Posts Tagged ‘nbc’

NFL Reveals the 10 Games That Will Air on Twitter Next Season

April 15, 2016  |  Media Week  |  No Comments

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a 2-hour special in conjunction with the league, with more coverage on the NFL Network. The news also came in a flurry of press releases from Fox Sports, CBS Sports, ESPN and NBC Sports, which blared "THE ONLY NETWORK WITH TWO NFL PRIMETIME PACKAGES." Cord-cutting football fans also learned which games will be streamed on the league's newest media partner: Twitter. Here are the games that will be available on Twitter next season: Sept. 15: New York Jets at Buffalo Bills Sept. 22: Houston Texans at New England Patriots Oct. 6: Arizona Cardinals at San Francisco 49ers Oct

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NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

February 26, 2016  |  Media Week  |  No Comments

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands , we didn't think the results would come this quickly. In its first sales partnership since NBCUniversal's $200 million investment , the BuzzFeed creative team has developed branded content for American Express that will replace about 30 minutes of national ad spots during prime time Monday. The Leap Day stunt is no small feat considering a typical hour of prime time has around 16 minutes of commercial time. The stunt will begin on the Today show and continue into prime time during the return of Blindspot and The Voice. The campaign culminates on Late Night with Seth Meyers. Some of the content features Today hosts Kathie Lee Gifford and Hoda Kotb, a mini-documentary of The Voice's Season 9 winner Jordan Smith, and the cast and creator of Blindspot discussing fan theories. "We're partnering with NBCUniversal in this first-of-its-kind campaign to provide viewers with relevant, exciting content across broadcast, digital and streaming properties to reinforce our message: American Express gives you more," said Joe Bihlmier, vp, global media at American Express. "This campaign also aligns with our customer-centric approach to add more value for our customers where we know they are," he said. Along with TV spots, BuzzFeed will create shareable content for social that will live on BuzzFeed and the participating shows' websites and social media channels. The multiplatform partnership will continue through Thursday across NBC's digital platforms, including over-the-top apps.

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Infographic: Do TV Shows Leading Out of the Super Bowl Gain Long-Term Viewers?

February 2, 2016  |  Media Week  |  No Comments

With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out slot. However, despite the larger-than-usual audiences that tune in right after the game, few actually stick around in the subsequent weeks. In fact, the last three shows to get that plum spot saw slight audience decline from their pre-Super Bowl episode. Infographic: Carlos Monteiro This story first appeared in the Feb. 1 issue of Adweek magazine. Click here to subscribe

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In New Thursday Night Football Deal, CBS Will Share Games With NBC

February 1, 2016  |  Media Week  |  No Comments

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix. Under the new deal, CBS gets five early season Thursday night games, with NBC getting five late-season games and the remainder going on NFL Network. The league is also looking to cut an additional streaming package with Yahoo, Google or Apple that would put even more money in its coffers. An announcement on that is expected in the near future. "We are continuing to make Thursday Night Football bigger and better," said Commissioner Roger Goodell." CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again," Goodell said. Goodell said he's "thrilled to add NBC to the Thursday Night Football mix," calling the network "a trusted partner with a proven track record of success broadcasting NFL football in primetime." NBC will continue with its Sunday Night Football package. With 22 million viewers, it's the most popular show on broadcast TV. Thursday Night Football was the 4th-most watched this season averaging 17.7 million for CBS. CBS and NBC will pay the league between $450-$500 million, according to multiple reports . CBS paid an estimated $300 million for its eight-game slate this past season. The deal puts 10 games on broadcast TV, up from eight the past two seasons. But the league needs to maintain a certain amount of games exclusive to NFL Network due to its carriage deals with satellite and cable operators; the NFL Network will maintain exclusivity on eight games next season, and will get production assistance from both CBS and NBC. The deal is a major win for NBC. Once Must-see TV, NBC Thursday's nights have suffered for the past decade.

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The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

December 15, 2015  |  Media Week  |  No Comments

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning? Willie Geist: The first information when I wake up at 4 a.m. is an email from our producers that summarizes the things that happened overnight and things we should look for this morning. But then I go right to Twitter. I follow so many people and news organizations from left, right, middle. I treat Twitter like a news ticker, basically. Then I click on my newspaper apps, go through The Wall Street Journal, Washington Post, New York Times, then I'll get a little deeper into it with Politico or Bloomberg Politics. What other social media platforms do you use? I use Instagram a good bit, but I use it less as a news source than just for posting and looking at images. Who do you follow? Mindy Kaling is always fun. I admire people like her who are so committed to Instagram that they'll be in a moment and still take a picture and get it up online. It's not purely promotional; you're actually following her life.

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Presidential Hopefuls Ask for Equal Airtime After Donald Trump’s SNL Gig

November 16, 2015  |  Media Week  |  No Comments

This was inevitable. Following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live, three Republican presidential hopefuls have requested equal time on NBC stations. According to the FCC's "equal time" rule, broadcast and radio stations are required to offer an equivalent opportunity for candidates to appear on non-news programs. NBC tallied up Trump's airtime at 12 minutes and five seconds. Opposing candidates then had seven days following Trump's SNL episode to request that amount of time on NBC stations. And three of them have: former New York Gov

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3 Things to Know about Donald Trump’s SNL Hosting Gig

