will direct. Jon Spaihts penned a previous draft. “Pacific Rim” starred Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day and Robert Kazinsky. It’s never been clear whether the actors would reprise their...

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Shanghai Disneyland Begins Pre-Opening Trial Period

May 6, 2016  |  Variety  |  No Comments

Shanghai Disney Resort begins a six-week pre-opening series of trial operations.

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IMAX Strikes 10-Theater Deal With Shanghai Bestar

May 3, 2016  |  Variety  |  No Comments

Shanghai Bestar Cinemas Management has signed a deal to open 10 IMAX theaters in China.

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