Posts Tagged ‘microsoft’

Will Pinterest’s Visual Search Efforts Benefit From a Touch of Bing?

June 2, 2017  |  Media Week  |  No Comments

Pinterest has a new head of Pinner products, by way of Microsoft: LOOP founder and former Bing product and design director Lawrence Ripsher. In the newly created position, Ripsher will report to co-founder and chief product officer Evan Sharp and oversee all consumer products teams, including those responsible for visual discovery features Lens, Instant Ideas...

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Will Pinterest’s Visual Search Efforts Benefit From a Touch of Bing?

June 2, 2017  |  Media Week  |  No Comments

Pinterest has a new head of Pinner products, by way of Microsoft: LOOP founder and former Bing product and design director Lawrence Ripsher. In the newly created position, Ripsher will report to co-founder and chief product officer Evan Sharp and oversee all consumer products teams, including those responsible for visual discovery features Lens, Instant Ideas...

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Facebook Ads Manager Plays Nice With Excel

May 5, 2017  |  Media Week  |  No Comments

Advertisers who complained that it takes way too long to export information from multiple Facebook accounts in Ads Manager into Excel worksheets can now take a deep breath. Facebook Friday released Facebook Ads Manager for Excel, an add-in for the Microsoft Office spreadsheet program that speeds the process of exporting data and campaign reporting. The...

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LinkedIn Says It Now Has 500 Million Users

April 24, 2017  |  Media Week  |  No Comments

More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...

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Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

April 6, 2017  |  Media Week  |  No Comments

Amazon's Alexa, Apple's Siri, Google's Assistant, Samsung's Bixby, Microsoft's Cortana--it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it's finally bringing M to the masses via Facebook Messenger. M is...

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Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands

March 24, 2017  |  Media Week  |  No Comments

At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...

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Microsoft Urges Girls to Stay in STEM, and Change the World, in Third Year of #MakeWhatsNext

March 8, 2017  |  Media Week  |  No Comments

Little girls dream big in this short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs--it's easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. But hold up. The statistics say...

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Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive

November 23, 2016  |  Media Week  |  No Comments

Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. According to an analysis of social conversations conducted by the Marketing Cloud social team at Salesforce , nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it. Salesforce—which so far has tracked 934,000 mentions of Black Friday and Cyber Monday—said 78.6 percent of posts have been positive, with leading topics including deals, the season and online shopping. The volume of social conversation about Black Friday seems to keep growing, with 2016 up 30 percent over 2015. (Last year, overall volume was up 20 percent over 2014.) So who's doing all the shop talk? According to Salesforce, 56 percent of dialog is coming from women. Also notable is that the higher percentage of mentions isn't coming from social-savvy millennials—the largest group has been consumers between the ages of 25 and 34, with the 35- to 44- year-old demographic also contributing more than other groups

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Microsoft’s Kathleen Hall Explains How Its Marketing Went From Bad to Clio’s Advertiser of the Year

September 29, 2016  |  Media Week  |  No Comments

Microsoft has done some truly innovative work this year, and at tonight's 2016 Clio Awards at the Museum of Natural History in New York, the brand will be honored with the Advertiser of the Year award, which is presented to the advertiser that receives the most overall Clio statue points for entries submitted across all medium types. Two campaigns that caught the Clio judges' attention, in particular, were Survival Billboard, an outdoor campaign from McCann London to promote the launch of Rise of the Tomb Raider on Xbox in the U.K., and the Microsoft Xbox Visualizer, a futuristic Halo promotion from twofifteenmccann. Survival Billboard put eight real people atop a billboard and subjected them to various weather elements like snow and rain, as voted on by the public, in a contest to see who would be left standing. The livestreamed survival challenge, which lasted 20 hours and 45 minutes, garnered 3.5 million views in one day. The Microsoft Xbox Visualizer campaign showed people's social media conversations about Halo in real time on a pixelated Halo helmet, with fan reaction including art and video, and had 4.4 million total engagements.

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The People v. O.J. Simpson, Game of Thrones Dominate 2016 Emmys

September 19, 2016  |  Media Week  |  No Comments

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found themselves dominated by cable and streaming networks. For three hours on ABC, a series of broadcast stars strode onstage at the Microsoft Theater, and more often than not, presented Emmys to HBO's Game of Thrones, FX's The People v. O.J. Simpson: American Crime Story, and Amazon's Transparent. Of 27 Emmy awards, just four went to broadcast outlets: Kate McKinnon won for supporting actress in a comedy (NBC's Saturday Night Live), NBC's The Voice was named best reality competition program, Regina King won for supporting actress in a limited series (ABC's American Crime) and Fox's Grease: Live was honored for directing in a variety special. HBO and FX dominated the evening, with 6 Emmys apiece, led by Game of Thrones and The People v. O.J. Simpson: American Crime Story. Netflix and Amazon were also well represented (with 3 and 2 awards, respectively), and even BBC America snuck in, as Orphan Black's Tatiana Maslany, who read her acceptance speech via smartphone, was a surprise pick for best actress in a drama series

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