Posts Tagged ‘news’

Sony Pictures Television Networks Acquires British Channel truTV

February 16, 2017  |  Variety  |  No Comments

Sony Pictures Television Networks has acquired British channel truTV, which launched in 2014 and reaches on average 3.9 million viewers a month. More to follow.

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SAG Awards Predictions 2017: Who Will Win

January 27, 2017  |  Variety  |  No Comments

Our experts take a stab at predicting the winners for the upcoming 24th annual celebration of screen acting.

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European Pay-TV Operator Sky Sees Profit Fall 9%

January 26, 2017  |  Variety  |  No Comments

European pay-TV operator Sky has reported a 9% fall in operating profit to £679 million ($859 million) for the six months ended Dec. 31, which it blamed on the £314 million ($397 million) rise in the cost of English soccer rights. Revenue grew 12% to £6.41 billion ($8.1 billion). More to follow.

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‘Arrival’ Joins Elite Club of Sci-Fi Oscar Best Picture Nominees

January 24, 2017  |  Variety  |  No Comments

Denis Villeneuve's film joined the short list of science-fiction films that have been nominated for the film industry's top prize Tuesday.

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Media Consumption in the Age of Fake News

Media Consumption in the Age of Fake News

Bogus Fake News
December 12, 2016  |  Blog  |  No Comments

Fake news has been in the real news a lot lately. It’s a multifaceted conversation with many sides to the argument. In a clickbait economy, how do we focus on honest reporting without censoring or suppressing voices? How are Google and Facebook’s crackdowns on fake news outlets going to affect digital advertisers? We rounded up the stories you need to read to be fully in the know as this conversation will ultimately shape the way digital media is created, distributed and marketed. What if fake news affects your business? Huffington Post has your reputational clean-up game plan here. Will fake news have

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European Pay TV Network Sky Ups Zai Bennett to U.K. Content Chief (Report)

November 17, 2016  |  Variety  |  No Comments

European pay-TV operator Sky has promoted Zai Bennett, formerly head of premium drama channel Sky Atlantic in the U.K., to director of programs, Sky Entertainment U.K. and Ireland, according to reports. More to follow.

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Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad

November 15, 2016  |  Media Week  |  No Comments

Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed. The two-click process seems to be focused on both brand awareness and direct response. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product. (The launch comes just weeks after Facebook-owned Instagram began letting more than a dozen retailers focus more specifically on ecommerce by tagging products in photos that then lead to a way to buy items online.) Some retailers like Michael Kors and Lowes have already begun testing the Facebook format this week. However, a Facebook spokesperson said other brands will ramp up their own campaigns later this month and through the holiday season. More could join early next year, with other industries beyond retail possibly added if retailers are pleased with results. According to Michael Kors, which has been using the format along with the rest of its fall campaign, cost per conversion has fallen by 79 percent. Instead of focusing too much on targeting a user with a single product, the goal is to give people enough items that might prompt them to shop more. The ads in some ways seem reminiscent of Google's " showcase shopping " ad format that launched for retailers this summer. Those ads, featured in Google search, aim to connect retailers with potential buyers who might be interested in a product even if their search query isn't quite exact. The formats seem to potentially point to a broader trend toward clustering retail items in a way that brings a number of product listing ads underneath a single main piece of creative. The approach gives users more ideas to consider beyond just the one image they might or might not be interested in. According to Facebook, this approach drives more visual discovery by letting retailers use as many as 50 products to target users.

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Ava DuVernay on Trump and Mass Incarceration: ‘He Feels It’s a Business’

November 14, 2016  |  Variety  |  No Comments

Ava DuVernay discussed her expectations for the "prison industrial complex" under a Trump regime.

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Lady Gaga-Bradley Cooper’s ‘A Star Is Born’ Gets 2018 Release Date

November 10, 2016  |  Variety  |  No Comments

Warner Bros. has set Sept. 28, 2018, as the release date for “A Star Is Born,” with Lady Gaga and Bradley Cooper starring. Cooper will also helm the film, which will mark his directing debut. He will produce through his 22 Green banner along with Jon Peters, Bill Gerber, and Basil Iwanyk.

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The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

November 9, 2016  |  Media Week  |  No Comments

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings. Fox News beat CNN in total audience on election night 2016 during the full coverage block, from 7 p.m. to 3 a.m. Per Nielsen data, FNC delivered 12.2 million viewers compared to CNN's 11.2 million. Fox News' viewership climbed on an hourly basis through midnight, while both CNN and MSNBC peaked at around 10 p.m. The ratings trends seem make sense considering now President-elect Donald Trump gained momentum as the night went on, while Hillary Clinton steadily lost steam. Fox News also beat CNN in the all-important 2-3 a.m. time period, when the race was called. CNN did make some ratings history in prime time, as 13.3 million total viewers tuned into the network's Election Night in America coverage

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