Posts Tagged ‘network’

Viceland Suffers From Low Ratings Despite Its Young Audience

August 23, 2016  |  Media Week  |  No Comments

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first look at those Nielsen ratings are out, revealing that while the audience is a lot younger than that of the channel it replaced, H2, it's also a lot smaller. Viceland's average 18-49 prime-time audience in July was just 45,000, less than half of the 92,000 that H2 averaged in the demo last July, according to Nielsen ratings obtained by The Wall Street Journal . The deal that Viceland, a partnership between Vice and A+E Networks, struck with Nielsen is a common arrangement for many new networks as they try to get their bearings in the first months after launching. Nielsen will still not be publicly releasing Viceland's ratings for at least another week as part of that deal. While Viceland's audience is much smaller than H2's, it's also younger. The median viewer age dropped 17 years between July 2015 and July 2016, from 57 to 40. And Nielsen data found that the average 18-49 prime-time audience for the network's July premieres was up significantly, from 59,000 for H2 to 102,000 for Viceland. Depsite the premiere spin, those 18-49 ratings seem disappointing, especially given the buzz around Viceland. However, A+E Networks president and CEO Nancy Dubuc said she is taking a long-term view. "You have to look at what is the promise of H2 10 years from now, versus what is the promise of Viceland 10 years from now," Dubuc told the Journal. Viceland looked to shake up TV advertising by running more native ads that look like editorial and reducing ad load. The network's programming has just eight minutes of national ad time per hour and two minutes of local time. Shortly after the network launched, execs were already trying to downplay linear ratings expectations. Guy Slattery, general manager for Viceland, told Adweek in March that Viceland content is available on the website, app and VOD in addition to the linear networks, but Nielsen's numbers only reflect its linear ratings. "It's an important metric, but it only captures one piece of the multiplatform approach that we have," Slattery said. "So we didn't want to make it all about that. The headlines tend to go to Nielsen ratings, and we don't feel they're going to capture the viewing of this network, particularly among the demo that we're going after

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NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men’s Basketball Boosts NBCSN

August 11, 2016  |  Media Week  |  No Comments

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a gold in the 200-meter freestyle relay for Katie Ledecky and the U.S. women. But the action Wednesday couldn't match Tuesday night's heroics, and early Nielsen ratings reflect that. The network delivered a 17.4 overnight rating (down 21 percent from the previous night) and an 8.9 prime-time rating in the 18-49 demo, which was down 11 percent from Tuesday night. They were the lowest figures since NBC Olympics' Saturday evening coverage. (Average total viewer figures will be released later this afternoon.) It was a positive evening for NBCSN, however. The U.S. men's basketball win over Australia and Brazil's defeat of Denmark in men's soccer gave the network a an Olympics-best 1.41 overnight rating. Salt Lake City (24.4) was once again the top local market for NBC Olympics evening coverage, followed by Denver (22.3), Indianapolis (20.0), St. Louis (19.4) and Columbus (19.2).

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Here’s Why NBC Believes Viewers Are So Frustrated With Olympics Ads

August 6, 2016  |  Media Week  |  No Comments

While 28 percent fewer people tuned into NBC's Rio Olympics opening ceremony than London's Summer Games four years ago, some of those who did watch Friday night weren't happy with what they considered a series of commercials occasionally interrupted by an opening ceremony. Viewers took to social media to complain about NBC's heavy ad load during the ceremony, especially early on, and the network's decision to air and stream the ceremony on a one-hour delay. NBC Sports, however, told Adweek that the ad load was "very similar" to that for the London opening ceremony, but because viewing habits have changed so much in the past four years, the commercial breaks are now more noticeable to audiences. They sure were. Many viewers took to Reddit and social media (some using the hashtag #nbcfail) to complain about NBC's presentation of the opening ceremony: In effort to realize record profits from Rio 2016, NBC to become first network to air more than 60 minutes of commercials in a single hour. — Norman Chad (@NormanChad) August 6, 2016 Conversation in NBC conference room. "If we tape delay one hour we can add a full hour of commercials." "Brilliant." #OpeningCeremony — Bob Kevoian (@bobkevoian) August 6, 2016 nbc olympics coverage: where there are commercials about commercials — Sam Stryker (@sbstryker) August 6, 2016 That response could be alarming news for NBC Sports, which has already sold $1.2 billion in national Olympics ads, 75 percent of which accounted for advertising in NBC's prime-time coverage. "As we did for London, we inserted a few more commercials earlier in the show so that we can afford time later in the show to present as much of the ceremony as we can, including every single country in the Parade of Nations," said an NBC Sports spokesperson. "Given that the commercial load was very similar to London, we believe that consumption habits, such as binge-watching and 'marathoning,' have changed perceptions among the viewing audience regarding commercials." Once the ceremony got under way, NBC did space out the ad breaks closer to 15 minutes, which was less frequent that the usual seven-minute average between ad breaks. As for the decision to broadcast and stream the opening ceremony on a one-hour delay, NBC Sports Group chairman Mark Lazarus said last month that while Rio would be the most "live" Olympics yet because it's only an hour ahead of the East Coast, the network was delaying the opening ceremony "to give context to the show. This opening ceremony will be a celebration of Brazilian culture, of the pageantry, of the excitement, of the flare that this beautiful nation has. And we think it's important that we're able to be that in context for the viewer so it's not just a flash of color." After Friday night's social media outrage, an NBC Sports spokesperson offered a further explanation for the opening ceremony delay: "It's not a sports competition. It's a cultural ceremony that requires deep levels of understanding, with numerous camera angles and our commentary laid over it

