Posts Tagged ‘marketing’

When Good Isn't Enough

When Good Isn’t Enough

July 2, 2013  |  Blog, Do Good Better, newsdesk  |  No Comments

Talk NYC has always been at the forefront in gathering the best minds and leaders in technology, advertising, marketing, and digital media. New York is an epicenter of creativity - new products and ideas are being thought up of in boardrooms, cubicles, lounges, on napkins at our favorite watering holes. One thing New York doesn't lack is the creative spirit. As great as an idea can be, it still is only an idea. Along with creativity comes execution. How something is brought from concept to market is equally, if not greater, than the idea itself. What New York has in its possession

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A Look Forward

A Look Forward

July 1, 2013  |  Blog, newsdesk, People You Should Know  |  No Comments

Happy Monday Talk NYC readers! Before going any further, I'd like to say hello! My name is Arzi, and if you follow Talk NYC, you'll know that the latest news in technology, marketing, advertising and digital media can be found here. We're now past the halfway point in 2013, and everyday, the industries mentioned above continually grow and change. New innovation provides us with products that make life just a little bit easier, and the rates that we connect with others - whether online or offline, have never been greater. News can be spread at the push of a button, and can

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In the Instagram vs. Vine War for Social Video, We Still Don’t Know Who’s Winning

June 29, 2013  |  All Things Digital  |  No Comments

Everyone loves a battle royale. And in one fell swoop of video announcements last week, we’ve all watched and waited to see Facebook’s Instagram and Twitter’s Vine go to the mattresses. Will Vid-stagram kill Twitter’s video baby? Can the underdog Vine still grow after the 130-million-user behemoth Instagram lumbers into video sharing? It looked like we had a first snapshot of who was winning the war this week.

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Adobe Buys Marketing Manager Neolane for $600 Million

June 27, 2013  |  All Things Digital  |  No Comments

Adobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane , a Paris-based “cross-channel campaign manager”. Neolane, which has raised a reported $34 million from backers including Battery Ventures, says it generated $40 million in revenue last year. Adobe says it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer. Adobe has been a consistent ad tech/media tech buyer for the past few years, spending billions on deals including Omniture , Auditude and Efficient Frontier . (Image courtesy of Shutterstock / iadams )

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Benioff Calls ExactTarget the Perfect Fit for Salesforce (Video)

June 5, 2013  |  All Things Digital  |  No Comments

Shareholders of voted with their trades today in reaction to the company’s $2.5 billion acquisition of email and digital marketing player ExactTarget. Salesforce shares fell by nearly eight percent, or $3.24, to $37.80, and the shares are now off their 52-week high by nearly 37 percent. Never mind that. CEO Marc Benioff, in what appears to be his sole media interview on the deal, went on his favorite TV show, CNBC’s “Mad Money,” less than an hour ago and defended the deal, calling Indianapolis-based ExactTarget, a “perfect fit,” with Salesforce that, he argues, completes its cloud-based marketing software business. And by the way, Salesforce raised its annual guidance to say it expects to report $4 billion in revenue this year. One other thing he said is that Salesforce looked at “every company” in the marketing software space. The one not named ExactTarget that appeared to take the biggest hit today was Marketo, which floated an initial public offering last month . Its shares fell by $1.97, or eight percent, to $22.61 and are off their highest levels by more than 15 percent. Marketo, itself a cloud-based marketing and “ Revenue Performance Management ” company, had many times been named as a possible, even likely, Salesforce target. Indeed at least part of any investment analysis of Marketo included a possible buyout by Salesforce, and Salesforce has been known to be shopping around for some time following Oracle’s $871 million acquisition of Eloqua last year. Salesforce has at times been criticized for overpaying on its acquisitions. The $212 million it paid for Heroku at a time when it was basically a pre-revenue startup was a good example. In 2011 it paid $326 million for Canada’s Radian6 , the first big piece of what ultimately became the “marketing cloud,” and it wasn’t long before that looked like a pretty solid idea . Buddy Media came next and was, at $745 million, Salesforce’s biggest acquisition before today. What are the results so far? Benioff said on a conference call with analysts on May 23 that he expected the marketing cloud could be a $1 billion business. So how’s that working out

