Posts Tagged ‘network’

Why Shark Week Is Sinking Its Teeth Into July

July 6, 2015  |  Media Week  |  No Comments

In this year's promos for Shark Week , Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over the past three decades to the franchise, its annual weeklong programming celebration of all things sharks, which enters its 28th year with a bigger bite than ever. Last year's Shark Week was Discovery's highest rated yet in adults and women 25-54, making it the week's No. 1 cable network in adults, men and women 18-49 and 25-54, while coming in first in all of television in men 18-49 and 18-34. "Shark Week is our Super Bowl," said Ben Price, evp, ad sales, Discovery. "Who doesn't love Shark Week?" As Shark Week has evolved from a mere programming block into a full-blown phenomenon (its dozen-plus returning partners include Cold Stone Creamery, Southwest Airlines and Dunkin' Donuts), competitors have jumped into the fray, hoping to siphon off a portion of Discovery's audience for themselves. Syfy is bringing back Sharknado Week for the July 22 premiere of Sharknado 3: Oh Hell No!, while Nat Geo Wild's new promo for SharkFest (returning for Year 3) gleefully admits that it hopes to lure away unsuspecting Shark Week viewers: "We want you to confuse the two, and you will!" This year, Discovery is fighting back. The network has moved Shark Week earlier than ever to put its stamp on summer. It kicks off July 5, a full month earlier than last year (and two weeks ahead of this year's Sharknado Week). In addition to 19 hours of prime-time Shark Week programming, its most ever, Discovery is also bookending the summer with an additional Shark Weekend of shows in late August. As Shark Week dominates, Syfy dove in with its own Sharknado Week. "Shark Week is synonymous with summer, and to me, the holiday that is synonymous with summer is July 4," said Rich Ross, who is overseeing his first Shark Week as Discovery president, of this year's early start. "Our advertisers and promotional partners got it in a millisecond

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NBC Dumps Trumps’ Beauty Pageants, Keeps ‘Celebrity Apprentice’

June 29, 2015  |  Media Week  |  No Comments

NBC has cut its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16. "The U.S. has become a dumping ground for everybody else's problems," Trump said. "When Mexico sends its people, they're not sending their best. They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They're bringing crime. They're rapists." NBC responded with this statement: "At NBC, respect and dignity for all people are cornerstones of our values.

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Fox Sets Empire’s Return for Sept. 23

June 25, 2015  |  Media Week  |  No Comments

Fox won't be wasting any time this fall, debuting its hottest show, Empire, on Sept. 23—the thick of premiere week. The network said last month that Empire—which debuted in January—would be moving from midseason to the fall. It became official today when the company announced its fall premiere dates for the 2015-16 season. Empire was a surprise hit when it arrived in midseason, and now the network hopes the show will provide a big lift to its fall schedule, and help prevent it from finishing No. 4 next season in adults 18-49. Most of the Fox's shows will launch in the days after it airs the 67th Primetime Emmy Awards (hosted by Andy Samberg) on Sept

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TV Land Cements Its Gen X Rebranding With a New Logo

June 23, 2015  |  Media Week  |  No Comments

TV Land has been giving its channel a Generation X-themed overhaul, and now it's done the same with its logo, which debuted on the network today. Its first new logo in four years is meant to represent what the new TV Land is all about: "quality, cleverness and truth," according to the network. More accurately, the network is no longer catering to the older audiences that watched its multicam sitcoms like Hot in Cleveland, Retired at 35 and Kirstie. It's going after Gen Xers. "Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself," said Kim Rosenblum, evp, marketing and creative. "The majority of our audience in prime time and weekends are now Gen Xers—vibrant, working adults who grew up on MTV and edgier shows.

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Could House Hunters Be HGTV’s Gateway Drug?

