Posts Tagged ‘networks’

Marketing Predictions for Season 18 Cast of Dancing With the Stars

March 17, 2014  |  Media Week  |  No Comments

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke. Like Burke, Andrews is a past competitor—she finished third on Season 10. Andrews has a strong (mostly male) fan base from her days on ESPN and current gig with Fox Sports, so this new role should make her more of a household name with women. She is already busy in the endorsement space, with current and past deals including Reebok, TruBiotics, Diet Mountain Dew and Ticketmaster. It's also worth noting that Burke is still incredibly relevant and popular with brands, especially with her ModernMom.com platform reaching women 25-54. Here's a look at our marketing predictions for the new cast: Drew Carey : Carey has been a TV mainstay for two decades, most recently as the host of The Price Is Right. His endearing humor and nice-guy image will garner him much fanfare and show success. Carey's awareness level among adults 25-54 is twice as much as the average celebrity comedic personality, and DWTS will only increase that. His inspiring 80-pound weight loss over the last few years was a big media draw and gives Carey added relevance in the health and wellness space. As DWTS draws back the curtain on Carey's off-screen life and interests, look for opportunities with brands and organizations in the photography (he is an amateur photographer), health/nutrition and literacy (he is a strong advocate for libraries) spaces. Candace Cameron Bure : Bure played DJ on the ABC show Full House and has made several appearances in television and film since the show ended in 1995. A devout Christian and mother of three, she has written two books about her approach to juggling motherhood; her most recent sparked a minor controversy in regards to her family structure. Still, she will be of interest to wholesome, family-targeted programs, and there are always plenty of mom-driven PR campaigns popping up. Working in her favor is the fanfare surrounding Full House after John Stamos, Bob Saget and Dave Coulier reunited for an Oikos Super Bowl commercial.

Read More

Anne Sweeney Is Leaving Disney

March 11, 2014  |  Media Week  |  No Comments

The Walt Disney Co. on Tuesday announced that Anne Sweeney is leaving the company, effective January 2015, so that she may devote time to directing. An 18-year Disney veteran, Sweeney currently serves as co-chair of Disney Media Networks and president of the Disney/ABC Television Group. John Skipper is the Mouse House’s other co-chair, and he also is president of ESPN. Sweeney joined Disney in 1996, signing on as president of Disney Channel and evp of Disney/ABC Cable Networks. Before that, she was president and CEO of FX Networks. Sweeney broke the news to The Hollywood Reporter . Shortly, after that story went live, Disney issued an official press release. “I’ve been a part of an amazing evolution in our business and our industry, and have achieved far more than I ever thought possible,” Sweeney said, by way of announcing her decision to move on. “But as wonderful as the experience has been, there has always been a nagging voice in the back of my head pushing me to step out of the comfort zone of the executive ranks and more directly into the creative arena that enticed me to TV in the first place.” Sweeney went on to add that while her plan to walk away from corporate life to pursue a discipline in which she is untutored may seem a bit peculiar, directing a TV series would prove to be the culmination of “a long realized dream.” She then thanked Disney chairman and CEO Bob Iger for his “leadership, guidance and his friendship over the years,” before saying that Iger had offered her an extension on her contract. Sweeney will remain in place through the end of the year, where she looks to “position the TV Group for even greater success.” For his part, Iger credited Sweeney with growing Disney Channel into a global powerhouse while making ABC “a strong, successful content creation engine.” He went on to “applaud Anne for knowing what she wants out of life and for having the courage to follow her dream.” While a short list of executives is rumored to be in line to succeed Iger when he steps down in June 2016, Sweeney’s name is rarely listed among them

Read More

Solid Sampling for NBC’s Believe

March 11, 2014  |  Media Week  |  No Comments

In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling. According to Nielsen fast national data, the 10 p.m. airing of Believe delivered 10.7 million viewers and a 2.7 in the adults 18-49 demo, marking a 4 percent increase versus the spring premiere of Revolution a year ago. Believe was flat when compared to the most recent installment of the regular time slot occupant, The Blacklist , which scared up 11 million viewers and a 2.7 in the dollar demo on March 3. Believe retained 73 percent of the lead-in supplied by The Voice, which tied a season low with a 3.7 rating. Half-hour retention was strong, as the 10:30 p.m.-11 p.m. segment averaged a 3.7, or 95 percent of the 3.9 Believe drew in the front half. Upon shifting to its regular Sunday 9 p.m. slot on March 16, Believe will lead into another new midseason effort, the Gillian Anderson-Dermot Mulroney thriller Crisis .

