Posts Tagged ‘nbc’

Solid Sampling for NBC’s Believe

March 11, 2014  |  Media Week  |  No Comments

In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling. According to Nielsen fast national data, the 10 p.m. airing of Believe delivered 10.7 million viewers and a 2.7 in the adults 18-49 demo, marking a 4 percent increase versus the spring premiere of Revolution a year ago. Believe was flat when compared to the most recent installment of the regular time slot occupant, The Blacklist , which scared up 11 million viewers and a 2.7 in the dollar demo on March 3. Believe retained 73 percent of the lead-in supplied by The Voice, which tied a season low with a 3.7 rating. Half-hour retention was strong, as the 10:30 p.m.-11 p.m. segment averaged a 3.7, or 95 percent of the 3.9 Believe drew in the front half. Upon shifting to its regular Sunday 9 p.m. slot on March 16, Believe will lead into another new midseason effort, the Gillian Anderson-Dermot Mulroney thriller Crisis .

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Jimmy Fallon Invades Your Living Room in Time Warner Cable’s Latest Ad

March 3, 2014  |  Media Week  |  No Comments

Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview. Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb through the camera into a couple's living room to berate them, today we have this new Time Warner Cable ad starring Jimmy Fallon—in which the Tonight Show host shows up (with his whole band) in a guy's home just as he's eating breakfast. The point: Now you can watch NBC shows anytime as part of TWC's on-demand services. Fallon is already everywhere these days; it only makes sense that he should be there anytime as well. He even popped up briefly in Ogilvy New York's previous ad for TWC—the minute-long extravaganza, also posted below, hosted by Diddy.

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NBC Orders Cop Drama Starring Jennifer Lopez to Series

February 22, 2014  |  Variety  |  No Comments

NBC has handed a 13-episode order to “Shades of Blue,” a drama starring and exec produced by Jennifer Lopez. “Blue” is billed as a complex cop series that centers on Harlee McCord — played by Lopez — a single mother and detective recruited to work undercover for the FBI’s anti-corruption task force. Harlee has become... Read more

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The Walking Dead Takes Another Bite Out of the Olympics

February 18, 2014  |  Media Week  |  No Comments

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 percent. According to Nielsen live-plus-same-day data, the Feb. 16 installment of Robert Kirkman’s dystopian drama averaged 13.3 million total viewers and a 6.8 in the dollar demo, easily beating NBC’s analogous Olympics program (5.6). This marks the second time Atlanta’s shambling corpses bested the world’s top athletes ; last week, the mid-season premiere of The Walking Dead scared up a whopping 8.2 rating, edging NBC’s demo performance by seven-tenths of a ratings point. While Sunday night’s installment of Dead was down 17 percent week-to-week, the telecast improved 21 percent versus its year-ago mark. As it so happens, both episodes went head-to-head with the NBA All-Star Game on TNT. The Walking Dead once again dominated the NBA’s annual mid-season exhibition, beating the game’s 9-10 p.m. segment by 5.8 million total viewers, or 77 percent. Through the first 10 episodes of Season 4, Dead is averaging 13.3 million viewers and a 6.8 in the 18-49 demo. By comparison, the second highest-rated scripted show on TV, CBS’ The Big Bang Theory , is averaging a 5.3 in the demo. Barring a full-on zombie apocalypse, AMC plans to run the season finale of Dead on March 30.

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TV Review: ‘The Tonight Show Starring Jimmy Fallon’

February 18, 2014  |  Variety  |  No Comments

Jimmy Fallon has clearly come a long way since his bathed-in-sweat premiere hosting “Late Night,” which bore a minor resemblance to Albert Brooks in “Broadcast News.” Yet watching the boyish-looking comic make his debut on “The Tonight Show” Monday, the prevailing sense is NBC’s eagerness to promote him – and elbow Jay Leno toward the... Read more

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Joan Rivers Returns To ‘Tonight Show’ After Decades-Long Ban

