Posts Tagged ‘media news’

Social media make rumor mill faster, not smarter

Social media make rumor mill faster, not smarter

April 23, 2012  |  Blog  |  No Comments

Admit it. Sometimes you’re part of the social-media problem, spreading news and views you find online without knowing if the information is good. Rumors and misinformation, granted, are ancient parts of discourse. But this is an election year, and social media platforms have turned the rumor mill into a supercharged rumor turbine, something that can be electronically manipulated and monitored. And that changes the political game. Researchers will be closely watching how it plays out, especially through Twitter. That’s because they can. The open platform is enabling scientists to build computer models that help them see how misinformation travels. “What makes social media different

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Are Online Video Ads Wasting Your Time?

Are Online Video Ads Wasting Your Time?

April 23, 2012  |  Blog  |  No Comments

Benjamin Franklin once said, "Lost time is never found again." And that couldn't be truer as time has never been more valuable. In an increasingly digital world – as we move from one site, app and connected device to another – time is of the essence, even in 15 and 30-second bites. We measure the value of digital activity in part by the time it takes to complete an action. We've always cringed at the thought of valuable time lost over waiting in line or sitting through a bad movie. And today we scrutinize the slightest digital exercise if it takes

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Nick Denton wants to turn the online media world on its head

Nick Denton wants to turn the online media world on its head

April 23, 2012  |  Blog  |  No Comments

Over the past couple of months, Gawker Media founder Nick Denton has made it clear that he doesn’t like blog comments very much, and that includes the ones on his own sites such as Gizmodo and Jezebel. He said so during an interview at South by Southwest, where he called the long-held idea that comments could somehow capture the intelligence of a site’s readership “a joke.” So Gawker is remaking comments from the ground up, Denton told GigaOM in an interview in his SoHo office on Wednesday — and the vision behind the changes that will be rolling out soon

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Facebook Invites More Comment on Policy Changes

Facebook Invites More Comment on Policy Changes

April 23, 2012  |  Blog  |  No Comments

Facebook began notifying some of its members Friday night that it is reopening the comment period for changes in its Statement of Rights and Responsibilities (SRR). In a message sent to more than 2000 members who "liked" the Facebook Site Governance Page, where the social network fields comments about the SRR changes, the social network said: "Based on your feedback, today we announced new revisions to the proposed changes to the SRR. Even where we did not make revisions, we have provided an explanation of the original change. We’ve re-opened the comment period for the new proposed SRR to provide you with

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Facebook adds 'Listen' button for musicians' pages

Facebook adds ‘Listen’ button for musicians’ pages

April 19, 2012  |  Blog  |  No Comments

One of the best things about MySpace (and its best hope to survive) is that it became a musicians' site where you could learn about any act, from stars to strugglers, and listen to their music right there. Facebook has just taken a small step in this direction by letting musicians add a "Listen" button to the top of their Timeline pages, right next to the "Like" button. If you have any music services connected to Facebook, such as Spotify, they will automatically open and play the site's playlist. It's not the same as the detailed track lists on MySpace, though, as

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Recruitment ads by for-profit colleges targeted

Recruitment ads by for-profit colleges targeted

April 19, 2012  |  Blog  |  No Comments

Where do for-profit colleges get the money they spend on all those highway billboards and television and radio ads? Mostly from the government, at least indirectly. Federal money, most of it through the financial aid that students get, accounts for up to 90 percent of for-profit colleges' revenue -- even more in some cases if veterans attend the school on the GI bill. And while figures vary, some institutions spend a quarter or more of their revenue on recruiting, far more than traditional colleges. In some cases, recruiting expenses approach what these institutions spend on instruction. A recent Senate report on 15 large,

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Report: Search Ads Still Rule, But Mobile and Video Surging

Report: Search Ads Still Rule, But Mobile and Video Surging

April 19, 2012  |  Blog  |  No Comments

Search advertising continues to dominate growth in online ads, even gaining a little market share over other types of advertising in 2011, according to a biannual report released today by the Interactive Advertising Bureau. But the biggest growth story is mobile ads, which saw triple-digit gains last year. According to the IAB report, available in full here along with accompanying presentations, overall online ad revenues rose 22% over 2010, to $31.7 billion. That catapulted online advertising past cable TV advertising for the first time. Mobile experienced the fastest growth of all categories – triple-digit growth year-over-year – up 149 percent to $1.6

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Marketers Find a Friend in Pinterest

Marketers Find a Friend in Pinterest

April 17, 2012  |  Blog  |  No Comments

IN an age of fat data plans and broadband access, Pinterest has a message for the media: a picture is worth a thousand words. That’s about seven Twitter posts. Magazines like Real Simple and Better Homes and Gardens and marketers like Whole Foods and West Elm have been quick to embrace Pinterest, the social media start-up firm that allows its users to share images by “pinning” them. Andrew Lipsman, the vice president for industry analysis at the research firm comScore, called the site’s popularity among brands one more example of “the rise of the visual Web,” along with Instagram (which was recently

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NFL to Permit Advertising by Casinos During Next Two Seasons

NFL to Permit Advertising by Casinos During Next Two Seasons

April 16, 2012  |  Blog  |  No Comments

The National Football League will allow teams to accept advertising from casinos during the next two years. A memo sent to all 32 teams yesterday and seen by Bloomberg News said franchises could sell ads in game-day programs, on club-controlled radio and in stadiums. The casinos must be in a team’s market. Under the altered policy, advertisers can’t take bets on any sports other than horse and dog racing. “We remain steadfast in our opposition to the proliferation of gambling on NFL games,” Brian McCarthy, a spokesman for the NFL, said in an e-mail last night. “There is a distinction between accepting

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Facebook beat Twitter to Instagram (rumor)

Facebook beat Twitter to Instagram (rumor)

April 16, 2012  |  Blog  |  No Comments

Twitter co-founder and Instagram investor Jack Dorsey was particularly upset when Facebook announced plans to acquire Instagram for approximately $1 billion in cash and stock. Sure, he’s one of a handful of people that made a killing off the acquisition, but he also attempted (and failed) to secure the purchase of the mobile app in the months before the Facebook acquisition, according to sources familiar with the deal. Maybe Facebook just made a better offer, was simply a better fit, or maybe it was because Facebook co-founder and CEO Mark Zuckerberg once offered him a job, but either way Instagram co-founder

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