Posts Tagged ‘news’

The News Integrity Initiative Launches With Facebook as One of Its Founding Funders

April 3, 2017  |  Media Week  |  No Comments

Facebook is one of the founding funders of the News Integrity Initiative, a global consortium taking aim at fake news by advancing news literacy with the hopes of increasing trust in journalism. The News Integrity Initiative will be run as an independent project by the CUNY Graduate School of Journalism under the auspices of the...

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President Trump in a Truck + Postponed ACA Repeal Vote = Instant Meme

March 23, 2017  |  Media Week  |  No Comments

Two things were happening at roughly the same time today. The first was the news that the House of Representatives decided to delay the vote to repeal the Affordable Care Act because Republicans have not been able to get enough votes in support of its replacement, the American Health Care Act. The second was a...

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President Trump in a Truck + Postponed ACA Repeal Vote = Instant Meme

March 23, 2017  |  Media Week  |  No Comments

Two things were happening at roughly the same time today. The first was the news that the House of Representatives decided to delay the vote to repeal the Affordable Care Act because Republicans have not been able to get enough votes in support of its replacement, the American Health Care Act. The second was a...

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Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

wendadanaandrew
March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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Joanne Lipman Is Named Editor in Chief of USA Today

March 20, 2017  |  Media Week  |  No Comments

When former USA Today editor in chief David Callaway left the publication in June 2016 to serve as CEO of TheStreet, it was USA Today chief content officer Joanne Lipman who announced the news to staff while noting that Patty Michalski, then managing editor for digital, would serve as interim editor in chief as the...

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A Journalist Who Ignored Fidel Castro’s Casino Trick

March 17, 2017  |  Media Week  |  No Comments

PR Newswire, in delivering today the news that former president David Steinberg passed away earlier this month at age 85 due to complications from surgery, includes a colorful detail involving Fidel Castro: Steinberg was the first American journalist Castro invited to see "La Habana Nueva." Eager for a positive review, Castro ordered casino croupiers to...

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European Union Approves $85B AT&T-Time Warner Takeover

March 15, 2017  |  Variety  |  No Comments

The European Commission, the executive arm of the European Union, has given a greenlight to AT&T’s $85 billion takeover of Time Warner, which was unveiled last year. More to follow.

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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PwC Picks R/GA as Its Newest Agency Partner After Oscars Best Picture Snafu

March 6, 2017  |  Media Week  |  No Comments

Multinational professional services company PwC (also known as PricewaterhouseCoopers) has chosen R/GA as its new creative agency partner after a review. This news comes just over a week after the company earned unwanted attention due to a widely publicized Best Picture mix-up at the Oscars. According to several reports, an accountant tasked with delivering the...

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Sony Pictures Television Networks Acquires British Channel truTV

February 16, 2017  |  Variety  |  No Comments

Sony Pictures Television Networks has acquired British channel truTV, which launched in 2014 and reaches on average 3.9 million viewers a month. More to follow.

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