Posts Tagged ‘network’

Are DirecTV Customers Going to Lose AMC in the Middle of The Walking Dead?

November 3, 2014  |  Media Week  |  No Comments

Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers. It's always an uphill battle with satellite and terrestrial system operators given how terribly they rate in customer service in the first place, so DirecTV is trying to ease into things by informing viewers that they're in danger of losing The Walking Dead in the middle of the season. The satellite operator picked a novel way to do this: by running ads during The Walking Dead on Sunday evening. This went over great with viewers, obviously: If @DIRECTV takes off @AMC_TV then I'm canceling my contract with them!!! Wtf, they can't take off my fav show! I need the walking dead! — America Garcia ⚽ (@americarbd) November 3, 2014 It probably won't help matters for DirecTV, either, that Walking Dead is now outdoing Sunday Night Football in Live+SD (same day) demo viewers, this time for a second week running. On Sunday night, it pulled in

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Joel McHale Extends ‘The Soup’ Hosting Gig Through 2016

October 30, 2014  |  Variety  |  No Comments

Actor and comedian Joel McHale will continue to offer his take on pop culture, extending his agreement to host E!’s “The Soup” through 2016. McHale’s Free Period Prods. will also continue its production development deal with E!, which gives the network first-look rights to ideas for non-scripted series. “Whether he is entertaining the audience with the... Read more

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After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

October 27, 2014  |  Media Week  |  No Comments

Thank God it's branded! For the first time since NBC's Must-See TV Thursday night lineup and ABC's TGIF comedies ruled the airwaves in the '90s, broadcast networks are once again successfully branding entire nights of programming. ABC revived the trend in July, aggressively using #TGIT (Thank God It's Thursday) to tout its all-Shonda-Rhimes-produced Thursday fall lineup: Grey's Anatomy, Scandal and How to Get Away With Murder. The night has been a massive success for the network, with all three shows ranking among the top 20 among adults ages 18 to 49 for the first four weeks of the season. NBC entered the fray a month later with "Woman Crush Wednesdays" (#WomanCrushWednesdays, or #WCW for short), inspired by the popular Wednesday hashtag in which Twitter and Instagram users post names and pictures of females they love. The network's campaign, featuring the female stars of Wednesday night dramas The Mysteries of Laura, Law & Order: SVU, and Chicago P.D., seemed a bit awkward—Debra Messing, Mariska Hargitay and Sophia Bush enjoying a "girls' night out" at a gun range. But it was effective. The lineup is NBC's most successful Wednesday night block in years. While #WomanCrushWednesdays seemed to be NBC's attempt to follow in ABC's footsteps, an NBC rep tells Adweek that the campaign was not created in response to #TGIT. Instead, the idea simply arose from the fact that the network had three Wednesday shows with strong female leads. Even if that's the case, networks can't resist cloning anything that's a hit on television, whether that's shows or campaigns. Given the success of both #TGIT and #WCW, they're all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible. Here are 12 branding TV campaigns, many of them a spin on other popular hashtags, that we'd like to see: 1. #PTSD (Post-Traumatic Sports Delay), CBS Sundays This has caused The Good Wife fans to tear out their hair and hurl their remotes for years now. The CBS Sunday night lineup is supposed to go like this: 60 Minutes at 7 p.m. ET, Madam Secretary at 8 p.m., The Good Wife at 9 p.m., CSI at 10 p.m. But thanks to weekly NFL overruns in the fall and those of spring sports events like the Masters Tournament, the actual start times are always a mystery, and are never the same two Sundays in a row. Will the shows start 13 minutes late

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USA Renews ‘Chrisley Knows Best’ for Season 3, Sets Holiday Special

October 20, 2014  |  Variety  |  No Comments

USA Network loves the Chrisley clan. The cabler has given a third-season renewal to “Chrisley Knows Best,” the comedy-reality series following a larger-than-life father, Todd Chrisley, a wealthy businessman who heads sprawling family of five children and two grandchildren in Atlanta. The series opened its second season last week to strong ratings rivaling USA’s original... Read more

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CW Veteran John Maatta Joins Entertainment Arm of Greenberg Traurig

October 15, 2014  |  Variety  |  No Comments

John Maatta, the longest-serving employee of the WB Network and the CW, is segueing to a post with the entertainment and media practice at Greenberg Traurig. Maatta, a well-liked and respected biz exec, will focus on legal matters related to entertainment development, production, new media, VOD, employment, co-production and financing agreements and issues involving TV... Read more

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Watch: First Trailer for PlayStation Network’s ‘Powers’

