Posts Tagged ‘network’

As the 2015-16 Season Wraps Up, CBS Declares Victory in Total Viewers and Adults 18-49

May 24, 2016  |  Media Week  |  No Comments

The 2015-16 TV season ends tomorrow, and CBS—with a big assist from Super Bowl 50—has declared victory across the board. The network will finish this season No. 1 in total viewers (10.9 million), adults 18-49 (2.3 rating) and adults 25-54 (3.1 rating). While the network routinely wins each season in total viewers—this is the eighth straight year it has done so—this is only CBS' second season win in the coveted 18-49 demo during the last decade (see below). NBC, which won the 18-49 crown the past two years, slipped to No. 2. The network got a big assist from Super Bowl 50, which drew 111.9 million viewers in February , just as last year's Super Bowl helped NBC secure the top spot for the 2014-15 season. Leslie Moonves, CBS Corp. chairman and CEO, preemptively declared victory last Wednesday during CBS' upfront.

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Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

May 17, 2016  |  Media Week  |  No Comments

Just two events into the broadcast upfronts, the theme of this week is already clear: after absorbing punches from digital video companies for two weeks during the NewFronts, where they used questionable metrics to make the case that audiences are abandoning broadcast TV, the networks are swinging back, and giving every bit as good as they got. That was the case at Fox's upfront presentation, as the network set the tone early for buyers assembled at New York's Beacon Theatre. Fox played a video featuring Family Guy creator Seth MacFarlane, who humorously discussed Fox's ability to attract and keep viewers' attention with "premium ads with attention-getting premium content," as opposed to "cheap ads paired with user-generated content on digital media. Why? No one knows or cares!" said MacFarlane. Toby Byrne, president, advertising sales, Fox Networks Group, extolled Fox's ability to earn "attention" with incredible scale (the same points he hammered home during FX's upfront in March ). Byrne repeatedly slammed digital video, which he termed "non-premium, subprime video," and noted that "the digital metrics game is rigged." As an example, he compared the published audience reach of "a YouTube star" and a World Series game, which both were 14 million. But the average audience for that YouTube star was only 1,620. Using YouTube's metrics, he added, the World Series game would have racked up 6.8 billion views. "Impressions for subprime video can't compare to TV's delivery," said Byrne. He noted that the highest viewer engagement happens on VOD, where Fox Networks have the top 6 VOD programs (including the top 4 broadcast series: Empire, The X-Files, Lucifer and Scream Queens), and over half of the top 50 VOD shows. Adding Hulu and other streaming outlets, 28 percent of Fox's entertainment viewing is non-linear, Byrne said

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Why Next Season Could Be the New Golden Age of the Family Sitcom

May 16, 2016  |  Media Week  |  No Comments

Don't expect the classic sitcom Leave It to Beaver or squeaky-clean '90s shows like Family Matters and Perfect Strangers. But come next season, there's likely to be an abundance of new family-centric half hours on network TV. Added to returning hits like Modern Family, Black-ish and Mom, family comedies could take up more space on prime-time schedules than they have in decades. Hollywood's producers pumped out nearly 30 family-based comedy pilots during the recent development season, leaping ahead of other popular subgenres like workplace and relationship shows. This trend toward home and hearth is no accident. Several television executives made their 2016-17 schedule priorities clear in recent months, with CBS Entertainment president Glenn Geller telling The Hollywood Reporter that his must-have for next season was a "big family multicam," meaning a traditional three-camera comedy filmed in front of an audience. NBC Entertainment chairman Robert Greenblatt cited "comedy, comedy, comedy" as his focus for the year, while ABC—which has had the most recent success in the genre—has once again looked at families of all stripes for its potential comedy pickups.

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Fox Will Fill Its American Idol Void with 24, Prison Break and Other Familiar Brands

May 16, 2016  |  Media Week  |  No Comments

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American Idol on its schedule for the first time since 2002. But going into the 2016-17 season, Fox will be filling that void with a number of shows that its audiences know and love: reboots and revivals of past hits 24 and Prison Break, and new series based on a pair of popular films, Lethal Weapon and The Exorcist. There will be so much nostalgia on the network that some viewers might confuse it with Nick at Nite. "Next season on Fox, we'll have more original programming across our schedule than ever before," said Fox Television Group co-chairmen and co-CEOs Dana Walden and Gary Newman in a statement. "We'll use our strong established hits in the fall and Super Bowl LI in winter to launch a diverse slate of shows that are unmistakably Fox." Fox is debuting three new series this fall (the same number as NBC, which announced its fall schedule on Sunday ), but the network is saving its biggest guns for midseason. That includes its 24 reboot, 24: Legacy, which will launch after next season's biggest event: Super Bowl LI, on Feb. 5. The show will move it to regular time period (Mondays at 8, the same as its predecessor) the following day. Undaunted by the failure of Minority Report, which audiences rejected immediately last fall, Fox has ordered series based on not one, but two hit films: The Exorcist and Lethal Weapon. Mondays this fall will feature Gotham and Lucifer, which remain in their current time slots.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

