Posts Tagged ‘media’

South Park Hysterically Satirized Ad Blocking and Sponsored Content

November 19, 2015  |  Media Week  |  No Comments

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its best yet in 2015. Show creators Trey Parker and Matt Stone hilariously took on several of the issues advertisers have been grappling with, including ad blocking and sponsored content. In the episode, the elementary school's new principal, PC Principal, informs the student editor of the school newspaper, Jimmy, that he can no longer distribute the paper in school until the content is pre-approved. Jimmy refuses and instead delivers it door to door, to the delight of parents who are finally able to enjoy news stories that aren't obstructed by ads. "There's no ads, no sponsored content, no links to click on," says one overjoyed parent, Stephen. He then goes off on this rant about the insanity of reading content online: "Do you know how long it's been since I was just able to sit back and read the news? I got so used to getting news off the internet, but I feel like I'm always trying to chase the news somehow. It's like I'm in a black void trying to reach the news story, but then the next thing I know, I'm reading an ad for Geico.

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How Trevor Noah Is Making The Daily Show His Own, Without Changing It Completely

November 2, 2015  |  Media Week  |  No Comments

On Sept. 28, the final piece of the recast late-night lineup clicked into place with the debut of The Daily Show With Trevor Noah . Replacing an icon like Jon Stewart after 16 years would be a daunting task for anybody, much less a relative unknown like the 31-year-old South African comedian. But Noah started strong ("Assured, handsome and with a crisp delivery, Mr. Noah was a smoother presenter than Mr. Stewart," proclaimed The New York Times), and he has improved markedly every night since. When Stewart announced in February that he was stepping down as Daily Show host, Comedy Central offered the job to big names like Amy Schumer before settling on Noah, who started as a Daily Show contributor last December. The network is betting on Noah's long-term potential to reach millennial audiences (see " In Just Nine Months, Comedy Central Reshaped Late Night—and Kept Advertisers Happy "), and so far, so good. While ratings have dipped versus Stewart (which Comedy Central anticipated), more than half of the show's 18-34 audience is new to the show under Noah, according to the network. Meanwhile, advertisers have stayed loyal. According to SQAD NetCosts, The Daily Show with Trevor Noah boasts the second-highest 30-second ad rates in late night, behind only The Tonight Show with Jimmy Fallon. After wrapping his first few weeks in the chair, Noah sat with Adweek to talk about easing into his role, what he thinks about brand integrations, plus the crazy consumerism that has come to define the holidays in America and the world. Adweek: Some worried that you would completely overhaul The Daily Show, but it was clear from your first night that this was the same program that audiences knew and loved. What was behind that choice?

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This New Measurement Tool Shows Millennials Are Watching as Much TV as Anyone

September 22, 2015  |  Media Week  |  No Comments

As the new TV season kicks off with 22 new shows debuting over the next month, networks and advertisers will begin to make sense of which series are clicking with viewers and which ones will get axed. But in the current TV marketplace of fragmented viewership, networks have been complaining that Nielsen no longer provides an adequate measurement of who's really watching their shows. "We're not getting measured accurately and were losing a lot of people," said Alan Wurtzel, NBCUniversal's president of research and media development, during an industry meeting this morning. Wurtzel estimated that 15 percent to 35 percent of viewers who watch on other platforms are not getting counted. "And it's only growing," he added. VideoPulse, which was unveiled this morning, is a new TV multiplatform measurement tool from Symphony Advanced Media looking to finally crack that code. It's a cloud-based service that captures live media usage by individuals across OTT, VOD, Web, mobile, gaming devices, DVR and linear TV. Data comes from the 15,000 users who have already signed up to be tracked; Symphony hopes to have 50,000 within the next year. The data VideoPulse has already gathered goes against the idea that millennials aren't watching TV—they just aren't watching the way previous generations did. According to traditional TV measurement from Nielsen, millennial viewing has dropped 30 percent over the past five years. But VideoPulse found that 25 percent of viewing among millennials is on DVRs and over-the-top services and happens outside the Live+7 window, not measured by Nielsen. "There has been a significant void in understanding how consumers are using nontraditional media platforms, but innovation has finally arrived in the media-measurement space," said Charles Buchwalter, president and CEO of Symphony Advanced Media. Buchwalter says the product will "track the cross-media, cross-platform behavior of consumers in the fastest growing mode of TV and video viewing, allowing the market to extend beyond the current industry-accepted norm of Live viewing plus seven days ratings." The product—which is available immediately for advertisers, agencies and media companies—is already undergoing beta testing by NBC, Viacom, Warner Bros. Media Research and A+E Networks. "Our industry has been disadvantaged by legacy-measurement approaches that have failed to evolve with consumers' increasing use of media platforms," said Liz Huszarik, evp, Warner Bros. Media Research & Insights. "We are hopeful that by working with Symphony Advanced Media's VideoPulse that we can capture an accurate picture of consumers' total TV/video usage across platforms and devices with a transparency that's been missing from other vendors." VideoPulse also includes data from streaming services—most notably Netflix—which so far hasn't been divulged

