Posts Tagged ‘network’

Azteca Is Proud to Use the ‘M’ Word

May 12, 2015  |  Media Week  |  No Comments

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said the president and CEO of Azteca America at the network's upfront presentation Monday night. The event at the Best Buy Theater in Times Square came a day before the two other dominant U.S. Hispanic networks -- Univision and Telemundo -- throw their annual party for advertisers. Mexicans, or those of Mexican descent, make up 67 percent of Hispanics in the U.S., so it's no wonder Abud uses the "M" word in abundance. He also delivered good news to clients: "I'm thrilled to say that for the first time in 7 years, we have substantial ratings growth." The network is up 33 percent in the adults 18-49 demo in prime time. Azteca also has a hit on its hands with Friday Night Futbol, which features Mexican League soccer matches

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Fox Moves Empire to Fall, Announces Final Season of American Idol

May 11, 2015  |  Media Week  |  No Comments

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced a 2015-16 lineup with one big expected move—Empire is moving from midseason to anchor the fall lineup—and one stunner: former blockbuster American Idol will end its run next year. "Our strategy with these bold creative swings is simple: schedule them strategically, market them relentlessly and create events that break through and captivate viewers across every platform," said Walden and Newman. Fox tumbled to fourth place in adults 18-49 this season, and as Walden and Newman struggled to rebuild the network, they found the biggest building block imaginable in Empire, which was the success story of 2014-15 , with ratings increases every in single week. So it comes as no surprise that the network isn't waiting until midseason to deploy Empire, and instead will debut it in the fall in its Wednesday 9 p.m. time slot. Leading into Empire will be new drama Rosewood, about a Miami pathologist played by Morris Chestnut. Empire's new season is expected to be 18 episodes, up from 12 episodes in Season 1; Walden and Newman have been debating the episode count for months . Empire quickly displaced the fading American Idol this season as Fox's top show. Now that once-mightly Idol has fallen to earth—it regularly loses to time slot competitor Survivor in total viewers and adults 18-49—the network is pulling the plug on the music competition series after its 15th season. Judges Jennifer Lopez, Keith Urban and Harry Connick Jr., along with host Ryan Seacrest, will return for the final season, which will also pay tribute to the previous 14 years of Idol. (What could replace Idol in 2017? Walden and Newman have been talking with original Idol judge Simon Cowell about developing a new series for the network.) Freshman hit Gotham will return Mondays at 8 p.m., followed by Minority Report, a drama based on the 2002 Tom Cruise/Steven Spielberg film. Tuesdays are all-new for Fox. New comedies Grandfathered (lifelong bachelor John Stamos discovers he's both a father and a grandfather) and The Grinder (after playing a TV lawyer, Rob Lowe returns to his hometown to help out at his family's real-life firm) lead in to Ryan Murphy's anthology horror series Scream Queens, which the network has already been promoting heavily all spring.

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AMC’s Plan for Life After Mad Men

May 4, 2015  |  Media Week  |  No Comments

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?" While it's a typical upfront query, the question has taken on an added urgency as AMC looks ahead to life without Mad Men, the series that put the network on the map—establishing it as a home for quality drama that rivaled anything on premium cable—when it debuted in July 2007. Yet Collier has no concerns about losing momentum after Mad Men airs its series finale on May 17. "It's a welcome question because AMC's never been stronger, both in terms of critical acclaim and ratings," said Collier. "It feels really good." In other words, AMC will avoid the pitfalls that have plagued other networks who lose their signature shows. When The Sopranos signed off in 2007 (a month before Mad Men's debut), HBO flailed for years with mediocre offerings like Tell Me You Love Me and Hung, until Game of Thrones, Girls and Veep finally righted the ship starting in 2011. In contrast, AMC has TV's most popular series in adults 18-49 to fall back on: The Walking Dead, which averaged 9.4 million viewers in that demo this season. Thanks to Walking Dead and its popular postshow, Talking Dead, AMC was the No. 1 cable network in February in adults (and men) 18-49 and 18-34. Even better, as Walking Dead follows the blueprint of Robert Kirkman's comic book series, it already has stories banked for seasons to come. "How many other guys can say, 'Wow, we've got the hottest show in town, and it's already written for the next four years?'" said Maxim Group analyst John Tinker. "That takes away some of those pressures." As does the arrival earlier this year of critically acclaimed Breaking Bad prequel Better Call Saul , which became the next prestige drama AMC had been searching for. Though Collier says he's "equally proud" of lesser performers Turn (now called Turn: Washington's Spies) and Halt and Catch Fire, which help fulfill AMC's "eclectic by design" mission, Better Call Saul gave AMC some much needed critical cachet that helps cushion Mad Men's loss. Drawing 3.7 million viewers 18-49 in live-plus-3 during Season 1, Saul also enabled AMC to expand its original programming to a third night, Mondays (most of its shows air on Sundays, but western Hell on Wheels has turned into a solid Saturday entry for fans of AMC's western movies). "We'll expand original nights beyond that, that's what we're talking about with advertisers during the upfronts," said Collier. "So you'll see Sunday, Monday, Tuesday and Saturday." Collier hopes spinoff lightning will strike twice when AMC's upcoming Walking Dead companion series, Fear the Walking Dead, debuts in late summer. Set in Los Angeles with new characters and storylines, its six-episode first season (the series has already been renewed for Season 2) will lead in to The Walking Dead's return this fall. The network's biggest challenge will be to nurture Fear without damaging its ratings golden goose.

