Posts Tagged ‘networks’

With Its Total Audience Measurement Delayed, Nielsen Will Share More Connected TV Data

March 23, 2016  |  Media Week  |  No Comments

Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more information about usage of connected TV devices like Roku and Apple TV. Nielsen announced today that beginning April 25, it will make brand-level data available from connected TV devices, including streaming video devices and game consoles—Roku, Apple TV, Amazon Fire TV, Google Chromecast, Xbox, Sony PlayStation and Nintendo Wii—as well as enabled smart TVs. This will allow clients to track how many homes across the country own TV connected devices and which brands, and how those numbers grow over time. Clients will be able to determine how much time people spend with devices overall and link program viewing to those specific devices. The company is also creating a new metric called Total Use of Television (TUT), which adds connected TV usage to linear usage for what Nielsen calls "a complete view" of TV usage. "Our device breakout data will report how much viewing to a particular network, program, episode or telecast came from a particular device type or device brand for measured content," said Sara Erichson, evp, client solutions and audience insights.

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How Quantico’s Priyanka Chopra Cultivated a ‘Personal Mafia’ on Social Media

March 9, 2016  |  Media Week  |  No Comments

Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC's Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra Adweek: You're really active on social media. Which apps do you use most? Priyanka Chopra: Twitter and Instagram. I'm a techie, and I started using Twitter when it was just about new in India. I love Instagram because I'm visual, and I like to share what I'm thinking with pictures. You've got almost 13 million Twitter followers and 5 million Instagram followers . What's your approach to managing them and keeping them engaged? I don't manage them. I don't think that's what social media should be about. Social media is me talking about what I'm thinking and what I'm feeling. I don't write what I do for attention. I'm really grateful for the followers that I have because they're like my own personal mafia! They're extremely engaged, very loving and supremely supportive. Do you have any time to watch TV? I'm obsessed with TV. When I'm sitting in glam, I don't have the patience for hair and makeup. That's when I catch up on all my TV, or at night, before I go to bed

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ESPN Responds to Erin Andrews’ Claims She Was Forced Into an Interview About Her Stalker

March 1, 2016  |  Media Week  |  No Comments

Fox Sports reporter and Dancing with the Stars host Erin Andrews was back on the stand today in her civil lawsuit against the owners of the Nashville Marriott Hotel. On Monday, Andrews broke down on the stand, describing the devastation she felt after being secretly videotaped while nude during a stay in the hotel in 2008. She also dropped a media bombshell when she accused ESPN, her employer at the time, of forcing her to go on TV and be interviewed about it all. "Because there wasn't an arrest, because we didn't know where this happened, my bosses at ESPN told me, 'Before you go back on-air for college football, we need you to give us a sit-down interview,'" she said . "That was the only way I was going to be allowed back. They were highly recommending it be GMA, because ESPN and ABC are the same, and they wanted it on GMA," she said. "Developments in the case have been interpreted by some to mean that ESPN was unsupportive of Erin in the aftermath of her ordeal," an ESPN spokesperson said this afternoon. "Nothing could be further from the truth. We have been, and continue to be supportive of Erin." A source with knowledge of the situation said that while Andrews was encouraged to do an interview, there was no ultimatum for her to do a sit-down before returning. The network's management did provide guidance for Andrews, including suggesting she go on Good Morning America. Ultimately, Andrews gave an interview to Oprah Winfrey

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The Oscars Draws Its Smallest 18- to 49-Year-Old Audience in at Least 20 Years

February 29, 2016  |  Media Week  |  No Comments

Finding out how Oscars host Chris Rock would address the #OscarsSoWhite controversy didn't prove to be enough of a draw for audiences Sunday night. Just 34.3 million total viewers tuned into the 88th Academy Awards on ABC, according to Nielsen fast nationals. The telecast pulled a 10.4 rating among adults ages 18 to 49, which translates to around 13.2 million viewers in the demo. If those numbers hold when final national ratings are released Tuesday morning, it will be the smallest 18-49 Oscars audience in at least two decades. The previous low came last year, when just under 14 million tuned in. In total viewers, the ceremony looks to be the third lowest rated Academy Awards telecast since 1974, which is as far back as Nielsen has telecast data for. Only the 2003 ceremony (33 million) and 2008 (32 million) had lower ratings. In 2005, when Rock last hosted, 42.1 million people tuned in. Last year, 37.3 million watched Birdman win best picture.

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These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

February 29, 2016  |  Media Week  |  No Comments

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According to TV measurement firm TVision, Gaga's rendition of her song about sexual abuse, which ended with numerous survivors joining Gaga on stage, scored the highest positive attention of any moment on Sunday. The performance, which came near the end of the roughly three-and-a-half-hour telecast, scored a 2.00 rating on TVision's Positive Attention Index, which combines the total amount of time viewers are watching the TV set with the number of times a viewer smiles per minute. Vice President Joe Biden's introduction of his "good friend" Gaga had the fourth highest score on the index with 1.47. TVision measures actual "eyes-on-screen" to provide advertisers, agencies and television networks the second-by-second data required to understand the effectiveness of television advertising and programming. The company uses computer vision technology to passively collect viewer behavior, attention and emotional affect second by second, person by person from the natural viewing environment. Kate Winslet and Reese Witherspoon introducing a pair of Best Picture nominees scored second-highest on the Positive Attention Index with 1.65, perhaps in part due to Winslet rocking a sweet pair of thick-rimmed eyeglasses, which got a lot of chatter on social media. Can we go back to talking about Kate Winslet's glasses? #Oscars pic.twitter.com/8Cnfo3wTvZ — TODAY (@TODAYshow) February 29, 2016 The other two moments to score the highest on TVision's Positive Attention Index were the Girl Scouts of Los Angeles, and Sasha Baron Coen bringing back his Ali G character. TVision also measured smiles and attention separately (smiles for moments during the show, attention for advertising). Not surprisingly, Leonardo DiCaprio winning his first Oscar after six nominations rated the highest on TVision's Smile Index with a 2.75, well above the next highest moment—Spotlight winning Best Picture (1.50). The other three were The Hateful Eight's Best Original Score win (1.47), the Minions' clip (1.26) and Sam Smith winning for Best Original Song (1.24). Cadillac's "Rewind Time" spot that aired during the 11 p.m. ET hour scored the highest on TVision's Attention Index with a 1.54. The following commercial from Kohl's ( one of four the retailer aired last night ) came in at No.