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How FX Is Facing Down the Challenges of Promoting Season 2 of The Strain

July 9, 2015  |  Media Week  |  No Comments

Devising a marketing campaign for the return of 2014's top-rated freshman cable scripted series among adults 18-49 might seem easy—all those viewers will simply come back for more, right? But FX isn't taking anything for granted when it comes to promoting The Strain's July 12 return. That's because no matter how successful Season 1 was—Guillermo del Toro and Carlton Cuse's vampire thriller was the No. 8 overall scripted cable series in the demo with 2.4 million viewers in live-plus-seven—marketing a show's second and third seasons is a tougher challenge. "For us, Season 2 and Season 3 are more important, because Season 1 you have the benefit of newness. It's like a romance—it's very easy to fall in love the first three months," said Stephanie Gibbons, FX's president of marketing and digital media. But after that, "all these other shows are competing for attention and love

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Brian Williams Gives Interview to Matt Lauer to Begin His ‘Comeback’

June 18, 2015  |  Media Week  |  No Comments

Brian Williams will be permanently pulled from the anchor chair of NBC Nightly News but will remain with the network, according to multiple reports. NBC News is not commenting as the details of Williams' role have not been finalized. CNN, which was first to report the news last night, now reports Williams has taped an interview with Matt Lauer, describing it as a "comeback attempt." Williams, who'd just signed on for another five years with Nightly News in December, saw his job come to an abrupt end a month later when it was revealed he had been fabricating stories about his coverage during the early days of the Iraq War. An investigation revealed other tall tales Williams told mostly on late-night talk shows. "By his actions, Brian has jeopardized the trust millions of Americans place in NBC News," NBCUniversal president Steve Burke said as he suspended his multi-million dollar anchor for six months. "His actions are inexcusable, and this suspension is severe and appropriate." While the suspension has become permanent, Williams will stay with the network, likely returning to MSNBC in a role that hasn't been defined yet

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NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

June 1, 2015  |  Media Week  |  No Comments

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties. "It's a world of difference from three years ago when we first had this crazy notion of bringing the company together as one portfolio," said Yaccarino, who joined the network in 2011 as president, cable entertainment and digital advertising sales (she previously oversaw sales for Turner Entertainment as evp and COO), adding NBC and Telemundo a year later. Before ramping up her upfront negotiations, Yaccarino talked about plans for next season, her company's big swings and of course, the d-word. Data was the buzzword of the upfronts, but is that continuing during sales meetings? All day long! It's the lead question I get asked from all our customers: "What are you up to, what are you doing, what's next?" Data and technology will change the advertising business in the next five years more than we've seen in the last 30 years. NBCUniversal has such scale, but is owned by a company like Comcast that has such technology and a direct relationship with consumers. When we bring all these things together, that will benefit our advertising clients, and that's what truly consumes most of my days. You rolled out ATP, your audience targeting platform, in January. How will you use it during the upfront? This is the latest in our suite of data products. We knew we wanted to refine the media plans that we have and reduce waste. It reduces waste for us because we get better at managing our inventory, and it reduces waste or enhances what the advertiser is getting based on their deliverables, whatever their RFP says, or their brand briefs. As I like to explain it, it's giving you last year's media plan, but in the nonfat version. C7 was all the rage during last year's upfronts. Are people still talking about that this year, or have priorities shifted? I don't think priorities have shifted, but clients have many different priorities. So while C7 is important to some people, and NBCUniversal is open for business for C7, our data conversations have taken us in a whole new direction. To supplement the current currency that exists, we talk about a bunch of different other deliverables based on the merged data sets.

