Posts Tagged ‘news’

European Pay TV Network Sky Ups Zai Bennett to U.K. Content Chief (Report)

November 17, 2016  |  Variety  |  No Comments

European pay-TV operator Sky has promoted Zai Bennett, formerly head of premium drama channel Sky Atlantic in the U.K., to director of programs, Sky Entertainment U.K. and Ireland, according to reports. More to follow.

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Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad

November 15, 2016  |  Media Week  |  No Comments

Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed. The two-click process seems to be focused on both brand awareness and direct response. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product. (The launch comes just weeks after Facebook-owned Instagram began letting more than a dozen retailers focus more specifically on ecommerce by tagging products in photos that then lead to a way to buy items online.) Some retailers like Michael Kors and Lowes have already begun testing the Facebook format this week. However, a Facebook spokesperson said other brands will ramp up their own campaigns later this month and through the holiday season. More could join early next year, with other industries beyond retail possibly added if retailers are pleased with results. According to Michael Kors, which has been using the format along with the rest of its fall campaign, cost per conversion has fallen by 79 percent. Instead of focusing too much on targeting a user with a single product, the goal is to give people enough items that might prompt them to shop more. The ads in some ways seem reminiscent of Google's " showcase shopping " ad format that launched for retailers this summer. Those ads, featured in Google search, aim to connect retailers with potential buyers who might be interested in a product even if their search query isn't quite exact. The formats seem to potentially point to a broader trend toward clustering retail items in a way that brings a number of product listing ads underneath a single main piece of creative. The approach gives users more ideas to consider beyond just the one image they might or might not be interested in. According to Facebook, this approach drives more visual discovery by letting retailers use as many as 50 products to target users.

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Ava DuVernay on Trump and Mass Incarceration: ‘He Feels It’s a Business’

November 14, 2016  |  Variety  |  No Comments

Ava DuVernay discussed her expectations for the "prison industrial complex" under a Trump regime.

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Lady Gaga-Bradley Cooper’s ‘A Star Is Born’ Gets 2018 Release Date

November 10, 2016  |  Variety  |  No Comments

Warner Bros. has set Sept. 28, 2018, as the release date for “A Star Is Born,” with Lady Gaga and Bradley Cooper starring. Cooper will also helm the film, which will mark his directing debut. He will produce through his 22 Green banner along with Jon Peters, Bill Gerber, and Basil Iwanyk.

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The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

November 9, 2016  |  Media Week  |  No Comments

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings. Fox News beat CNN in total audience on election night 2016 during the full coverage block, from 7 p.m. to 3 a.m. Per Nielsen data, FNC delivered 12.2 million viewers compared to CNN's 11.2 million. Fox News' viewership climbed on an hourly basis through midnight, while both CNN and MSNBC peaked at around 10 p.m. The ratings trends seem make sense considering now President-elect Donald Trump gained momentum as the night went on, while Hillary Clinton steadily lost steam. Fox News also beat CNN in the all-important 2-3 a.m. time period, when the race was called. CNN did make some ratings history in prime time, as 13.3 million total viewers tuned into the network's Election Night in America coverage

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Donald Trump’s Lack of Ad Spending Is Leaving a Hole In Local Media’s Pocket

