Posts Tagged ‘nbc’

NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break

December 19, 2013  |  Media Week  |  No Comments

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest of the broadcast pack. According to Nielsen C3 ratings for the period spanning Sept. 23-Dec. 1 (the most up-to-date figures available, given the three weeks required to process the data), NBC is averaging a 3.0 in the adults 18-49 demo, putting it a few lengths ahead of Fox (2.2), CBS (2.1) and ABC (2.0). The currency against which nearly all ratings guarantees are made, C3 is a blend of average live commercial ratings and three days of time-shifted deliveries. Boosted by Sunday Night Football, The Voice and its new hit drama series The Blacklist, NBC thus far has enjoyed remarkable consistency in a season otherwise marked by ratings eccentricities. Compared to the first 10 weeks of the 2012-13 campaign, when NBC carved out a similarly large lead over its rivals, the Peacock is flat in C3. The network is also getting the most mileage out of the metric, improving three-tenths of a ratings point from an average 2.7 live-plus-same-day delivery. Runner-up Fox is also the season’s most improved network, growing 10 percent in the demo from its year-ago 2.0 C3 average. Upon conversion to the currency, Fox also tacked two-tenths of a ratings point onto its 10-week L+SD average. Both CBS and ABC slipped one-tenth of a point from their respective year-ago averages. On a percentile basis, the CW laid claim to the biggest increase to date, improving 17 percent to a 0.7 rating. While veteran series are doing much of the heavy lifting, each broadcast net can lay claim to at least one new hit. Chief among these is The Blacklist, which through its first nine episodes is averaging a 3.5 in the dollar demo—a jump of four-tenths of a point versus its L+SD average

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Fox’s National NFL Games Are the Biggest Draw on TV

December 11, 2013  |  Media Week  |  No Comments

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9), the 4:25 p.m. NFL broadcasts once again are eclipsing the formidable Sunday night franchise. With eight games on the books, including an early-afternoon Thanksgiving contest, Fox and its America’s Game of the Week broadcast is leading the pack, averaging a whopping 27.3 million viewers and a 15.7 household rating. (Unlike the vast majority of general entertainment programs that are structured around the adults 18-49 and 25-54 demos, guarantees for NFL games and big-ticket sports in general are made against household ratings.) With one final national game (Packers-Cowboys, Dec. 15) set to kick off before the NFC playoffs begin, Fox is up 9 percent in total viewers and 8 percent in the HH rating metric. CBS’ late-game package is also putting up huge numbers, averaging 26.7 million total viewers over the course of eight broadcasts, while notching a 15.3 HH rating

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NBC to Re-Air ‘The Sound of Music Live!’

December 10, 2013  |  Variety  |  No Comments

NBC has declared that Thursday’s airing of “The Sound of Music Live!” was such a ratings success that it needs an encore: The net will re-air the musical event at 8 p.m. Saturday, Dec. 14. The original airing drew a 4.6 rating in adults 18-49 and 18.6 million viewers, with a small live+3 gain to... Read more

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December 9, 2013  |  Media Week  |  No Comments

Specs Who

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DiGiorno Pizza Live-Tweeted The Sound of Music, and It Was Glorious

December 6, 2013  |  Media Week  |  No Comments

On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria von Trapp, croon about the hills being alive, and make children's clothing out of drapes in NBC's The Sound of Music Live, DiGiorno Pizza was also watching—and live-tweeted the whole thing. The Nestl

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TV Review: ‘The Sound of Music Live!’

December 6, 2013  |  Variety  |  No Comments

It’s a long way back to Mary Martin as Peter Pan, but the notion of a live TV musical — with all the inherent risk that entails — still contains more than a little magic. So give NBC credit for tackling the challenge, in trump-the-DVR-age fashion, with “The Sound of Music Live!,” even if the... Read more

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NBC Renews The Blacklist

December 3, 2013  |  Media Week  |  No Comments

NBC is going all-in on The Blacklist . The network on Tuesday announced it has ordered a second 22-episode season of the hit drama, which airs Monday nights after The Voice. Through its first 10 episodes, The Blacklist remains the season’s highest-rated new series, averaging a 3.2 in the 18-49 demo. (ABC’s Marvel’s Agents of S.H.I.E.L.D. is the No. 2 freshman strip, averaging a 2.9 rating, while Fox’s Sleepy Hollow is hot on its heels with a 2.8.) A model of consistency, The Blacklist premiered Sept. 23 to 12.6 million viewers and a 3.8 in the dollar demo . Since then, the show has dipped below a 3.0 only once, drawing a 2.9 rating on Nov. 4. The Blacklist is also outstripping its predecessor by a healthy margin

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NBC’s ‘Blacklist’ Won’t Be Gone for Long, Sets Three Episodes for January

December 2, 2013  |  Variety  |  No Comments

It’s a vote of confidence in hot rookie “The Blacklist,” the James Spader drama will return to NBC with new episodes in January — even if “The Voice” won’t be there as a lead-in. Last season, NBC coddled Monday rookie drama “Revolution,” airing it only in weeks when it could follow “The Voice” and its... Read more

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CBS Soars With Rudolph the Red-Nosed Reindeer

November 27, 2013  |  Media Week  |  No Comments

There are three certainties to be gleaned from the classic Rankin/Bass holiday special Rudolph the Red-Nosed Reindeer: 1) Bumbles bounce ,

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Seasonal Stumbles for Monday Night’s Hottest Series

November 5, 2013  |  Media Week  |  No Comments

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