Posts Tagged ‘media news’

Grey Brings Febreze Experiment to Life in New York

Grey Brings Febreze Experiment to Life in New York

May 9, 2012  |  Blog  |  No Comments

Not everyone believed that the Febreze commercials featuring blindfolded people sitting in dirty -- but Febrezed -- rooms were completely real. To persuade the doubters, Grey New York pulled off a stunt in New York City ("home of the biggest skeptics in the world," according to the agency). It outfitted an old shipping container once used for seafood with Febreze freshener plug-ins and put it in the middle of the meatpacking district. People in the vicinity were blindfolded and led inside, then asked: "Where do you think you are?" Link: Grey Brings Febreze Experiment to Life in New York

'Avengers' Bulking Up $6 Billion Marvel Licensing Machine

‘Avengers’ Bulking Up $6 Billion Marvel Licensing Machine

May 7, 2012  |  Blog  |  No Comments

Ever wonder what the Incredible Hulk smells like? Try Indian sandalwood, musk and sharp cedar. "It's more of an earthy fragrance," said Andrew Levine, CEO of Jads International, the Maryland-based marketer that signed on to produce a line of "Avengers" scents, including Smash, a cologne based on the green superhero. "You have to mimic the character." Dozens of companies are tying in with "Marvel's The Avengers," the Walt Disney Co. action film opening today in the U.S. With its Captain America character dating back to World War II, "The Avengers" has an unusually broad appeal, attracting licensing and sponsorship deals that go well

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Facebook organ-donation effort could be a public boon

Facebook organ-donation effort could be a public boon

May 7, 2012  |  Blog  |  No Comments

Facebook is the biggest online social medium in the world. People love it, are uneasy with it, even a little suspicious. It just may have done something inarguably good, with immediate, measurable impact. So far, that seems to be the case with Facebook's new organ-donation push. On Tuesday, Mark Zuckerberg, CEO of Facebook, announced that users can now choose to indicate to their Facebook world that they wish to be organ donors. And, if you choose, a link can whisk you right to your state's donor registry, where you can register online. "On the one hand, now family and friends will know

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Report: FBI Wants to Wiretap Facebook, Twitter, Google

Report: FBI Wants to Wiretap Facebook, Twitter, Google

May 7, 2012  |  Blog  |  No Comments

The Federal Bureau of Investigation is pushing for a law that would force social networks, email providers, and other peer-to-peer services to become "wiretap-friendly" according to a CNET report. Such legislation would expand an existing federal law that applies to cell phone operators and broadband networks. Under 1994's Communications Assistance to Law Enforcement Act (CALEA), carriers and broadband networks must have built-in backdoors giving law enforcement agencies direct access to user data during warranted investigations. CALEA began with carriers in 1994 and expanded to broadband providers in 2004. At the moment, Internet companies use their own slurping methods to provide user

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Study: Teens and their use of online video media

Study: Teens and their use of online video media

May 7, 2012  |  Blog  |  No Comments

Young people are more comfortable using services including social media networks, text messaging and email, but how often do they use video chats and media facilities? The latest research report provided by the Pew research institute Internet & American Life Project suggests that video and media streaming use is on the rise. The survey comprised of 799 teenagers aged 12 - 17 who were asked about their online behaviours and video-orientated activities. It was fielded between April and July in 2011. The survey found: 95 percent of respondents use the Internet in some fashion. 37 percent of internet users aged 12 - 17 participate in

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Campaign TV-ads battle between Obama, pro-Romney super PACs is already beginning in earnest

Campaign TV-ads battle between Obama, pro-Romney super PACs is already beginning in earnest

May 3, 2012  |  Blog  |  No Comments

NEW YORK — It’s on. Independent groups favoring Mitt Romney already are launching TV advertisements in competitive states for the November general election, providing political cover against President Barack Obama’s well-financed campaign while the Republican candidate works to rebound from a bruising and expensive nomination fight. Some conservative organizations also are planning big get-out-the-vote efforts, and Romney backers are courting wealthy patrons of his former GOP rivals. Taken together, the developments underscore how dramatically the political landscape has changed since a trio of federal court cases — most notably the Supreme Court’s Citizens United ruling — paved the way for a flood

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Google Ads Now Handle App Download Links

Google Ads Now Handle App Download Links

May 2, 2012  |  Blog  |  No Comments

Google has introduced a new way for its advertisers to promote native mobile apps, a move that underscores the crisis of faith among boosters of the Web as a platform. AdWords advertisers now have the option to use the Mobile App ad extension, which allows a mobile app download link to be added to search ads delivered on mobile devices. Clicking on the link takes the user to the appropriate mobile app store so the app can be purchased and then installed directly onto the user's mobile phone. The extension serves links that are platform-appropriate, so download links for iOS apps

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Online Superstars Offers Tips at Digitas NewFront Conference

Online Superstars Offers Tips at Digitas NewFront Conference

April 27, 2012  |  Blog  |  No Comments

Online video giants working both behind and in front of the camera gathered today at the Digitas NewFront conference in New York City. While the main purpose of the conference is to unite creative talent with brands and advertisers looking to buy into online video, the high-minded conference takes a broader view than simply commerce. During an early day session called “Stars of the Social Screens,” makeup guru Michelle Phan, online superstar Felicia Day, and TV and Broadway superstar Kristin Chenoweth gathered to talk about what social media tips work for them. The panel was moderated by CNN’s Piers Morgan, who

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McClatchy Books Flat 1Q Loss, Advertising Revenue Down 6.8%

McClatchy Books Flat 1Q Loss, Advertising Revenue Down 6.8%

April 26, 2012  |  Blog  |  No Comments

NEW YORK (Dow Jones)--McClatchy Co. (MNI) booked a $2.1 million loss for the first quarter, nearly unchanged from a year earlier, as advertising sales continue to slump at the company's newspapers. McClatchy--similar to fellow newspaper publishers New York Times Co. (NYT) and Gannett Co. (GCI)--is attempting to derive more revenue from digital advertising as print ad sales continue to slump. It also has sought to cut costs as readers and advertisers eschew print for online content. Revenue from online ads increased 2.7% during the quarter, but it failed to offset a broader 6.8% drop in total advertising revenue. Digital ads comprise only

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The Patent Racket

The Patent Racket

April 25, 2012  |  Blog  |  No Comments

Microsoft is buying and selling patents like a kid trading snacks in the cafeteria. Clearly, the patent system needs an overhaul. Anyone who doesn't think the patent process is broken and needs discarding should try and explain Monday's disruptive patent news. Microsoft sold 650 patents to Facebook for $550 million from a cache of around 900 patents that it just bought from AOL for $1 billion. In the process, Microsoft has non-exclusive rights to the same patents, as well as non-exclusive rights to 300 other patents retained by AOL. This comes on the heels of Yahoo filing a suit against Facebook over

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