Posts Tagged ‘networks’

Why This Broadcaster is Going Beyond TV to Wearables and VR

August 20, 2015  |  Media Week  |  No Comments

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Premios Tu Mundo looks to cap a strong summer for Telemundo, which saw the Hispanic broadcaster close the gap with rival Univision to the smallest it's ever been. In July, Telemundo was only behind Univision by 238,000 viewers in primetime; in July of 2014 that gap was more than 700,000 and was between 1.3 to 1.6 million in 2013. "We've got momentum," Joe Uva chairman, Hispanic Enterprises and Content, NBCUniversal told Uva.

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The CW Has Only One New Show This Fall, and Britney Spears

August 11, 2015  |  Media Week  |  No Comments

While most broadcast networks arrived at the Television Critics Association's summer press tour with a plethora of new fall shows, The CW came with only one new series on its fall schedule: Crazy Ex-Girlfriend. The CW president Mark Pedowitz made few waves when he met with reporters. "We started a few years back with a strategy: broaden out our audience, find shows with adult appeal and bring back men to The CW," he said. "The 2014-15 season has been pivotal for us. It changed our perception." (The Flash became the highest-rated show in network history, and Jane the Virgin became The CW's most critically-acclaimed series.) The network, whose total audience has increased for the last three seasons, made the conscious decision to add only one new show this fall "so that people understood that we were stable," said Pedowitz. "We plan to stay with the strategy that we have been doing these last few years, and it all hinges upon adding quality programming." Its sole bet this fall is Crazy Ex-Girlfriend, which was developed for corporate sister network Showtime

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Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

August 10, 2015  |  Media Week  |  No Comments

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their case that TV's future is much healthier than many would believe. That was the message that David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, and Marc DeBevoise, evp and gm at CBS Interactive, kept hammering home as they met with reporters at the Television Critics Association's summer press tour. Poltrack set out to puncture what he called three major "myths" about the industry and its future: that TV viewership is in decline (not true, he said), that millennials are moving away from TV content (only partly true) and that advertising in TV programs has lost value (also untrue, per Poltrack: "If executed effectively, advertising in TV programs has actually gained value"). When it comes to watching TV shows, Poltrack said, the audience for CBS programming has actually grown in the last decade. It's up to 12.3 million viewers in 2014-2015 from 12.1 million viewers in 2003-2004.

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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TiVo Tries to Scoop Up Former Aereo Customers

July 8, 2015  |  Media Week  |  No Comments

In the ashes of Aereo's now-defunct service, TiVo is making a play for the streaming service's former customers. Over the past few days, an email bearing the Aereo logo with the subject line "Aereo Bankruptcy Resolution" has been hitting Aereo subscribers' inboxes. The email, which TiVo confirms to Adweek it sent, pitches the company's Roamio-OTA DVR, explaining that the device "was conceived, developed and introduced for people just like you." TiVo purchased the Aereo trademark and customer lists following Aereo's bankruptcy filing in November. In a 6-3 decision, the Supreme Court ruled last June that Aereo was infringing on the copyright of the major broadcast networks. At its height, Aereo counted nearly half a million subscribers in several metropolitan areas, including New York City, Atlanta, Boston and Cincinnati. For a monthly subscription, Aereo's technology allowed subscribers to receive broadcast signals over the Internet. The TiVo offer gives ex-Aereo customers a Roamio OTA box, a TiVo Stream and two years of service for no money down and $19.99 per month . By comparison, Aereo's monthly rate was $8, though at least the Supreme Court won't shut down TiVo's offering

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The Voice of So Many Simpsons Characters, Harry Shearer Will Return, After All

July 7, 2015  |  Media Week  |  No Comments

It looks like Mr. Burns and Principal Skinner, among many others, will sound the same when The Simpsons returns this fall. After previously saying he would not return for the animated sitcom's 27th season, Fox announced today that Harry Shearer will be back alongside the rest of the principal voice cast—Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith and Hank Azaria. The news was confirmed on The Simpsons' official Twitter account this afternoon. Shearer has been the voice of many notable Springfieldians, including Ned Flanders, C. Montgomery Burns, Waylon Smithers, Kent Brockman and Principal Seymour Skinner

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NBC Dumps Trumps’ Beauty Pageants, Keeps ‘Celebrity Apprentice’

June 29, 2015  |  Media Week  |  No Comments

NBC has cut its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16. "The U.S. has become a dumping ground for everybody else's problems," Trump said. "When Mexico sends its people, they're not sending their best. They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They're bringing crime. They're rapists." NBC responded with this statement: "At NBC, respect and dignity for all people are cornerstones of our values.

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Fox Sets Empire’s Return for Sept. 23

June 25, 2015  |  Media Week  |  No Comments

Fox won't be wasting any time this fall, debuting its hottest show, Empire, on Sept. 23—the thick of premiere week. The network said last month that Empire—which debuted in January—would be moving from midseason to the fall. It became official today when the company announced its fall premiere dates for the 2015-16 season. Empire was a surprise hit when it arrived in midseason, and now the network hopes the show will provide a big lift to its fall schedule, and help prevent it from finishing No. 4 next season in adults 18-49. Most of the Fox's shows will launch in the days after it airs the 67th Primetime Emmy Awards (hosted by Andy Samberg) on Sept

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This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

June 23, 2015  |  Media Week  |  No Comments

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor. Discovery Channel's 28th Shark Week begins July 5 and features 19 hours of sharktastic shows—the most ever. Nat Geo Wild also kicks off its SharkFest on July 5. "It's the same friggin' sharks anyways," the promo blares. "Sharks cannot sign an exclusive contract with a network ... we're pretty certain on that." Want even more sharks?

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Brian Williams Gives Interview to Matt Lauer to Begin His ‘Comeback’

June 18, 2015  |  Media Week  |  No Comments

Brian Williams will be permanently pulled from the anchor chair of NBC Nightly News but will remain with the network, according to multiple reports. NBC News is not commenting as the details of Williams' role have not been finalized. CNN, which was first to report the news last night, now reports Williams has taped an interview with Matt Lauer, describing it as a "comeback attempt." Williams, who'd just signed on for another five years with Nightly News in December, saw his job come to an abrupt end a month later when it was revealed he had been fabricating stories about his coverage during the early days of the Iraq War. An investigation revealed other tall tales Williams told mostly on late-night talk shows. "By his actions, Brian has jeopardized the trust millions of Americans place in NBC News," NBCUniversal president Steve Burke said as he suspended his multi-million dollar anchor for six months. "His actions are inexcusable, and this suspension is severe and appropriate." While the suspension has become permanent, Williams will stay with the network, likely returning to MSNBC in a role that hasn't been defined yet

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