Posts Tagged ‘mobile’

Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

Screen Shot 2017-04-10 at 11.41.43 AM
April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

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8 Eye-Catching Digital Marketing Stats From This Week

April 7, 2017  |  Media Week  |  No Comments

Online advertising and marketing data points were aplenty this week, and here are eight that particularly grabbed our attention. 1. Pokemon still goes There's been a bit of a mystery around how many people are still using Pokemon Go, the mobile game that attracted hundreds of millions of downloads last summer. Well, today, Niantic, the...

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Samsung’s CMO Says Note 7 Battery ‘Bump in the Road’ Sparked the Campaign for Its New Smartphone

March 29, 2017  |  Media Week  |  No Comments

Last fall, Samsung faced potentially the biggest crisis it's ever faced as a brand, when a design flaw caused batteries in its brand-new Galaxy Note 7 smartphones to catch fire. But now, on the launch day of its next flagship phone, the brand seems to have learned from its mistakes, ending a tumultuous six months...

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How Visa and Toys R Us Are Embracing a Mobile-First Future

March 28, 2017  |  Media Week  |  No Comments

As consumers use smartphones more while simultaneously demanding more from their phones, brands continue to grapple with how best to reach their audiences. "We cannot be ham-fisted anymore as a brand," said Wendy Clark, CEO of DDB North America. "It's unacceptable and really diluted. It's not only if you don't have a strategy, it's actually...

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Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

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March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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Snapchat Is Creating More Than 30 ‘Our Stories’ for March Madness

March 16, 2017  |  Media Week  |  No Comments

The NCAA March Madness Tournament tipped off this afternoon with Princeton and Notre Dame on the court, and Snapchat is capturing the streams of photos and videos fans take during the tourney. As part of Snapchat's partnership with Turner (which has multimedia rights to March Madness), the app will publish more than 30 "Our Stories"...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

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March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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This Agency Created a ‘Panic Button’ to Help Immigrants During Immigration Raids

March 11, 2017  |  Media Week  |  No Comments

For its most recent hackathon for good ideas, one agency was also looking for good causes. This weekend at the South by Southwest Interactive tech festival in Austin, Texas, New York-based Huge will debut an app for iOS and Android that aims to help undocumented immigrants notify friends, family and employers if they are ever...

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Users Can Now Place Geotagged Stickers on Instagram Stories

March 7, 2017  |  Media Week  |  No Comments

Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform's more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within...

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Discovery Wants to Create Local Olympic Content Through Partnerships With Mobile Providers

March 1, 2017  |  Media Week  |  No Comments

BARCELONA, Spain--Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games. Discovery--which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024--will let mobile providers co-brand with the Olympics to drive more...

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