Posts Tagged ‘network’

How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

Read More

Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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Guide to the 2015 NewFronts and Upfronts

April 16, 2015  |  Media Week  |  No Comments

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and advertisers buy into them. Here's the list of past and upcoming New York City events, including Adweek's coverage of them: Feb. 25 (Wednesday) Nickelodeon | Skylight | 4 p.m. March 3 (Thursday) Spike | Cipriani | 12 p.m. March 10 (Thursday) GSN | Sony Building | 11 a.m. March 30 (Monday) Bravo / Oxygen / Esquire | Andaz Hotel | 12 p.m. March 31 (Tuesday) Discovery | Time Warner Center | 8:30 a.m. April 2 (Thursday) CMT | Times Center | 11:30 a.m. April 7 (Tuesday) USA | Rainbow Room | 9 a.m. April 9 (Thursday) POP | Gansevoort Park Ave. | 8:30 a.m. April 14 (Tuesday) TV One | Helen Mills Theater | 11:30 a.m. Crackle | Hudson Theater | 11:30 a.m. ABC Family | SIR Stage 37 | 5:30 p.m. April 15 (Wednesday) National Geographic Channel / Nat Geo Wild | Ma Peche | 12 p.m. April 21 (Tuesday) MTV | Beacon Theater | 4:30 p.m. April 22 (Wednesday) Scripps (Food Network, HGTV, DIY) | Lincoln Center | 8:30 a.m. Facebook | NYC HQ FX | Lucky Strike Lanes | 7 p.m. April 23 (Thursday) BET | TBD Ovation | Core Club | 9 a.m. April 24 (Friday) Revolt | Gotham Hall | 4 p.m.

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5 Predictions From TV Network Execs Last Year That Were Way Off

April 16, 2015  |  Media Week  |  No Comments

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome from The Lego Movie. It's the perfect mantra for upfronts, where all the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top. But of course, everything is not awesome—even for NBC, the No. 1 network for adults ages 18 to 49. And reality often sets in shortly after the upfronts conclude. Last year, it took just 17 days—Fox Entertainment chairman Kevin Reilly stepped down a little more than two weeks after trumpeting Fox's new lineup to advertisers on May 12. With that in mind, and before you hear this year's batch of (at least partially) empty upfronts promises, here's a look back at the five worst predictions from last year's presentations: 1) Mulaney is the next Seinfeld, and Red Band Society is the next Glee. —Kevin Reilly, Fox Dead network president walking Reilly set the bar sky high for John Mulaney's sitcom Mulaney, which Reilly declared would be "Seinfeld for a new generation." Perhaps he meant that it too would have anemic first-season ratings: Mulaney's last episodes averaged a barely-there 0.4 rating among adults 18 to 49. Similarly, Reilly compared Fox's teen ensemble hospital drama Red Band Society—"an inspiring show that feels commercial"—to Glee, and predicted that its fresh-faced cast "will end up on magazine covers and generate social media buzz." Wrong again. Red Band and its coverless stars played out the string on Saturday nights, which is broadcast's version of purgatory. 2) Get excited for Jump of the Century and Hieroglyph, both airing soon! —Reilly Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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Study: Game of Thrones Leading the Charge for HBO Now Viewers

April 13, 2015  |  Media Week  |  No Comments

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence . The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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