Read More

Fox Cancels Raising Hope

March 10, 2014  |  Media Week  |  No Comments

Fox on Monday said “nope” to a fifth season of Raising Hope . The network will air a two-part series finale on Friday, April 4, thereby bringing an end to the peripatetic Greg Garcia comedy. Since debuting in September 2010, Raising Hope has occupied no fewer than six different time slots. In its first three seasons, Hope ping-ponged across Fox’s Tuesday night schedule before being shifted to Thursday for its Season 3 finale … which aired a full month after its most recent original broadcast date. When Fox in advance of this season moved Hope to Fridays, the writing was on the wall for the daffy family comedy. Fox stacked back-to-back episodes of Hope for five weeks, whereupon it was paired with the freshman sitcom Enlisted . Season-to-date, Hope is averaging 2.16 million live-plus-same-day viewers and an anemic 0.7 in the adults 18-49 demo.

Read More

Turner, CBS Outdoor Tip Off NYC Subway Media Play

March 10, 2014  |  Media Week  |  No Comments

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. Under its recently launched Ignite: Innovations Lab initiative, CBS Outdoor has installed 10 big video screens in some of Manhattan’s busiest commuter hubs, including the MTA stations at Times Square, Herald Square and Columbus Circle. Standing 66 inches, or five-and-a-half feet high, and about three feet wide, the new video installations have been deployed ahead of CBS and Turner’s joint March Madness coverage. While Turner will use the screens to promote the NCAA Division I Men’s Basketball Championship , it will also stream promos for its entertainment and news programming on TNT, TBS, truTV, Adult Swim and CNN. While the screens have been set up to maximize impressions in advance of March Madness, the deal will keep the units lit through at least March 2015. According to Dennis Camlek, svp, Turner Media Group, the subway screen loops are about five minutes in duration, and all content is fed to the displays from the Atlanta campus. Camlek said that content can be swapped out practically in real time, with a lag of 30 seconds at the most. While the colors and images displayed on the screens are particularly dynamic, there is no associated audio feed. “That was something we went back and forth on,” Camlek said. “But because the MTA’s safety messages are of the utmost importance, we thought we’d hang back on the audio.” Camlek added that while the 10 screens will be seen by a great number of TV viewers—approximately 7 million commuters walk through the NYC subway turnstiles every day—the number of media buyers and other agency personnel that will pass the displays is a nice bonus. “It’s both consumer- and industry facing,” Camlek said

Read More

A Look at What the Broadcast TV Networks Have in Store for 2014-15

March 10, 2014  |  Media Week  |  No Comments

“Time is a flat circle. Everything we’ve ever done or will do, we’re gonna do over and over and over again.” —Rustin Cohle While his musings have more to do with Nietzsche than Nielsen, True Detective’s nihilist ex-cop just as easily could have been inveighing against the infernal hamster wheel that is broadcast TV’s development process. Two-thirds of the way through another unremarkable season, the pilots designed to replace the failures of 2013-14 are a familiar stew of cop shows, bland comedies and spinoffs. And yet, hope springs eternal … Poised to win its first seasonal ratings crown in 10 years, NBC is still struggling with its Thursday night comedy lineup. All three newcomers have been shuttered, but with 19 sitcom pilots in the hopper, the Peacock has plenty of options. The twin comedy suns that light NBC’s corner of the universe are represented in Tina Fey’s Tooken and Amy Poehler’s Old Soul ; along with a Craig Robinson vehicle and Rob Lowe’s turn as a tennis hustler. These are the only projects that deviate from the cookie-cutter relationship comedy template. On the drama front, the resurrected CBS pilot Babylon Fields could bring NBC’s Wednesday 8 p.m. slot back from the dead. Speaking of CBS , the Eye Network once again has few weak spots to shore up, as it is expected to renew the vast majority of its lineup. (As CBS Corp. CEO Les Moonves said last week, “The problem with our new development is, where do you put it all?”) Having secured the rights to the new Thursday Night Football package , CBS has a powerful new vehicle with which to promote its ailing Monday 10 p.m. slot. Look for Vince Gilligan’s Battle Creek and an untitled Wall Street drama from Taylor Elmore (Justified) and John Cusack to help level the playing field. Fox entertainment chairman Kevin Reilly has made good on his promise to scrap the insanely inefficient custom that is pilot season, jumping straight into seven series orders. Among these are the Batman prequel Gotham, which could make for a nice fit on Monday nights with the returning Sleepy Hollow , and the Rainn Wilson detective strip, Backstrom. Seth MacFarlane, John Mulaney and Fey have comedies in the works for next season when Fox will have as many as six-and-a-half hours to fill each week.

