Posts Tagged ‘nbc’

NBC Snows Over Rivals in First Night of Winter Olympics

February 7, 2014  |  Media Week  |  No Comments

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb. 13, 2010, during the premiere night of activities during the Vancouver Games , NBC delivered 26.2 million live-plus-same-day viewers and a 7.6 in the dollar demo. At the risk of making any apples-to-hand grenades comparisons, last night’s Sochi coverage was down 24 percent versus the relative night four years ago. As fast national data is culled from 56 metered markets, representing roughly 70 percent of all U.S. households, the live-same-day numbers for Thursday night are likely to change. Upon adjustment, the bonus night of figure skating, snowboarding and freestyle skiing should come close to meeting NBC’s ratings guarantees for its entire 18-night package. Preliminary data pegs the network’s average household rating at an 11.8. Among the top local markets tuned in last night were: Minneapolis, (17.7 rating/29 share); Indianapolis (17.0/28); Kansas City (16.1/25); Denver (15.5/25) and Oklahoma City (15.3/22). The Opening Ceremonies begin tonight at 7:30 p.m. EST and will run until roughly 11:30 p.m. After the local news, NBC will air the final episode of Late Night with Jimmy Fallon. The man who Fallon will replace as the host of The Tonight Show went out with a bang Thursday night

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Super Bowl Push Doesn’t Boost The Following

February 4, 2014  |  Media Week  |  No Comments

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings in the slumping sophomore thriller’s history. According to Nielsen fast national data, The Following averaged just shy of 5.8 million viewers and a 1.9 in the adults 18-49 demo, marking the show’s worst performance since it premiered a year ago. The Following dropped 5 percent versus last Monday’s 2.0 rating, this despite the fact that Fox ran two 30-second in-game promos for the show during the most-watched Super Bowl in history . Fox also carved out time for five pre-game promos, one of which was also devoted to the 8 p.m. anchor, Almost Human .

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MSNBC Builds Show Around Ronan Farrow

January 27, 2014  |  Media Week  |  No Comments

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer

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MSNBC Builds Show Around Ronan Farrow

January 27, 2014  |  Media Week  |  No Comments

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer

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Rake’s Charm Offensive Fails to Hook Viewers

January 24, 2014  |  Media Week  |  No Comments

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake , failed to drum up much business Thursday night. According to Nielsen fast national data, the Greg Kinnear vehicle delivered a mere 7.06 million viewers and a 1.7 in the adults 18-49 demo, making it Fox’s lowest-rated drama premiere since The Mob Doctor bowed in September 2012. (That doomed genre mash-up arrived to an anemic 5.11 million viewers and a 1.5 in the dollar demo.) Rake’s performance was particularly disappointing, given its strong lead-in and a watered-down competitive slate. At 8 p.m., American Idol delivered 12.1 million viewers and a 3.3 in the demo, down 13 percent from last week’s preliminary rating (3.8). If the ratings hold up, Rake will have squandered nearly half (49 percent) of its Idol lead-in. Viewers seemed to have decided early on that Rake wasn’t for them, as deliveries in the second half-hour dropped 16 percent to a 1.6, down from a 1.9 rating at the top of the hour. Season-to-date, the Big Four nets have rolled out 15 new drama series. While Rake’s opening numbers are nothing to write home about, this was hardly the lowest-rated drama premiere of 2013-14. The ABC potboiler Betrayal bowed Sept. 29 to a 1.5 in the demo, while its Lucky 7 and NBC’s Ironside both drew a 1.3 in their respective openers. At the bottom of the heap lies Killer Women

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Golden Globes Rule Sunday Night

January 13, 2014  |  Media Week  |  No Comments

NBC on Sunday posted a 10-year high with its presentation of the

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NBC Orders Pilot for David Caspe Relationship Comedy

January 8, 2014  |  Variety  |  No Comments

David Caspe’s halfhour comedy “Marry Me” has nabbed a pilot order from NBC. Penned by Caspe, project centers on a longtime couple that gets engaged, but quickly realizes that engagement is harder than it looks. Sony will produce the pilot, with Caspe, Seth Gordon and Jamie Tarses exec producing. Gordon will also helm the pilot.... Read more

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NBC Celebrates NYC and Its Own Past in First Ads for Jimmy Fallon’s Tonight Show

January 7, 2014  |  Media Week  |  No Comments

The Tonight Show is moving from one smug cultural petri dish to another, thanks to Jimmy Fallon, who will be taking the show back to NYC when he replaces Jay Leno next month. To commemorate this historic shift into reverse gear, NBC has released a print ad of a snappily dressed Fallon walking the edge of a high-rise building in Manhattan. I have to say, it's weird to see Fallon looking directly into a camera without corpsing like an amateur. It's a pretty standard ad for this sort of thing, but it gets the point across and the skyline is cool, which is all they need to prompt New Yorkers to pat themselves on the back about yet another thing. Below is the first TV promo, which features all the past hosts of the show—even, for literally half a second, Conan O'Brien.

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NBC Rewrites History To Promote Jimmy Fallon’s ‘Tonight’ Debut

January 5, 2014  |  Variety  |  No Comments

NBC wants Jimmy Fallon to succeed so badly when he takes over its venerable “Tonight Show” in February that it is attempting to bend the rules of time. In a promo unveiled Saturday evening, the Peacock depicts Fallon as the latest in the decades-old program’s line of memorable hosts. A succession of graphics lists the... Read more

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Community Earns Low Grades, The Assets Is D.O.A.

January 3, 2014  |  Media Week  |  No Comments

It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres on NBC and ABC went largely ignored. According to Nielsen fast national data, The Big Bang Theory put on its usual steamroller performance at 8 p.m., drawing 18.9 million viewers and a 5.3 in the adults 18-49 demo, marking the show’s third highest-rated episode of the season. In so doing, the CBS sitcom obliterated NBC’s returning Community, which delivered just 3.74 million viewers and a 1.3 in the demo in head-to-head competition. The return of prodigal showrunner Dan Harmon did little to boost Community’s Six Seasons and a Movie prospects, as the premiere was down 32 percent from last year’s opener (1.9), although it did tie time slot predecessor Parks and Recreation’s opening delivery for the 2013-14 campaign. A second all-new installment of Community fared no better, eking out a 1.2 in the dollar demo against a fresh episode of CBS’ The Millers (2.9, up 12 percent from its most recent first-run broadcast on Dec. 12). NBC’s Thursday night woes became even more pronounced as the night wore on, as freshman comedies Sean Saves the World and The Michael J. Fox Show returned to their lowest ratings to date. Both drew a 0.8 in the demo. At 9 p.m., CBS’ Robin Williams vehicle, The Crazy Ones , delivered a 2.0 in the 18-49 demo, up one tenth of a ratings point from its most recent original broadcast.

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