Posts Tagged ‘networks’

NBCU’s TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy

June 26, 2014  |  Media Week  |  No Comments

NBC Universal

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Rob Dyrdek Gets Renewals, Pilot in MTV Deal

June 25, 2014  |  Media Week  |  No Comments

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for an as-yet unnamed project (potentially Dyrdek's fourth with MTV, if it lands a pick-up) and multiple renewals. The Viacom-owned network is bringing back Dyrdek's Fantasy Factory for a seventh season and has landed a multi-season renewal for Ridiculousness , the fifth season of which premieres July 10th. There will be a sixth, seventh and "additional" season of the latter as well, according to the network, though what "additional" means wasn't specified. Snack-Off , which premieres the same day, looks to be something of a dressed-down version of the Food Network show Chopped , with amateur chefs competing to create the best meals using snack food aisle ingredients, such as jellybeans and potato chips. Restaurateur and culinary-world enfant terrible Eddie Huang will host, while chef Jason Quinn, supermodel Chrissy Teigen and comedian Yassir Lester will serve as judges.

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CBS Finishes Upfront With CPM Increases Lower Than Last Year

June 13, 2014  |  Media Week  |  No Comments

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace," said a spokesperson in a rare official statement by the network. "Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.” It is unusual for CBS to come out and say that it's more or less done with upfront deals—but as it's the first network to cross the finish line, perhaps that's in order. It also serves to put the market on notice—things are probably going to move more quickly this year than last. The cable market just started to movie this week, as well, with budgets registered at several of the major players and momentum building at Turner, among others.

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Fox Won’t Even Burn Off Its Last Episodes of Us & Them

June 10, 2014  |  Media Week  |  No Comments

That's a wrap for Us & Them, a remake of popular British sitcom Gavin & Stacey. A Fox spokesperson confirmed that the show had been canceled for some time, though Vulture broke the news of its total absence from the airwaves earlier . (It was widely known that the show's already-skimpy 13-episode order was being downgraded to six.) The disclosure that the network won't even air the completed episodes of the show is suprising, given that the series previously had been slated to air this summer. In the wake of Fox chief Kevin Reilly's departure, there are plenty of questions about the slate that the executive had backed before leaving. Fox is writing upfront deals but ad buyers have described the process as more difficult than if Reilly was still in charge. Gavin & Stacey had managed to wrangle some good notices from critics for its likable leads—Jason Ritter and Alexis Bledel—and goofy supporting cast. So, in that context, the cancellation is surprising. But now there's a prefab comedy out there from Sony just waiting for somebody to pick it up. Hey, DCNF participants, remember how you were all talking about how you'd be investing a ton in premium content this year?

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Networks Pour Cash Into Summer Programming

June 3, 2014  |  Media Week  |  No Comments

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns and reality shows during the summer—and you may not have to ever again. Ratings for postseason unscripted shows have been dismal in recent weeks, and major players from Fox to Syfy have been dumping cash into summertime viewing after witnessing the successes of series like CBS’ Under the Dome (returning for a second season June 30 at 10 p.m.). Of course, it’s not all going to be great, so we watched as many pilots as we could get our hands on, making our picks for original series into the summer (and beyond) across genres, networks and media platforms. Enjoy. Garfunkel & Oates

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Networks Are Writing Discounted C7 Deals, But Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many, many other big-name clients including Unilever and AT&T.

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Networks Will Write Discounted C7 Deals, but Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many other big-name clients including Unilever and AT&T. It's a gamble (and probably not a gamble the media agency is taking on all of its clients), but it's one head buyer Rino Scanzoni has said he's comfortable with as recently as three weeks ago. "It all comes down to economics," Scanzoni told the Wall Street Journal . "Clients are obviously getting that audience when people play back their programs post-three days; if they’re not fast-forwarding the commercials, that exposure exists. Ultimately I do see the business going onto a C7 metric because as we try to drive the business to a cross-platform metric, you probably need a longer time frame than the C3 window to optimize that. We will eventually be going there. It’s a matter of working out the economics initially to make the transition one that’s acceptable to both sides." So let the message go forth: The economics are acceptable at the moment

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Nobody Wants to Marry Harry

May 28, 2014  |  Media Week  |  No Comments

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't going to get the chance with these ratings. The show dipped a painful 48 percent in its second frame (partly due to the loss of lead-in American Idol, which also isn't exactly setting the world on fire , and also probably because the show has been a hate magnet ) after a none-too-spectacular first outing last week. The show is about a guy who pretends to be Prince Harry in order to trick some not-terribly-bright girls into dating him.

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Why AMC Wants You to Watch the Whole First Episode of Halt & Catch Fire Early on Tumblr

May 20, 2014  |  Media Week  |  No Comments

If AMC's corporate strategy has embraced a single ethos over the last few years, it's that more people watching is better, period. So it's probably not a surprise that the network elected to release the premiere episode of its new drama Halt & Catch Fire, a period show about the competitive 1980's personal computing scene, on Tumblr

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5 Time Slot Brawls to Watch This Fall

May 19, 2014  |  Media Week  |  No Comments

With radically altered prime-time lineups at ABC and Fox, football on Thursday at CBS, and an NBC slate without its Thursday comedy block, the season is shaping up to be anything but the same old story. The only network that didn’t really change much was The CW, which is sticking with its costumes-and-cheekbones formula. Here are our matchups to keep an eye on:

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