Posts Tagged ‘networks’

CBS Is Bringing Back Star Trek, But It Won’t Air on TV

November 2, 2015  |  Media Week  |  No Comments

CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform. In a first for CBS, the network announced this morning that a new Star Trek series will premiere in 2017 on the broadcast network before moving exclusively to subscription-on-demand service, CBS All Access. This will be the first series that CBS is producing solely for its digital platform, which launched in 2014. CBS All Access, which runs $5.99 per month, currently includes the entire library of every Star Trek television series. CBS Studios International will distribute the series to other TV networks and digital platforms around the world. Though CBS owns the show, and original creator Gene Roddenberry had initially developed it for CBS, it aired on NBC for three years from 1966-1969. The short-lived series spawned a massive pop culture franchise, which has included 12 feature films—with a 13th, Star Trek Beyond, due next year—and multiple spin-off shows. The new series will be developed by executive producer Alex Kurtzman, who co-wrote and produced the rebooted film franchise, beginning with 2009's Star Trek and continuing with 2013's, Star Trek Into Darkness. CBS said the new show is not related to the upcoming Star Trek Beyond film and will feature new characters and settings. "We've experienced terrific growth for CBS All Access, expanding the service across affiliates and devices in a very short time," said Marc DeBevoise, evp and general manager, CBS Digital Media. "We now have an incredible opportunity to accelerate this growth with the iconic Star Trek, and its devoted and passionate fan base, as our first original series." The move to put the new Star Trek exclusively on a digital platform comes as the broadcast industry is looking for ways to bring in elusive millennial viewers who often eschew traditional television. CBS successfully launched Supergirl last week with an eye toward younger viewers. But overnight Nielsen ratings—especially among the adults 18 to 49 demographic that advertisers covet—have been down so far this season. Nielsen will begin to roll out its new Total Audience Measurement tool to count viewers across multiple platforms next month. Star Trek continues the trend of cable and broadcast networks banking on reboots or remakes of known properties that come with built-in fan bases. This season alone has seen TV versions of the films Minority Report and Limitless, as well as a revival of another decades-old TV show: The Muppets.

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New Data Shows Just How Much Advertisers Are Paying for Commercials in Late Night

October 19, 2015  |  Media Week  |  No Comments

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD. When Jimmy Fallon took over from Jay Leno as host of NBC's Tonight Show in February 2014, his immediate success at 11:30 p.m. "rejuvenated the daypart," said Geraci. This fall, late night has been revitalized yet again, with the arrival last month of The Late Show with Stephen Colbert on CBS and The Daily Show with Trevor Noah on Comedy Central. Those two launches capped a turbulent 19-month period in which every nightly talker with the exception of ABC's Jimmy Kimmel Live welcomed a new host. As the dust settles on the latest late-night moves, advertisers find themselves with a more enticing (and younger-skewing) audience than they've had in years, and they're paying to reach them. According to SQAD NetCosts, which tracked quarterly 30-second ad prices in the adult 18-49 demo, CBS has doubled the rates The Late Show got as David Letterman was winding down his reign.

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This New Measurement Tool Shows Millennials Are Watching as Much TV as Anyone

