Posts Tagged ‘networks’

How Ryan Seacrest’s First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

September 11, 2015  |  Media Week  |  No Comments

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't exactly a quiet kid in school—much to the chagrin of his teachers. "All of my teachers knew me as the kid that talked a lot, and sometimes would forget to raise his hand," Seacrest told Adweek. In a story Seacrest will share Friday night on Think It Up, a one-hour telecast that will air across NBC, Fox, ABC and CBS, the multihyphenate talent will mention how he was convinced to do his school's morning announcements as a way to channel his energy. "In a way, there are three or four teachers that gave me that first broadcasting job, which was to say, 'Please rise for the pledge,' " Seacrest says. "I got really invested in doing a morning show over the PA system at school." The telecast, which kicks off a three-year, $30 million education initiative from the Entertainment Industry Foundation—also known for its Stand Up to Cancer campaign—will feature numerous celebrities including Gwyneth Paltrow, Matthew McConaughey, Scarlett Johansson and Kristen Bell sharing stories of how teachers have influenced them. Seacrest's full-service marketing and PR agency, Civic Entertainment Group, has been a major backer of the campaign; Stuart Ruderfer, CEO of Civic is an executive producer of the Think It Up telecast. Lisa Paulsen, EIF's president and CEO, adds that the group used the Stand Up to Cancer program as a framework for Friday's telecast. "It's the same kind of format from a storytelling perspective," she said

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No Longer ‘Dry-Trumping,’ Stephen Colbert Lands Donald Trump as a Late Show Guest

September 10, 2015  |  Media Week  |  No Comments

Donald Trump has decided to play both sides, er, late-night hosts. Trump, whose Friday booking on The Tonight Show Starring Jimmy Fallon was one of Fallon's biggest counterprogramming coups during The Late Show with Stephen Colbert's first week, is also going to be visiting the new host on the block. CBS announced that Trump will be one of Colbert's guests during his third week as Late Show host, appearing Tuesday, Sept. 22. It's one of several political bookings Colbert has lined up for his third week. Joining Trump on Sept. 22 will be Secretary of Energy Ernest Moniz. Another presidential hopeful, Sen. Ted Cruz, will stop by on Sept. 21, while Sen.

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President Obama Will Test His Survival Skills on a Reality TV Show

August 31, 2015  |  Media Week  |  No Comments

It won't be just White House press corps cameras covering President Barack Obama during his trip to Alaska this week. NBC announced the commander in chief will trek through the Alaskan wilderness with survival expert Bear Grylls for a special edition of his show Running Wild. Obama will meet with Grylls while visiting Alaska to observe the effects of climate change. The president will then get a crash course in survival techniques from Grylls. The visit will be taped and aired on NBC later this year. Now in its second season, Running Wild follows Grylls as he takes America's biggest celebrities on one-on-one adventures that test their survival skills. With a strong lead-in from American Ninja Warrior, Running Wild has consistently won its 10 p.m. ET time slot among viewers ages 18 to 49 this summer. This is just the latest example of the White House tapping alternative media to get its message out. In June, Obama appeared on Marc Maron's popular WTF podcast. And in January, the White House and Google assembled a digital media day , inviting several YouTube stars to Washington to interview the president, with some hilarious results.

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These Are Stephen Colbert’s First ‘Late Show’ Guests

August 24, 2015  |  Media Week  |  No Comments

From celebrities to politicians to startup CEOs, Stephen Colbert is packing his first week of Late Shows with an eclectic mix of guests. As we've previously reported, Colbert's first guest for his debut show on Sept. 8 is George Clooney. GOP presidential candidate Jeb Bush will also appear on day one along with a musical performance by Jon Batiste and Stay Human. On Wednesday, actress Scarlett Johansson and SpaceX and Tesla Motors CEO Elon Musk will be Colbert's guests followed by another hot start-up name on Thursday: Uber CEO Travis Kalanick. Comedian Amy Schumer and author Stephen King will be on Friday's show, as well as an interview with and musical performance by Troubled Waters. Grammy winners Kendrick Lamar and Toby Keith will also perform during the first week—Lamar on Wednesday and Keith on Thursday. While Musk and Kalanick are superstars in their own worlds, adding them to the first week of programs shows Colbert and company are willing to go beyond the traditional Hollywood-centric late night guest list.

