Posts Tagged ‘nbc’

ABC’s David Muir Seizes Lead In Advertiser Demo From NBC’s Lester Holt

March 17, 2015  |  Variety  |  No Comments

ABC’s David Muir triumphed over NBC’s Lester Holt for the second time in five weeks, winning more of the evening-news viewers advertisers care most about, as the switch to daylight savings time severely crimped NBC’s dominance in the evening-news wars. NBC continued to lead ABC in terms of overall audience, but even that narrowed significantly... Read more

Read More

As Boxing Returns to Prime Time, Will Ad Dollars Follow?

March 6, 2015  |  Media Week  |  No Comments

Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night. Before you sit through another SNL cold open, you'll be able to catch the return of professional boxing to network prime time. Yes, the sport that once created megastars like Sugar Ray Leonard and Mike Tyson with Saturday afternoon exposure (on ABC's Wide World of Sports and competing programming on CBS and NBC), is back on free TV. The first card of the Premier Boxing Champions series on NBC will be a doubleheader from the MGM Grand Arena in Las Vegas featuring Keith Thurman vs. Robert Guerrero and Adrien Broner vs. John Molina Jr. The series was founded by Al Haymon, who is paying NBC a reported $20 million for the privilege of showing 20 fights this year on the network or its NBCSN cable sibling. The time-buy deal is not new to sports television (ESPN paid $7.3 billion to televise the Bowl Championship Series for the next 12 years; and CBS and Turner locked up the NCAA Tournament for 14 years for $10 billion), but it is a first for boxing. It has turned out to be a fairly easy sell. Several advertisers were wooed by the lure of the live event and jumped at the chance to get in the ring with Premier Boxing Champions, said Harlan Stone, managing director of SJX Partners, an agency that represents the series. Young males, of course, are the targeted demographic, and adult beverages, cars, energy drinks and quick-serve restaurants are the most likely marketers.

Read More

Yahoo’s New Season of Community Spoofs Age of Ultron Trailer

March 3, 2015  |  Media Week  |  No Comments

Yes, it's really happening, folks: Yahoo Screen's sixth season of Community —the one that nearly didn't happen because of low ratings and a difficult relationship between creator Dan Harmon and NBC—released its first trailer. And it spoofs the worlds-will-die grandiosity of Marvel's buzzy spot for The Avengers: Age of Ultron, of course. Yahoo has acquired plenty of sponsorship muscle for the upcoming season—Harmon joked at the Television Critics Association winter press tour that "the entire sixth season takes place inside a Honda," and sure enough, the trailer has a Honda tag at the end. Here's hoping Yahoo lets Harmon nibble the hand that feeds him a bit; some of the show's best gags have been at the expense of laid-back brands like Subway . The show is produced by Sony and held together with chewing gum and bailing wire by Harmon, producers the Russo Brothers (who also directed the second Captain America flick, explaining both the Marvel love here and Community star Danny Pudi's appearance in that film) and Joel McHale, who reportedly

Read More

Dave Annable Lands Male Lead in NBC Medical Drama ‘Heart Matters’

February 28, 2015  |  Variety  |  No Comments

Dave Annable has been cast as the male lead in NBC’s medical drama “Heart Matters,” Variety has learned. Annable, who recently starred in “Red Band Society” and previously “Brothers & Sisters,” will co-star opposite Melissa George, who was cast earlier this week in the lead role. He will play her boyfriend. The medical soap, inspired by the... Read more

Read More

Parks and Rec Made a Bunch of Fake Ads for Last Night’s Show, and They Were Great

February 18, 2015  |  Media Week  |  No Comments

NBC's Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the ... well, park. The first of last night's two episodes featured Chris Pratt's character Andy Dwyer saying goodbye to his kids' program, Johnny Karate's

Read More

Parks and Rec Made a Bunch of Fake Ads for Last Night’s Show, and They Were Great

February 18, 2015  |  Media Week  |  No Comments

NBC's Parks and Recreation will soon come to an end, and the writers of the heartwarming, droll comedy have been knocking it out of the ... well, park. The first of last night's two episodes featured Chris Pratt's character Andy Dwyer saying goodbye to his kids' program, Johnny Karate's

Read More

‘SNL’ 40th Anniversary – Live Blog

February 16, 2015  |  Variety  |  No Comments

Watch tonight’s star-studded “SNL” 40th anniversary special with the staff of Variety. The show begins at 8 p.m. ET/PT on NBC.

Read More

Super Bowl on Social: Twitter Tallies 28.4 Million Tweets During TV Telecast

February 2, 2015  |  Variety  |  No Comments

Super Bowl XLIX was the most-tweeted NFL championship game ever — but even with the down-to-the-wire finish in the New England Patriots’ defeat of the Seattle Seahawks, the contest didn’t top the most-social match from the 2014 FIFA World Cup, according to Twitter. On Feb. 1, users posted more than 28.4 million tweets over the course of #SB49... Read more

Read More

NBC Orders ‘Strange Calls’ Comedy Pilot From ‘Cougar Town’ Producer

January 28, 2015  |  Variety  |  No Comments

NBC has given the greenlight to its ninth comedy pilot for the 2015-16 cycle. “Strange Calls” from “Cougar Town” exec producer Blake McCormick follows an affable but unlucky police officer who’s transferred to a rural town and soon realizes, with the help of a strange and elderly night watchman, that the bizarre town may be supernatural. McCormick will... Read more

Read More

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

January 28, 2015  |  Media Week  |  No Comments

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth Winter, evp of ad sales for NBCUniversal's news and sports groups. The timing isn't typical, by the way—Fox sold out the game in December last year. But NBC was driving a hard bargain: The network asked for $4.5 million a pop this year, and it was also dealing with a marketplace where several key players, notably automakers , are simply sitting this one out. Rumor has it, too, that NBC asked for an additional investment from advertisers coming into the Super Bowl for the first time—a placement of additional millions with the company's large suite of cable networks. At any rate, the network is publicly very happy with the outcome. "We came through with flying colors," Winter said to reporters by conference call today, though he admitted that it "hadn't been the easiest exercise" in his career. And ultimately, the network is using some of the airtime to play up its own shows across that same portfolio, so there are multiple ways to win here. One of the promo spots in the Big Game is going to fashion-and-fame network E! for its new show The Royals.

Read More