September 22, 2015  |  Media Week  |  No Comments

As the new TV season kicks off with 22 new shows debuting over the next month, networks and advertisers will begin to make sense of which series are clicking with viewers and which ones will get axed. But in the current TV marketplace of fragmented viewership, networks have been complaining that Nielsen no longer provides an adequate measurement of who's really watching their shows. "We're not getting measured accurately and were losing a lot of people," said Alan Wurtzel, NBCUniversal's president of research and media development, during an industry meeting this morning. Wurtzel estimated that 15 percent to 35 percent of viewers who watch on other platforms are not getting counted. "And it's only growing," he added. VideoPulse, which was unveiled this morning, is a new TV multiplatform measurement tool from Symphony Advanced Media looking to finally crack that code. It's a cloud-based service that captures live media usage by individuals across OTT, VOD, Web, mobile, gaming devices, DVR and linear TV. Data comes from the 15,000 users who have already signed up to be tracked; Symphony hopes to have 50,000 within the next year. The data VideoPulse has already gathered goes against the idea that millennials aren't watching TV—they just aren't watching the way previous generations did. According to traditional TV measurement from Nielsen, millennial viewing has dropped 30 percent over the past five years. But VideoPulse found that 25 percent of viewing among millennials is on DVRs and over-the-top services and happens outside the Live+7 window, not measured by Nielsen. "There has been a significant void in understanding how consumers are using nontraditional media platforms, but innovation has finally arrived in the media-measurement space," said Charles Buchwalter, president and CEO of Symphony Advanced Media. Buchwalter says the product will "track the cross-media, cross-platform behavior of consumers in the fastest growing mode of TV and video viewing, allowing the market to extend beyond the current industry-accepted norm of Live viewing plus seven days ratings." The product—which is available immediately for advertisers, agencies and media companies—is already undergoing beta testing by NBC, Viacom, Warner Bros. Media Research and A+E Networks. "Our industry has been disadvantaged by legacy-measurement approaches that have failed to evolve with consumers' increasing use of media platforms," said Liz Huszarik, evp, Warner Bros. Media Research & Insights. "We are hopeful that by working with Symphony Advanced Media's VideoPulse that we can capture an accurate picture of consumers' total TV/video usage across platforms and devices with a transparency that's been missing from other vendors." VideoPulse also includes data from streaming services—most notably Netflix—which so far hasn't been divulged

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A+E Networks Shake-up Leads to a New History Chief

September 18, 2015  |  Media Week  |  No Comments

Dirk Hoogstra is history at History. The evp and gm of History and H2, who has been overseeing the networks since June 2013, is out, effective immediately. His replacement is FYI and LMN president Jana Bennett, who has been named president and gm of History, A+E Networks announced today. Bennett, who joined the company in 2013, will now oversee all strategic planning, programming and marketing for History and H2. "Jana has one of the strongest track records building and shaping global brands—first at the BBC and now here at A+E Networks," said Nancy Dubuc, president and CEO, A+E Networks, in a statement. "She joined our company with the mandate to take our networks into new and exciting places and what she's done with FYI in such a short amount of time is remarkable. History and H2 will greatly benefit from her creative prowess and steady stewardship." "I have a passion for History—where we've come from and where we are headed," said Bennett in a statement. As head of FYI—a July 2014 rebranding of what was Bio—Bennett drove the network to double-digit ratings growth

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With Just One New Fall Series, The CW Takes the Biggest Risk of Any Network

September 18, 2015  |  Media Week  |  No Comments

The CW concludes Adweek’s week-long fall TV preview today not with a bang, but with a whimper. While the other four broadcasters are rolling out at least five new series apiece over the next two months, The CW has only one freshman show on its schedule. That’s what happens when you only program 10 hours a week and renew your entire lineup from the previous fall , as the network did earlier this year. While the network still isn’t a factor in the broadcast battle for adults ages 18-49, it picked up significant momentum last year with The Flash, its most-watched series ever in the 18-49 demo, and Jane the Virgin, the first CW show to win a Peabody and Golden Globe. That sets a pretty high bar for Crazy Ex-Girlfriend.

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These New and Returning Fall TV Shows Are Getting the Most Buzz on Twitter

September 17, 2015  |  Media Week  |  No Comments

A new TV season kicks off next week with 22 different shows set to debut on the broadcast networks. But it's a cable show that's generating the most buzz on Twitter. Among new series that will debut this fall, Twitter notes that FX's next iteration of its hugely popular American Horror Story franchise, Hotel, is generating the most chatter—no doubt buoyed by the addition of Lady Gaga to this year's ensemble. Also on the list is a show that has already premiered, The Late Show with Stephen Colbert. A trio of broadcast newcomers rounded out the top five: Fox's Scream Queens, NBC's Heroes Reborn and CBS' Supergirl.