October 11, 2014  |  Variety  |  No Comments

Sony’s PlayStation Network has provided the trailer for its first original series, “Powers,” based on the comicbook by Brian Michael Bendis and Michael Avon Oeming. The show stars Sharlto Copley, Susan Heyward, Michelle Forbes, Max Fowler, Adam Godley, Eddie Izzard, Noah Taylor and Olesya Rulin. David Slade directed the first two hour-long episodes about detectives... Read more

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Constantine, Rick and Morty and a New Guardians of the Galaxy Cartoon at NYCC

October 11, 2014  |  Media Week  |  No Comments

Where do people in sexy stormtrooper regalia go to hear an improvised table read by the cast of Adult Swim's Rick and Morty? That's correct, the New York City Comic Con at the Javits Center. Friday saw some honest-to-goodness news break out of the event, namely that Guardians of the Galaxy will be a TV series next year as a cartoon on ad-supported Disney XD. Disney put up a preview of the anime-style cartoon as soon

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GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

September 29, 2014  |  Media Week  |  No Comments

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a content-sharing deal with GoPro cameras to offer TV viewers exactly that kind of player point of view this season. The NHL will use GoPro’s POV footage in promo campaigns for the new season starting Oct. 8. The league’s two national TV partners—NBC Sports in the U.S. and Rogers in Canada—will also weave clips into game telecasts to illustrate the shooting, stickhandling and skating skills of NHL stars, said Bob Chesterman, NHL’s svp of programming. During the recent NHL/NHLPA Player Media Tour, GoPro techs outfitted nearly a dozen top stars with mini-cameras on their helmets, masks and jerseys at Newark’s Prudential Center. If a player filmed by GoPro scores this season, NBC or Rogers can illustrate what they saw on the play by cutting to taped footage from the commercial shoot, said Brian Jennings, NHL’s CMO. The league will also feature the POV content on NHL Network and, while GoPro will use it on its YouTube channel. The GoPro mini-cameras capture images that were “unimaginable” before, said Jennings. “The [technology] demystifies our game—and truly shows what skill our players have,” he said. GoPro cut its teeth on action sports such as surfing. But it’s expanding with pro sports leagues such as the NHL and NFL, said Wil Tidman, GoPro’s head of production. Lundqvist, who led the Rangers to the Stanley Cup Finals, can’t wait to see the footage himself. “It can definitely help the game become even more interesting for the viewer, no question.”

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NBC’s New Fall Shows, From Best to Worst

September 19, 2014  |  Media Week  |  No Comments

Last season, for the first time in a long time, NBC was on top. Much of that was due to The Voice, flagship drama The Blacklist and shows that struck an unexpected chord, like Hannibal. But some of it was because the competition faltered more or less across the board. Even with its #1 slot, though, the network had some retooling to do, and the result is the least consistent slate of new shows this season. It's not that the shows are uniformly bad; they're not uniformly anything. There are funny comedies and unfunny comedies, pulpy dramas and Very Serious Dramas. It feels as if it was developed by at least two different teams, and the process yields shows that will probably appeal (or not) to very different audiences. As with our previous new-show writeups for ABC , CBS and Fox , these breakdowns are based on the early episodes provided by the networks. Mostly, that just means pilots, and in one case (Bad Judge) not even that. But it's instructive for the advertising community to see what the audience's first glimpse of a show is going to be, as there's enough great material out there these days to make television a medium with near-limitless choice.

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CBS’s New Fall Shows, Ranked from Best to Worst

September 18, 2014  |  Media Week  |  No Comments

Today in our week-long roundup of new shows on broadcast, we're looking at CBS, the place to go for young people committing crimes. There are networks that, faced with changing times and a media landscape diversifying both by viewer type and by medium, radically change their programming approach in an effort to stake out new territory before their competitors are inevitably pushed into it. CBS is not one of those networks. It's the most conservative in its programming strategy, and with good reason: Stalwarts like The Big Bang Theory, the NCIS and CSI franchises, and The Good Wife provided several consecutive years of growth, and Big Bang in particular tops the charts year after year. More than any other network, CBS unapologetically does capital-T Television along classic lines: one-and-done mysteries, sitcoms with laugh tracks, and dramas about politics. Oddly, CBS chose to save for midseason its best-written and -acted series, buddy cop dramedy Battle Creek, but don't worry, there are no fewer than three cop shows in the five full-season series CBS will premiere in the next few weeks. Of the networks we're looking at, CBS is the most drama-heavy: four of the five are hour-long, big-budget, slick-looking series, and while nothing here is wildly innovative, you can kick the tires on any one of these guys and the muffler won't fall off the back of the car. As with my roundups of ABC and Fox , I'm only able to review the screeners provided by the network, and those are the pilots. Series frequently evolve pretty radically, but when you're writing about the ad industry like we are, those first episodes are vitally important, because there's enough on the dial that if a viewer doesn't like episode one, there's no reason for him or her to come back for episode two.

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