Posts Tagged ‘media’

5 Media Stories From the Comey Hearing

June 8, 2017  |  Media Week  |  No Comments

When it is all over, the anthology of reporting, analysis and opinion on former FBI director James Comey's testimony today in front of the Senate Intelligence Committee (hashtag ComeyHearing, hashtag ComeyDay) will be massive. We're doing our part to contribute to the textual overflow by taking a look at some of the media angles and...

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Did Facebook Roll Out Custom Photo Frames for Events?

June 7, 2017  |  Media Week  |  No Comments

Facebook has apparently extended the ability to create custom photo frames to events administrators. Reader Abs Elmaz of Social House Media shared the screenshots above and below with Social Pro Daily, displaying both the widget that shows the admin's view of the event and the tool that allows admins to create their Event Frames. According...

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As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It

May 26, 2017  |  Media Week  |  No Comments

Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...

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Facebook Outlines the 3 Steps It Will Take to Address Viewability

May 24, 2017  |  Media Week  |  No Comments

Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it...

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Playboy Magazine Interviews Ezra Klein

April 25, 2017  |  Media Week  |  No Comments

Photo by: Mark Davis Here's how Playboy magazine contributing writer David Hochman sums up the healthy state of Vox Media at the top of his interview with 32-year-old company co-founder Ezra Klein in the May/June issue of Playboy, hitting newsstands today: 'Vox's articles, how-tos, videos, podcasts and content collections (known as "card stacks") draw more...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

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April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

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Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands

April 3, 2017  |  Media Week  |  No Comments

Google is working with third-party companies to make sure YouTube content is safe for brands while also deploying advanced machine learning to better identify content that might be deemed offensive to viewers and advertisers. A Google spokesperson today told Adweek in a statement that the companies are accredited by the Media Rating Council to conduct...

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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Lydia Polgreen Covers Out

March 31, 2017  |  Media Week  |  No Comments

Huffington Post EIC Lydia Polgreen is one of four women chosen for the four different covers created for the Out magazine's May Storytellers issue. And the profile of Polgreen inside its pages is a testament to how much more rich and complex the media landscape becomes when it incorporates voices and ideas outside of the...

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