Posts Tagged ‘networks’

PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

January 31, 2014  |  Media Week  |  No Comments

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand . The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information. "They get so close to what we've all been looking for in television for a long time," Reichig told Adweek. "It's third-party data that increases the accuracy in targeting of a television buy substantially." Reichig said she felt like her career—which has included more than one stint as a researcher—"had been leading up to this point" and that she was looking forward to taking the product to market as PrecisionDemand tries to expand. PrecisionDemand's pitch is about minimizing waste: "Advertisers are already spending a lot of money; we want to help them to spend it better," Reichig said. "If you have a product that enhances television targeting, there are defintely applications for advertisers and there are definitely applications for networks." The exec has made headlines in the past by guaranteeing levels of engagement during her tenure at TruTV; now she'll be guaranteeing purchaser behavior with PrecisionDemand.

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Yada, Yada, Yada: Seinfeld Reunion in the Works

January 30, 2014  |  Media Week  |  No Comments

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th and Broadway. The diner was used for establishing shots throughout Seinfeld’s NBC run. While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee . “It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.” Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor. When asked if Alexander was surprised to be asked to reprise his role of the “short, stocky, slow-witted bald man” George Costanza , Seinfeld chuckled to himself. “Was Jason surprised? No, he remembers that he played that character for nine years,” he cracked. “He was not surprised that he was asked to play George.” After the fifth question, the comic joked that his interlocutor was “really Mike Wallace-ing me here.” He added that the finished project is “a short-ish form” effort, noting that its running time is longer than 60 seconds. Whatever form the finished product takes, it’s probably a one-shot deal. In any event, Seinfeld fans should keep their eyes peeled, as the project will be released “very, very soon.” In addition to the Tom’s Restaurant exteriors, the shoot spread out to other locations. Jerry’s Upper West Side apartment was not one of them; in all likelihood, the Studio City set was dismantled shortly after the series wrapped in May 1998. Seinfeld first dropped hints that he was working with David on Jan. 6, during a Reddit “Ask Me Anything” session . “We wrote this script for this thing that you will eventually see but I can’t reveal what it is at this time,” Seinfeld said during the online Q&A. “All I can do is tell you is that it’s big, huge, gigantic.” At its peak, Seinfeld averaged 34.1 million viewers and a staggering 18.0 in the dollar demo in NBC’s Thursday 9 p.m. time slot

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Yada, Yada, Yada: Seinfeld Reunion in the Works

January 30, 2014  |  Media Week  |  No Comments

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th and Broadway. The diner was used for establishing shots throughout Seinfeld’s NBC run. While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee . “It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.” Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor

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The Number of Blacked-Out NFL Games Dropped From 16 Last Season to Just 2

January 28, 2014  |  Media Week  |  No Comments

Fans and policy advocates fighting to end the NFL’s sports blackout rule may have already won—even if the rule is still on the books. The number of blacked-out football games went from 16 last season to just two this year. This, ahead of an expected FCC decision in the spring to drop the rule that prevents a cable or satellite service from airing a game blacked out on a local station. Also, a bill introduced in Congress seeks to gut the NFL’s antitrust exemptions. David Goodfriend, founder and chairman of the Sports Fan Coalition —which first petitioned the FCC in 2011, culminating in the agency’s unanimous vote last December to propose ending the rule—thinks the NFL is going out of its way to keep lawmakers at bay. “You could argue that’s an accident of fate, but I’m going to take credit here,” said Goodfriend. “The FCC proceeding has shined a big, bright light on this practice. Voter indignation is tough to fight, and if you’re on the receiving end, that’s pretty compelling.” The FCC rule does not, however, guarantee blackouts will disappear, as other laws stand in the way of a pay TV service importing coverage from outside a blacked-out market. It won’t change the NFL’s contracts with the networks, which extend to 2022, and could push more sports to pay TV. But once the FCC acts, Congress may have the ammunition it needs to take away the dispensations it gave the NFL 40 years ago to negotiate for the teams.

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Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

January 27, 2014  |  Media Week  |  No Comments

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.