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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Guide to the 2015 NewFronts and Upfronts

April 16, 2015  |  Media Week  |  No Comments

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and advertisers buy into them. Here's the list of past and upcoming New York City events, including Adweek's coverage of them: Feb. 25 (Wednesday) Nickelodeon | Skylight | 4 p.m. March 3 (Thursday) Spike | Cipriani | 12 p.m. March 10 (Thursday) GSN | Sony Building | 11 a.m. March 30 (Monday) Bravo / Oxygen / Esquire | Andaz Hotel | 12 p.m. March 31 (Tuesday) Discovery | Time Warner Center | 8:30 a.m. April 2 (Thursday) CMT | Times Center | 11:30 a.m. April 7 (Tuesday) USA | Rainbow Room | 9 a.m. April 9 (Thursday) POP | Gansevoort Park Ave. | 8:30 a.m. April 14 (Tuesday) TV One | Helen Mills Theater | 11:30 a.m. Crackle | Hudson Theater | 11:30 a.m. ABC Family | SIR Stage 37 | 5:30 p.m. April 15 (Wednesday) National Geographic Channel / Nat Geo Wild | Ma Peche | 12 p.m. April 21 (Tuesday) MTV | Beacon Theater | 4:30 p.m. April 22 (Wednesday) Scripps (Food Network, HGTV, DIY) | Lincoln Center | 8:30 a.m. Facebook | NYC HQ FX | Lucky Strike Lanes | 7 p.m. April 23 (Thursday) BET | TBD Ovation | Core Club | 9 a.m. April 24 (Friday) Revolt | Gotham Hall | 4 p.m.

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5 Predictions From TV Network Execs Last Year That Were Way Off

April 16, 2015  |  Media Week  |  No Comments

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome from The Lego Movie. It's the perfect mantra for upfronts, where all the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top. But of course, everything is not awesome—even for NBC, the No. 1 network for adults ages 18 to 49. And reality often sets in shortly after the upfronts conclude. Last year, it took just 17 days—Fox Entertainment chairman Kevin Reilly stepped down a little more than two weeks after trumpeting Fox's new lineup to advertisers on May 12. With that in mind, and before you hear this year's batch of (at least partially) empty upfronts promises, here's a look back at the five worst predictions from last year's presentations: 1) Mulaney is the next Seinfeld, and Red Band Society is the next Glee. —Kevin Reilly, Fox Dead network president walking Reilly set the bar sky high for John Mulaney's sitcom Mulaney, which Reilly declared would be "Seinfeld for a new generation." Perhaps he meant that it too would have anemic first-season ratings: Mulaney's last episodes averaged a barely-there 0.4 rating among adults 18 to 49. Similarly, Reilly compared Fox's teen ensemble hospital drama Red Band Society—"an inspiring show that feels commercial"—to Glee, and predicted that its fresh-faced cast "will end up on magazine covers and generate social media buzz." Wrong again. Red Band and its coverless stars played out the string on Saturday nights, which is broadcast's version of purgatory. 2) Get excited for Jump of the Century and Hieroglyph, both airing soon! —Reilly Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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