Posts Tagged ‘network’

Network PR Vet Alison Rou Launches Showrunner-Focused Shingle

August 14, 2014  |  Variety  |  No Comments

Network PR vet Alison Rou has exited her post at ABC to launch Anchor Media Strategy, a praisery focused on repping showrunners. Rou said she sees an opening for a showrunner-centric shingle now that the hyphenates who run TV series are increasingly becoming boldface names, thanks to social media and heightened consumer media coverage of... Read more

Read More

USA’s ‘Dig’ Moves Filming to Croatia (EXCLUSIVE)

August 7, 2014  |  Variety  |  No Comments

USA Network’s “Dig” has found a new filming location: Croatia. The six-episode series, co-created by “Homeland” executive producer (and Jerusalem native) Gideon Raff and “Heroes” co-creator Tim Kring, is set entirely in Jerusalem and cast and crew had been lensing on location in the Holy City since early summer. After fighting broke out between Israel... Read more

Read More

WWE Will Cut 7% of Its Workforce

August 1, 2014  |  Media Week  |  No Comments

World Wrestling Entertainment will slash 7 percent of its workforce after reporting operating at a loss in the second quarter due to the costs of ramping up its online-subscription service. WWE reported a net loss of $14.5 million, compared to a net profit of $5.2 million last year. "The staff cuts, and other cost-cutting moves, would help boost operating income before depreciation and amortization by $30 million in 2015," WWE said, adding that the cuts would effect around 50-60 staffers across all business units. WWE launched their WWE Network in February, making WWE the first entertainment company with a cable presence to offer a stand-alone online subscription service . Yesterday, WWE reported 33,000 WWE Network subscribers since April for a total of 700,000 subscribers—still 300,000 short of its year-end goal of one million. According to The Wall Street Journal , the company "noted that 1.3 million to 1.4 million subscribers would put it past a break-even point offsetting difficulties in pay-per-view." To increase interest in the service, WWE will add new payment options (the service was originally only available as a six-month subscription), including a commitment-free $19.99 monthly plan. "For us the payment options are one way to continue learning, to see how people approach it," George Barrios, WWE's chief strategy and financial officer, told The Wall Street Journal. "The fact that we've gone from 0 to 700,000 paying subscribers, I feel really proud."

Read More

Holy Shark, Syfy Builds a Franchise Without Traditional Ads

July 31, 2014  |  Media Week  |  No Comments

Turns out your best marketing tool is word-of-mouth, especially if the mouth in question is filled with rows and rows of gigantic, serrated teeth.

Read More

The Creators of Robot Chicken Love to Play With Toys

July 25, 2014  |  Media Week  |  No Comments

When conjuring names for their new stop motion adult animated series, Stoopid Buddy Stoodios co-founders Matt Senreich, John "Harv" Harvatine, Seth Green and Eric Towner submitted 80 different titles to Cartoon Network . While an early submission—Free Paid Advertising For Popular Toy Companies—was probably one of the most appropriate, executives passed. "Robot Chicken was the terrible one that stuck," explained Senreich, laughing. "But that's what we're trying to do: We’re trying to show off how cool your toy is." Now wrapping up season seven and green-lit for season eight, Robot Chicken's success stems from the tender love and care it takes to find hilarious ways to put toys in everyday situations and absurdly dark scenarios. And in a twist, for the first time the creators will feature a character they created ( Bitch Pudding ) rather than an actual toy in a new episode that will air on Sunday. Though each season takes a grueling 14 months to make, for the guys working on the show, it's just an excuse to play with toys. And although the personas of the toys or characters are mocked, Senreich believes it's great marketing. "It's okay to make fun of yourself in this day and age. If anything it's publicity and pretty free publicity in a way because it makes your characters look cool to the older kids," he said. "That kind of validates (marketers) in pop culture," Towner added. "You have to have a certain popularity to click with the audience." That knack for playing with pop culture also explains why the production house has attracted name brands like DC Comics, Hasbro and—Senreich's holy grail— Lucasfilm. Robot Chicken produced three Star Wars specials after the company reached out to them, saying how much it loved its parody

Read More

Mayim Bialik to Host TV Land’s ‘Candid Camera’ Reboot

July 24, 2014  |  Variety  |  No Comments

Mayim Bialik has reason to smile: She’s on “Candid Camera.” The “Big Bang Theory” star will host TV Land’s “Candid Camera” reboot alongside Peter Funt, son of show creator and original host Allen Funt, the network confirmed Thursday. The formal announcement will come later Thursday. Bialik, who rose to fame in “Blossom,” also tweeted the... Read more

Read More

FX Sets Precedent By Delaying Release of Ratings For Hot New Drama ‘The Strain’

July 18, 2014  |  Variety  |  No Comments

FX drama “The Strain” has delivered impressive ratings since its Sunday night premiere, emerging as the biggest new cable drama in young adults this summer and perhaps the biggest ever for the network. But perhaps a bigger story is that it took FX this long to tout its performance. In a first for a TV... Read more

Read More

How CNN and Cisco Made A Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

Read More

ABC Reveals Fall Schedule

July 16, 2014  |  Media Week  |  No Comments

ABC officially unveiled its fall schedule yesterday, including premiere dates for new and returning shows. The 19th season of Dancing With the Stars will kick off the new season with a two-hour premiere on Monday, Sept. 15. ABC will then air a preview of new series Forever on Sept. 22, with the show making its regular time slot debut the next day, following the return of Marvel’s Agents of S.H.I.E.L.D. ABC's Wednesday night lineup starts up on Sept

Read More

Analysis: Fox TV Restructuring Underscores Content Production as Profit Driver

July 14, 2014  |  Variety  |  No Comments

The 21st Century Fox restructuring that elevated Gary Newman and Dana Walden to uber posts overseeing Fox Broadcasting as well as the TV studio operation, as chairman-CEOs of Fox Television Group, underscores how much the network biz has become the tail that wags the dog of content production. The longtime 20th Century Fox TV titans... Read more

Read More