Posts Tagged ‘nbc’

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

January 28, 2015  |  Media Week  |  No Comments

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth Winter, evp of ad sales for NBCUniversal's news and sports groups. The timing isn't typical, by the way—Fox sold out the game in December last year. But NBC was driving a hard bargain: The network asked for $4.5 million a pop this year, and it was also dealing with a marketplace where several key players, notably automakers , are simply sitting this one out. Rumor has it, too, that NBC asked for an additional investment from advertisers coming into the Super Bowl for the first time—a placement of additional millions with the company's large suite of cable networks. At any rate, the network is publicly very happy with the outcome. "We came through with flying colors," Winter said to reporters by conference call today, though he admitted that it "hadn't been the easiest exercise" in his career. And ultimately, the network is using some of the airtime to play up its own shows across that same portfolio, so there are multiple ways to win here. One of the promo spots in the Big Game is going to fashion-and-fame network E! for its new show The Royals.

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Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies

January 18, 2015  |  Media Week  |  No Comments

When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks to Sunday Night Football, The Voice and hits like The Blacklist. But the entertainment chairman knows his network still has two big problems to fix if it wants to remain on top: addressing the network's comedy woes and restoring luster to Thursday night, which has gone from Must-See TV to Barely Seen TV. "I think we're moving along nicely, but it's far from a done deal. We're in much better shape than we were two years ago, but we still have a lot of row to hoe," Greenblatt said at the Television Critics Association's winter press tour this week. At the top of his list: shoring up his comedy development. "We are really challenged by the comedy brand that we're trying to build on this network," said Greenblatt, who is going away from single-camera sitcoms (he already gave the network's single-cam Unbreakable Kimmy Schmidt to Netflix, to the delight of creator Tina Fey ) and back to multi-cam shows, including One Big Happy, debuting March 17. "Some of the best shows on NBC in its history were multi-cams." While the refocus on comedy will take months or years to bear fruit, NBC is taking more immediate steps to save Thursdays, which "used to be the big night of television for NBC," Greenblatt said. "It's an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising." But the network has languished on the night with low-rated, quickly canceled comedies like The Michael J. Fox Show and this season's Bad Judge and A to Z . "Putting comedies we love there and having them fail started to feel like the definition of insanity," said entertainment president Jennifer Salke. Instead, Greenblatt is making a bold but perilous gamble, moving his biggest scripted series, The Blacklist, to Thursdays at 9 p.m., where it will face-off against Scandal on ABC beginning Feb. 5. "It's a risky but necessary move for us to make," said Greeblatt, who pointed to other big Thursday-night shifts that seemed potentially disastrous at the time but paid off, including Fox's The Simpsons, CBS' CSI and most recently Grey's Anatomy, which laid the groundwork for ABC's TGIT. "The only way to really reinvigorate that night is to jumpstart it with something like The Blacklist," Greenblatt said. "If you don't start that move at some point, you'll never get there." Looking beyond those two giant holes, Greenblatt announced several projects with big-name stars. He has given a 13-episode series order to Telenovela, a Soapdish -like comedy about a diva star (played by Eva Longoria, who will also produce) that is set behind the scenes of a telenovela production. And Jennifer Lopez will star in a new drama, Shades of Blue, about a single mom and detective who is recruited to work undercover for FBI's anti-corruption task force.

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TV Review: ‘The Golden Globe Awards’

January 12, 2015  |  Variety  |  No Comments

The Golden Globes couldn’t stand prosperity. After a promising opening monologue (or dialogue) from hosts Tina Fey and Amy Poehler and some enthusiastic early breakthrough wins, the show gradually degenerated amid lame presenter banter and bloat – punctuated by highlights, true, but falling victim to the usual excesses. Heartfelt acceptance speeches for some meaningful work... Read more

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NBC To Air Lindsey Vonn Comeback Documentary January 25

January 5, 2015  |  Variety  |  No Comments

NBC will air a one-hour documentary featuring an exclusive look at championship downhill skier Lindsey Vonn’s attempt at making a comeback at 3 p.m., January 25, NBC Sports has announced. “Lindsey Vonn: The Climb,” produced by Red Bull Media House in association with NFL Films and NBC Olympics, will give viewers an inside look into the past... Read more

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TV Review: ‘Peter Pan Live!’

December 5, 2014  |  Variety  |  No Comments

About 10 minutes after the ratings for “The Sound of Music Live!” rumbled in, I (and no doubt a lot of others) immediately thought “Peter Pan.” Not because that musical is the equal of the Von Trapps’ tale, but because it combined a family-friendly story with the sort of daredevil flying stunts that reliably lure... Read more

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Ex-NBC Employee Claims He Helped Bill Cosby Pay Off Women

November 23, 2014  |  Variety  |  No Comments

Frank Scotti, a 90-year-old ex-NBC employee, is the latest to go public with stories of Bill Cosby’s past. Scotti, who worked as a facilities manager for the Brooklyn NBC Studio where “Cosby Show” was filmed, told the New York Daily News that he arranged for monthly payments and more for eight women during “The Cosby... Read more

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Uma Thurman to Replace Mary-Louise Parker in NBC’s ‘The Slap’

November 1, 2014  |  Variety  |  No Comments

Uma Thurman will replace Mary-Louise Parker in the NBC miniseries “The Slap,” a remake of an Australian hit. Thurman was recruited at the last minute because Parker is recovering from pneumonia, according to a report on TV Line.  NBC has ordered eight episodes of the family drama about the fallout when a man slaps another... Read more

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Why It Took So Long for ABC to Cancel Manhattan Love Story

October 27, 2014  |  Media Week  |  No Comments

As the fall TV season kicks off, the networks usually have itchy trigger fingers when it comes to killing off new shows that flop out of the gate. But not this season. It took more than a full month before fall's first cancelation: Manhattan Love Story. ABC killed the (alleged) comedy late Friday, Oct. 24 after four episodes had aired. It's the longest any network has gone into the season before canceling a new show since 2003, when Fox waited until Oct. 28 to axe Luis Guzman's sitcom, Luis, after five episodes. By this point last fall, four shows had already bitten the dust—ABC's Lucky 7, CBS's We Are Men and NBC's Welcome to the Game and Ironside—with a fifth (ABC's Back in the Game) just a week away from joining them. And over the past several years (see The Worst TV Debuts of The Century So Far ), networks usually made their first moves in late September or early October, after just two or three episodes had aired. How DVRs and On-Demand Changed the Rules This season, networks have been emphasizing the need to wait for delayed viewing ratings (live-plus-three and live-plus-seven) as viewers caught up with shows via DVR or VOD.

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Constantine, Rick and Morty and a New Guardians of the Galaxy Cartoon at NYCC

October 11, 2014  |  Media Week  |  No Comments

Where do people in sexy stormtrooper regalia go to hear an improvised table read by the cast of Adult Swim's Rick and Morty? That's correct, the New York City Comic Con at the Javits Center. Friday saw some honest-to-goodness news break out of the event, namely that Guardians of the Galaxy will be a TV series next year as a cartoon on ad-supported Disney XD. Disney put up a preview of the anime-style cartoon as soon

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NBC ‘Today’ to Livestream First Digital-Only Concert with Phillip Phillips

September 15, 2014  |  Variety  |  No Comments

NBC’s “Today” morning program will bow its first digital exclusive concert, featuring singer Phillip Phillips, on Tuesday. Carson Daly, host of the show’s social media offshoot, “The Orange Room,” will lead an hour-long special kicking off Tuesday, Sept. 16, beginning at 7:20 a.m. Eastern. The digital coverage, to stream live on Today.com, will feature an acoustic performance from... Read more

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