February 18, 2014  |  Variety  |  No Comments

With a new host behind the desk, Joan Rivers has returned to “Tonight.” After an exile of nearly 30 years, Joan Rivers appeared on NBC’s “Tonight Show” Monday night, The turn on the ‘Tonight’ stage marks the first time the veteran comedienne has surfaced on the program since Johnny Carson banned her after she left... Read more

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Winter Olympics: NBC Exec Defends Reporter’s Questioning in Bode Miller Interview

February 17, 2014  |  Variety  |  No Comments

Amid mounting criticism, NBC Olympics exec producer Jim Bell defended the conduct of NBC reporter Christin Cooper during her interview Sunday with bronze-medal skiing winner Bode Miller. Cooper’s exchange with Miller has turned controversial as she repeatedly questioned the skiing star about his reaction to winning in light of the death of his brother last... Read more

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NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony

February 17, 2014  |  Media Week  |  No Comments

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of the simian sitcom Animal Practice , the broadcaster is taking a much more cautious approach in Sochi. The plan for next Sunday’s prime-time broadcast is to air two hours of edited curtain-closing footage, followed by the commercial-free premiere of Growing Up Fisher . The single-camera effort stars J.K. Simmons as an irascible blind attorney and is of a piece with NBC’s move toward broad family comedies. While Fisher is certain to draw a healthy amount of sampling—at the very least, the closing ceremony should provide a lead-in of some 20 million viewers—if recent trends are any indication, the artificial buzz generated by a postevent premiere will be ephemeral at best. (After bowing out of a blockbuster 49ers-Saints game on Nov. 17 , Fox’s Almost Human the very next night plummeted more than 25 percent in the 18-49 demo.) On Saturday, immediately after the final night of competition, NBC will roll out its other new midseason comedy, About a Boy . Originally developed for Fox in 2003, Boy stars David Walton and Minnie Driver. Both shows will have their time slot premieres on Tuesday, Feb. 25.

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NHL Network Preps Olympics Highlights Show

February 11, 2014  |  Media Week  |  No Comments

While the Winter Olympics has put the NHL ’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb. 12, NHL Network will begin production on a special live highlights show that will run immediately following the Latvia-Switzerland telecast on MSNBC. NHL Tonight: 2014 Sochi Edition will debut tomorrow at 3 p.m. EST, shortly after the two Group C teams conclude their opening game. NHL Net has landed McDonald’s as the presenting sponsor of the half-hour show, which is designed to complement NBCUniversal’s coverage of the men’s hockey tournament. NHL Net’s Kathryn Tappen will host the live show from Sochi, while her regular NHL Tonight co-hosts E.J. Hradek and Mark Roe and analysts Mike Johnson, Jamie McLennan and Kevin Weekes will pitch in from the channel’s Toronto studios. The live show will run through the end of the gold medal round on Feb.

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NBC Snows Over Rivals in First Night of Winter Olympics

February 7, 2014  |  Media Week  |  No Comments

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb. 13, 2010, during the premiere night of activities during the Vancouver Games , NBC delivered 26.2 million live-plus-same-day viewers and a 7.6 in the dollar demo. At the risk of making any apples-to-hand grenades comparisons, last night’s Sochi coverage was down 24 percent versus the relative night four years ago. As fast national data is culled from 56 metered markets, representing roughly 70 percent of all U.S. households, the live-same-day numbers for Thursday night are likely to change. Upon adjustment, the bonus night of figure skating, snowboarding and freestyle skiing should come close to meeting NBC’s ratings guarantees for its entire 18-night package. Preliminary data pegs the network’s average household rating at an 11.8. Among the top local markets tuned in last night were: Minneapolis, (17.7 rating/29 share); Indianapolis (17.0/28); Kansas City (16.1/25); Denver (15.5/25) and Oklahoma City (15.3/22). The Opening Ceremonies begin tonight at 7:30 p.m. EST and will run until roughly 11:30 p.m. After the local news, NBC will air the final episode of Late Night with Jimmy Fallon. The man who Fallon will replace as the host of The Tonight Show went out with a bang Thursday night

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