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Nickelodeon Draws On Latin American Sibling for Shows

January 26, 2014  |  Variety  |  No Comments

Viacom’s Latin American TV production operation is amping up its original content development for Nickelodeon in the U.S. and Nick offshoots across Latin America. Viacom Intl. Media Networks has set a production deal with Colombia’s Ministry of Culture to develop local versions of Viacom franchises including the Nickelodeon’s Kids Choice Awards and MTV reality series... Read more

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Sleepy Hollow Goes Out on a High Note, The Blacklist Continues to Slip

January 21, 2014  |  Media Week  |  No Comments

Fox’s freshman hit Sleepy Hollow wrapped its first season in grand fashion, drawing its biggest ratings in months with a two-part cliffhanger finale. According to Nielsen fast national data, the supersized Sleepy Hollow averaged 6.93 million viewers and a 2.3 in the adults 18-49 demo, marking its strongest showing since mid-November. The first hour of the finale scared up 6.84 million viewers and a 2.2 rating, while the second segment averaged 7.03 million viewers and a 2.4 in the dollar demo. Sleepy ’s deliveries peaked in the 9:30-10 p.m. slot, averaging 7.24 million viewers and a 2.4 rating. All told, Sleepy’s first season averaged 7.5 million viewers and a 2.6 rating. At present, the supernatural drama stands as the No. 3 new broadcast series, trailing only NBC’s The Blacklist (3.0) and ABC’s Marvel’s Agents of S.H.I.E.L.D. (2.7). Speaking of The Blacklist, the James Spader procedural took another tumble Monday night, its second without having The Voice as its lead-in. The 10 p.m. drama fell to a series-low 2.3 in the demo, as back-to-back episodes of Hollywood Game Night could muster only a 1.3 and a 1.5 in the first two hours of prime. By way of comparison, the 13 Monday night episodes of The Voice averaged a 4.0 in the demo, per Nielsen live-plus-same-day estimates. Across the dial on CBS, the third installment of Intelligence showed no improvement over last week’s disappointing time slot premiere . The Josh Holloway sci-fi/action series averaged just 5.59 million viewers and a 1.1 in the 18-49 demo, down one-tenth of a ratings point from its previous delivery. Given the moribund numbers put up by Intelligence and its predecessor, the limited series Hostages —during its 15-episode lifespan, the show averaged 5.16 million viewers and a 1.2 rating—CBS has a real conundrum on its hands. While the network hasn’t indicated that it was ready to cut and run on its newest drama, the option of sliding Hawaii Five-0 back into its former time slot is starting to look increasingly attractive

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The Following Star Kevin Bacon Stays Close to His N.Y. Roots

January 17, 2014  |  Media Week  |  No Comments

Specs Who Kevin Bacon Age 55 Accomplishments Stars as Ryan Hardy on Fox’s The Following ( Season 2 preview airs Sunday, Jan. 19 after the NFC Championship Game); Golden Globe Award-winning actor; musician Base New York and Los Angeles What’s the first information you consume in the morning? I read The New York Times app or website. I like the regular dot-com better because the app is almost too homogenized. But there are certain things about the app that I also like, so I toggle back and forth between the two. And if I’m in New York, I will also be listening to the morning show on NY1 , which I love. There’s just something about Pat Kiernan. He’s kind of hilarious. What are your go-to social platforms? For social media, I use something called WhoSay . It’s more photo-centric, and it lets me simultaneously post to Twitter, Facebook, Instagram and some Chinese sites. Where do you get your news? My main news source is the PBS NewsHour.

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How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos

January 16, 2014  |  Media Week  |  No Comments

IFC just released the key art for season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she decided to shoot the ads in the style of her "Face in the Crowd" photos (many of which are on display through March 9 at the Corcoran Gallery of Art in Washington, D.C., and at Lehmann Maupin in New York through Feb. 22). It's almost like getting a couple of non-advertising Prager originals as gift. AdFreak spoke on Thursday with Blake Callaway, IFC's svp of marketing, about how Prager got involved, and how the two photos will be used differently in the media buy. How did Alex get involved with this

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Ford, Coca-Cola Return for Season 13 of American Idol

January 16, 2014  |  Media Week  |  No Comments

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and Coca-Cola, which have served as official Idol sponsors for each of the past 12 previous seasons, will be in the wings in Boston’s Marriot Copley Place when the show reconvenes for the first round of auditions tonight at 8 p.m.

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