Posts Tagged ‘media news’

Impact Marketing in Today’s Political Climate

Do Good Better 2017
January 2, 2017  |  Blog  |  No Comments

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key. Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems. Jay Curley, Senior Marketing Manager for Ben & Jerry’s: Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development

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Media Consumption in the Age of Fake News

Media Consumption in the Age of Fake News

Bogus Fake News
December 12, 2016  |  Blog  |  No Comments

Fake news has been in the real news a lot lately. It’s a multifaceted conversation with many sides to the argument. In a clickbait economy, how do we focus on honest reporting without censoring or suppressing voices? How are Google and Facebook’s crackdowns on fake news outlets going to affect digital advertisers? We rounded up the stories you need to read to be fully in the know as this conversation will ultimately shape the way digital media is created, distributed and marketed. What if fake news affects your business? Huffington Post has your reputational clean-up game plan here. Will fake news have

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How Startup Magazines Crowdfund, Crowdsource, and Hold Onto Print

How Startup Magazines Crowdfund, Crowdsource, and Hold Onto Print

September 19, 2012  |  Blog  |  No Comments

PBS - Every few odd weeks or months, a story pondering the future of magazines resurfaces, generating an updated round of debate on this form of print media we aren't ready to let go. While recent pieces like David Carr's "Wondering How Far Magazine Will Fall" may dampen the spirits of those still holding out for a print magazine comeback, the land of startup magazines exhibits just enough novelty and success to keep print hope alive. Crowdfunded focus on locale and niche interests In the past year, there has been a steady output of crowdfunded journalism projects, many of which are entrepreneurial

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Amazon Offers Advertising Opt-Out on Kindle Fire

Amazon Offers Advertising Opt-Out on Kindle Fire

September 11, 2012  |  Blog  |  No Comments

WSJ.com - Amazon.com Inc. AMZN -0.80% said it would allow customers to pay to opt out of advertisements on its new lineup of Kindle Fire devices. See how some of the more popular tablets stack up, including Amazon's new Kindle Fire HD. For $15 extra, buyers can avoid seeing ads that would otherwise be occasionally displayed on the devices. The announcement follows a raft of online criticism of the arrangement, which helped Amazon keep down the prices of the $159-$599 tablet computers. Amazon drew some backlash from consumers in online forums who said they were disappointed there was no way to avoid the so-called

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Flipboard brings big, glossy ads to iPad

Flipboard brings big, glossy ads to iPad

September 4, 2012  |  Blog  |  No Comments

Two years ago, Flipboard, an iPad app that displays content from Facebook, Twitter, magazines, and newspapers on an elegant interface, made a smashing debut: Silicon Valley investors poured $60 million into the company, Apple named it the best iPad app of 2010, and tech bloggers raved about its design, which allows users to turn pages with the swipe of a finger. By this July, 20 million users had signed up - about one new customer per second - turning Flipboard into one of the biggest newsreader apps for the iPad. Now that the company has momentum with users and content partners, co-founder

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SiriusXM Unveils Convention Coverage

SiriusXM Unveils Convention Coverage

August 23, 2012  |  Blog  |  No Comments

SiriusXM has put together around-the-clock convention coverage featuring several “pop-up” radio shows from each host city. A new channel called “Convention Radio” will let both sides of the political aisle have a chance to maximize their time in the spotlight. At the RNC in Tampa, Convention Radio will feature conservative voices such as Will Cain and S.E. Cupp from TheBlaze. In Charlotte, the DNC coverage will have shows hosted by Daily Kos contributors. “We are proud to bring our subscribers this extensive and diverse collection of political coverage, particularly now when the conversation about the country’s direction for the next four years

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Condé Nast Invests in Digital Advertising Company Flite

Condé Nast Invests in Digital Advertising Company Flite

August 21, 2012  |  Blog  |  No Comments

Condé Nast, the high-end magazine publisher, will announce on Monday that it is joining the cloud. The company will go from being a client of the digital advertising company Flite to owning about 11 percent of it. Flite provides cloud-based advertising technology that allows marketers to change the text and images of digital ads in real time. Though the investment may seem unusual — technology companies, not magazine publishers, are the primary drivers of cloud computing — Robert A. Sauerberg, president of Condé Nast, said it represented an aggressive strategy. “We’re going to need a more scalable, more robust set of digital offerings

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New York Times Loss Narrows

New York Times Loss Narrows

July 27, 2012  |  Blog  |  No Comments

New York Times Co. NYT +10.64% reported a slightly narrower loss for the June quarter, despite a $194.7 million write-down at its Internet business About Group and lower advertising revenue. Growth in digital subscriptions for the Times' flagship newspaper and the Boston Globe helped boost circulation revenue 8.3%, however, offsetting a 6.8% decline in advertising revenues. Overall revenue rose 0.6% to $515.2 million. The company reported a loss of $88.15 million for the quarter, or 60 cents a share, compared with $119 million loss a year earlier, or 79 cents a share, when the publisher took a write-down on its regional newspapers. The earnings

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AP adds new social media guidelines on live-tweeting, friending/following sources

AP adds new social media guidelines on live-tweeting, friending/following sources

July 26, 2012  |  Blog  |  No Comments

The Associated Press updated its staff social media guidelines today with a new section on live-tweeting news and an updated section on how to connect with newsmakers on social media. Journalists are instructed that live-tweeting public news events is fine, but their “first obligation is to provide full details to the appropriate news desk,” and they should not share “exclusive material” before giving the wire a chance to publish it first. The AP says it’s OK to build social media ties with politicians, newsmakers and sources, but that staffers should “make this kind of contact with figures on both sides of controversial

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AP Launches Video Portal for Local Stations

AP Launches Video Portal for Local Stations

July 23, 2012  |  Blog  |  No Comments

The Associated Press announced today the launch of a new web-based video library catered to local TV broadcasters. AP Video-US will feature stories from the U.S. and around the world with all of the elements (b-roll, nat sound, soundbites, and a suggested script) necessary to produce a segment for TV or the web. “AP Video-US was developed in response to local broadcasters’ need for footage that can be downloaded quickly, edited easily, and then adapted for on-air and digital use,” the AP said, announcing the launch. Broadcasters will be able to browse through rights-cleared video online and then download broadcast-quality HD footage through

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