Posts Tagged ‘media’

This Data-Driven Partnership Helped New Balance Get a 20% Lift in Facebook Ad Recall

March 16, 2017  |  Media Week  |  No Comments

Insights player SocialCode and independent creative network Tongal today are announcing a partnership they say will improve the workflow for social and video ad campaigns for their clients. The chief aim, according to the companies, is to eliminate the "black-box scenario" where creative shops design a campaign and hand it off to the media agency--and...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

March 7, 2017  |  Media Week  |  No Comments

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...

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Press Freedom Groups, News Associations Send a Message to President Trump

March 3, 2017  |  Media Week  |  No Comments

More than 80 First Amendment-related groups have signed on to a statement directed toward President Trump that is part press freedom lecture, part defense of journalism, all designed to denounce the president's continued attacks on the media. It starts, fittingly, with a quote from Supreme Court Justice Hugo Black's concurring opinion in New York Times...

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A Fourth Owner for Los Angeles Magazine

March 1, 2017  |  Media Week  |  No Comments

The urban monthly magazines acquired by Hour Media Group LLC from Emmis Communications were all started the same decade: Los Angeles and Atlanta magazines kicked off in 1961, while Cincinnati debuted in 1967. And it was a decade and a half later that the West Coast publication and jewel in the crown of this deal,...

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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David Angelo In His Own Words in Digiday

David Angelo In His Own Words in Digiday

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January 19, 2017  |  Blog  |  No Comments

An American Advertising Federation Hall of Achievement Inductee, David has consistently challenged convention by developing highly innovative and effective advertising solutions for a diverse list of marketers. This list includes Coca-Cola, Lexus, Michelin, Reebok, NFL, Bacardi, Little Caesars, and the New York State Lottery. He is one of the newest featured speakers at our upcoming Engage: LA Digital Storytelling Conference. Digiday featured him discussing his career trajectory in his own words. “David Angelo started his career as a junior art director in 1989 at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners before starting his own

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality

January 6, 2017  |  Media Week  |  No Comments

While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real. In a video released on Thursday, it seemed for a second like maybe the dating app was launching some sort of virtual reality experience. (After all, VR has been touted time and time again as an empathy machine , and what romance-seeker couldn't use a little more of that?) "We're always looking for new ways to bring people together," the narrator says quietly, as more and more of the product is revealed. "Not in feeds or comment sections. Real together. Shared experience.

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Impact Marketing in Today’s Political Climate

Do Good Better 2017
January 2, 2017  |  Blog  |  No Comments

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key. Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems. Jay Curley, Senior Marketing Manager for Ben & Jerry’s: Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development

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