Posts Tagged ‘microsoft’

MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer

July 20, 2016  |  Media Week  |  No Comments

MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's Young Influentials list and its Media All-Stars list . In the new role, he will join the WPP agency's executive management board reporting directly to MediaCom USA CEO Sasha Savic. "Anush brings a valuable combination of media expertise, data chops and analytics experience, coupled with a true sense of how creative and communications can positively impact consumer beliefs and behaviors," said Savic. "His professional DNA is a perfect match for our positioning as The Content + Connections Agency." Before joining MediaCom, Prabhu served as partner, chief channel planning and investment officer at the New York offices of Deutsch. This period marked his second stint with the IPG agency, which he joined as an assistant account executive in 2000 before working his way up to the vp, director of CRM strategy position. He left in 2007 and subsequently held top planning and communications roles at JWT and mcgarrybowen before returning to Deutsch in 2012. Throughout his career, he has worked with a variety of clients including J&J, United Healthcare, Sherwin-Williams, Microsoft and Verizon. "The media agency of the future must be able to navigate and develop client-centric solutions at the intersection of creativity, data and technology," said Prabhu in a statement. "This belief drove my decision to join MediaCom, one of the best, most original and most passionately committed agencies in the world.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

May 4, 2016  |  Media Week  |  No Comments

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes. Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu. That's why many of the company's big announcements at Wednesday morning's NewFronts event at the Theater at Madison Square Garden center around initiatives relating to what Naylor calls the "living room," but refer to any viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs. Hulu has teamed with interactive advertising company BrightLine to bring interactive advertising to connected TV devices for the first time. Havas Media will be the exclusive charter agency for the new ads, which debut on Hulu this summer. It will allow viewers to interact with the creative itself much as they would on a computer or mobile device. They can click on the ad and be taken to a site or page with details about a particular brand

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GoPro to Launch Roku Channel

February 5, 2015  |  Variety  |  No Comments

GoPro, the wearable-camera maker that wants to turn itself into a media brand, is coming to Roku. The company announced it will launch a GoPro channel on the Roku streaming platform this spring, featuring sports and action videos shot with its cameras. The deal expands GoPro’s existing distribution partners, which include YouTube, Microsoft Xbox, LG... Read more

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Pirates Swarm Over ‘The Interview’ After Sony’s Digital Release

December 25, 2014  |  Variety  |  No Comments

Shortly after Sony Pictures Entertainment released “The Interview” on digital services Dec. 24, high-quality copies of the movie turned up on multiple piracy sites — and it’s already been downloaded at least 330,000 times within 12 hours. On Wednesday, the studio announced the launch of “The Interview” on Google Play, YouTube Movies, Microsoft’s Xbox Video and... Read more

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Microsoft Cuts Price of Xbox One for Holidays

October 27, 2014  |  Variety  |  No Comments

Microsoft will reduce the price of its Xbox One videogame console by $50 on Nov. 2., in a move to sell more of the devices this holiday. The price cut will last through Jan. 3, 2015, the company said Monday. Microsoft is sweetening the deal even further through bundles that package games like Ubisoft’s new... Read more

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NFL Has a Lot of Leverage in Negotiating TV Deals

September 5, 2014  |  Media Week  |  No Comments

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air simultaneously on the league's own NFL Network and that the winning bidder would cover all production costs on all sixteen "Thursday Night Football" broadcasts (including two Saturday games). “Media companies lined up to bid anyway,” The Wall Street Journal reported. CBS ultimately prevailed, agreeing to pay $300 million for the broadcast rights, with the first game in the new lineup premiering next week (tonight's season opener is being broadcast by NBC as part of an earlier agreement). The negotiation and what CBS paid illustrate the extreme leverage the NFL wields with networks. NBC, CBS and ESPN together have contracts that make up between $5 and $5 billion per year to broadcast NFL games through the 2021-22 season. "It's almost like the networks are afraid to say no to the NFL," one senior executive told The Wall Street Journal. Anyone in a traditional TV exec’s shoes would be. While networks face threats like the rise of streaming video services, the NFL offers a bankable product that consumers won't just wait to catch on Netflix. According to securities firm Jefferies Group, 97 percent of all sports are watched live. Add to that the NFL's short season and 17.4 million average regular season game viewers in the 18-49 demo and each game becomes a hot ticket. At the same time, the NFL is amping up its digital push by offering new or expanded online programs. This includes NFL Now, a new online video service offering NFL-made films, shows, documentaries and new footage from teams for $1.99 per month. The NFL also is strengthening a one-year agreement with Twitter to tweet highlights from in-progress games and increasing the number of games streamed to smart phones as part of a four-year, $1 billion agreement with Verizon. As The Wall Street Journal notes, both of these deals include rights denied of the NFL's television broadcast partners. What's more, some television executives fear that NFL Now will stream games directly to fans. Brian Rolapp, evp of media for the NFL, doesn't rule out such a possibility. "If the world shifts dramatically as people think, it'll be nice to have an asset like NFL Now just like it's nice to have NFL Network," he told the Journal, adding that "selling game-streaming rights to an online company is a matter of 'when, not if.'" DirecTV also finds itself backed against a wall in negotiations with the NFL.

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Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

June 24, 2014  |  Media Week  |  No Comments

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president] Nancy [Tellem] was at Warner Bros. on the studio side and she and I got to know each other while working together within the same corporate group. I got fired from the WB in the summer of 2004, then I directed, and then I put together Generate. And at the very beginning of 2012, we sold Generate to Alloy , and then Alloy Digital, and I became president of Alloy Digital. I had some projects I’d been discussing with [Microsoft] as a producer, and [Nancy] said she needed help. What was interesting about working on Xbox ? The VOD nature of the platform was intriguing, because television is headed that way, and trying to figure out what that means from a television standpoint, from a programming standpoint, from a windowing standpoint, from a talent standpoint—that was all really interesting. The demographic is where I’ve always been drawn, the younger demographic.

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Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

June 24, 2014  |  Media Week  |  No Comments

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president] Nancy [Tellem] was at Warner Bros. on the studio side and she and I got to know each other while working together within the same corporate group. I got fired from the WB in the summer of 2004, then I directed, and then I put together Generate. And at the very beginning of 2012, we sold Generate to Alloy , and then Alloy Digital, and I became president of Alloy Digital. I had some projects I’d been discussing with [Microsoft] as a producer, and [Nancy] said she needed help. What was interesting about working on Xbox ?

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Donald Sterling Pulls Support for Clippers Sale, Revives Lawsuit

June 10, 2014  |  Variety  |  No Comments

Donald Sterling move ahead with a $1 billion lawsuit against the NBA, his attorney confirmed on Monday, and he has withdrawn his support of the sale of the Los Angeles Clippers to former Microsoft CEO Steve Ballmer. Attorney Maxwell Blecher said that the lawsuit was back on, a turnabout after Sterling had decided last week... Read more

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