April 29, 2016  |  Media Week  |  No Comments

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold both titles. In a statement, Mueller said, "It was an honor and a privilege to work at The Home Depot as CMO for the past 5 years!" She added, "For now, I have decided to take some time off to consider what's next, but I will always 'bleed orange' and be grateful for working for, in my opinion, the best retailer in America." Mueller became vice president of advertising at Home Depot in 2009 after serving as svp of marketing and advertising at Sports Authority. She was promoted to CMO in 2011. Earlier in her career, she held similar positions at retailers including Montgomery Ward, ShopNBC and American Signature-Value City. She has also been an independent director on the board of Dave & Buster's since 2015. Hofmann joined the chain in 2006 as a vice president leading its technology teams with a focus on ecommerce, supply-chain transformation and international operations. He was later promoted to vp of Home Depot's installation division before being promoted again to lead all aspects of its online business in 2013. He previously spent a decade at GE in various leadership positions handling technology, social networking, business intelligence, renewable energy and other corporate functions after working for eight years in research, manufacturing and technology with Dow Chemical.

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Check Out Gayle King’s Colorful, Down-to-Earth Home Away From Home at CBS

April 25, 2016  |  Media Week  |  No Comments

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers than when it launched. That success has much to do with the warm and cheerful presence of co-host Gayle King, who, in addition to her CBS digs, keeps an office up New York's 57th Street in the Hearst Tower, where she serves as editor at large of BFF Oprah Winfrey's O, The Oprah Magazine. She has filled her CBS workspace (pictured here) with her favorite things: a painting she got in Telluride, Colo., photos of her children, a signed copy of the play Hamilton. Mostly, though, the domain, just like King herself, is traditional and down to earth. "I'm not a contemporary, modern girl—chrome, silver, glass," she said.

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The 2016 Graduate’s Guide to Marketing and Media

April 20, 2016  |  Media Week  |  No Comments

Graduation season is nearly here, which means a flood of young talent is about to wash over the marketing and media industries. If you're a grad ready to enter the work force, how can you make yourself stand out from the rest? And more importantly, how can you ensure you'll end up with a job you truly love? To help graduates get their careers started on the right foot, Adweek and our sibling site Mediabistro have put together a guide packed with advice, ideas, tips, tricks and cautionary tales. Browse all the articles, videos and resources in this year's Graduate's Guide below. Adweek's Advice for 2016 Graduates: 9 Tips for Landing Your First Job at an Advertising Agency > Quiz: Which Marketing or Media Job Is Right for You? > Hunting for a Job?

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This Media Network Is Taking Its Storytelling Directly to Advertisers

April 12, 2016  |  Media Week  |  No Comments

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of opportunity. It allowed him to recognize patterns and, he says, tell stories with more precision. Now fully recovered, Rowland, as Azteca's StoryMaker—that's his job title—is turning adversity into advertising. Through the Azteca GlassWorks content studio, Rowland and his team of 10 creators and futurists will "tell very local, very direct stories that brands want to talk about. ... It's a completely different approach of how the upfronts work," Rowland said.

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Millennials Couldn’t Resist Streaming These 10 TV Shows This Winter

April 11, 2016  |  Media Week  |  No Comments

Never fear advertisers, getting your brand in front of a millennial TV viewer may not be that challenging after all. Millennials still watch a majority of TV live: 4 hours and 27 minutes every day in Q4 2015, according to Nielsen's Total Audience Report, released March 24. While that's 20 minutes less than two years earlier, and while streaming on a smartphone has grown 31 minutes (from 41 minutes a day in 2013 to 1 hour 12 minutes each day in 2015), most of the top 10 streamed shows these days are on ad-supported networks. "It's not all that surprising to us," said Andre Swanston, CEO of Tru Optik, which tracks streamed TV programs. "The shows that perform best on [over the top] often tend to be the 'best' based on critic and viewer reviews, and quality content can come from different sources." Tru Optik, which measures viewership directly from commercial OTT networks, found that while serial dramas perform well with millennial streamers, episodic dramas don't. "The NCIS franchise is among the most watched shows on linear TV, but none of those titles make the Millennial OTT Top 25," Swanston pointed out. Other shows that tend to be left behind are reality programs and news magazines. Four of the top 5 most-streamed shows so far in 2016 are also in the top 5 for the full year of 2015. Owing to the big buzz it received for its summer debut on USA, Mr. Robot, which is No. 3 on the 2016 list, was No. 12 for all of 2015. Other shows that didn't make the cut in 2016 but were in the top 10 for all of 2015 include The Big Bang Theory, Better Call Saul, Empire, Marvel's Agents of S.H.I.E.L.D. and Narcos. Many of the Top 10 so far this year, including Limitless, Fargo, Supergirl and Heroes Reborn, made their network TV debuts in the fall.

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