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These Are Literally the Top Dogs in Entertainment

August 20, 2015  |  Media Week  |  No Comments

With the dog days of summer upon us, and with the help of E-Poll, we've put together a list of the top dogs in entertainment. The research firm asked kids and adults across the U.S. about their favorite canine characters. Dug, from the movie Up was top dog, while iconic Peanuts character Snoopy and that scrappiest of pups, Scooby-Doo, traded off for the second spot, depending on age group. The rankings are the percentage of consumers who found each pup "appealing": Top Dogs for Adults (13-49) 1. Dug (Up) 81% 2. Snoopy 71% 3. Scooby-Doo 70% 4. Brian Griffin (Family Guy) 64% 5. Gromit 63% 6

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Why This Broadcaster is Going Beyond TV to Wearables and VR

August 20, 2015  |  Media Week  |  No Comments

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Premios Tu Mundo looks to cap a strong summer for Telemundo, which saw the Hispanic broadcaster close the gap with rival Univision to the smallest it's ever been. In July, Telemundo was only behind Univision by 238,000 viewers in primetime; in July of 2014 that gap was more than 700,000 and was between 1.3 to 1.6 million in 2013. "We've got momentum," Joe Uva chairman, Hispanic Enterprises and Content, NBCUniversal told Uva.

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The CW Has Only One New Show This Fall, and Britney Spears

August 11, 2015  |  Media Week  |  No Comments

While most broadcast networks arrived at the Television Critics Association's summer press tour with a plethora of new fall shows, The CW came with only one new series on its fall schedule: Crazy Ex-Girlfriend. The CW president Mark Pedowitz made few waves when he met with reporters. "We started a few years back with a strategy: broaden out our audience, find shows with adult appeal and bring back men to The CW," he said. "The 2014-15 season has been pivotal for us. It changed our perception." (The Flash became the highest-rated show in network history, and Jane the Virgin became The CW's most critically-acclaimed series.) The network, whose total audience has increased for the last three seasons, made the conscious decision to add only one new show this fall "so that people understood that we were stable," said Pedowitz. "We plan to stay with the strategy that we have been doing these last few years, and it all hinges upon adding quality programming." Its sole bet this fall is Crazy Ex-Girlfriend, which was developed for corporate sister network Showtime

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Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

August 10, 2015  |  Media Week  |  No Comments

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their case that TV's future is much healthier than many would believe. That was the message that David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, and Marc DeBevoise, evp and gm at CBS Interactive, kept hammering home as they met with reporters at the Television Critics Association's summer press tour. Poltrack set out to puncture what he called three major "myths" about the industry and its future: that TV viewership is in decline (not true, he said), that millennials are moving away from TV content (only partly true) and that advertising in TV programs has lost value (also untrue, per Poltrack: "If executed effectively, advertising in TV programs has actually gained value"). When it comes to watching TV shows, Poltrack said, the audience for CBS programming has actually grown in the last decade. It's up to 12.3 million viewers in 2014-2015 from 12.1 million viewers in 2003-2004.

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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TiVo Tries to Scoop Up Former Aereo Customers

July 8, 2015  |  Media Week  |  No Comments

In the ashes of Aereo's now-defunct service, TiVo is making a play for the streaming service's former customers. Over the past few days, an email bearing the Aereo logo with the subject line "Aereo Bankruptcy Resolution" has been hitting Aereo subscribers' inboxes. The email, which TiVo confirms to Adweek it sent, pitches the company's Roamio-OTA DVR, explaining that the device "was conceived, developed and introduced for people just like you." TiVo purchased the Aereo trademark and customer lists following Aereo's bankruptcy filing in November. In a 6-3 decision, the Supreme Court ruled last June that Aereo was infringing on the copyright of the major broadcast networks. At its height, Aereo counted nearly half a million subscribers in several metropolitan areas, including New York City, Atlanta, Boston and Cincinnati. For a monthly subscription, Aereo's technology allowed subscribers to receive broadcast signals over the Internet. The TiVo offer gives ex-Aereo customers a Roamio OTA box, a TiVo Stream and two years of service for no money down and $19.99 per month . By comparison, Aereo's monthly rate was $8, though at least the Supreme Court won't shut down TiVo's offering

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