Posts Tagged ‘mobile’

Nielsen Exec: Don’t Expect to Be Impressed by Impact of Mobile TV Ratings

July 9, 2014  |  Media Week  |  No Comments

Nielsen Media Research has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for the first time with the new fall broadcast season, to be impressive, statistically speaking. "It will start small and build gradually," Cheryl Idell, Nielsen’s evp of U.S. media, said at the semi-annual Television Critics Association conference kickoff in Beverly Hills. “We won’t see dramatic changes in ratings with this data added in.” That may not be the big splash the advertising community has been hoping for. Claire Browne, vp, director of media research at ad agency RPA in Los Angeles, described Nielsen as "behind the curve" and "playing catch-up" on measuring mobile viewing, a project that’s been in the works for years. "They have to do this to remain relevant," she said. "Consumer behavior is running so far ahead of the research." Nielsen first announced the long-gestating service last fall, promising TV networks a better cross-platform gauge of total viewers so they can set their ad rates accordingly. Advertisers are also clamoring for the data so they can strike the best media buying deals and keep up with the on-the-go consumer who’s increasingly turning to mobile devices for entertainment.

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Univision and Telemundo Are Battling It Out on a Digital Front

July 1, 2014  |  Media Week  |  No Comments

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news network Fusion , is practically fused to her mobile device, even when she’s watching TV. “I just want them in tandem. One augments the other,” she says one evening after filming a segment at the Univision/Fusion Newsport headquarters in Doral, Fla., just outside of Miami. A few miles away in Hialeah, Telemundo novelas Web producer Veronica de la Fuente trawls telenovela content to find fresh social media fodder. With hundreds of thousands of Facebook fans following the more popular soaps, it’s safe to say these aren’t your grandmother’s programs. “Things that never fail: the actresses’ dresses and the handsome guys of the novela,” says de la Fuente. The jobs of these women illustrate the contrasting ways in which Univision and Telemundo are reaching into the digital space. (Both companies have fought for decades to secure Hispanic TV audiences—a fight Univision has dominated.) Where Univision is looking to grow new digital businesses like Fusion and online destination Flama, Telemundo chooses to mine its existing strong suit—telenovelas—for digital iterations. They want the same thing—to attract young and active Hispanic millennials—but are going about it in much different ways. Growing Up Hispanic There’s a good reason the companies are aggressively building out digitally

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NBCU’s TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy

June 26, 2014  |  Media Week  |  No Comments

NBC Universal

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Will Programmatic Advertising Take Over TV?

June 24, 2014  |  Media Week  |  No Comments

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is. Programmatic is eating the media world , and that means television, too. Media buyers, advertisers and tech companies are preparing for a future that’s platform agnostic, that distributes digital video spots across screens whenever a person fires up a smartphone, tablet, connected TV or cable box. The question “Will TV embrace programmatic?” misses the reality: The medium already embraces it. Just last week, Clypd launched a software interface for ad buyers to place automated orders for TV ad space

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Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News

March 17, 2014  |  Media Week  |  No Comments

Specs Age Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You’ve said that your new morning show, AMHQ, will cover news, business, sports and other nonweather topics. Will that all be through the prism of weather? Weather affects every story—whether the event happened, whether people got there on time. If you’re talking about the president’s State of the Union address and he’s going to talk about climate change, how does that story “go through the prism of weather”? It’s a factual story. Weather is part of it.

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Check-In CES: Connected Media

January 7, 2014  |  Media Week  |  No Comments

Video detail

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Late Start May Be Tempering China Mobile’s iPhone Preorders

December 30, 2013  |  All Things Digital  |  No Comments

Apple’s iPhone won’t officially launch on China Mobile until January 17 , but the world’s largest mobile carrier began accepting preorders for them last week. And while early estimates say initial preorder numbers are high, they’re not quite as high as you’d think given the size of China Mobile’s subscriber base. Wedge Partners figures China Mobile accepted about 100,000 preorders for the iPhone 5s and 5c during the first two days of availability. Interestingly, that’s fewer than rival carriers managed when the devices first launched a few months back. In September, China Unicom racked up about 120,000 preorders and China Telecom about 150,000 for the 5s and 5c both. How is it that China Mobile, which currently provides cell service to over 763 million customers, is pulling in fewer iPhone preorders than its smaller rivals?

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Bringing Inexpensive Mobile Access to Researchers in Antarctica

December 30, 2013  |  All Things Digital  |  No Comments

While cellphone networks have managed to cover large swaths of the six most-populated continents, making a call from Antarctica isn’t so easy. Now, though, researchers in parts of Antarctica have a mobile communication option that goes beyond pricey satellite phones. A new system from Range Networks allows researchers to use ordinary cellphones to connect with one another, and even to the rest of the world, thanks to a satellite connection located at the base station. The system replaces what essentially were walkie-talkies that were used by researchers when away from their desks. And, unlike a satellite-only approach, the Range Networks system keeps the researchers connected to one another, regardless of whether there is a satellite signal. “If there is any loss of connectivity to the outside world, the group can still talk to one another,” said Jacob Winkler, who heads sales and business development for Range Networks. The system, which can handle 400 mobile phones (along with 800 desktop-based IP phones), is also designed to handle data traffic from various sensors. While Antarctica presents some unique challenges, Range Networks is using basically the same approach it has gone with to connect other remote corners of the globe, including Oaxaca, Mexico; Papua, Indonesia; and parts of southern Zambia. Among the hallmarks of the Range Networks approach is its use of off-the-shelf GSM cellphones and the open-source software known as OpenBTS that runs on its base stations. The Antarctic project began roughly a year ago on Macquarie Island, with plans now in place to expand to the Antarctic mainland as well as to those aboard a steel-hulled research vessel.

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