Posts Tagged ‘networks’

TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

April 21, 2015  |  Media Week  |  No Comments

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing world. TV Land says Season 1 of the show, which concludes June 9, has reached 20 million viewers across multiple platforms including TV Land, TVLand.com, Nick at Nite, Hulu and video on demand. "We couldn't be more excited that audiences are discovering Younger and falling in love with our fabulous cast," said Star in a statement. "I can't wait to have everyone back in New York to shoot Season 2." Another Viacom network, Comedy Central, is renewing Inside Amy Schumer for a fourth season. The third season of the provocative sketch comedy show premieres tonight at 10:30 p.m. ET, with guest star Amber Tamblyn and—with the help of Method Man and Amber Rose—the premiere of Milk, Milk, Lemonade , an ode to the female anatomy and booty videos.

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Why Univision Is One to Watch at the Upfront

April 20, 2015  |  Media Week  |  No Comments

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do. What's interesting, and speaks to the duality of our audience, is that they'll engage with our programming in Spanish, but when they go on Twitter, they comment in English. On Facebook, it's more of a mix. And I think there is a lot of runway to get our viewers excited about with our short video formats on Vice and Instagram. Your most important hire for 2015? It will be a head of local marketing. We started as [one] station in San Antonio 60 years ago, and we now have over 128 local radio and TV stations around the country to reach our audience. Add to that the incredible way we serve our local communities through our empowerment platform Univision Contigo —we have the ability to serve every Latino in this country in a powerful, intimate way. What is the industry buzzword that you are most tired of? The one I am over in a big way is all things "selfie." I don't own a selfie stick, and I never will. How will Univision be positioned in the fast-approaching upfront? I am working very closely with our sales leaders Keith Turner and Steve Mandala and the way that we are positioning ourselves around what makes us unique. Again, we have an audience that watches live every night, we have a very high rate of unduplicated viewing, and that in every single program offering we will have a digital and social component because we know our audience overindexes in digital and is highly engaged. We also spend a lot of time speaking about the beauty of our brand in that we're not just a network, but part of the journey of Hispanics in this country. What do your millennial viewers want from the network? Our millennial audiences seem to gravitate to aspiration stories and ultimately they're looking for great content. And because they can find that on Univision and find it in Spanish in a sincere and authentic way, we have a large and loyal millennial audience. They are also focused on community and when they see Univision in their local markets it resonates with them and that builds equity for our shows, novellas and the company. What's the most important statistic about your audience that brand marketers should know, but don't

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Academy of Country Music Awards Pulls In Most Viewers Since 1998

April 20, 2015  |  Media Week  |  No Comments

The 50th Academy of Country Music Awards on CBS last night was the most-watched since 1998. The super-sized special, which aired from 8-11:30 p.m., was watched by 15.77 million viewers, up 10 percent from the 2014 ACMs and making it the No. 1 show of the night on broadcast TV. In the younger demos, the awards drew a 3.6 rating and 11 share among adults 18-49 (up 6 percent from 2014) and a 2.6 rating and 9 share among adults 18-34 (up 4 percent). This was the fist year the ACMs extended to 11:30 p.m. Compared to last year's 8-11 p.m. broadcast, this year's show had 13 percent more total viewers. CBS' ratings beat NBC's, ABC's and FOX's combined. The ceremony was broadcast live from AT&T Stadium in Arlington, Texas. The ACMs were also the No. 1 social broadcast of the day, according to Nielsen Social data.

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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Ice-T and Coco Are Getting a Daytime Talk Show

April 13, 2015  |  Media Week  |  No Comments

Actor Ice-T and wife Coco Austin are bringing their act to daytime TV. Ice & Coco will get a three-week test run this summer on several FOX-owned stations. Telepictures, which is producing the show, says the couple "brings a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation." "It's a fun show with our own style of hip, married humor and honesty," the couple said in a release. Ice and Coco may be best known for their reality show "Ice Loves Coco," which ran for three seasons on E! "We see this as another attempt to do something different—big personalities, new to the day part," said Frank Cicha, svp of programming for FOX Television Stations. "Ice-T helped change popular culture. We're trying to do the same thing for daytime." Ice & Coco premieres Monday, Aug. 3, in New York and Los Angeles, with more stations and timeslots expected to be announced soon.

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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Will the Game of Thrones Premiere Be Spoiled by Periscope Pirating?

April 8, 2015  |  Media Week  |  No Comments

Game of Thrones fans are counting down the days until April 12, when HBO's fantasy drama returns for its fifth season. To tune in, they'll flip to HBO on TV, watch HBO Go on their laptops or tablets, or fire up the just-launched standalone service HBO Now. Then, there are the not-so-legal options. Game of Thrones

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A Filmmaker Gets an Opportunity of a Lifetime

April 6, 2015  |  Media Week  |  No Comments

In 2005, Wieden + Kennedy provided a fresh start for Sarah Gertrude Shapiro after she literally fled her reality TV job on The Bachelor —and Hollywood. A decade later, the agency has changed her life yet again: helping her co-create her own Lifetime series about, yes, a Bachelor-like show. "It's very much outside the purview of any advertising agency to be able

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What Do 13 of the Strongest Women on TV Have in Common? They’re All Tatiana Maslany

April 6, 2015  |  Media Week  |  No Comments

A few short years ago, Tatiana Maslany was an up-and-coming actress with improv comedy chops, some TV and small movie roles under her belt and a profile little known outside her native Canada. Those days are definitely behind her. Now she's regularly mobbed at fan gatherings like San Diego's Comic-Con and revered by TV critics for her work on BBC America's much-lauded, sci-fi-tinged thriller Orphan Black . In it, the 29-year-old juggles multiple roles—a dizzying number of sister clones,

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The Beeb Creates Buzz With Splashy Thrillers

April 6, 2015  |  Media Week  |  No Comments

Sarah Barnett hasn't been genetically engineered, like all those clones in Orphan Black, for the job at hand. It just seems that way. Barnett's new gig—she's a few months into her tenure as president and general manager of the buzzed-about cable channel BBC America—brings her back to the place where she began her stateside career a decade ago, so she intimately knows the lay of the land. It also keeps her in the AMC Networks fold, where she methodically built SundanceTV from the quirky home of indie flicks into an ad-supported, original-content player with scripted series like Rectify, Top of the Lake and Carlos. Now that AMC has taken an operating stake in BBC America, the U.K.-born-and-bred Barnett will be running point on the new relationship. She'll also be guiding the channel, which recently logged its highest-rated year in prime time and total viewers, into the ever-competitive upfront presentations to advertisers and beyond, where she says she'll continue to take "the big swings" that helped put the "Beeb" on the map in the U.S.

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