Posts Tagged ‘network’

Fox Will Fill Its American Idol Void with 24, Prison Break and Other Familiar Brands

May 16, 2016  |  Media Week  |  No Comments

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American Idol on its schedule for the first time since 2002. But going into the 2016-17 season, Fox will be filling that void with a number of shows that its audiences know and love: reboots and revivals of past hits 24 and Prison Break, and new series based on a pair of popular films, Lethal Weapon and The Exorcist. There will be so much nostalgia on the network that some viewers might confuse it with Nick at Nite. "Next season on Fox, we'll have more original programming across our schedule than ever before," said Fox Television Group co-chairmen and co-CEOs Dana Walden and Gary Newman in a statement. "We'll use our strong established hits in the fall and Super Bowl LI in winter to launch a diverse slate of shows that are unmistakably Fox." Fox is debuting three new series this fall (the same number as NBC, which announced its fall schedule on Sunday ), but the network is saving its biggest guns for midseason. That includes its 24 reboot, 24: Legacy, which will launch after next season's biggest event: Super Bowl LI, on Feb. 5. The show will move it to regular time period (Mondays at 8, the same as its predecessor) the following day. Undaunted by the failure of Minority Report, which audiences rejected immediately last fall, Fox has ordered series based on not one, but two hit films: The Exorcist and Lethal Weapon. Mondays this fall will feature Gotham and Lucifer, which remain in their current time slots.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

April 29, 2016  |  Media Week  |  No Comments

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold both titles. In a statement, Mueller said, "It was an honor and a privilege to work at The Home Depot as CMO for the past 5 years!" She added, "For now, I have decided to take some time off to consider what's next, but I will always 'bleed orange' and be grateful for working for, in my opinion, the best retailer in America." Mueller became vice president of advertising at Home Depot in 2009 after serving as svp of marketing and advertising at Sports Authority. She was promoted to CMO in 2011. Earlier in her career, she held similar positions at retailers including Montgomery Ward, ShopNBC and American Signature-Value City. She has also been an independent director on the board of Dave & Buster's since 2015. Hofmann joined the chain in 2006 as a vice president leading its technology teams with a focus on ecommerce, supply-chain transformation and international operations. He was later promoted to vp of Home Depot's installation division before being promoted again to lead all aspects of its online business in 2013. He previously spent a decade at GE in various leadership positions handling technology, social networking, business intelligence, renewable energy and other corporate functions after working for eight years in research, manufacturing and technology with Dow Chemical.

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Check Out Gayle King’s Colorful, Down-to-Earth Home Away From Home at CBS

April 25, 2016  |  Media Week  |  No Comments

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers than when it launched. That success has much to do with the warm and cheerful presence of co-host Gayle King, who, in addition to her CBS digs, keeps an office up New York's 57th Street in the Hearst Tower, where she serves as editor at large of BFF Oprah Winfrey's O, The Oprah Magazine. She has filled her CBS workspace (pictured here) with her favorite things: a painting she got in Telluride, Colo., photos of her children, a signed copy of the play Hamilton. Mostly, though, the domain, just like King herself, is traditional and down to earth. "I'm not a contemporary, modern girl—chrome, silver, glass," she said.

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The 2016 Graduate’s Guide to Marketing and Media

April 20, 2016  |  Media Week  |  No Comments

Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries. If you're a grad ready to enter the work force, how can you make yourself stand out from the rest? And more importantly, how can you ensure you'll end up with a job you truly love? To help graduates get their careers started on the right foot, Adweek and our sibling site Mediabistro have put together a guide packed with advice, ideas, tips, tricks and cautionary tales. Browse all the articles, videos and resources in this year's Graduate's Guide below. Adweek's Advice for 2016 Graduates: 9 Tips for Landing Your First Job at an Advertising Agency > Quiz: Which Marketing or Media Job Is Right for You? > Hunting for a Job?

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This Media Network Is Taking Its Storytelling Directly to Advertisers

April 12, 2016  |  Media Week  |  No Comments

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of opportunity. It allowed him to recognize patterns and, he says, tell stories with more precision. Now fully recovered, Rowland, as Azteca's StoryMaker—that's his job title—is turning adversity into advertising. Through the Azteca GlassWorks content studio, Rowland and his team of 10 creators and futurists will "tell very local, very direct stories that brands want to talk about. ... It's a completely different approach of how the upfronts work," Rowland said.

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Millennials Couldn’t Resist Streaming These 10 TV Shows This Winter

