Posts Tagged ‘media news’

Why HBO is once again TV’s most relevant network

Why HBO is once again TV’s most relevant network

June 7, 2012  |  Blog  |  No Comments

It was just one more small step for TV Everywhere. HBO Go will now be available on yet another tablet, the Kindle Fire, through eight out of the top 10 pay TV services in the U.S. And it was just one more incremental move for HBO, as the premium cable company — the leading edge of parent Time Warner’s effort to move the traditional pay TV model into the IP-device world — re-establishes itself as television’s most relevant programming brand. Yes, HBO is just as important to the evolution of the television business as it was a decade ago, just for different reasons.

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A Reporter’s Look Into Tech Crunch Disrupt NYC

A Reporter’s Look Into Tech Crunch Disrupt NYC

June 6, 2012  |  Blog  |  No Comments

TechCruch ended its third annual Disrupt NYC Conference recently, and although the conference centered around the formidable future of tech,  BuzzFeed contributor Jack Stuef attended the conference with a skeptical outlook. Disrupt NYC, held in a warehouse on Pier 94 on the Hudson River, is only one of many media conferences in the area, and just like the others, chargers startups a fee to have a booth at the conference. According to Stuef, “Startups on the floor generally said it was worth it, but some admitted to reluctance about paying TechCrunch to be there.” Among those Stuef interviewed about their attendance at

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Facebook Seeks to Boost Revenue From Mobile Ads

Facebook Seeks to Boost Revenue From Mobile Ads

June 6, 2012  |  Blog  |  No Comments

In the wake of its disappointing initial public offering last month and amid concerns over its advertising business, Facebook Inc. FB -3.99% is expanding ways for marketers to buy mobile ads. In one of its first major business moves since its IPO, the Menlo Park, Calif., social network said Tuesday that marketers can now pay individually for "sponsored stories," the company's only mobile-ad product. With "sponsored stories," marketers pay Facebook to republish positive messages that users post about their brand. Previously, mobile ads on the social network could only be purchased through a premium ad package that included mobile and other forms of

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Marketing From Mad Men to Twitter Memes

Marketing From Mad Men to Twitter Memes

June 6, 2012  |  Blog  |  No Comments

As we all know, the hit series Mad Men portrays an ad industry and set of clients that are as dated as businessmen in fedoras, which makes the show so fascinating. Yet, the twist is that the kind of marketing the show depicts -- one where advertisers crafted brand messages to capture the imagination of a mass market and then broadcast those messages via one-way media channels -- didn't disappear gradually over the past 50 years. It has happened only in the last decade. Consumers began challenging conventional marketing strategies with the advent of social media, which became a virtual testing ground

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Betaworks’ John Borthwick: VC Scene in NYC is “Pretty Busy” Right Now, But Not “Overheated” Like San Francisco

Betaworks’ John Borthwick: VC Scene in NYC is “Pretty Busy” Right Now, But Not “Overheated” Like San Francisco

May 23, 2012  |  Blog  |  No Comments

Betaworks‘ CEO John Borthwick took the stage at TechCrunch Disrupt in New York with Crunchfund’s MG Siegler this morning to discuss Betaworks’ investments and the state of the investment business in San Francisco and New York in general. Betaworks, the New York-based company behind popular services like bitly, Chartbeat and SocialFlow has also made a number of investments in other startups, including Tumblr, Kickstarter and the recent Zynga acquisition OMGPOP. As for the difference between the state of the venture capital scene in New York and San Francisco, Borthwick noted that he thinks things are pretty busy in New York right

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Microsoft opens up So.cl social network

Microsoft opens up So.cl social network

May 21, 2012  |  Blog  |  No Comments

Microsoft is taking a shot at social networking. The company rolled out access to its social search site So.cl to the public. The service was initially available to students at a select number of universities. According to an FAQ on So.cl's site, it combines "social networking and search, to help people find and share interesting web pages." So.cl, a research project from Microsoft's FUSE Labs, lets users take search results from Bing, then share them with others. Search results can include standard links, or even photos and videos. Among the features available in So.cl is Video Parties, where

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GM Says Facebook Ads Don't Pay Off

GM Says Facebook Ads Don’t Pay Off

May 16, 2012  |  Blog  |  No Comments

General Motors Co. GM -0.97% plans to stop advertising with Facebook Inc. after deciding that paid ads on the site have little impact on consumers' car purchases, according to a GM official. The move by GM, one of the largest advertisers in the U.S., puts a spotlight on an issue that many marketers have been raising: whether ads on Facebook help them sell more products. On Friday, Facebook is expected to sell shares in an initial public offering that could put a market value on the company of as much as $104 billion. Executives have spent the last two weeks trying to convince

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Internet Week NY Displays A Rising NYC Tech Scene

Internet Week NY Displays A Rising NYC Tech Scene

May 16, 2012  |  Blog  |  No Comments

From Foursquare to Tumblr, lots of today's hot tech companies are being grown in New York City. The fifth annual Internet Week NY, which began Monday and will run through May 21, is designed to, among other things, recognize companies like them and help foster startups shooting for similar success. "The cool thing about Internet Week NY is it's entirely programmed and curated by the city's internet community," said Internet Week co-chairman David-Michael Davies. "We have about 225-250ish events happening throughout the city and they really range. We have some art events happening in galleries in SoHo, we have conferences happening

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Pay TV growth keeps slowing: 484K video users added in Q1

Pay TV growth keeps slowing: 484K video users added in Q1

May 14, 2012  |  Blog  |  No Comments

The pay TV business continued to expand in the first quarter, but that growth is clearly decelerating. The top 10 publicly traded operators of cable, satellite and telecommunications-based pay TV services added 494,000 video subscribers in the first quarter, according to data compiled by paidContent from Q1 earnings reports. That represents just 54 percent of the quarter-to-quarter growth reported by these companies in Q1 2009, when the U.S. was mired in recession. Earlier in the week, Sanford Bernstein senior analyst Craig Moffett released data indicating the total subscriber gain to be only around 422,000 — in addition to the hard data released by

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Real Simple Is First Print Mag to Reach 100K Pinterest Followers

Real Simple Is First Print Mag to Reach 100K Pinterest Followers

May 14, 2012  |  Blog  |  No Comments

Real Simple caused a stir on the web in December when it told Ad Age that it was getting more referrals from a relatively obscure platform called Pinterest than from Facebook. Five months later, it has joined an exclusive "100,000 Club" comprising brands with a six-figure following on the social-media upstart. Real Simple is the first print publication to crack six figures, according to a ranking by the social-media influence tracking service ZoomSphere, and trails only wedding blog The Perfect Palette (255,000 followers) and the hair and makeup how-to site The Beauty Department (123,000 followers). To give some context, the next-most-followed

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