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The Return of ‘Stephen Colbert’ and Jon Stewart Gives Late Show a Ratings Boost

July 19, 2016  |  Media Week  |  No Comments

CBS had hoped that its decision to broadcast The Late Show with Stephen Colbert live during both political convention weeks would give the show the boost in ratings and buzz that it's been seeking for months. Last night, the return of two longtime Comedy Central pals—his Colbert Report alter ego and Jon Stewart—helped the program do just that. Monday night's Late Show live broadcast beat its competitors in the 56 overnight metered markets with a 2.1 rating, its best overnight household rating since May 10. That put it ahead of The Tonight Show Starring Jimmy Fallon (2.0) and Jimmy Kimmel Live (1.5). Late Show, which is broadcasting live during both political conventions, averaged a 0.5 rating in the 18-49 demo in the 25 local people meter markets. It was the show's best rating since Feb. 15, but still wasn't enough to overtake The Tonight Show, which had a 0.7. These ratings will be updated later today when national ratings are available. Season to date, Late Show is averaging a 0.62 in 18-49, with 2.8 million viewers overall, which is well behind The Tonight Show (a 1.01 rating and 3.7 million total viewers). Kimmel is in third place with a 0.56 demo rating and 2.4 million total viewers

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NBC Sets Fall Premiere Dates and Will Use ‘The Voice’ to Launch Its 3 New Series

June 15, 2016  |  Media Week  |  No Comments

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network is making the most of its No. 2 show, The Voice, which it will deploy to launch all three of its new fall series, NBC announced today. The Voice, with new coaches Alicia Keys and Miley Cyrus, kicks off Season 11 on Monday, Sept. 19. Then NBC will air two episodes of its new Kristen Bell-Ted Danson comedy, The Good Place, which moves to its regular 8:30 p.m. Thursday spot on Sept. 22. (Trailers and descriptions of NBC's three new shows can be found here.) New drama This Is Us will debut Tuesday, Sept. 20, after The Voice's Tuesday airing and will remain at 10 p.m. for three weeks until moving to its regular 9 p.m. slot on Oct. 11

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Ad of the Day: How MTV Is Telling Millennials to Vote in This Craziest of Election Years

June 3, 2016  |  Media Week  |  No Comments

MTV has a crazy plan for getting young voters excited about the 2016 election cycle: Talk about the issues. This week, the network is launching "Elect This," a sweeping new campaign to drive millennials to the polls in November, and serve as a sort of energizing antidote to the personality-driven insanity of the current political landscape. An anthem spot features a hodgepodge of images capturing various hot-button topics relevant to its audience, including gun control, student debt, immigration reform, LGBT rights, the economy, health care and the war on drugs. A call-and-answer chant serves as the soundtrack, repeating the campaign's title and crescendoing to the spot's capstone, a brief clip of Leonardo DiCaprio addressing the United Nations on climate change this spring. "You are the last best hope of Earth," he says—a slick bit of editing that repurposes a message meant for international delegates as a rallying cry for the people who will inherit the planet. A second ad launches the campaign's "Infographica" series, which will visualize statistics on similar themes, like the fact that 83 percent of millennials support background checks for gun ownership. Two more spots, meanwhile, debut the campaign's "Robo-Roundtable" feature, which satirizes public conversation around particular subjects, like marijuana legalization, in short clips starring a group of animatronic pundits with computerized voices who quote chatter from Twitter in their debates. And PSA trots out the obligatory parade of celebrity supporters, from Common to Melissa McCarthy to the Gregory Brothers to Alessia Cara to Carmelo Anthony to Sasheer Zamata. Overall, it's an approach meant to energize voters age 18-35, 92 percent of whom MTV's research found agree that the 2016 election "is like a bad reality show," and 74 percent of whom are embarrassed by it, which may in fact be the only reasonable response to the current state of affairs. The network is essentially a fixture in youth politics. The new work builds on its history of advocating for political participation, most notably with the long-running "Choose or Lose" campaign, which MTV launched in 1992 and scrapped in 2011 for its "Power of 12" tagline, meant to amp up a demographic left cynical following the 2008 election. The new tack makes a fair amount of sense, given the circus-like atmosphere of the current presidential field, and MTV's research—87 percent of 18-29 year-olds agreeing that this election cycle is really important to their generation (up from 75 percent in 2012), but 69 percent of 18-34s saying they're already exhausted by it. Whether it's enough to effectively spur enthusiasm, or action, remains to be seen

