Posts Tagged ‘marketing’

Digitally Delivering Social Good

Digitally Delivering Social Good

Participant Pictures Executive Headshots

Participant Media is the company behind a few notable films that have been released in the past few years, including An Inconvenient Truth, Waiting For Superman, Food Inc, Good Night & Good Luck, Charlie Wilson’s War, Contagion, The Help, and others. TakePart.com serves as Participant Media's digital arm, and is a leading source for delivering the most important issues that shape our lives through socially relevant news, features, opinion, entertainment and information. It is now one of the largest cause-oriented communities online, and much of its success in promoting social good through the internet is due to another guest that will be joining Do Good Better: Innovation in

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Putting Community First

Putting Community First

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When the day winds down to a close, 1600 Panera Bread bakery-cafes are prepping to send out one last shipment out. This delivery is a special one, and is just one effort that Panera Bread has when giving back to the community that it serves. More so, the strategic partnership Linn Parish developed with Feeding America ensures that all unsold bread and baked goods are donated to local area hunger relief agencies and charities. Panera Bread's efforts to be a sustainable responsible business push the importance of families and individuals wellbeing within the community, and the "Day-End Dough-Nation" program and partnership

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Engineering Social Change

Engineering Social Change

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Creating a lasting impression can be a daunting task to undertake. How a group or individual goes about bringing change and awareness for a pressing social issue starts from the bottom. GMMB's mission is to help solve the problems that society faces. We're lucky enough to have three engineers of social good join us at Do Good Better. Learn more about Joel R. Johnson, SVP Account Planning, Jeff Martin, SVP Creative Director, and Jennifer Krupey, SVP Strategist. Joel R. Johnson, SVP Account Planning Joel is a veteran brand planner whose award-winning strategies have helped some of the world’s best brands achieve deeper consumer

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Smart Promo: American Airlines Flies with Disney’s ‘Planes’

July 15, 2013  |  Variety  |  No Comments

As Disney readies to release its animated “Cars”-spinoff “Planes” next month, the studio has a high-flying promotional partner in American Airlines. Disney and the airline are collaborating on a campaign that includes traditional media buys, promotions and inflight entertainment. Deal also gives the airline the exclusive rights to offer “Planes” to its customers in October,... Read more

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Breaking Down Barriers and Building Opportunity

Breaking Down Barriers and Building Opportunity

SheenaWright
July 15, 2013  |  Blog, Do Good Better, speakers  |  No Comments

United Way of New York City has had a vision that it has carried for over 70 years - helping to break down barriers for low-income New Yorkers, while paving new opportunities for individuals and families. Solving the short-term needs of those looking to achieve a stable income, academic and educational success, and a healthy lifestyle is only a part of what the United Way works on day in and day out. The group also looks to find long-term solutions to improve the situations and lives and many that struggle to break free from poverty. Sheena Wright joined United Way of New

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Meet Jeremy Heimans, CEO and Co-Founder of Purpose

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Meet Jeremy Heimans, CEO and Co-Founder of Purpose, and one of our distinguished speakers set to take the stage at Do Good Better. A little more about Jeremy: Jeremy Heimans (@jeremyheimans) is co-founder and CEO of Purpose, a home for building 21st century movements and ventures that use the power of participation to change the world. Since its launch in 2009, Purpose has launched several major new organizations including All Out, a 1.5 million-strong LGBT rights group, built the world’s first open-source global activism platform, and advised institutions like the Bill and Melinda Gates Foundation, the ACLU and Google. Jeremy has been building

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When Good Isn't Enough

When Good Isn’t Enough

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July 2, 2013  |  Blog, Do Good Better, newsdesk  |  No Comments

Talk NYC has always been at the forefront in gathering the best minds and leaders in technology, advertising, marketing, and digital media. New York is an epicenter of creativity - new products and ideas are being thought up of in boardrooms, cubicles, lounges, on napkins at our favorite watering holes. One thing New York doesn't lack is the creative spirit. As great as an idea can be, it still is only an idea. Along with creativity comes execution. How something is brought from concept to market is equally, if not greater, than the idea itself. What New York has in its possession

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A Look Forward

A Look Forward

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July 1, 2013  |  Blog, newsdesk, People You Should Know  |  No Comments

Happy Monday Talk NYC readers! Before going any further, I'd like to say hello! My name is Arzi, and if you follow Talk NYC, you'll know that the latest news in technology, marketing, advertising and digital media can be found here. We're now past the halfway point in 2013, and everyday, the industries mentioned above continually grow and change. New innovation provides us with products that make life just a little bit easier, and the rates that we connect with others - whether online or offline, have never been greater. News can be spread at the push of a button, and can

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In the Instagram vs. Vine War for Social Video, We Still Don’t Know Who’s Winning

June 29, 2013  |  All Things Digital  |  No Comments

Everyone loves a battle royale. And in one fell swoop of video announcements last week, we’ve all watched and waited to see Facebook’s Instagram and Twitter’s Vine go to the mattresses. Will Vid-stagram kill Twitter’s video baby? Can the underdog Vine still grow after the 130-million-user behemoth Instagram lumbers into video sharing? It looked like we had a first snapshot of who was winning the war this week.

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Adobe Buys Marketing Manager Neolane for $600 Million

June 27, 2013  |  All Things Digital  |  No Comments

Adobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane , a Paris-based “cross-channel campaign manager”. Neolane, which has raised a reported $34 million from backers including Battery Ventures, says it generated $40 million in revenue last year. Adobe says it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer. Adobe has been a consistent ad tech/media tech buyer for the past few years, spending billions on deals including Omniture , Auditude and Efficient Frontier . (Image courtesy of Shutterstock / iadams )

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