Posts Tagged ‘networks’

8 Ways Fox Could Keep Empire’s Momentum Going After the Season Finale

March 18, 2015  |  Media Week  |  No Comments

Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its breakout hit, Empire. Instead, that moment will come tomorrow morning, when overnight ratings finally come in and will almost certainly reveal an unbelievable 10th week of growth in total viewers. The audience began at 9.9 million in its January debut and has continued growing to 14.9 million last week. Ratings in the coveted 18-49 demo have also grown from a 3.8 for the first episode to 5.8 last week. Could it crack a 6 tonight?

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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4 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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GSN Expands Its Slate of Original Series With 2 New Programs

March 10, 2015  |  Media Week  |  No Comments

In game show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN has grown for three years straight, and 2014 was our biggest year ever," said David Goldhill, chief executive of the network, a partnership between DirecTV and Sony Pictures Television. In February, the network had its highest-rated month ever among women ages 25 to 54, and GSN original series reported a social engagement rate of more than 6 percent. "Something is definitely happening," Ben Glieb, host of GSN's Idiotest, told Adweek. "The network's attitude is so inventive." GSN, created as a home for classic 1970s game shows, has doubled the number of original hours over the last two seasons, with two new shows joining its lineup this year. Lie Detectors challenges members of the studio audience to decide if comedians' outrageous anecdotes are true. And in Steampunk'd, a design competition, contestants have to turn everyday objects into works of art in the "growing subculture" of steampunk, which combines modern and Victorian design.

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What Will the ‘Slow TV’ Phenomenon Look Like If It Comes to the U.S.?

March 4, 2015  |  Media Week  |  No Comments

A rather strange programming phenomenon is sweeping Europe: slow TV, which bypasses quick edits and montages in favor of leisurely paced windows into the world. The biggest splash has been made in Norway by a documentarian named Thomas Hellum, whose work includes such milestones as a 134-hour documentary on a cruise ship and an 18-hour show about salmon fishing, which (between them) have attracted some 3.2 million viewers .

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Fox Is Rebuilding Its Slate, One Hit at a Time

March 2, 2015  |  Media Week  |  No Comments

As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there in 1992) has run with Newman since 1999. But when she and Newman took over the network last summer, replacing Kevin Reilly, who stepped down shortly after the Fox upfront last May, they received a baptism by fire. Aside from Gotham, audiences rejected all of Fox's new fall shows, including Utopia, Mulaney, Red Band Society and Gracepoint. Then, hip-hop drama Empire, from Walden's studio, wiped the slate clean in January, becoming the biggest new series in decades, with an unprecedented seven consecutive weeks of audience growth and an 18-49 rating of 5.4. The show has helped pull Fox from a distant fourth in 18-49 this season to a tie for third with ABC. Walden—who jokes that she handles the "fun stuff" (i.e., creative issues) while Newman gets the "hard stuff" (business issues)—talked about surviving Fox's fall to forget and how she'll capitalize on Empire's success. Did you have any idea that last fall was going to be as rough as it was? Yes. Going in, Gary and I always anticipated that this was going to be a really tough fall. We were encouraged by Gotham , encouraged by Sunday night. I felt like our job as the new leaders was to stay focused on the positive momentum and point to things that establish what we wanted to do in the future. That was a far better approach than being mired in how demoralizing the overnights can be. You and Gary have been in the new job for seven months. How has it been working out managing your network and studio hats

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How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity

February 27, 2015  |  Media Week  |  No Comments

One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist. Maybe it was the gravity he brought to what was, occasionally, a very silly show. Or maybe it was simply that television was so young when the show premiered in 1966, viewers weren't as skeptical as they are today.

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CSI and Elementary Are Coming to Hulu

February 19, 2015  |  Media Week  |  No Comments

Two of CBS' biggest crime dramas are heading to Hulu. The video platform scored the exclusive rights to CSI: Crime Scene Investigation and Elementary. As more people view shows on digital screens, top players like Hulu, Netflix and Amazon end up battling for premium linear content. Scoring CSI, which was TV's top drama for seven seasons, expands Hulu's offerings to more than 5,300 episodes. While the procedural isn't the powerhouse it used to be—only drawing 7.1 million viewers during its two-hour series finale on Sunday—it did spawn three spin-offs, multiple books and video games, and a forensic science exhibit. "CSI is one of the biggest brands in the world and is exactly the kind of premium content that marketers love buying from us," Hulu svp of sales Peter Naylor wrote in an email.

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Could Snapchat Be a March Madness Player This Year?

February 17, 2015  |  Media Week  |  No Comments

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The three-week hoops tourney generated more than $1.1 billion in TV revenue for media rights holders CBS and Turner in 2014, per Kantar, and both networks expect to see more gains thanks to growing digital investments from sponsors like AT&T , Coca-Cola and Capital One. The NCAA's 68-team competition has become a cross-platform juggernaut, and CBS and Turner are leveraging social media labs, mobile video production houses and marketing stats centers in New York, San Francisco and Atlanta to serve an increasingly connected and social audience. New York-based Time Warner Media Lab, in particular, will assist sponsors with enough March Madness data to let them assess their business Xs and Os. "We have eye-tracking biometric equipment where we hook up respondents to measure heart rate, skin response, breathing and nonconscious responses to advertising," explains Will Funk, Turner Sports' svp of sponsorship sales, integration and branded programming. "It's serious research." Funk's division—which works arm-in-arm with CBS and the NCAA—runs the point on all of March Madness' digital and social extensions. He predicts a record-breaking year for revenue, adding that online inventory will be sold out this week, as 19 brands have nabbed roughly 60 percent of all available promos through category-exclusive sponsorships while various companies are buying up the rest. "We have 15 new digital advertisers," adds Funk. "We've seen a trend on the digital side with March Madness that there's more demand than supply, which is always a nice position to be in." Adweek caught up with Funk to talk about how the event may again deliver slam dunks for brands.

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