October 20, 2016  |  Media Week  |  No Comments

The presidential debates provided plenty of free airtime. Gif: Dianna McDougall; Sources: CNN, Shutterstock The presidential election has been momentous and memorable: the first woman nominee of a major party, a businessman/reality show candidate, leaked emails, bigly, Ken Bone and Billy Bush. But local media will remember the 2016 race for what it didn't provide: significant ad revenue. Media forecasting firm Magna originally projected this year's political ad spend to be 15 percent above 2012, which would have set a new record. But current forecasts put the ad buy in line with the 2012 campaign. "[Donald Trump] is not nearly spending what Mitt Romney or John McCain's campaigns did eight years ago," said Mark Fratrik, svp and chief economist for BIA Kelsey. "That disappointed the outlooks of local media companies." Local TV ad sales were underwhelming despite a 10 percent increase this year. "Good, but it fell below our anticipations," added Vincent Letang, evp of global market intelligence for Magna. Around $2.8 billion was booked in local political TV ad sales this year, up 3 percent from 2012 dollars. It's particularly not impressive because a total of $20 billion was spent on local TV ads overall, excluding political ads. "When Trump was a candidate in the primaries, he spent very little," said Letang. "We thought once he got the nomination and gained more access to GOP fundraising, he'd spend closer to what Romney did during his general election [of 2012]. That didn't happen." But it's not just Trump's underwhelming spend that surprises analysts. "We all thought Virginia would continue to be a battleground state for the campaigns. But it just isn't

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How Jeff Bezos Is Turning the Washington Post Into a Digitally Driven Publisher

October 19, 2016  |  Media Week  |  No Comments

SAN FRANCISCO—When Amazon CEO Jeff Bezos took over the Washington Post in 2013, many wondered what a tech exec's leadership would look like at a 140-year-old newspaper. But with a growing digital business and new practices in the newsroom, the Washington Post's executive editor, Martin Baron, talked about how the paper approaches its deep reporting—like having 20 reporters cover this year's presidential election—during a panel at Vanity Fair's New Establishment Summit. "Jeff came in not only with financial power, but he came in with intellectual power and I think forced us to think more profoundly about how the internet changed the way that we deliver information to people," Barron said during an interview with Vanity Fair's special correspondent Sarah Ellison. Baron said the paper talks to Bezos once every two weeks for about an hour, and one of the first things he did after buying the paper was getting the newsroom to think differently about aggregation and curation. "One of the first things he talked to us about is, 'Look, you do these big, narrative stories. You do these deep investigations, and then some other media outlet in 15 minutes [has] rewritten your story, and they've grabbed your traffic. How are you going to think about that?' That's a hard question to answer," Baron said. That conversation left Baron with the impression that Bezos' ownership "will not allow us to do the deep, narrative stories—but that's not what happened." Instead, the paper started aggregating itself with staff members looking for parts of stories they could pick out and compile into one story. The publisher has also started aggregating from other news outlets.

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‘The Real O’Neals’ Cast: How the Network Sitcom Tells a Unique LGBT Story

October 12, 2016  |  Variety  |  No Comments

The Paley Center in Beverly Hills, Calif. hosted the cast and producers of “The Real O’Neals” Tuesday evening. The ABC sitcom had its season premiere on Oct. 11 in tandem with Tuesday’s event, which also coincided on the same date as National Coming Out Day. The panel included stars Martha Plimpton, Jay R. Ferguson, Noah Galvin, Mary Hollis Inboden and executive..

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A CEO by the Age of 40

October 4, 2016  |  Media Week  |  No Comments

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as an Olympics researcher ahead of the 1988 Seoul Summer Games. In 1989, he parlayed that into a gig on the Today show, and was named its youngest-ever executive producer in 1992. He was 26. "Looking back on it, I can't believe they gave me the job," Zucker said. "I lived and breathed every aspect of the show 24/7, and I loved every minute of it. I was young, and I made some mistakes, and doing so in the bright spotlight of media attention wasn't always easy. But I did my best to learn from them, and not make the same mistake twice." In his early 30s, two bouts of colon cancer proved to be only a minor a setback

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Golfing Origins Movie ‘Tommy’s Honour’ Lands at Roadside Attractions

September 23, 2016  |  Variety  |  No Comments

Roadside Attractions has acquired the U.S. rights to golfing origins movie “Tommy’s Honour” from Gutta Percha Productions. The drama, which was the opening night film at the Edinburgh International Film Festival, is directed by Jason Connery. Pamela Marin and Kevin Cook wrote the screenplay, an adaptation from Cook’s acclaimed book of the same name. Keith Bank...

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