Posts Tagged ‘network’

After a Rocky Few Years, Hasbro’s TV Strategy Is Changing Again

February 23, 2015  |  Media Week  |  No Comments

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line. But as kids' consumption patterns change radically with the advent of new technologies, the company has struggled to find a balance between its core business and its entertainment properties. Over the last few years, the company has poured billions of dollars into (and received billions of dollars from) big-budget movies and triple-A video games, plus a joint-venture cable network called The Hub (a costly misstep), which since was rebranded and partially sold back to partner Discovery. And now, Hasbro is trying something new. TV product created and licensed by Hasbro is going in a number of different directions this year.

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5 Delicious Questions for Tom Colicchio About His New Gig at MSNBC

February 18, 2015  |  Media Week  |  No Comments

Big news from MSNBC this morning: Celebrity chef Tom Colicchio will become the network's first food correspondent and debut two new shows. Stirring the Pot will air on the network's new digital channel, Shift, and Everybody Eats will air on MSNBC and feature Colicchio taking influential folks to lunch. He'll also contribute reports to other shows on the network. We asked him five questions about the new gig (not counting "why does my 'Wichcraft sandwich disappear so quickly?"). Adweek: What are you looking forward to talking about in this new role? Colicchio: Just starting a conversation around food. I think, in more ways than people are aware of, there are issues around food safety, around transparency in the food system, obviously hunger—there are so many things to bump up against. There's a lot of television celebrating food, but I think people are ready for a different kind of conversation. How important is the affordability of good food? More and more so, I think. This isn't about the elite being able to eat organic food. That's fine, but we need to start talking about health and health in eating. We should start with a different baseline and look at the affordability of healthier foods, and that brings you right to policy, because then you look at what we're supporting with subsidies. If a head of broccoli or a peach is more expensive than a fast-food burger, I don't know if we're supporting the right things. How would changing subsidies to encourage healthy eating work? There's plenty of noise out there about limiting the soft drinks you can purchase—but let's actually incentivize people to do the right thing, which you typically do with price. It's very easy to demonize somebody for making that decision, but you need to look at it from a different angle

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Peers Mourn the Death of 60 Minutes’ Bob Simon

February 12, 2015  |  Media Week  |  No Comments

Bob Simon, the 60 Minutes mainstay whose gentlemanly-but-stern TV reporting was among CBS News' enduring signatures for decades, died on Wednesday night in New York City after a livery cab accident. He was 73.

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Jon Stewart Is Leaving The Daily Show

February 11, 2015  |  Media Week  |  No Comments

Jon Stewart is leaving Comedy Central's The Daily Show. It's a little hard to fathom, frankly. Stewart is as familiar among young consumers of news as any of the broadcast anchors—probably more so in many cases—and his brand of media criticism has changed the face of the journalism industry over the course of the last 16 years. And now he's going away.

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Jon Stewart Is Leaving The Daily Show

February 11, 2015  |  Media Week  |  No Comments

Jon Stewart is leaving Comedy Central's The Daily Show. It's a little hard to fathom, frankly. Stewart is as familiar among young consumers of news as any of the broadcast anchors—probably more so in many cases—and his brand of media criticism has changed the face of the journalism industry over the course of the last 16 years. And now he's going away.

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NBC’s Brian Williams, Under Investigation, Will Take Break From ‘Nightly News’

February 7, 2015  |  Variety  |  No Comments

Brian Williams said he will take a break “for the next several days” from, “NBC Nightly News,”  the network’s flagship evening newscast, in the wake of his disclosure this week that he had made false claims about a 2003 newsgathering expedition in Iraq. Lester Holt, who has anchored the weekend editions of both “Nightly and morning-show... Read more

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Univision Joins Lineup of Dish’s Sling TV

February 2, 2015  |  Variety  |  No Comments

Spanish-language broadcaster Univision Communications has struck a deal with Dish Network’s over-the-top Sling video distribution service. Sling’s rights will include both live and video-on-demand content. The terms of the agreement include Univision’s flagship Univision Network, UniMás, UDN (Univision Deportes Network), Galavisión, El Rey Network, Bandamax, De Película, De Película Clásico, Telehit, tlnovelas, FOROtv as well as... Read more

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NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

January 28, 2015  |  Media Week  |  No Comments

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth Winter, evp of ad sales for NBCUniversal's news and sports groups. The timing isn't typical, by the way—Fox sold out the game in December last year. But NBC was driving a hard bargain: The network asked for $4.5 million a pop this year, and it was also dealing with a marketplace where several key players, notably automakers , are simply sitting this one out. Rumor has it, too, that NBC asked for an additional investment from advertisers coming into the Super Bowl for the first time—a placement of additional millions with the company's large suite of cable networks. At any rate, the network is publicly very happy with the outcome. "We came through with flying colors," Winter said to reporters by conference call today, though he admitted that it "hadn't been the easiest exercise" in his career. And ultimately, the network is using some of the airtime to play up its own shows across that same portfolio, so there are multiple ways to win here. One of the promo spots in the Big Game is going to fashion-and-fame network E! for its new show The Royals.

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TV Review: TruTV’s ‘Breaking Greenville’

January 27, 2015  |  Variety  |  No Comments

As TruTV continues redefining its niche, “Breaking Greenville” seems to offer an example of the network’s direction, for good and (mostly) ill. Basically a reality sitcom – think “The Mary Tyler Moore Show’s” newsroom setting meets “Green Acres” – the show centers on dueling newscasts in the tiny TV market of Greenville, Miss. (No. 190... Read more

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Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign

January 26, 2015  |  Media Week  |  No Comments

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many drivers who have raced over the decades. Richard "The King" Petty provides voiceover in new spots. | Photo: Tom Pennington/Nascar via Getty Images Nascar and title sponsor Comcast will tap into their regal racing legacy to position the renamed Nascar Xfinity Series as the proving ground where future legends are born. Four out of five Nascar fans are also NFL fans. Comcast will use the spotlight around this weekend's Super Bowl XLIX to promote the kickoff of the 2015 Xfinity series Feb. 21 at Daytona International Speedway. Comcast and Nascar gave Adweek an exclusive look at the new campaign by Goodby, Silverstein & Partners, San Francisco. The new spot will break Jan. 30 during NBC Sports Network's coverage of Nascar Hall of Fame ceremonies, then re-air on NFL Network's Super Bowl Saturday Night and NBC's coverage of the NFL Honors show the night before the Big Game. Called "Out There," the first 30-second spot features a voiceover by the folksy Petty. The King notes there's some aggressive young Xfinity driver out there, right now, who could "intimidate The Intimidator."

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