June 22, 2015  |  Media Week  |  No Comments

Usually by the time a TV franchise hits its 16th year, it has begun running on fumes. But not HGTV's House Hunters, which is going stronger than ever, with the franchise's ratings up 8 percent this year. "House Hunters represents everything that people love about HGTV, all wrapped up in one show, which is buying and loving homes," said the network's president, Kathleen Finch. The show, which follows homeowners-to-be as they tour three properties and settle on one to purchase, "is appealing to both people who have not yet bought a home and people who have bought a home," said Brian Balthazar, vp, original programming, who oversees the series. "It's that voyeuristic, fly-on-the-wall feeling and lets you live vicariously through a set of homeowners." HGTV gets a regular influx of new viewers.

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To Promote Its New Scream Series, MTV is Killing Its Audience

June 19, 2015  |  Media Week  |  No Comments

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—killing them. In the spirit of Scream, a series based on the hit horror-film franchise that debuts June 30, MTV has launched Choose Your Own Murder, an interactive online game that places users in the middle of their own horror movie scenario, which unfolds from their POV and asks them to select from various options a way to escape a killer that's pursuing them. As the game begins, the user is about to have sex with a half-naked woman when there's a noise outside the bedroom. The action pauses while the user has 10 seconds to choose between two options: "Go check it out" or "Ignore it." As in the Choose Your Own Adventure books, the story unfolds differently depending on the path users take. (Later options include "Run for door"/"Hide & call someone" and "Stay where you are"/"Go out window.") The end result, however, is always the same: users are murdered, and in a variety of different ways—sometimes right after their first selection.

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Brian Williams Gives Interview to Matt Lauer to Begin His ‘Comeback’

June 18, 2015  |  Media Week  |  No Comments

Brian Williams will be permanently pulled from the anchor chair of NBC Nightly News but will remain with the network, according to multiple reports. NBC News is not commenting as the details of Williams' role have not been finalized. CNN, which was first to report the news last night, now reports Williams has taped an interview with Matt Lauer, describing it as a "comeback attempt." Williams, who'd just signed on for another five years with Nightly News in December, saw his job come to an abrupt end a month later when it was revealed he had been fabricating stories about his coverage during the early days of the Iraq War. An investigation revealed other tall tales Williams told mostly on late-night talk shows. "By his actions, Brian has jeopardized the trust millions of Americans place in NBC News," NBCUniversal president Steve Burke said as he suspended his multi-million dollar anchor for six months. "His actions are inexcusable, and this suspension is severe and appropriate." While the suspension has become permanent, Williams will stay with the network, likely returning to MSNBC in a role that hasn't been defined yet

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Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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How CBS’ Supergirl Trailer Became a Viral Sensation

May 20, 2015  |  Media Week  |  No Comments

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie Hall, and then we put them away for a while," recalled Schweitzer, president of CBS Marketing Group. But as the networks began releasing their upfront trailers online in recent years, he said, "Now, it's shown in Carnegie Hall, and five minutes later, it's going around the world." Yet, not even an upfront vet like Schweitzer was prepared for the astounding global reaction to CBS' trailer for Supergirl, one of fall's most eagerly anticipated new shows, after it debuted at the network's May 13 upfront . His group consulted with The CW's marketing and press teams who offered guidance on launching a superhero project. "We were warned that this thing would go viral quickly," said Schweitzer, and that's just what happened. Within two days, more than 5 million people had viewed the trailer online. A week after its May 13 debut, that number has risen to more than 10 million. The 10 million figure eclipses the total views of all the other CBS, ABC, NBC and Fox upfront trailer combined. "It's unbelievable," said Schweitzer. "That's more than [the audience for] some of our shows." The last time CBS debuted a superhero series, 1990's The Flash, "there was no Internet," said Schweitzer

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Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

May 18, 2015  |  Media Week  |  No Comments

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the degree it did shoot up. But Walden, co-chairman and co-CEO of the Fox Television Group, wasn't alone—each week, the entire TV industry let out a gasp of surprise as Empire's young adult demos kept climbing to north of a 5, territory so few shows ever see. Flash-forward, and something else quite striking was going on at the Twentieth Century Fox Television studio. Two out of three freshman series it produced for this past season that featured multicultural talent were renewed

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