Posts Tagged ‘mobile’

9 Particularly Fascinating Digital Marketing Stats From This Week

May 26, 2017  |  Media Week  |  No Comments

Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news..

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Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads

May 23, 2017  |  Media Week  |  No Comments

A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising. During the company's Google Marketing Next event today in San Francisco, Google announced a...

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Publishers Can Now Use Video Ads Through Google’s AMP Pages

May 19, 2017  |  Media Week  |  No Comments

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability...

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Publishers Can Now Use Video Ads Through Google’s AMP Pages

May 19, 2017  |  Media Week  |  No Comments

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability...

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Mashable Unveils Cross-Platform Vertical Video and Data-Heavy Targeting

May 11, 2017  |  Media Week  |  No Comments

Rather than focusing on the new shows it's producing in 2017--and there are several--Mashable is hoping to woo advertisers with its new video formats and data-heavy targeting of everyday influencers. The company is rolling out Mashable Reels, a series for the mobile web that uses vertical video and animation to create tappable stories about tech,...

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Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store

May 11, 2017  |  Media Week  |  No Comments

According to Facebook IQ, the social network's insights division, 20 percent of Mother's Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself. Video ads on the social site have been targeting on-the-go moms all week. What's more,...

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In Its First Earnings Report, Snap Says It Made $150 Million During the Year’s First Quarter

May 10, 2017  |  Media Week  |  No Comments

Snap reported its much-anticipated earnings for the first time today and offered investors and advertisers a look under the hood of its current business and long-term strategy. Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during...

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5 Metrics That Helped Snapchat Change the Narrative About Its Lack of Data

May 8, 2017  |  Media Week  |  No Comments

This week, mobile agency Fetch will run its first Snapchat campaign for an entertainment brand using the messaging app's granular, interest-level targeting that serves ads to people based on what types of videos they have watched. Such sophisticated targeting wasn't available to marketers a year ago and reflects the mobile-messaging company's aggressive moves into the...

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5 Metrics That Helped Snapchat Change the Narrative About Its Lack of Data

May 8, 2017  |  Media Week  |  No Comments

This week, mobile agency Fetch will run its first Snapchat campaign for an entertainment brand using the messaging app's granular, interest-level targeting that serves ads to people based on what types of videos they have watched. Such sophisticated targeting wasn't available to marketers a year ago and reflects the mobile-messaging company's aggressive moves into the...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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