Posts Tagged ‘mobile’

Target and Lancome Produce Snapchat’s First Ecommerce Ads

April 29, 2016  |  Media Week  |  No Comments

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. Like Discover's other ads, Lancome and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to "swipe up" for more. Copy on Target's ad reads, "New products every week." Swiping down on the screen pulls up a loading page with Target's mobile site where people can shop the products featured in the ad—like plant stands and water bottles. Lancome's ad promotes a lip product called Juicy Shaker. Similar to Target's ad, people can shop the beauty company's site without leaving Snapchat. While creative on Snapchat is still relatively limited—ads, just like content, are capped at 10 seconds—Snapchat has experimented over the past few months with similar ads that ask consumers to 'swipe up" for more content. In November, Activision tested the first longer-length video on the platform, and a number of advertisers— particularly entertainment brands —have run similar campaigns since then. Then in February, mobile game Cookie Jam became the first advertiser to run app-install ads . Shortly afterward, shopping app Spring and ticketing company Gametime ran app-based campaigns, indicating that ecommerce ads may be coming soon. Last month, AT&T tested another type of swipeable ad with an article attached that's akin to a piece of branded content. It's been a busy week for Snapchat. On Thursday, the app announced users watch 10 billion videos every day, and 60 percent of its daily active users create content every day. The messaging app also inked a deal with NBC to broadcast clips from the upcoming 2016 Summer Olympics in Rio

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Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

April 26, 2016  |  Media Week  |  No Comments

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed to gain—or actually lost—users. According to the company's first-quarter earnings statement, Twitter reported 310 million MAUs, up from the 305 million it had reported during the second half of 2015. Revenue totaled $595 million for the quarter, a 36 percent increase over the first quarter of 2015. Twitter reported $531 million in advertising revenue in the first three months of the year. That's up 39 percent from the same period in 2015. In the U.S., revenue totaled $390 million, while international revenue accounted for another $204 million. However, the company still fell short of earnings expectations, causing its stock to tumble nearly 10 percent in after-hours trading

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Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn’t Match Yahoo’s NFL Livestream

February 8, 2016  |  Media Week  |  No Comments

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience— 111.9 million, the third highest in Super Bowl history —CBS said its livestream of Sunday's game averaged 1.4 million viewers per minute. That represents a Super Bowl record for livestreaming. The 2015 game averaged 800,000 per minute for NBC. Fox's stream averaged 528,000 viewers in 2014, while CBS had 508,000 in 2013. NBC drew 346,000 viewers for the first livestream of a Super Bowl in 2012. However, the 1.4 million average was less than the audience Yahoo drew in October for the first exclusive livestream of an NFL game, which unlike the Super Bowl was not available on TV. An average of 2.36 million people worldwide—1.64 million of those in the U.S.—streamed the Buffalo Bills-Jacksonville Jaguars game, which took place in London. CBS said 3.96 million unique viewers watched Super Bowl 50 across all devices, including CBSSports.com on PCs and tablets; the CBS Sports app for iPad, Android, Windows 10, Amazon Fire, Apple TV, Chromecast, Roku and Xbox One; and NFL Mobile from Verizon

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Here’s How the NFL Is Beefing Up Its Digital Presence

September 7, 2015  |  Media Week  |  No Comments

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital presence has also been growing (NBC's streamed games averaged a record 3.3 million unique users last season, up 9 percent year over year), the NFL this season plans to livestream more games than ever across multiple platforms, including digital partners CBS Sports and Yahoo, and offer fans a comprehensive paid subscription service featuring premium content. To help make viewing a beefed-up, more seamless experience for fans, the NFL will announce on Tuesday that it has rolled up all its subscription offerings into one package called Domestic NFL Game Pass. The service, which will cost $99 per year, will include NFL Game Rewind, NFL Audio Pass, NFL Preseason Live and the subscription portion of the retooled NFL Now, which features NFL Films and other long-form content. The free, ad-supported version of NFL Now will be added to NFL Mobile and become the basis for much of the video on that platform. NFL Now will no longer be a stand-alone app. The goal is to provide fans with a more user-friendly experience. "A lot of people were confused by what they could get for free," explained Brian Rolapp, NFL's evp of media.

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Time Puts Branded and Editorial Content Creation Under One Roof

August 28, 2015  |  Media Week  |  No Comments

On Thursday, Time Inc. unveiled The Foundry , a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive , a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's in-house studio will stand out from those of other publishers. Adweek: Why launch The Foundry?

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Tokyo Festival to Showcase Iconic ‘Mobile Suit Gundam’

July 25, 2015  |  Variety  |  No Comments

Iconic Japanese robot-themed animation Mobile Suit Gundam will be given pride of place this year at October’s edition of the Tokyo International Film Festival

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Researchers Find Optimum Times to Run March Madness Ads

March 17, 2015  |  Media Week  |  No Comments

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday . But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn't suspense. "People aren't necessarily watching the final days in the greatest numbers," Swinton said—if your team gets knocked out, you're less interested. Digital is growing but TV is still primary for Madness viewers, with 44.7 percent of consumption taking place there as opposed to 27.2 percent on computer (read: at work) and 16.3 percent on mobile. (The rest is radio.) Oh, and happiness increases over the course of the day. As does frustration, of course.

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After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

March 2, 2015  |  Media Week  |  No Comments

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pel

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More Top Media Publications Trust Programmatic For Premium Ad Inventory

December 23, 2014  |  Media Week  |  No Comments

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites. "There still is a large segment of the market that views programmatic as the remnant stuff," said VMM vp of product strategy Jim Caruso. "But it can be used as a holistic part of your strategy." Currently, real-time bidding programmatic rules the market, making up $9.25 billion out of the $10 billion industry . But, direct programmatic buying is taking over more of the space, growing 850 percent in 2014 to make up $800 million of the pie. One of the benefits of going programmatic is that publishers can access data that they wouldn't get via traditional ad buying, Caruso explained. VMM can combine its data with publisher first-party data to guarantee better hit rates for key audiences. Not only do people get the right ad at the right time, they see high impact creative that can be targeted across a media company's family of sites. "I think that everyone should move to automation because it's more efficient," Caruso said.

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