Posts Tagged ‘nbc’

Super Bowl Push Doesn’t Boost The Following

February 4, 2014  |  Media Week  |  No Comments

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings in the slumping sophomore thriller’s history. According to Nielsen fast national data, The Following averaged just shy of 5.8 million viewers and a 1.9 in the adults 18-49 demo, marking the show’s worst performance since it premiered a year ago. The Following dropped 5 percent versus last Monday’s 2.0 rating, this despite the fact that Fox ran two 30-second in-game promos for the show during the most-watched Super Bowl in history . Fox also carved out time for five pre-game promos, one of which was also devoted to the 8 p.m. anchor, Almost Human .

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MSNBC Builds Show Around Ronan Farrow

January 27, 2014  |  Media Week  |  No Comments

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer

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MSNBC Builds Show Around Ronan Farrow

January 27, 2014  |  Media Week  |  No Comments

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer

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Rake’s Charm Offensive Fails to Hook Viewers

January 24, 2014  |  Media Week  |  No Comments

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake , failed to drum up much business Thursday night. According to Nielsen fast national data, the Greg Kinnear vehicle delivered a mere 7.06 million viewers and a 1.7 in the adults 18-49 demo, making it Fox’s lowest-rated drama premiere since The Mob Doctor bowed in September 2012. (That doomed genre mash-up arrived to an anemic 5.11 million viewers and a 1.5 in the dollar demo.) Rake’s performance was particularly disappointing, given its strong lead-in and a watered-down competitive slate. At 8 p.m., American Idol delivered 12.1 million viewers and a 3.3 in the demo, down 13 percent from last week’s preliminary rating (3.8). If the ratings hold up, Rake will have squandered nearly half (49 percent) of its Idol lead-in. Viewers seemed to have decided early on that Rake wasn’t for them, as deliveries in the second half-hour dropped 16 percent to a 1.6, down from a 1.9 rating at the top of the hour. Season-to-date, the Big Four nets have rolled out 15 new drama series. While Rake’s opening numbers are nothing to write home about, this was hardly the lowest-rated drama premiere of 2013-14. The ABC potboiler Betrayal bowed Sept. 29 to a 1.5 in the demo, while its Lucky 7 and NBC’s Ironside both drew a 1.3 in their respective openers. At the bottom of the heap lies Killer Women

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Golden Globes Rule Sunday Night

January 13, 2014  |  Media Week  |  No Comments

NBC on Sunday posted a 10-year high with its presentation of the

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NBC Orders Pilot for David Caspe Relationship Comedy

January 8, 2014  |  Variety  |  No Comments

David Caspe’s halfhour comedy “Marry Me” has nabbed a pilot order from NBC. Penned by Caspe, project centers on a longtime couple that gets engaged, but quickly realizes that engagement is harder than it looks. Sony will produce the pilot, with Caspe, Seth Gordon and Jamie Tarses exec producing. Gordon will also helm the pilot.... Read more

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NBC Celebrates NYC and Its Own Past in First Ads for Jimmy Fallon’s Tonight Show

January 7, 2014  |  Media Week  |  No Comments

The Tonight Show is moving from one smug cultural petri dish to another, thanks to Jimmy Fallon, who will be taking the show back to NYC when he replaces Jay Leno next month. To commemorate this historic shift into reverse gear, NBC has released a print ad of a snappily dressed Fallon walking the edge of a high-rise building in Manhattan. I have to say, it's weird to see Fallon looking directly into a camera without corpsing like an amateur. It's a pretty standard ad for this sort of thing, but it gets the point across and the skyline is cool, which is all they need to prompt New Yorkers to pat themselves on the back about yet another thing. Below is the first TV promo, which features all the past hosts of the show—even, for literally half a second, Conan O'Brien.

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NBC Rewrites History To Promote Jimmy Fallon’s ‘Tonight’ Debut

January 5, 2014  |  Variety  |  No Comments

NBC wants Jimmy Fallon to succeed so badly when he takes over its venerable “Tonight Show” in February that it is attempting to bend the rules of time. In a promo unveiled Saturday evening, the Peacock depicts Fallon as the latest in the decades-old program’s line of memorable hosts. A succession of graphics lists the... Read more

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Community Earns Low Grades, The Assets Is D.O.A.

January 3, 2014  |  Media Week  |  No Comments

It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres on NBC and ABC went largely ignored. According to Nielsen fast national data, The Big Bang Theory put on its usual steamroller performance at 8 p.m., drawing 18.9 million viewers and a 5.3 in the adults 18-49 demo, marking the show’s third highest-rated episode of the season. In so doing, the CBS sitcom obliterated NBC’s returning Community, which delivered just 3.74 million viewers and a 1.3 in the demo in head-to-head competition. The return of prodigal showrunner Dan Harmon did little to boost Community’s Six Seasons and a Movie prospects, as the premiere was down 32 percent from last year’s opener (1.9), although it did tie time slot predecessor Parks and Recreation’s opening delivery for the 2013-14 campaign. A second all-new installment of Community fared no better, eking out a 1.2 in the dollar demo against a fresh episode of CBS’ The Millers (2.9, up 12 percent from its most recent first-run broadcast on Dec. 12). NBC’s Thursday night woes became even more pronounced as the night wore on, as freshman comedies Sean Saves the World and The Michael J. Fox Show returned to their lowest ratings to date. Both drew a 0.8 in the demo. At 9 p.m., CBS’ Robin Williams vehicle, The Crazy Ones , delivered a 2.0 in the 18-49 demo, up one tenth of a ratings point from its most recent original broadcast.

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NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break

December 19, 2013  |  Media Week  |  No Comments

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest of the broadcast pack. According to Nielsen C3 ratings for the period spanning Sept. 23-Dec. 1 (the most up-to-date figures available, given the three weeks required to process the data), NBC is averaging a 3.0 in the adults 18-49 demo, putting it a few lengths ahead of Fox (2.2), CBS (2.1) and ABC (2.0). The currency against which nearly all ratings guarantees are made, C3 is a blend of average live commercial ratings and three days of time-shifted deliveries. Boosted by Sunday Night Football, The Voice and its new hit drama series The Blacklist, NBC thus far has enjoyed remarkable consistency in a season otherwise marked by ratings eccentricities. Compared to the first 10 weeks of the 2012-13 campaign, when NBC carved out a similarly large lead over its rivals, the Peacock is flat in C3. The network is also getting the most mileage out of the metric, improving three-tenths of a ratings point from an average 2.7 live-plus-same-day delivery. Runner-up Fox is also the season’s most improved network, growing 10 percent in the demo from its year-ago 2.0 C3 average. Upon conversion to the currency, Fox also tacked two-tenths of a ratings point onto its 10-week L+SD average. Both CBS and ABC slipped one-tenth of a point from their respective year-ago averages. On a percentile basis, the CW laid claim to the biggest increase to date, improving 17 percent to a 0.7 rating. While veteran series are doing much of the heavy lifting, each broadcast net can lay claim to at least one new hit. Chief among these is The Blacklist, which through its first nine episodes is averaging a 3.5 in the dollar demo—a jump of four-tenths of a point versus its L+SD average

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