Posts Tagged ‘netflix’

House of Cards Shows Up on Netflix for a Hot Second and the Company’s Tweets Are Great

February 11, 2015  |  Media Week  |  No Comments

That was fast: the third season of Netflix's semi-Shakespearean government drama House of Cards momentarily showed up online for long enough to freak out the entire Internet, but the company is in damage-control (read: joke-making) mode. It's a mode they're good at. This is Washington. There's always a leak. All 13 episodes will launch February 27. — House of Cards (@HouseofCards) February 11, 2015 The company said an internal bug caused the full third season of the show to appear on the streaming service; props to The Verge for catching the error—if you want to spoil yourself ever-so-slightly, you can check out their post here . House of Cards writer Beau Willimon got his licks in, too: Well folks, when Frank Underwood wants to tease...he doesn't fuck around. @HouseofCards @netflix — Beau Willimon (@BeauWillimon) February 11, 2015 All in all, this probably amounts to a great marketing... happenstance, since it wasn't really a stunt or a planned change. It's one of those weird opportunities that requires companies with an upcoming product to think on their feet. Mission accomplished, guys. The show was up for "at least 25 minutes," according to CNBC; it's back down now. You have to wait two more weeks for Frank & Co. to begin the back-stabbing extravaganza. And also to reread Richard III , not to put too fine a point on it.

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Netflix Is Now Officially Streaming in Cuba

February 9, 2015  |  Media Week  |  No Comments

Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.

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How Are These 13 Classic TV Shows Still Not on Streaming?

February 8, 2015  |  Media Week  |  No Comments

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of MASH. So what's left? A surprising number of modern classics are still padlocked under pay-per-episode arrangements, meaning they could (and likely will) still come to streaming services like Netflix, Hulu or Crackle. Some of the most highly demanded shows still airing—The Simpsons and Game of Thrones, say—are already available on streaming for those with cable subscriptions. But that still leaves many programs up for negotiation. Such discussions are, of course, usually kept quite secret, so we (Adweek digital managing editor David Griner and TV writer Sam Thielman) decided to create out own wishlist. Check it out below and let usk now which shows you'd most want added. 13. Saved by the Bell Sam Thielman:

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Viacom Is Trying Something New for Cable Upfront Season

February 2, 2015  |  Media Week  |  No Comments

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what Viacom's ad sales team is doing. That remark, by the way, was made by Viacom president and CEO Philippe Dauman on the company's Q1 earnings call last week, and it's an important observation. Viewing habits are changing, and gross rating points are getting less and less desirable as network content flows through multiple, unmeasured channels. That hurts ad dollars. "Inadequate measurement undermines innovation and disproportionately impacts ... multiplatform experiences that viewers demand," Dauman told investors. "While it is currently a reality of our business, at Viacom we are not waiting for change." At client-only presentations in New York last month, Viacom laid out its upfront season pitch to offer more to (and hopefully get more from) its advertiser base.

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Watch: ‘House Of Cards’ Official Season 3 Trailer Released

January 12, 2015  |  Variety  |  No Comments

What better way to celebrate your first Golden Globe win than with a brand new trailer? Moments after Kevin Spacey won for best actor in a TV drama at the 72nd annual awards show Sunday night, the full official trailer for “House of Cards'” third season was released, during the commercial break. Spacey has been nominated at... Read more

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Can Dead People Resurrect A&E’s Ratings?

January 9, 2015  |  Media Week  |  No Comments

Things unraveled quickly for A&E in 2014: Its top-rated show, Duck Dynasty, plummeted to a 1.0 18-49 rating in November, and it canceled its second-most popular show, Longmire, which skewed too old for its advertisers. ( Netflix picked it up for Season 4. ) As A&E tries to right the ship in 2015, the network is focusing on its loyal audience for Bates Motel (which averaged 4.1 million viewers each week during Season 2) with its new drama, The Returned. At the Television Critics Association's winter press tour on Friday, A&E revealed that The Returned

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Netflix Moves to Thwart Out-of-Country Access, But Says It’s Not Blocking Legit VPN Users

January 5, 2015  |  Variety  |  No Comments

Netflix recently has taken new steps to make it harder for users to access the video-streaming service outside their home countries — which is a violation of its terms of service. But Netflix says there’s nothing new about its strategy, and maintains that it’s OK for subscribers to use virtual private networks (VPNs) as long as they... Read more

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Ben Silverman on Working with Netflix, Storytelling for Advertisers, Being on the Road

December 22, 2014  |  Variety  |  No Comments

Days after “Marco Polo,” produced by Electus and The Weinstein Co., bowed in France on Dec. 12, day and date with the U.S, Electus Ben Silverman was at the Cristal Festival, nearly 6,000 feet up in the French Alps IN Courchevel, to deliver a keynote speech, “Creativity and Big Ideas” as part of Cristal’s Brand... Read more

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5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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Newly Released FCC Documents Show Just How Frustrated Comcast Is With Netflix

December 3, 2014  |  Media Week  |  No Comments

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable. The cable giant's answers are now redacted and available for all to see . And one of the most talked-about entities is Netflix: Its name comes up some 179 times over the course of the document, including in the footnotes. It's a complicated case , but Netflix's objections come down to this: Comcast and Time Warner should not be allowed to turn the Web into cable TV. " Unsurprisingly, given their dominance in the cable television marketplace," Netflix representatives stated in

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