Posts Tagged ‘nbc’

What Brands Can Learn From the Fallout Surrounding Megyn Kelly’s Interview With Alex Jones

June 19, 2017  |  Media Week  |  No Comments

It has been rough a week for NBC's newest superstar, Megyn Kelly. After the host revealed last Sunday that she would be interviewing conspiracy theorist and InfoWars founder Alex Jones as part of her Sunday Night with Megyn Kelly program, backlash was swift. Some took offense to the network giving Jones such a prominent platform...

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NBC News Digital Begins a Redesign With Two New Verticals

June 1, 2017  |  Media Week  |  No Comments

Within NBC News Digital's rather dated home page are two new verticals, introduced today, that represent the beginnings of an ambitious visual and technical redesign of NBC News' digital site. Click on the section navigation to get to those specific verticals, Mach and Better, and you are greeted with brighter, more magazine-like graphics and an...

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NBC Will Resurrect Must-See TV by Moving This Is Us to Thursday and Reviving Will & Grace

May 14, 2017  |  Media Week  |  No Comments

NBC is making Thursday nights Must-See TV again, stocking the night with a revival of its hit sitcom Will & Grace and, in a bold scheduling move, shifting freshman phenom This Is Us to anchor the night at 9 p.m. "Our hope is to create the return of Must-See TV on Thursday," NBC Entertainment chairman...

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Azteca America’s Upfront Gets Political With The Wall, an Immigrant Drama Set on the U.S.-Mexico Border

April 5, 2017  |  Media Week  |  No Comments

A lot has changed in the year since Azteca America last held an upfront event. For proof, look no further than the highlight of the Spanish-language network's new upfront slate, which was unveiled at tonight's event in New York: El Muro (The Wall), a new drama set on the U.S.-Mexico border. And unlike NBC's game...

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YouTube Announces Its Own Streaming Alternative to Cable TV

February 28, 2017  |  Media Week  |  No Comments

YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it "live TV for the YouTube generation," in its announcement. YouTube TV will cost around $35 per month and provide access to ABC, NBC, CBS and FOX in addition to many other networks and...

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NBC and American Express Team Up Again to Replace More Today Show Ad Time

October 14, 2016  |  Media Week  |  No Comments

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of linear branded content. The weeklong partnership, which will once again highlight American Express' Blue Cash Everyday Card, begins on Monday, and will add 27 total additional minutes of programming to Today for the week. Monday's and Friday's shows will feature additional three-minute segments in place of the usual ad pods: in the "trending" portion of Today's 8 a.m. hour and the opening chats in the 9 a.m. and 10 a.m. hours. On Tuesday and Thursday, the 10 a.m. chats will also be extended by three minutes, while the 9 a.m. chat will be three minutes longer on Wednesday. Unlike the Leap Day campaign, this partnership won't include any linear branded content to replace the eliminated ad pods. "The content is all Today show content as we choose," said Mark Miller, evp, news advertising sales, NBCUniversal, with American Express having no say. However, those segments will include a verbal acknowledgment of American Express' role in eliminating what would normally be an ad break. An American Express bug will occasionally be featured on screen, most frequently during the 10 a.m. segment, hosted by Hoda Kotb and Kathie Lee Gifford. All video the week of Oct

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A CEO by the Age of 40

October 4, 2016  |  Media Week  |  No Comments

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as an Olympics researcher ahead of the 1988 Seoul Summer Games. In 1989, he parlayed that into a gig on the Today show, and was named its youngest-ever executive producer in 1992. He was 26. "Looking back on it, I can't believe they gave me the job," Zucker said. "I lived and breathed every aspect of the show 24/7, and I loved every minute of it. I was young, and I made some mistakes, and doing so in the bright spotlight of media attention wasn't always easy. But I did my best to learn from them, and not make the same mistake twice." In his early 30s, two bouts of colon cancer proved to be only a minor a setback

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Facetime: End of Summer Roundup

September 26, 2016  |  Media Week  |  No Comments

The media world was out in full force, enjoying the last days of summer on both coasts. In Los Angeles, the Emmy Awards took everyone's attention, while in New York magazines were in high gear. More below

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NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore

September 22, 2016  |  Media Week  |  No Comments

NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. NBC New York commuters who travel through the new World Trade Center transportation hub were met with quite the spectacle today, the debut of a football field-size GIF installation for NBC's sophomore sitcom Superstore. NBC and Giphy partnered on the campaign, which features GIFs of the show's cast, and which the network hopes will appeal to millennials. The network is advertising on all 19 LED displays of a marble-lined corridor in the World Trade Center transportation hub, which opened earlier this year. It's the first entertainment company to appear in the space. The nine most prominent of the 9-by-8-foot panels are devoted to the Superstore installation, with the other 10 featuring more traditional key art for NBC's other shows. "It's about the length of a football field; it's absolutely insane," said Kjerstin Beatty, svp of media at NBC Entertainment. "Customization is everything. That's the way we're able to connect with audiences in a very fragmented world." The network was looking for a different campaign to mark the return of its first successful sitcom in several years. While most series end up advertising in Times Square, "what World Trade Center represented to us was this beautiful, new canvas for us to create something custom and speak to the tech and advertising communities and the very young workforce that's down there," said Beatty.

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All 5 Broadcast Network Presidents Share Their Fall TV Playbooks

September 18, 2016  |  Media Week  |  No Comments

After a season where none of the five broadcast networks grew their 18-49 audience (and ABC, Fox and NBC lost viewers in that demo), they will try to reverse that trend in the 2016-17 season, which officially kicks off Sept. 19. Over the next six weeks, the nets will roll out 20 new shows, plus 61 returning series. Adweek sat down with each of the network chiefs to talk about their strategy for the new season. Adweek: What's your most improved time slot this fall? Glenn Geller, president, CBS Entertainment: We have a real opportunity this year to grow a number of time periods: Fridays at 8 [with MacGyver], Tuesdays at 9 and 10 [with Bull and the relocated NCIS: New Orleans] and Mondays at 8 [with Kevin Can Wait and Man With a Plan]. Robert Greenblatt, chairman, NBC Entertainment: Thursdays at 9. Thursday is a night that we're reconfiguring, and Chicago Med is a really strong show that I hope will bring an audience with it to that time period. It wasn't doing badly with [The] Blacklist, but with Blacklist at 10 and Chicago Med in front of it, that time period could be improved. Gary Newman, co-chairman and co-CEO, Fox Television Group: I would expect it to be Wednesdays at 8, with Lethal Weapon. Channing Dungey, president, ABC Entertainment: Wednesdays at 10, with Designated Survivor. Mark Pedowitz, president, The CW: Mondays at 8 [with Supergirl, which The CW picked up from CBS].

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