Read More

Fox Renews New Girl, The Mindy Project, Brooklyn Nine-Nine and The Following

March 8, 2014  |  Media Week  |  No Comments

Fox late Friday gave fans of its Tuesday night comedies something to cheer about, announcing it has picked up the gloriously goofy Golden Globe Award-winning ensemble Brooklyn Nine-Nine for a second season, while booking return engagements for veteran sitcoms New Girl and The Mindy Project. The network did not indicate exactly how many episodes of each series it has ordered, saying only that they all would be back on the schedule in the 2014-15 broadcast TV season. Also getting a new lease on life is the sophomore thriller The Following . While none of the four shows is exactly a ratings giant (more on that in a moment), Fox entertainment chairman Kevin Reilly characterized them as “core assets within our…portfolio of content,” adding that the programs are “some of the best and [most] acclaimed” on TV. Fox cautioned that announcements on other pickups have yet to be made, but that will be of little solace to the cast of its 8 p.m. sitcom, Dads. Over the course of its 18-episode run, Seth MacFarlane’s live-action comedy averaged just 3.51 million live-plus-same-day viewers and a 1.4 in the adults 18-49 demo. A newcomer with a far better shot at a renewal is J.J. Abrams’ futuristic cop show, Almost Human. Averaging 6.23 million viewers and a 1.9 in the dollar demo, Human may be worth risking another 13-episode arc.

Read More

You Won’t Believe How Big TV Still Is

March 3, 2014  |  Media Week  |  No Comments

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. The study, conducted with ad targeting firm Simulmedia , contains plenty of insights, but among the most striking is the size of either industry. Nielsen rarely pulls back the veil on exactly how big the TV and video worlds are (they do mint the currency in the former, after all), but here it is in black and white: There are 283 million television viewers monthly (the population of the United States is 313 million), each watching an average of 146 hours of TV. Compare that with 155 million online video viewers averaging just shy of six hours monthly on mobile and almost six and a half hours over the Web. So while TV’s audience is still almost twice that of digital video, the amount of money in digital isn’t even 5 percent of the mammoth $74 billion chunk of change in television. What’s going to bring about growth in the former, said Amit Seth, Nielsen’s evp, global media products, is equivalency. ABC already offers digital options for audience deficiency units (ADUs, or makegoods), and Fox said last year it would provide Hulu inventory for the same purpose (neither network was able to provide comment by press time), but Seth said he foresees greater porousness between digital video and TV. The company isn’t just hoping for that—Nielsen’s oft-delayed DPR product, which measures non-mobile streaming video, is set to finally launch in the spring. Nielsen also will be continuing to refine a tool that other third-party data miners are already selling: purchaser data that gives a measurable ROI to advertisers. “We have access to 90-plus percent of credit card transactions, anonymized through a third-party data provider,” said Seth. “Do you shop home improvement? If so, do you shop at Home Depot or at Lowe’s?” Nielsen now knows. Content producers like NBCUniversal have pioneered similar initiatives, but it’s impossible to overstate the importance of third-party measurement as the analytics world gets more complicated. Lest this sound like too much progress too quickly, Dave Morgan, founder and CEO of Simulmedia, says not to worry. Business as usual will probably continue apace for a while. “The silos aren’t coming down anytime soon,” said Morgan

Read More

Walking Dead Breathes Life Into AMC Networks

February 27, 2014  |  Media Week  |  No Comments

Powered by the voracious and indefatigable phenomenon that is The Walking Dead , AMC Networks enjoyed a strong fourth quarter, boosting ad sales revenue 31 percent to $205 million. Advertiser demand for the AMC zombie apocalypse drama and solid distribution gains helped lift the company’s net income by 133 percent to $35.4 million, up from $15.2 million in Q4 2012. Affiliate fees grew 9 percent in the quarter to $199 million. All told, the domestic networks segment ( AMC , IFC, Sundance Channel, WE tv) generated $404 million in overall revenue during the last three months of the calendar year, an improvement of 19 percent versus the year-ago period. AMC in Q4 aired eight episodes of The Walking Dead, which is now in the midst of its fourth season. The Oct. 13 premiere, “30 Days Without an Accident,” smashed all sorts of cable ratings records, scaring up 16.1 million viewers and a staggering 8.2 in the adults 18-49 demo . (Upon application of seven days of DVR playback, the episode delivered 20.8 million viewers and a gaudy 10.7 rating.) The one major drag on AMC’s performance was a $52 million write-off primarily related to the cancelation of two original series at the flagship network. “We were not happy with the performance of Low Winter Sun, which ran for one season, and The Killing, a show that ran for three seasons,” said AMC Nets president and CEO Josh Sapan, during a call with investors

Read More

Nina Tassler Upped to Chairman, CBS Entertainment

February 20, 2014  |  Media Week  |  No Comments

Veteran CBS hit-maker Nina Tassler has been promoted to chairman of CBS Entertainment, inking a new deal with the network that extends through 2017. In her new role, Tassler will lead CBS’ programming across prime time, late night and daytime, while spearheading programming development in all genres. Tassler’s promotion comes as CBS commits to a slate of summer originals like the returning thriller

Read More