Posts Tagged ‘nbc’

NBC Sets Fall Premiere Dates and Will Use ‘The Voice’ to Launch Its 3 New Series

June 15, 2016  |  Media Week  |  No Comments

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network is making the most of its No. 2 show, The Voice, which it will deploy to launch all three of its new fall series, NBC announced today. The Voice, with new coaches Alicia Keys and Miley Cyrus, kicks off Season 11 on Monday, Sept. 19. Then NBC will air two episodes of its new Kristen Bell-Ted Danson comedy, The Good Place, which moves to its regular 8:30 p.m. Thursday spot on Sept. 22. (Trailers and descriptions of NBC's three new shows can be found here.) New drama This Is Us will debut Tuesday, Sept. 20, after The Voice's Tuesday airing and will remain at 10 p.m. for three weeks until moving to its regular 9 p.m. slot on Oct. 11

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As the 2015-16 Season Wraps Up, CBS Declares Victory in Total Viewers and Adults 18-49

May 24, 2016  |  Media Week  |  No Comments

The 2015-16 TV season ends tomorrow, and CBS—with a big assist from Super Bowl 50—has declared victory across the board. The network will finish this season No. 1 in total viewers (10.9 million), adults 18-49 (2.3 rating) and adults 25-54 (3.1 rating). While the network routinely wins each season in total viewers—this is the eighth straight year it has done so—this is only CBS' second season win in the coveted 18-49 demo during the last decade (see below). NBC, which won the 18-49 crown the past two years, slipped to No. 2. The network got a big assist from Super Bowl 50, which drew 111.9 million viewers in February , just as last year's Super Bowl helped NBC secure the top spot for the 2014-15 season. Leslie Moonves, CBS Corp. chairman and CEO, preemptively declared victory last Wednesday during CBS' upfront.

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Why Telemundo’s Boss Is Keeping His Sights Set on the Other Football

May 16, 2016  |  Media Week  |  No Comments

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International Group and Telemundo Enterprises. Where is your impact felt most? Cesar Conde: It's an incredibly fast-growing market, and we have probably the most compelling suite of products, regardless of language, that help our clients tap into this high-growth market. Historically, there's been a tremendous amount of focus on the U.S. But over the last few years we've started to build our business outside of the United States. You moved to NBCU almost three years ago, after 10 years at Univision. What's the biggest difference culturally between the two companies? What I have really enjoyed about being a part of Comcast NBCU is that we have a real mentality of running our businesses as owners, not renters. We really believe in making the investments in our businesses that will deliver long-term results

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NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

May 12, 2016  |  Media Week  |  No Comments

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on too long, and we show clip after clip and they become routine and formulaic," Greenblatt said. So as NBC was preparing for last May's presentation at Radio City Music Hall, Greenblatt was eager to shake things up. "I thought, is there something that we can do that just feels different?" The result was surprising and surreal : partway through the proceedings, Greenblatt introduced Dolly Parton, who performed her song "Coat of Many Colors," which was the basis for the first of several movies NBC was going to make based on her life and music. Then, she asked Greenblatt to join her on "I Will Always Love You" —and he did. While the exec held his own on the piano ("He usually sings with me," Parton said), it didn't make the spectacle any less bizarre. "People thought, 'What is he thinking?'" said Greenblatt. Still, the duo received a standing ovation as Parton cracked to advertisers, "we're looking forward to many projects, so get that money out!" A year later, Greenblatt said he "can't articulate" what prompted him to make the movie deal with Parton. "It was just kind of a gut instinct, even though doing a holiday family movie with Dolly Parton probably sounded as silly as doing a live musical called Sound of Music," said Greenblatt. "It seemed like a good idea. I've known her for years, and I've done other things with her"—including producing the Broadway musical based on her film 9 to 5, which Parton wrote the music and lyrics for—"so I knew that there's a certain base level of belovedness for her." It was that same gut instinct that led to last year's upfront duet. "I wanted to do something at the upfront that was going to not only get attention, but be fun for us and for the audience," Greenblatt said. "And that was organic and seemed to be a good idea at the time, and it worked." It did, but it also became a running punch line through the rest of the week's upfronts. "Oh yeah, like Jimmy Kimmel calling me a fool, I think he said," recalled Greenblatt

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NFL Reveals the 10 Games That Will Air on Twitter Next Season

April 15, 2016  |  Media Week  |  No Comments

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a 2-hour special in conjunction with the league, with more coverage on the NFL Network. The news also came in a flurry of press releases from Fox Sports, CBS Sports, ESPN and NBC Sports, which blared "THE ONLY NETWORK WITH TWO NFL PRIMETIME PACKAGES." Cord-cutting football fans also learned which games will be streamed on the league's newest media partner: Twitter. Here are the games that will be available on Twitter next season: Sept. 15: New York Jets at Buffalo Bills Sept. 22: Houston Texans at New England Patriots Oct. 6: Arizona Cardinals at San Francisco 49ers Oct

