Posts Tagged ‘network’

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

Read More

Univision Dismisses the Idea the Leading Spanish-Language Network Has ‘Lost Its Luster’

May 16, 2017  |  Media Week  |  No Comments

Univision opened its 2017 upfront event Tuesday with a get-out-of-your-seat number by singer Becky G. It ended with Colombian superstar Shakira singing her hit "Hips Don't Lie." In between, the network did its best to assure ad buyers and media planners that it remains the best place for their Spanish-language ad dollars. "We've heard a...

Read More

Telemundo Surges in Viewership by Looking Beyond the Telenovela and TV

May 12, 2017  |  Media Week  |  No Comments

For the last several years, Telemundo has been looking beyond the standard Spanish-language TV fare of sappy Telenovelas and toward a future that may not involve TV much at all. And it's paying off in greater brand recognition and partnerships with the most popular digital platforms. At its Upfront Thursday, the network announced several new...

Read More

The Australian Open Generated 8 Million VOD Views Thanks to This New Tool

April 27, 2017  |  Media Week  |  No Comments

For the Australian Open in January, Australia's Channel 7 had the exclusive rights to broadcast all tennis matches down under. But their coverage went far beyond the TV, as 33 livestreams from 16 tennis courts garnered 3 million live views. But with a new tool from Brightcove, the network added 8 million VOD clip views....

Read More

What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

April 24, 2017  |  Media Week  |  No Comments

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...

Read More

TV One’s Ambitious Lineup Includes Expanded News and True Crime Programming

April 20, 2017  |  Media Week  |  No Comments

"Television is hard," remarked Rahsan-Rahsan Lindsay at TV One's Upfront presentation in New York this morning. Lindsay, the network's evp of ad sales and marketing, expressed that sentiment after the extensive work that went into unveiling TV One's very ambitious programming lineup for the upcoming season of television. Fulfilling its tagline "Represent," the executives and...

Read More

Acura’s Better Call Saul Partnership Includes Weekly Los Pollos Hermanos Training Videos With Gus Fring

April 4, 2017  |  Media Week  |  No Comments

The return of Gus Fring, one of Breaking Bad's most memorable villains, and his Los Pollos Hermanos fast-food chain in the upcoming third season of Better Call Saul is the gift that keeps on giving for AMC's marketing and ad sales team. Since January, the network has been teasing the addition of Fring, played by...

Read More

Infographic: How Ads, Packaging and Smartphones Affect What Shoppers Buy at the Supermarket

April 3, 2017  |  Media Week  |  No Comments

As anyone who has ever walked into a supermarket to buy a gallon of milk and left with a cart full of impulse purchases knows all too well, grocery shopping can be a complicated process. To help brand marketers decode consumers' path to purchase, Food Network Magazine partnered with research firm Open Mind Strategy to...

Read More