Posts Tagged ‘network’

NBC Sets Fall Premiere Dates and Will Use ‘The Voice’ to Launch Its 3 New Series

June 15, 2016  |  Media Week  |  No Comments

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network is making the most of its No. 2 show, The Voice, which it will deploy to launch all three of its new fall series, NBC announced today. The Voice, with new coaches Alicia Keys and Miley Cyrus, kicks off Season 11 on Monday, Sept. 19. Then NBC will air two episodes of its new Kristen Bell-Ted Danson comedy, The Good Place, which moves to its regular 8:30 p.m. Thursday spot on Sept. 22. (Trailers and descriptions of NBC's three new shows can be found here.) New drama This Is Us will debut Tuesday, Sept. 20, after The Voice's Tuesday airing and will remain at 10 p.m. for three weeks until moving to its regular 9 p.m. slot on Oct. 11

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Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

June 3, 2016  |  Media Week  |  No Comments

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to the polls in November, and serve as a sort of energizing antidote to the personality-driven insanity of the current political landscape. An anthem spot features a hodgepodge of images capturing various hot-button topics relevant to its audience, including gun control, student debt, immigration reform, LGBT rights, the economy, health care and the war on drugs. A call-and-answer chant serves as the soundtrack, repeating the campaign's title and crescendoing to the spot's capstone, a brief clip of Leonardo DiCaprio addressing the United Nations on climate change this spring. "You are the last best hope of Earth," he says—a slick bit of editing that repurposes a message meant for international delegates as a rallying cry for the people who will inherit the planet. A second ad launches the campaign's "Infographica" series, which will visualize statistics on similar themes, like the fact that 83 percent of millennials support background checks for gun ownership. Two more spots, meanwhile, debut the campaign's "Robo-Roundtable" feature, which satirizes public conversation around particular subjects, like marijuana legalization, in short clips starring a group of animatronic pundits with computerized voices who quote chatter from Twitter in their debates. And PSA trots out the obligatory parade of celebrity supporters, from Common to Melissa McCarthy to the Gregory Brothers to Alessia Cara to Carmelo Anthony to Sasheer Zamata. Overall, it's an approach meant to energize voters age 18-35, 92 percent of whom MTV's research found agree that the 2016 election "is like a bad reality show," and 74 percent of whom are embarrassed by it, which may in fact be the only reasonable response to the current state of affairs. The network is essentially a fixture in youth politics. The new work builds on its history of advocating for political participation, most notably with the long-running "Choose or Lose" campaign, which MTV launched in 1992 and scrapped in 2011 for its "Power of 12" tagline, meant to amp up a demographic left cynical following the 2008 election. The new tack makes a fair amount of sense, given the circus-like atmosphere of the current presidential field, and MTV's research—87 percent of 18-29 year-olds agreeing that this election cycle is really important to their generation (up from 75 percent in 2012), but 69 percent of 18-34s saying they're already exhausted by it. Whether it's enough to effectively spur enthusiasm, or action, remains to be seen

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As the 2015-16 Season Wraps Up, CBS Declares Victory in Total Viewers and Adults 18-49

May 24, 2016  |  Media Week  |  No Comments

The 2015-16 TV season ends tomorrow, and CBS—with a big assist from Super Bowl 50—has declared victory across the board. The network will finish this season No. 1 in total viewers (10.9 million), adults 18-49 (2.3 rating) and adults 25-54 (3.1 rating). While the network routinely wins each season in total viewers—this is the eighth straight year it has done so—this is only CBS' second season win in the coveted 18-49 demo during the last decade (see below). NBC, which won the 18-49 crown the past two years, slipped to No. 2. The network got a big assist from Super Bowl 50, which drew 111.9 million viewers in February , just as last year's Super Bowl helped NBC secure the top spot for the 2014-15 season. Leslie Moonves, CBS Corp. chairman and CEO, preemptively declared victory last Wednesday during CBS' upfront.

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Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

May 17, 2016  |  Media Week  |  No Comments

Just two events into the broadcast upfronts, the theme of this week is already clear: after absorbing punches from digital video companies for two weeks during the NewFronts, where they used questionable metrics to make the case that audiences are abandoning broadcast TV, the networks are swinging back, and giving every bit as good as they got. That was the case at Fox's upfront presentation, as the network set the tone early for buyers assembled at New York's Beacon Theatre. Fox played a video featuring Family Guy creator Seth MacFarlane, who humorously discussed Fox's ability to attract and keep viewers' attention with "premium ads with attention-getting premium content," as opposed to "cheap ads paired with user-generated content on digital media. Why? No one knows or cares!" said MacFarlane. Toby Byrne, president, advertising sales, Fox Networks Group, extolled Fox's ability to earn "attention" with incredible scale (the same points he hammered home during FX's upfront in March ). Byrne repeatedly slammed digital video, which he termed "non-premium, subprime video," and noted that "the digital metrics game is rigged." As an example, he compared the published audience reach of "a YouTube star" and a World Series game, which both were 14 million. But the average audience for that YouTube star was only 1,620. Using YouTube's metrics, he added, the World Series game would have racked up 6.8 billion views. "Impressions for subprime video can't compare to TV's delivery," said Byrne. He noted that the highest viewer engagement happens on VOD, where Fox Networks have the top 6 VOD programs (including the top 4 broadcast series: Empire, The X-Files, Lucifer and Scream Queens), and over half of the top 50 VOD shows. Adding Hulu and other streaming outlets, 28 percent of Fox's entertainment viewing is non-linear, Byrne said