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NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

February 26, 2016  |  Media Week  |  No Comments

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands , we didn't think the results would come this quickly. In its first sales partnership since NBCUniversal's $200 million investment , the BuzzFeed creative team has developed branded content for American Express that will replace about 30 minutes of national ad spots during prime time Monday. The Leap Day stunt is no small feat considering a typical hour of prime time has around 16 minutes of commercial time. The stunt will begin on the Today show and continue into prime time during the return of Blindspot and The Voice. The campaign culminates on Late Night with Seth Meyers. Some of the content features Today hosts Kathie Lee Gifford and Hoda Kotb, a mini-documentary of The Voice's Season 9 winner Jordan Smith, and the cast and creator of Blindspot discussing fan theories. "We're partnering with NBCUniversal in this first-of-its-kind campaign to provide viewers with relevant, exciting content across broadcast, digital and streaming properties to reinforce our message: American Express gives you more," said Joe Bihlmier, vp, global media at American Express. "This campaign also aligns with our customer-centric approach to add more value for our customers where we know they are," he said. Along with TV spots, BuzzFeed will create shareable content for social that will live on BuzzFeed and the participating shows' websites and social media channels. The multiplatform partnership will continue through Thursday across NBC's digital platforms, including over-the-top apps.

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Infographic: Do TV Shows Leading Out of the Super Bowl Gain Long-Term Viewers?

February 2, 2016  |  Media Week  |  No Comments

With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top shows in the lead-out slot. However, despite the larger-than-usual audiences that tune in right after the game, few actually stick around in the subsequent weeks. In fact, the last three shows to get that plum spot saw slight audience decline from their pre-Super Bowl episode. Infographic: Carlos Monteiro This story first appeared in the Feb. 1 issue of Adweek magazine. Click here to subscribe

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In New Thursday Night Football Deal, CBS Will Share Games With NBC

February 1, 2016  |  Media Week  |  No Comments

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix. Under the new deal, CBS gets five early season Thursday night games, with NBC getting five late-season games and the remainder going on NFL Network. The league is also looking to cut an additional streaming package with Yahoo, Google or Apple that would put even more money in its coffers. An announcement on that is expected in the near future. "We are continuing to make Thursday Night Football bigger and better," said Commissioner Roger Goodell." CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again," Goodell said. Goodell said he's "thrilled to add NBC to the Thursday Night Football mix," calling the network "a trusted partner with a proven track record of success broadcasting NFL football in primetime." NBC will continue with its Sunday Night Football package. With 22 million viewers, it's the most popular show on broadcast TV. Thursday Night Football was the 4th-most watched this season averaging 17.7 million for CBS. CBS and NBC will pay the league between $450-$500 million, according to multiple reports . CBS paid an estimated $300 million for its eight-game slate this past season. The deal puts 10 games on broadcast TV, up from eight the past two seasons. But the league needs to maintain a certain amount of games exclusive to NFL Network due to its carriage deals with satellite and cable operators; the NFL Network will maintain exclusivity on eight games next season, and will get production assistance from both CBS and NBC. The deal is a major win for NBC. Once Must-see TV, NBC Thursday's nights have suffered for the past decade.

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The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

December 15, 2015  |  Media Week  |  No Comments

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning? Willie Geist: The first information when I wake up at 4 a.m. is an email from our producers that summarizes the things that happened overnight and things we should look for this morning. But then I go right to Twitter. I follow so many people and news organizations from left, right, middle. I treat Twitter like a news ticker, basically. Then I click on my newspaper apps, go through The Wall Street Journal, Washington Post, New York Times, then I'll get a little deeper into it with Politico or Bloomberg Politics. What other social media platforms do you use? I use Instagram a good bit, but I use it less as a news source than just for posting and looking at images. Who do you follow? Mindy Kaling is always fun. I admire people like her who are so committed to Instagram that they'll be in a moment and still take a picture and get it up online. It's not purely promotional; you're actually following her life.

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Presidential Hopefuls Ask for Equal Airtime After Donald Trump’s SNL Gig

November 16, 2015  |  Media Week  |  No Comments

This was inevitable. Following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live, three Republican presidential hopefuls have requested equal time on NBC stations. According to the FCC's "equal time" rule, broadcast and radio stations are required to offer an equivalent opportunity for candidates to appear on non-news programs. NBC tallied up Trump's airtime at 12 minutes and five seconds. Opposing candidates then had seven days following Trump's SNL episode to request that amount of time on NBC stations. And three of them have: former New York Gov

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