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As the 2015-16 Season Wraps Up, CBS Declares Victory in Total Viewers and Adults 18-49

May 24, 2016  |  Media Week  |  No Comments

The 2015-16 TV season ends tomorrow, and CBS—with a big assist from Super Bowl 50—has declared victory across the board. The network will finish this season No. 1 in total viewers (10.9 million), adults 18-49 (2.3 rating) and adults 25-54 (3.1 rating). While the network routinely wins each season in total viewers—this is the eighth straight year it has done so—this is only CBS' second season win in the coveted 18-49 demo during the last decade (see below). NBC, which won the 18-49 crown the past two years, slipped to No. 2. The network got a big assist from Super Bowl 50, which drew 111.9 million viewers in February , just as last year's Super Bowl helped NBC secure the top spot for the 2014-15 season. Leslie Moonves, CBS Corp. chairman and CEO, preemptively declared victory last Wednesday during CBS' upfront.

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Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

May 17, 2016  |  Media Week  |  No Comments

Just two events into the broadcast upfronts, the theme of this week is already clear: after absorbing punches from digital video companies for two weeks during the NewFronts, where they used questionable metrics to make the case that audiences are abandoning broadcast TV, the networks are swinging back, and giving every bit as good as they got. That was the case at Fox's upfront presentation, as the network set the tone early for buyers assembled at New York's Beacon Theatre. Fox played a video featuring Family Guy creator Seth MacFarlane, who humorously discussed Fox's ability to attract and keep viewers' attention with "premium ads with attention-getting premium content," as opposed to "cheap ads paired with user-generated content on digital media. Why? No one knows or cares!" said MacFarlane. Toby Byrne, president, advertising sales, Fox Networks Group, extolled Fox's ability to earn "attention" with incredible scale (the same points he hammered home during FX's upfront in March ). Byrne repeatedly slammed digital video, which he termed "non-premium, subprime video," and noted that "the digital metrics game is rigged." As an example, he compared the published audience reach of "a YouTube star" and a World Series game, which both were 14 million. But the average audience for that YouTube star was only 1,620. Using YouTube's metrics, he added, the World Series game would have racked up 6.8 billion views. "Impressions for subprime video can't compare to TV's delivery," said Byrne. He noted that the highest viewer engagement happens on VOD, where Fox Networks have the top 6 VOD programs (including the top 4 broadcast series: Empire, The X-Files, Lucifer and Scream Queens), and over half of the top 50 VOD shows. Adding Hulu and other streaming outlets, 28 percent of Fox's entertainment viewing is non-linear, Byrne said

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Why Next Season Could Be the New Golden Age of the Family Sitcom

May 16, 2016  |  Media Week  |  No Comments

Don't expect the classic sitcom Leave It to Beaver or squeaky-clean '90s shows like Family Matters and Perfect Strangers. But come next season, there's likely to be an abundance of new family-centric half hours on network TV. Added to returning hits like Modern Family, Black-ish and Mom, family comedies could take up more space on prime-time schedules than they have in decades. Hollywood's producers pumped out nearly 30 family-based comedy pilots during the recent development season, leaping ahead of other popular subgenres like workplace and relationship shows. This trend toward home and hearth is no accident. Several television executives made their 2016-17 schedule priorities clear in recent months, with CBS Entertainment president Glenn Geller telling The Hollywood Reporter that his must-have for next season was a "big family multicam," meaning a traditional three-camera comedy filmed in front of an audience. NBC Entertainment chairman Robert Greenblatt cited "comedy, comedy, comedy" as his focus for the year, while ABC—which has had the most recent success in the genre—has once again looked at families of all stripes for its potential comedy pickups.

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Fox Will Fill Its American Idol Void with 24, Prison Break and Other Familiar Brands

May 16, 2016  |  Media Week  |  No Comments

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American Idol on its schedule for the first time since 2002. But going into the 2016-17 season, Fox will be filling that void with a number of shows that its audiences know and love: reboots and revivals of past hits 24 and Prison Break, and new series based on a pair of popular films, Lethal Weapon and The Exorcist. There will be so much nostalgia on the network that some viewers might confuse it with Nick at Nite. "Next season on Fox, we'll have more original programming across our schedule than ever before," said Fox Television Group co-chairmen and co-CEOs Dana Walden and Gary Newman in a statement. "We'll use our strong established hits in the fall and Super Bowl LI in winter to launch a diverse slate of shows that are unmistakably Fox." Fox is debuting three new series this fall (the same number as NBC, which announced its fall schedule on Sunday ), but the network is saving its biggest guns for midseason. That includes its 24 reboot, 24: Legacy, which will launch after next season's biggest event: Super Bowl LI, on Feb. 5. The show will move it to regular time period (Mondays at 8, the same as its predecessor) the following day. Undaunted by the failure of Minority Report, which audiences rejected immediately last fall, Fox has ordered series based on not one, but two hit films: The Exorcist and Lethal Weapon. Mondays this fall will feature Gotham and Lucifer, which remain in their current time slots.

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