Posts Tagged ‘microsoft’

LinkedIn Says It Now Has 500 Million Users

April 24, 2017  |  Media Week  |  No Comments

More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...

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Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

April 6, 2017  |  Media Week  |  No Comments

Amazon's Alexa, Apple's Siri, Google's Assistant, Samsung's Bixby, Microsoft's Cortana--it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it's finally bringing M to the masses via Facebook Messenger. M is...

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Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

March 24, 2017  |  Media Week  |  No Comments

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...

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Microsoft Urges Girls to Stay in STEM, and Change the World, in Third Year of #MakeWhatsNext

March 8, 2017  |  Media Week  |  No Comments

Little girls dream big in this short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs--it's easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. But hold up. The statistics say...

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Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

November 23, 2016  |  Media Week  |  No Comments

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social conversations conducted by the Marketing Cloud social team at Salesforce , nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it. Salesforce—which so far has tracked 934,000 mentions of Black Friday and Cyber Monday—said 78.6 percent of posts have been positive, with leading topics including deals, the season and online shopping. The volume of social conversation about Black Friday seems to keep growing, with 2016 up 30 percent over 2015. (Last year, overall volume was up 20 percent over 2014.) So who's doing all the shop talk? According to Salesforce, 56 percent of dialog is coming from women. Also notable is that the higher percentage of mentions isn't coming from social-savvy millennials—the largest group has been consumers between the ages of 25 and 34, with the 35- to 44- year-old demographic also contributing more than other groups

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Microsoft’s Kathleen Hall Explains How Its Marketing Went From Bad to Clio’s Advertiser of the Year

September 29, 2016  |  Media Week  |  No Comments

Microsoft has done some truly innovative work this year, and at tonight's 2016 Clio Awards at the Museum of Natural History in New York, the brand will be honored with the Advertiser of the Year award, which is presented to the advertiser that receives the most overall Clio statue points for entries submitted across all medium types. Two campaigns that caught the Clio judges' attention, in particular, were Survival Billboard, an outdoor campaign from McCann London to promote the launch of Rise of the Tomb Raider on Xbox in the U.K., and the Microsoft Xbox Visualizer, a futuristic Halo promotion from twofifteenmccann. Survival Billboard put eight real people atop a billboard and subjected them to various weather elements like snow and rain, as voted on by the public, in a contest to see who would be left standing. The livestreamed survival challenge, which lasted 20 hours and 45 minutes, garnered 3.5 million views in one day. The Microsoft Xbox Visualizer campaign showed people's social media conversations about Halo in real time on a pixelated Halo helmet, with fan reaction including art and video, and had 4.4 million total engagements.

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The People v. O.J. Simpson, Game of Thrones Dominate 2016 Emmys

September 19, 2016  |  Media Week  |  No Comments

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found themselves dominated by cable and streaming networks. For three hours on ABC, a series of broadcast stars strode onstage at the Microsoft Theater, and more often than not, presented Emmys to HBO's Game of Thrones, FX's The People v. O.J. Simpson: American Crime Story, and Amazon's Transparent. Of 27 Emmy awards, just four went to broadcast outlets: Kate McKinnon won for supporting actress in a comedy (NBC's Saturday Night Live), NBC's The Voice was named best reality competition program, Regina King won for supporting actress in a limited series (ABC's American Crime) and Fox's Grease: Live was honored for directing in a variety special. HBO and FX dominated the evening, with 6 Emmys apiece, led by Game of Thrones and The People v. O.J. Simpson: American Crime Story. Netflix and Amazon were also well represented (with 3 and 2 awards, respectively), and even BBC America snuck in, as Orphan Black's Tatiana Maslany, who read her acceptance speech via smartphone, was a surprise pick for best actress in a drama series

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MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer

July 20, 2016  |  Media Week  |  No Comments

MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's Young Influentials list and its Media All-Stars list . In the new role, he will join the WPP agency's executive management board reporting directly to MediaCom USA CEO Sasha Savic. "Anush brings a valuable combination of media expertise, data chops and analytics experience, coupled with a true sense of how creative and communications can positively impact consumer beliefs and behaviors," said Savic. "His professional DNA is a perfect match for our positioning as The Content + Connections Agency." Before joining MediaCom, Prabhu served as partner, chief channel planning and investment officer at the New York offices of Deutsch. This period marked his second stint with the IPG agency, which he joined as an assistant account executive in 2000 before working his way up to the vp, director of CRM strategy position. He left in 2007 and subsequently held top planning and communications roles at JWT and mcgarrybowen before returning to Deutsch in 2012. Throughout his career, he has worked with a variety of clients including J&J, United Healthcare, Sherwin-Williams, Microsoft and Verizon. "The media agency of the future must be able to navigate and develop client-centric solutions at the intersection of creativity, data and technology," said Prabhu in a statement. "This belief drove my decision to join MediaCom, one of the best, most original and most passionately committed agencies in the world.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

May 4, 2016  |  Media Week  |  No Comments

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes. Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu. That's why many of the company's big announcements at Wednesday morning's NewFronts event at the Theater at Madison Square Garden center around initiatives relating to what Naylor calls the "living room," but refer to any viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs. Hulu has teamed with interactive advertising company BrightLine to bring interactive advertising to connected TV devices for the first time. Havas Media will be the exclusive charter agency for the new ads, which debut on Hulu this summer. It will allow viewers to interact with the creative itself much as they would on a computer or mobile device. They can click on the ad and be taken to a site or page with details about a particular brand

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