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Endemol Beyond Promises More of Everything at NewFronts

May 7, 2015  |  Media Week  |  No Comments

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more makeup tutorials and more Pitbull. The key message at Endemol Beyond's NewFronts presentation was that it values creators like YouTube star Michelle Phan, PrankvsPrank founder Jesse Wellens and Vine champion Brittany Furlan. The new entity, co-owned by 21st Century Fox and Apollo, aims to make an "emotional connection" with the stars' audiences around the world with a variety of new offerings—while always keeping those marketing departments in mind. President Will Keenan told attendees the company's "core value" is storytelling, whether through video game compilations, beauty salon pranks or tales told by a pop star's personal photographer. Keenan argued that the loyalty young viewers feel toward new media personalities allows Endemol to facilitate "a direct brand-to-consumer relationship" for its partners. And while the company has developed its own platforms in the form of apps for Amazon Prime, Roku, Android, etc., Keenan spoke of future syndication deals with media bigwigs like AOL and Yahoo

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AOL Unveils Massive Slate of New Programming and Partnership With NBCU

April 29, 2015  |  Media Week  |  No Comments

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and co-produced programming, the media company reiterated its commitment to creating original content at its Digital Content NewFront at New York's 4 World Trade Center Tuesday evening. "There was a perception that we were overinvested in (ad tech) compared to other places," AOL chief marketing officer Allie Kline said ahead of the event. "I don't think that's been the case. Huffington Post is still the largest investment and acquisition we've made. We have 20-plus O&O brands, 2,000 premium content publishers we maintain relationships with, and about 26 shows we're releasing." To drive that point home, AOL president Bob Lord and NBCU ad sales and client partnerships chairman Linda Yaccarino announced a new partnership on stage, which will also extend into co-produced content. AOL On will get the rights to stream NBCU content from its broadcast networks, cable channels and digital networks on mobile, desktop and 16 over-the-top platforms. (Yes, this means clips and segments from Keeping Up With the Kardashians and Watch What Happens are headed to AOL.) The move to add NBCU content demonstrated AOL's Content 365 strategy, which AOL head of video Dermot McCormack explained as the company's tactic to make content of all shapes and sizes. AOL said its AOL On streaming video platform averages 1 billion multi-platform video views a month and houses more than one million premium AOL original and partner videos

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BET Announces 7 New Shows and Looks Beyond TV for Growth

April 24, 2015  |  Media Week  |  No Comments

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Brandy, Kelly Rowland, Mack Wilds, Whoopi Goldberg and Queen Latifah. The night was full of surprises, including veteran rapper MC Lyte's elaborate "freestyle" about the Viacom network's ratings success, and boxers Andre Ward and Paul Smith came on stage to promote BET's first boxing event—part of a Roc Nation sponsorship; and a performer dubbed "Nelson Nielsen" interrupted the presentation to explain how he's the only black man in America with a Nielsen box. "We are the trendsetters; we are the influencers," said BET president of ad sales media Louis Carr. "We believe that black consumers experience our content—our sites, everything that we do—in a much different way than they do any other media company because of the relationship that they have with us." The network that delivers more African-American viewers than any other is adding seven new programs: Chasing Destiny: Kelly Rowland searches for the next Destiny's Child. About the Business: A docu-series following a group of friends in urban Hollywood. Criminals at Work: A docu-crime series about crimes committed in the workplace. Zoe Moon: Brandy plays a single mother in this sitcom. The Label: A docu-series about the rise and fall of classic record labels. DeSean Jackson: Home team: A series about the women who run the NFL star's life. Punk'd: A reboot of the prank show tailored for a BET audience. "We've got a slate of programing coming up that's going to engage our audience," BET president of programming Stephen G

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Guide to the 2015 NewFronts and Upfronts

April 16, 2015  |  Media Week  |  No Comments

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and advertisers buy into them. Here's the list of past and upcoming New York City events, including Adweek's coverage of them: Feb. 25 (Wednesday) Nickelodeon | Skylight | 4 p.m. March 3 (Thursday) Spike | Cipriani | 12 p.m. March 10 (Thursday) GSN | Sony Building | 11 a.m. March 30 (Monday) Bravo / Oxygen / Esquire | Andaz Hotel | 12 p.m. March 31 (Tuesday) Discovery | Time Warner Center | 8:30 a.m. April 2 (Thursday) CMT | Times Center | 11:30 a.m. April 7 (Tuesday) USA | Rainbow Room | 9 a.m. April 9 (Thursday) POP | Gansevoort Park Ave. | 8:30 a.m. April 14 (Tuesday) TV One | Helen Mills Theater | 11:30 a.m. Crackle | Hudson Theater | 11:30 a.m. ABC Family | SIR Stage 37 | 5:30 p.m. April 15 (Wednesday) National Geographic Channel / Nat Geo Wild | Ma Peche | 12 p.m. April 21 (Tuesday) MTV | Beacon Theater | 4:30 p.m. April 22 (Wednesday) Scripps (Food Network, HGTV, DIY) | Lincoln Center | 8:30 a.m. Facebook | NYC HQ FX | Lucky Strike Lanes | 7 p.m. April 23 (Thursday) BET | TBD Ovation | Core Club | 9 a.m. April 24 (Friday) Revolt | Gotham Hall | 4 p.m.

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