April 11, 2016  |  Media Week  |  No Comments

Never fear advertisers, getting your brand in front of a millennial TV viewer may not be that challenging after all. Millennials still watch a majority of TV live: 4 hours and 27 minutes every day in Q4 2015, according to Nielsen's Total Audience Report, released March 24. While that's 20 minutes less than two years earlier, and while streaming on a smartphone has grown 31 minutes (from 41 minutes a day in 2013 to 1 hour 12 minutes each day in 2015), most of the top 10 streamed shows these days are on ad-supported networks. "It's not all that surprising to us," said Andre Swanston, CEO of Tru Optik, which tracks streamed TV programs. "The shows that perform best on [over the top] often tend to be the 'best' based on critic and viewer reviews, and quality content can come from different sources." Tru Optik, which measures viewership directly from commercial OTT networks, found that while serial dramas perform well with millennial streamers, episodic dramas don't. "The NCIS franchise is among the most watched shows on linear TV, but none of those titles make the Millennial OTT Top 25," Swanston pointed out. Other shows that tend to be left behind are reality programs and news magazines. Four of the top 5 most-streamed shows so far in 2016 are also in the top 5 for the full year of 2015. Owing to the big buzz it received for its summer debut on USA, Mr. Robot, which is No. 3 on the 2016 list, was No. 12 for all of 2015. Other shows that didn't make the cut in 2016 but were in the top 10 for all of 2015 include The Big Bang Theory, Better Call Saul, Empire, Marvel's Agents of S.H.I.E.L.D. and Narcos. Many of the Top 10 so far this year, including Limitless, Fargo, Supergirl and Heroes Reborn, made their network TV debuts in the fall.

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‘MADtv’ Is Coming Back to Television, but Not in Late Night and Not on Fox

April 11, 2016  |  Media Week  |  No Comments

While Fox is making its own late-night sketch comedy play, its former late-night staple, MADtv, is being revived by another broadcast network. The CW, which aired Madtv's 20th anniversary reunion special in January and averaged 1.7 million viewers, said Monday it will bring back the show for eight one-hour prime-time episodes. Each episode will be hosted by one of the show's original cast members. All 14 seasons of the Fox version of the show can be found on CW Seed, The CW's digital network. (MADtv is produced by Telepictures, which is owned by Warner Bros., a co-owner of The CW.) "The MADtv franchise is as vibrant as ever thanks largely to social and digital media appealing to a fan base numbering in the millions that relates to the show's brand of authentic and irreverent cross-cultural comedy," said executive producer and showrunner David E. Salzman. "We will continue to present the hard-hitting, laugh-out-loud, wall-to-wall pop culture parody our fans expect but in a fresh, new way." Where exactly The CW will schedule MADtv remains unclear. Last month, the network renewed all 11 of its series for next season. It's the second time The CW has used its corporate connections with Warner Bros. to revive a classic comedy from another network. In 2013, it brought back improv series Whose Line is It Anyway? The fourth season of that show premieres May 23. From 1995-2009, Fox aired MADtv at 11 p.m. ET on Saturday nights. The network only recently returned to late-night sketch comedy with Party Over Here, a half-hour series produced by Lonely Island, led by former SNL cast member Andy Samberg and writer Jorma Taccone.

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FX CEO Says ‘Human Curation’ Is Still More Important Than Data

April 5, 2016  |  Media Week  |  No Comments

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting. "I think something's really getting missed in the focus on data, which is the quality of attention," FX Networks CEO John Landgraf told Adweek. "It doesn't really matter how well you can target people. You need to give them something valuable enough to really command their attention, and not only the attention to engage with your content but the advertising associated with that content." Landgraf said FX's slate—which includes shows like American Horror Story, The People v. O.J. Simpson: American Crime Story and Fargo—has value to advertisers that is "vast orders of magnitude greater than anything you can get from somebody watching 30 seconds or a minute of amateur content [online]." The CEO argued that getting a consumer to engage with a show for 30 minutes, the average time spent viewing FX's digital programming, "is way more valuable than associating a commercial with a short, disposable clip which the viewer will not remember five minutes after she sees it [on Facebook or YouTube]." "Year after year, we work really, really hard to try to make things of extraordinary value to the audience on the theory—and I think it's a valid theory—that it creates extraordinary value for advertisers," Landgraf said. "So you can have all the sophisticated data and targeting in the world, and you can put an ad in front of a specific viewer. But if you don't provide them with a piece of content they love, you can't get them to watch the commercial." It was a point the network drove home last week when it kicked off its annual upfront bowling party (now in its seventh year) at New York's Lucky Strike Manhattan by screening the riveting finale of The People v. O.J. Simpson, which airs tonight

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Will Scandal’s Sixth Season Be Its Last?

April 4, 2016  |  Media Week  |  No Comments

Kerry Washington's hit series Scandal anchors ABC's vaunted TGIT lineup—and is the network's third most popular series in the 18-49 demo. But the drama could be nearing its conclusion. The network last month renewed the series for a sixth season, but creator Shonda Rhimes affirmed with Adweek last summer that "Scandal is a limited story," unlike her series Grey's Anatomy , which she suggested could continue for years to come (and which was just picked up for Season 13). "I am not watching [Washington's character] Olivia Pope grow up," explained Rhimes. "I am watching a specific moment in time, and I feel like in order to tell the story correctly, you have to end it." Rhimes has remained silent about when she plans to wrap up the series, however. For her part, Washington says she hasn't talked with Rhimes about when Scandal will close shop, adding that she is happy to leave that decision solely in her boss' hands. "I trust her," she says. "We are where we are because of her decision-making." Washington's co-star Tony Goldwyn, who plays President Fitzgerald Grant, is also in the dark. "I know my boss too well to do that," he says of asking Rhimes her plans for the show. But he suggests that next season could be the series' logical end point

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