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Customer Service Is Next Job for IBM’s Watson

May 21, 2013  |  All Things Digital  |  No Comments

Remember Watson? The supercomputer that in an elaborate but interesting publicity stunt beat humanity at the game show “Jeopardy” a few years back, and then for a follow-up went on to become a big shot doctor (sort of), and more recently has started to specialize in cancer research now has yet another new job. This one doesn’t sound at first quite as interesting, but when you think about it from the point of view of complex computing tasks, it’s pretty cool. When you think about all the ways that companies have to try to engage with and then make their customers happy and the ways they can do that more effectively, you can probably imagine how a deeply analytical computer might be useful. IBM calls it the Watson Engagement Advisor and its an offshoot its Smarter Commerce initiative . Consider that Watson is smart enough to understand the natural ebb and flow of human language and is designed to answer questions in much the same way that humans do, and then quickly sort through a set of known information to determine the best answer, you realize it’s a fit for customer service. In that way, Watson can learn over time, and like a good bartender with a lot of regulars, keep track of the unique likes and dislikes of customers and get better at it over time. And that’s important as consumers come to expect to be able to interact with companies pretty much wherever they are and on whatever device they happen to be using at the time: Whether it’s a smart phone, tablet, PC or whatever, they will expect — already are expecting — consistent experiences. Consumers, especially the younger ones will expect, companies to shift with the marketplace as tastes change and evolve. Watson can be the voice that customers hear when they reach out to the company asking questions.

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ESPN, Twitter Expand Collaboration

May 13, 2013  |  All Things Digital  |  No Comments

ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue. ESPN, which is majority-owned by Walt Disney Co., plans to show video-highlight clips on Twitter of major sports events in the coming year, including from soccer matches leading up to the World Cup, college football and the X Games extreme-sports tournaments. People can watch the video clips on Twitter’s website and mobile apps shortly after the action happens on TV. The sports network plans to sell ads that will run inside the video clips, and marketing sponsors will commit to buying from Twitter a minimum value of “promoted”—or paid—Twitter posts to circulate their marketing pitches. Read the rest of this post on the original site »

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Marin IPO Highlights Strength of Marketing Software

March 22, 2013  |  All Things Digital  |  No Comments

Marin Software, the latest in a string of initial public offerings of marketing software companies, came out today with a strong start, showing that investors are eager for new ways to tap into the shift of advertising dollars into the digital world. While several marketing software developers have had strong IPOs in recent months, Marin is one of just a few IPO-bound marketers focused specifically on advertising technology. Read the rest of this post on the original site »

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Hey, Remember How Awesome The iPhone Is?

March 17, 2013  |  All Things Digital  |  No Comments

Forgotten what a magical and revolutionary device the iPhone is? If you have — and Apple increasingly appears to think so — the company has a handy reminder. A new “ Why iPhone ” Web page that explains in exhaustive detail why Apple’s smartphone is alpha and omega of mobile devices. Remember the “ Why You’ll Love a Mac ” campaign? Well, this is basically the same thing, but for iPhone. In other words, it’s a big ‘ol advertisement for an important product from the company that makes it. But, Apple launched it just two days after Samsung unveiled its new iPhone challenger the Galaxy S4, so that must mean the company is terrified its Korean rival is suddenly going to claim the 60-70 percent of annual handset industry profits it typically captures for its own

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First Mover: Ryan Seacrest

February 4, 2013  |  Media Week  |  No Comments

Specs Age 38 New gig Founder of Seacrest Global Group , majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol , doing a radio show and other jobs, you just invested in a marketing agency, Civic Entertainment Group. So when do you sleep? [Laughs] Good question. Not much. Usually between the hours of 10 p.m. and 5 a.m., and right now I’m speaking to you from one my offices known as a vehicle, a car where I’ve set up my mobile workspace here in the back. What’s your mobile work space?

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