Posts Tagged ‘media’

Playboy Magazine Interviews Ezra Klein

April 25, 2017  |  Media Week  |  No Comments

Photo by: Mark Davis Here's how Playboy magazine contributing writer David Hochman sums up the healthy state of Vox Media at the top of his interview with 32-year-old company co-founder Ezra Klein in the May/June issue of Playboy, hitting newsstands today: 'Vox's articles, how-tos, videos, podcasts and content collections (known as "card stacks") draw more...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

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April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands

April 3, 2017  |  Media Week  |  No Comments

Google is working with third-party companies to make sure YouTube content is safe for brands while also deploying advanced machine learning to better identify content that might be deemed offensive to viewers and advertisers. A Google spokesperson today told Adweek in a statement that the companies are accredited by the Media Rating Council to conduct...

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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Lydia Polgreen Covers Out

March 31, 2017  |  Media Week  |  No Comments

Huffington Post EIC Lydia Polgreen is one of four women chosen for the four different covers created for the Out magazine's May Storytellers issue. And the profile of Polgreen inside its pages is a testament to how much more rich and complex the media landscape becomes when it incorporates voices and ideas outside of the...

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Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

wendadanaandrew
March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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This Data-Driven Partnership Helped New Balance Get a 20% Lift in Facebook Ad Recall

March 16, 2017  |  Media Week  |  No Comments

Insights player SocialCode and independent creative network Tongal today are announcing a partnership they say will improve the workflow for social and video ad campaigns for their clients. The chief aim, according to the companies, is to eliminate the "black-box scenario" where creative shops design a campaign and hand it off to the media agency--and...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

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March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

March 7, 2017  |  Media Week  |  No Comments

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...

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