Posts Tagged ‘mobile’

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

wendadanaandrew
March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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Snapchat Is Creating More Than 30 ‘Our Stories’ for March Madness

March 16, 2017  |  Media Week  |  No Comments

The NCAA March Madness Tournament tipped off this afternoon with Princeton and Notre Dame on the court, and Snapchat is capturing the streams of photos and videos fans take during the tourney. As part of Snapchat's partnership with Turner (which has multimedia rights to March Madness), the app will publish more than 30 "Our Stories"...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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This Agency Created a ‘Panic Button’ to Help Immigrants During Immigration Raids

March 11, 2017  |  Media Week  |  No Comments

For its most recent hackathon for good ideas, one agency was also looking for good causes. This weekend at the South by Southwest Interactive tech festival in Austin, Texas, New York-based Huge will debut an app for iOS and Android that aims to help undocumented immigrants notify friends, family and employers if they are ever...

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Users Can Now Place Geotagged Stickers on Instagram Stories

March 7, 2017  |  Media Week  |  No Comments

Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform's more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within...

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Discovery Wants to Create Local Olympic Content Through Partnerships With Mobile Providers

March 1, 2017  |  Media Week  |  No Comments

BARCELONA, Spain--Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games. Discovery--which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024--will let mobile providers co-brand with the Olympics to drive more...

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These Stats Show Why Global Marketers Must Shift Focus Even More to Smartphones

February 27, 2017  |  Media Week  |  No Comments

If you are a global marketer, the biggest opportunity afoot may be on smartphones, according to new research from Adobe that is being released today in conjunction with Mobile World Congress. By next year, iPhones, Androids, and other smartphones will be responsible for the following amount of online traffic in each country: Brazil -- 37...

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AOL Inks Mobile Data Deal to Power More Location-Based Ads

February 27, 2017  |  Media Week  |  No Comments

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their...

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Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

January 24, 2017  |  Media Week  |  No Comments

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away from headlines such as "I lost a breast to a nipple ring" and "The Naughtiest Pasta Shapes Ever." Snapchat parent Snap Inc. is making some updates to its guidelines for publishers to hold them more accountable for creating content that's "informative, factual and safe." So what will users discover in a more tasteful Snapchat? It depends partially on age. Publishers will have to be more conscious about what's "suitable" for anyone under 18. According to Snap, "nudity, pornographic imagery and other indecent, obscene or profane content" will be off-limits unless they use an "age-gate" for inappropriate photos, videos and text. Content that is age-gated will remain that way for the full edition of that day's content, but Snap says it will allow for exceptions when content has relevant news value.

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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