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A Year After Hitting Rock Bottom, Fox Rebounds With Several Promising New Fall Shows

September 17, 2015  |  Media Week  |  No Comments

We’ve reached Day 4 of Adweek’s week-long fall TV preview , and today we’ll be looking at Fox, which hit rock bottom this time last year: four of its five fall 2014 shows flopped immediately, with only Gotham connecting with audiences. The network tumbled to fourth place last season among adults ages 18 to 49, though it got a huge midseason boost from Empire, which became one of the most successful new series in decades but only had 12 episodes. Fox upped Empire's Season 2 order to 18 episodes and is making the show its fall centerpiece, which will give the network a big bump, no matter how its freshman series fare. But this fall's new crop boasts several shows with potential. Yes, there are a couple clunkers in the bunch, but more of Fox’s new shows work than don’t, which is a refreshing change for the network. However, quality might not be enough as Fox is gambling on an all-new Tuesday night (Grandfathered, The Grinder and Scream Queens), making it the only broadcast network to air more than two new shows on a single evening this fall. As we've been saying all week, while a pilot isn’t always the best way to judge a show’s potential, it’s often the only episode that audiences watch before making a decision about whether to stick around or cut bait, especially with all the other new and returning shows fighting for attention. With that in mind, here are Fox’s fall shows, from least promising to most promising.

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How Ryan Seacrest’s First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

September 11, 2015  |  Media Week  |  No Comments

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't exactly a quiet kid in school—much to the chagrin of his teachers. "All of my teachers knew me as the kid that talked a lot, and sometimes would forget to raise his hand," Seacrest told Adweek. In a story Seacrest will share Friday night on Think It Up, a one-hour telecast that will air across NBC, Fox, ABC and CBS, the multihyphenate talent will mention how he was convinced to do his school's morning announcements as a way to channel his energy. "In a way, there are three or four teachers that gave me that first broadcasting job, which was to say, 'Please rise for the pledge,' " Seacrest says. "I got really invested in doing a morning show over the PA system at school." The telecast, which kicks off a three-year, $30 million education initiative from the Entertainment Industry Foundation—also known for its Stand Up to Cancer campaign—will feature numerous celebrities including Gwyneth Paltrow, Matthew McConaughey, Scarlett Johansson and Kristen Bell sharing stories of how teachers have influenced them. Seacrest's full-service marketing and PR agency, Civic Entertainment Group, has been a major backer of the campaign; Stuart Ruderfer, CEO of Civic is an executive producer of the Think It Up telecast. Lisa Paulsen, EIF's president and CEO, adds that the group used the Stand Up to Cancer program as a framework for Friday's telecast. "It's the same kind of format from a storytelling perspective," she said

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No Longer ‘Dry-Trumping,’ Stephen Colbert Lands Donald Trump as a Late Show Guest

September 10, 2015  |  Media Week  |  No Comments

Donald Trump has decided to play both sides, er, late-night hosts. Trump, whose Friday booking on The Tonight Show Starring Jimmy Fallon was one of Fallon's biggest counterprogramming coups during The Late Show with Stephen Colbert's first week, is also going to be visiting the new host on the block. CBS announced that Trump will be one of Colbert's guests during his third week as Late Show host, appearing Tuesday, Sept. 22. It's one of several political bookings Colbert has lined up for his third week. Joining Trump on Sept. 22 will be Secretary of Energy Ernest Moniz. Another presidential hopeful, Sen. Ted Cruz, will stop by on Sept. 21, while Sen.

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President Obama Will Test His Survival Skills on a Reality TV Show

August 31, 2015  |  Media Week  |  No Comments

It won't be just White House press corps cameras covering President Barack Obama during his trip to Alaska this week. NBC announced the commander in chief will trek through the Alaskan wilderness with survival expert Bear Grylls for a special edition of his show Running Wild. Obama will meet with Grylls while visiting Alaska to observe the effects of climate change. The president will then get a crash course in survival techniques from Grylls. The visit will be taped and aired on NBC later this year. Now in its second season, Running Wild follows Grylls as he takes America's biggest celebrities on one-on-one adventures that test their survival skills. With a strong lead-in from American Ninja Warrior, Running Wild has consistently won its 10 p.m. ET time slot among viewers ages 18 to 49 this summer. This is just the latest example of the White House tapping alternative media to get its message out. In June, Obama appeared on Marc Maron's popular WTF podcast. And in January, the White House and Google assembled a digital media day , inviting several YouTube stars to Washington to interview the president, with some hilarious results.

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