Posts Tagged ‘media’

Programmers Are Frustrated by a Lack of Netflix Metrics

June 29, 2014  |  Media Week  |  No Comments

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan , credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have been thrilled with how streaming video services have made up for lost DVD revenue. But a little bloom is off the rose. Frustration with Netflix has set in as programmers renegotiate contract renewals (to the tune of more than $7 billion, according to some estimates). “The biggest concerns are about getting sufficient metrics about how their product is being consumed,” said Bruce Lazarus, CEO of Media Audits International (MAI), which helps programmers validate the subscriber information they receive from distribution platforms. “When you want to sell your content to the platforms, what’s the proper pricing model?” “We get a little information about which of our products are being watched on Netflix, but we get no data about who exactly is watching our shows,” noted John Kampfe, CFO of Turner Broadcasting System. Netflix declined to speak with Adweek for this story. “Oftentimes data is limited to stream starts and/or unique users, and neither provide meaningful insight into the value of a programmer’s content,” said Richard Taub, svp of broadcast and digital services at MAI. There’s no standard definition of stream starts; it could mean someone merely hit “play” and watched for either two seconds or two hours.

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Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

June 29, 2014  |  Media Week  |  No Comments

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Will Programmatic Advertising Take Over TV?

June 24, 2014  |  Media Week  |  No Comments

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is. Programmatic is eating the media world , and that means television, too. Media buyers, advertisers and tech companies are preparing for a future that’s platform agnostic, that distributes digital video spots across screens whenever a person fires up a smartphone, tablet, connected TV or cable box. The question “Will TV embrace programmatic?” misses the reality: The medium already embraces it. Just last week, Clypd launched a software interface for ad buyers to place automated orders for TV ad space

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Relativity Media Expands in China, Allies with Jiangsu Broadcasting

June 14, 2014  |  Variety  |  No Comments

Relativity Media is expanding in the booming Chinese media market by forming a joint partnership with Jiangsu Broadcasting Corp. — with the Chinese multi-media concern making an equity investment in Ryan Kavanaugh’s studio. The move comes at a time when China’s media businesses have been surging. Chinese box office hit $3.53 billion (RMB21.8 billion) in... Read more

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Stephen King’s ‘A Good Marriage’ Scares Up U.S. Distribution

June 9, 2014  |  Variety  |  No Comments

Screen Media Films has acquired North American rights to thriller “A Good Marriage,” adapted from Stephen King’s short story from the collection “Full Dark, No Stars.” King wrote the screenplay and Peter Askin directed the film, starring Joan Allen, Anthony LaPaglia, Kristen Connolly and Stephen Lang. Screen Media plans to distribute the film in early... Read more

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‘Midnight Rider’ Accident Still Evoking Safety Concerns

June 7, 2014  |  Variety  |  No Comments

The Feb. 20 accident that killed second camera assistant Sarah Jones on the “Midnight Rider” set continues to impact producing four months later. “After that incident, I can’t tell you how many crew people called me,” said Ellen Schwartz of Black Label Media at  on Saturday’s “How Many Wrongs Make It Right” panel at the... Read more

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Networks Are Writing Discounted C7 Deals, But Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many, many other big-name clients including Unilever and AT&T.

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What Hollywood Can Learn From the Jill Abramson Controversy

May 29, 2014  |  Variety  |  No Comments

The evisceration of Jill Abramson as executive editor of the New York Times earlier this month has sparked spirited debate across the media landscape. Does a sexist double standard still exist in the world of top management? Do some male executives pursue a style of aggressive management behavior that would not be tolerated from women?... Read more

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Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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FCC Approves Plan to Auction Off Broadcast Airwaves

May 15, 2014  |  Variety  |  No Comments

As protests swirled over FCC proposals to establish rules of the road for the Internet, the commission on Thursday approved a plan that also promises to have a huge impact on the media landscape: the auctioning of broadcast airwaves for wireless use. The auction, scheduled to place in 2015, is meant to respond to the... Read more

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