November 6, 2015  |  Media Week  |  No Comments

Donald Trump will host Saturday Night Live this weekend for the second time, but this will be very different than his 2004 appearance, when he was a part of the NBC family as host of The Apprentice. NBC dumped Trump in June, but the GOP presidential candidate is back at 30 Rock and will take the stage live from New York on Saturday night. And not everyone's happy about it. While Trump is by far the most significant candidate to host the sketch comedy show in the midst of an active campaign, he isn't the first. Steve Forbes hosted while he was running for the Republican nomination in 1996, and Al Sharpton took his turn in 2003 while running as a Democrat. Here are some 3 things to look out for on Saturday night: 1) An FCC Rule Could Mean Headaches for NBC Affiliates A candidate cameo on SNL is par for the course, but usually it's no more than a skit, or a Weekend Update appearance, such as Hillary Clinton's turn as "Val the Bartender" on this season's premiere. But as host, Trump will be front and center throughout, and it could trigger an FCC rule regarding the amount of airtime candidates are allowed on non-news programs. The FCC's equal time rule states that broadcast and radio stations must provide an equivalent opportunity to any opposing political candidates who request it. NBC stations could be forced to fork over a significant chunk of airtime as a result. Don't be surprised to see other campaigns adding up Trump's airtime and asking for an equal amount. When Sharpton hosted during the 2004 campaign, several NBC affiliates refused to carry the episode for that reason. 2) It's Live, and Someone Might Want to Make a Statement Trump's hosting gig has angered many people, particularly some in the Hispanic community, in the wake of his degrading comments about illegal immigrants. On Thursday, a coalition of Latino advocacy groups staged a protest outside NBC's headquarters. Protester sign at small rally for #SNLDumpTrump pic.twitter.com/ZLPdUI1nXz — Tanzina Vega (@tanzinavega) November 4, 2015 The Hispanic Federation, the Labor Council for Latin American Advancement (LCLAA) and the League of United Latin American Citizens (LULAC) are planning to march from Trump Tower to 30 Rock ahead of the broadcast. A Latino Rights PAC called Deport Racism is offering a $5,000 "bounty" for any audience member who disrupts the episode by yelling out "Deport racism!" or "Trump is a racist!" SNL is no stranger to controversy, and airing the show without the safety net of editing—it is live, after all—only further leads to the possibility that something unexpected might happen. It might not top Sinead O'Connor ripping up a picture of the Pope, but Trump is a combustible figure and there could be those who see an opportunity to make a statement. 3) NBC Will Do "Yuuuge" Ratings Trump has already boasted that his hosting stint will result in massive ratings for NBC, and he's probably right. As the three Republican primary debates have proved, Trump brings in viewers whether they like him or not.

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How Ryan Seacrest’s First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative

September 11, 2015  |  Media Week  |  No Comments

Ryan Seacrest wants to give back to teachers, whom he credits for giving him his first taste of broadcasting. This might not come as much of a surprise, but Seacrest wasn't exactly a quiet kid in school—much to the chagrin of his teachers. "All of my teachers knew me as the kid that talked a lot, and sometimes would forget to raise his hand," Seacrest told Adweek. In a story Seacrest will share Friday night on Think It Up, a one-hour telecast that will air across NBC, Fox, ABC and CBS, the multihyphenate talent will mention how he was convinced to do his school's morning announcements as a way to channel his energy. "In a way, there are three or four teachers that gave me that first broadcasting job, which was to say, 'Please rise for the pledge,' " Seacrest says. "I got really invested in doing a morning show over the PA system at school." The telecast, which kicks off a three-year, $30 million education initiative from the Entertainment Industry Foundation—also known for its Stand Up to Cancer campaign—will feature numerous celebrities including Gwyneth Paltrow, Matthew McConaughey, Scarlett Johansson and Kristen Bell sharing stories of how teachers have influenced them. Seacrest's full-service marketing and PR agency, Civic Entertainment Group, has been a major backer of the campaign; Stuart Ruderfer, CEO of Civic is an executive producer of the Think It Up telecast. Lisa Paulsen, EIF's president and CEO, adds that the group used the Stand Up to Cancer program as a framework for Friday's telecast. "It's the same kind of format from a storytelling perspective," she said

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Trump Will ‘Absolutely Not’ Be Back on Celebrity Apprentice

August 13, 2015  |  Media Week  |  No Comments

On the 17th and final day of the Television Critics Association's summer press tour panels, NBC Entertainment chairman Robert Greenblatt summarized this tour's recurring themes. "Too many shows, not enough monetization, fractured audience, Netflix doesn't report ratings, what did Nielsen do this time?" he said. "And how do we find the next big comedy? In a nutshell, that's sort of what keeps me up at night." NBC, which publicly parted ways with Donald Trump in June, said it will not broadcast a new version of Celebrity Apprentice this season, but the show will return in 2016 "with a new host," Greenblatt said. Whoever that is will need to "make noise and be a big personality," he added. The network is "almost done" selling off its interest in the Miss USA Pageant, according to Greenblatt, who summarized the current relationship with Trump: "At the moment, we're sort of separated." However, he wouldn't say Trump is "banned" from the network, given that he "might be the leader of the free world." If Trump isn't elected president, could he return as Celebrity Apprentice host? "Absolutely not," said Greenblatt. Comedy Struggles and Thursday Night Of course, there's a little more than that weighing on the network boss as he looks ahead to fall. Even though NBC was the No. 1 network last season among adults ages 18 to 49 for the second year in a row, its trouble spots remain the same as when Greenblatt last met with reporters in January —comedies and its Thursday night lineup. "The fall is sort of a clean start for all of us, which I'm happy about," said Greenblatt. "We've been in a difficult transition in the last couple years," Greenblatt said, with the departure of 30 Rock, The Office and Parks and Recreation

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NBC Orders New Bear Grylls Survival Series ‘The Island’

March 25, 2015  |  Variety  |  No Comments

Bear Grylls is getting more adventure time at NBC. The Peacock has ordered six episodes of man vs. nature series “The Island,” presented by Grylls, Variety has learned exclusively. The hourlong series puts 14 ordinary American men to the test when they are stripped of their modern-day conveniences and lifestyles to survive on a deserted island with... Read more

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