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Why Next Season Could Be the New Golden Age of the Family Sitcom

May 16, 2016  |  Media Week  |  No Comments

Don't expect the classic sitcom Leave It to Beaver or squeaky-clean '90s shows like Family Matters and Perfect Strangers. But come next season, there's likely to be an abundance of new family-centric half hours on network TV. Added to returning hits like Modern Family, Black-ish and Mom, family comedies could take up more space on prime-time schedules than they have in decades. Hollywood's producers pumped out nearly 30 family-based comedy pilots during the recent development season, leaping ahead of other popular subgenres like workplace and relationship shows. This trend toward home and hearth is no accident. Several television executives made their 2016-17 schedule priorities clear in recent months, with CBS Entertainment president Glenn Geller telling The Hollywood Reporter that his must-have for next season was a "big family multicam," meaning a traditional three-camera comedy filmed in front of an audience. NBC Entertainment chairman Robert Greenblatt cited "comedy, comedy, comedy" as his focus for the year, while ABC—which has had the most recent success in the genre—has once again looked at families of all stripes for its potential comedy pickups.

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Fox Will Fill Its American Idol Void with 24, Prison Break and Other Familiar Brands

May 16, 2016  |  Media Week  |  No Comments

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American Idol on its schedule for the first time since 2002. But going into the 2016-17 season, Fox will be filling that void with a number of shows that its audiences know and love: reboots and revivals of past hits 24 and Prison Break, and new series based on a pair of popular films, Lethal Weapon and The Exorcist. There will be so much nostalgia on the network that some viewers might confuse it with Nick at Nite. "Next season on Fox, we'll have more original programming across our schedule than ever before," said Fox Television Group co-chairmen and co-CEOs Dana Walden and Gary Newman in a statement. "We'll use our strong established hits in the fall and Super Bowl LI in winter to launch a diverse slate of shows that are unmistakably Fox." Fox is debuting three new series this fall (the same number as NBC, which announced its fall schedule on Sunday ), but the network is saving its biggest guns for midseason. That includes its 24 reboot, 24: Legacy, which will launch after next season's biggest event: Super Bowl LI, on Feb. 5. The show will move it to regular time period (Mondays at 8, the same as its predecessor) the following day. Undaunted by the failure of Minority Report, which audiences rejected immediately last fall, Fox has ordered series based on not one, but two hit films: The Exorcist and Lethal Weapon. Mondays this fall will feature Gotham and Lucifer, which remain in their current time slots.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

April 29, 2016  |  Media Week  |  No Comments

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold both titles. In a statement, Mueller said, "It was an honor and a privilege to work at The Home Depot as CMO for the past 5 years!" She added, "For now, I have decided to take some time off to consider what's next, but I will always 'bleed orange' and be grateful for working for, in my opinion, the best retailer in America." Mueller became vice president of advertising at Home Depot in 2009 after serving as svp of marketing and advertising at Sports Authority. She was promoted to CMO in 2011. Earlier in her career, she held similar positions at retailers including Montgomery Ward, ShopNBC and American Signature-Value City. She has also been an independent director on the board of Dave & Buster's since 2015. Hofmann joined the chain in 2006 as a vice president leading its technology teams with a focus on ecommerce, supply-chain transformation and international operations. He was later promoted to vp of Home Depot's installation division before being promoted again to lead all aspects of its online business in 2013. He previously spent a decade at GE in various leadership positions handling technology, social networking, business intelligence, renewable energy and other corporate functions after working for eight years in research, manufacturing and technology with Dow Chemical.

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Check Out Gayle King’s Colorful, Down-to-Earth Home Away From Home at CBS

April 25, 2016  |  Media Week  |  No Comments

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers than when it launched. That success has much to do with the warm and cheerful presence of co-host Gayle King, who, in addition to her CBS digs, keeps an office up New York's 57th Street in the Hearst Tower, where she serves as editor at large of BFF Oprah Winfrey's O, The Oprah Magazine. She has filled her CBS workspace (pictured here) with her favorite things: a painting she got in Telluride, Colo., photos of her children, a signed copy of the play Hamilton. Mostly, though, the domain, just like King herself, is traditional and down to earth. "I'm not a contemporary, modern girl—chrome, silver, glass," she said.

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The 2016 Graduate’s Guide to Marketing and Media

April 20, 2016  |  Media Week  |  No Comments

Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries. If you're a grad ready to enter the work force, how can you make yourself stand out from the rest? And more importantly, how can you ensure you'll end up with a job you truly love? To help graduates get their careers started on the right foot, Adweek and our sibling site Mediabistro have put together a guide packed with advice, ideas, tips, tricks and cautionary tales. Browse all the articles, videos and resources in this year's Graduate's Guide below. Adweek's Advice for 2016 Graduates: 9 Tips for Landing Your First Job at an Advertising Agency > Quiz: Which Marketing or Media Job Is Right for You? > Hunting for a Job?

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