Posts Tagged ‘netflix’

5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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Newly Released FCC Documents Show Just How Frustrated Comcast Is With Netflix

December 3, 2014  |  Media Week  |  No Comments

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable. The cable giant's answers are now redacted and available for all to see . And one of the most talked-about entities is Netflix: Its name comes up some 179 times over the course of the document, including in the footnotes. It's a complicated case , but Netflix's objections come down to this: Comcast and Time Warner should not be allowed to turn the Web into cable TV. " Unsurprisingly, given their dominance in the cable television marketplace," Netflix representatives stated in

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Netflix Streaming Eats Up 35% of Downstream Internet Bandwidth: Study

November 20, 2014  |  Variety  |  No Comments

Netflix’s video-streaming service continues to be the most bandwidth-hungry application on the Internet, now accounting for a whopping 34.9% of all downstream traffic during peak periods on North American broadband networks, according to a new study. The No. 1 subscription-video service outstripped all other services in terms of bandwidth consumption, as measured over a one-month period... Read more

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How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to its Most Radioactive

November 19, 2014  |  Media Week  |  No Comments

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke with Adweek about the honor. When asked about his greatest asset as a hugely successful (and highly lucrative) pitchman of products like Jell-O, Coca-Cola and Crest, Cosby responded, "I think [it's] my believability as a storyteller." Three years later, that believability is in ruins. Past sexual assault allegations against the comedian have resurfaced and snowballed in recent weeks, with every day bringing a shocking, ugly new development. (Tuesday, former supermodel Janice Dickinson told Entertainment Tonight that Cosby drugged and raped her in 1982.) The controversy reached its tipping point late last night, when Netflix announced it was "postponing" the Nov. 28 debut of Cosby's comedy special, Cosby 77. Today, NBC followed suit, pulling the plug on the sitcom it had been developing with the comedian for next season. It's a stunning fall for Cosby. As The Cosby Show dominated the Nielsens in the '80s, the actor had the top Q Score of all entertainers, while New York research firm Video Storyboard Tests named him the most persuasive celebrity commercial pitchman for five consecutive years. Now he's the most radioactive, even to the very network that he helped rescue in the '80s. Putting the horrific allegations aside (disclosure: I worked at People when it published this damning 2006 account of the allegations from five of his accusers, one month after he settled with another accuser out of court. It's a story I'm still stunned never gained traction at the time), Cosby is in this predicament largely because he and his team demonstrated a surprising lack of media savvy for a performer who for decades has had audiences—and advertisers—in the palm of his hand. It started with the ill-conceived decision on Nov. 10 to launch a meme generator for his website, which quickly turned into one of the year's biggest social media debacles . As he granted interviews about loaning works from his art collection to the National Museum of African Art, he ignored questions about the allegations, first with the nonsensical response, "No. Look at the beauty of what we have here," and then with complete silence during an awkward NPR interview . Shortly after, his appearance on the Late Show with David Letterman—a safe haven if there ever was one given Letterman's own previous sex scandals — was canceled . It gets worse: On Sunday, in a statement

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Netflix Pulls Bill Cosby Special Amid Rape Allegations

November 19, 2014  |  Variety  |  No Comments

Netflix has decided to postpone its Bill Cosby special as the embattled comedian faces several accusations of sexual assault, the latest from former supermodel and TV host Janice Dickinson. “At this time we are postponing the launch of the new stand up comedy special ‘Bill Cosby 77′,” a Netflix spokesman said on Tuesday. The announcement came... Read more

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Netflix Takes ‘The Crown’ British Drama Series, Set for 2016

November 13, 2014  |  Variety  |  No Comments

It’s official: Netflix has announced an initial order for “The Crown,” a drama about the interplay and political intrigue between Queen Elizabeth II and the British prime ministers spanning several decades, with the first 10-episode season set to premiere worldwide in 2016. “The Crown,” produced by Left Bank Pictures in association with Sony Pictures Television,... Read more

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Netflix to Stagger Rollout of ‘All Hail King Julien’ Series from DreamWorks Animation

November 3, 2014  |  Variety  |  No Comments

Netflix will bow the first five episodes of DreamWorks Animation’s “All Hail King Julien” kidvid — a spinoff of the studio’s “Madagascar” franchise — on Dec. 19, with additional installments to follow next year. “All Hail King Julien,” starring the boisterous ring-tailed lemur ruler of the jungle, will be available to most Netflix subscribers worldwide,... Read more

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Regal Entertainment Sale: Get While the Getting is Good?

October 28, 2014  |  Variety  |  No Comments

For years, Regal Entertainment Group has been one of the theater industry’s biggest buyers. But on Monday, the world’s largest circuit announced that it was entertaining the idea of being a seller, signalling that the consolidation boom that Regal helped accelerate could potentially claim the company itself. Coming on the heels of Netflix’s recent move into... Read more

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Harvey Weinstein: Netflix Is Winning Because it Has Vision

October 25, 2014  |  Variety  |  No Comments

Harvey Weinstein came out swinging in defense of Netflix at the Produced By: New York conference on Saturday. The company’s recent forays into the film business cast a shadow over the gathering of producers, but Weinstein welcomed the company’s encroachment. Of course, he has a vested interest in the streaming service’s success. Weinstein is producing... Read more

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Netflix Pacts for Original Canadian Thriller Series ‘Between’

October 20, 2014  |  Variety  |  No Comments

Netflix has cut a three-way deal for original survivalist thriller series “Between,” under which the streaming service will premiere it alongside its debut on Canadian TV and subscription VOD. The first season of “Between,” with six hour-long episodes, will premiere on Rogers Broadcasting’s City stations and Canadian SVOD service Shomi as well as on Netflix... Read more

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