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NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

February 26, 2016  |  Media Week  |  No Comments

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands , we didn't think the results would come this quickly. In its first sales partnership since NBCUniversal's $200 million investment , the BuzzFeed creative team has developed branded content for American Express that will replace about 30 minutes of national ad spots during prime time Monday. The Leap Day stunt is no small feat considering a typical hour of prime time has around 16 minutes of commercial time. The stunt will begin on the Today show and continue into prime time during the return of Blindspot and The Voice. The campaign culminates on Late Night with Seth Meyers. Some of the content features Today hosts Kathie Lee Gifford and Hoda Kotb, a mini-documentary of The Voice's Season 9 winner Jordan Smith, and the cast and creator of Blindspot discussing fan theories. "We're partnering with NBCUniversal in this first-of-its-kind campaign to provide viewers with relevant, exciting content across broadcast, digital and streaming properties to reinforce our message: American Express gives you more," said Joe Bihlmier, vp, global media at American Express. "This campaign also aligns with our customer-centric approach to add more value for our customers where we know they are," he said. Along with TV spots, BuzzFeed will create shareable content for social that will live on BuzzFeed and the participating shows' websites and social media channels. The multiplatform partnership will continue through Thursday across NBC's digital platforms, including over-the-top apps.

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Why the Oscars Should End Up Being the Year’s Most-Watched Entertainment Program

February 26, 2016  |  Media Week  |  No Comments

Between the #OscarsSoWhite controversy, Leonardo DiCaprio's relentless marketing push for an Oscar and what host Chris Rock has to say about all of it, Sunday's Oscars ratings are even harder to predict than usual. But no matter what happens, ABC's telecast will likely be the most-watched entertainment program of the year, again. While Super Bowl ratings have steadily risen over the years , Oscars ratings have fluctuated wildly over the past two decades from as few as 32 million total viewers in 2008 to more than 55 million in 1998. But even during its down years, the telecast has consistently drawn one of the year's biggest TV audiences. The 2015 ceremony, which was watched by 37.3 million total viewers, was the lowest-rated Oscars telecast since 2011 but still ranked as the No. 4 most-watched program and the No. 1 entertainment program of 2015. Only a trio of NFL telecasts—the Super Bowl, the Super Bowl postgame show and the AFC Championship Game—had larger audiences last year. That's why the Academy Awards are still an all-star destination for advertisers . The average cost of a 30-second ad during Sunday's Oscars telecast is between $1.9 million and $2 million, according to Kantar Media

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To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

February 23, 2016  |  Media Week  |  No Comments

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock. Later this year, the network will launch a free, 24-hour network for children's programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn't air kid-centric content. The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at pbskids.org and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online. PBS will continue to air its PBS Kids programming blocks on the primary network during the morning and afternoon. "Parents know that PBS Kids makes a difference in their children's lives, which is why so many have said they would value having access to our content throughout the day. Television continues to be the most widely used platform for children's educational content, especially among low-income families," said Paula Kerger, PBS president and CEO, in a statement.

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CBS Evening News Anchor Scott Pelley’s Office Is Like a Floating Museum

February 23, 2016  |  Media Week  |  No Comments

When Scott Pelley assumed the role of CBS Evening News anchor in 2011, he'd had a long and storied career of reporting from war zones, refugee camps and even campaign trails. So when he moved into his office overlooking the CBS newsroom, Pelley filled the space with items that remind him of and pay homage to his career at CBS. Above all else, however, his office is a working space for the team responsible for Evening News' soaring ratings. "I think of my office as a meeting place for our correspondents, producers and staff," Pelley said. "We pull up the chairs around the round table in the middle and talk about writing, reporting and the direction of our coverage. The office has floor-to-ceiling windows that overlook the newsroom one floor below. I always keep the drapes pulled fully back so everyone can spot me and know that my door is open. We're hyper-collaborative.

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CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

February 16, 2016  |  Media Week  |  No Comments

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On Feb. 9, less than four weeks after its debut, the CBS host's Carpool Karaoke video with Adele has become the most-watched late-night YouTube video of all time, with 68.1 million views and counting, vaulting Corden ahead of the two prior digital masters of their late-night domains: Jimmy Fallon and Jimmy Kimmel. In just 10 months, Carpool Karaoke, in which Corden drives around with some of music's biggest names as they sing along to their most iconic tunes, has become a viral sensation, racking up staggering numbers for videos with Justin Bieber (59.6 million), One Direction (41 million) and Iggy Azalea (24.8 million). Building a healthy digital presence was a big part of the Late Late Show's plan from the beginning, given that few U.S. viewers knew the British host prior to his debut last March. "We wanted to make good content for television, but the thing we have least control over is ratings. The thing we have slightly more control over is relevance. The digital world is where you can make your relevance felt," said executive producer Rob Crabbe. "If you're making good content for 12:37 a.m., it should be good content at 12:37 p.m. when you're eating lunch at your desk

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