Posts Tagged ‘iphone’

This Week’s Must-Haves: Instagram’s Favorite Pool Toy Gets an Artsy Upgrade

August 9, 2016  |  Media Week  |  No Comments

This week, the Adweek staff is highlighting fun summer accessories including a giant swan float, patio umbrella and watermelon keg kit. Take a look!

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Warren Buffett’s Berkshire Hathaway Takes Stake in Apple Worth More Than $1 Billion

May 16, 2016  |  Variety  |  No Comments

Warren Buffett’s Berkshire Hathaway has revealed it has taken a stake in Apple valued at more than $1 billion. Berkshire Hathaway said in a regulatory filing Monday that it has held 9.81 million shares in the iPhone manufacturer since March 31. More to follow.

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Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

May 2, 2016  |  Media Week  |  No Comments

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens. But today, vertical video, once seen as a Snapchat anomaly, is gaining traction and providing publishers and advertisers with perhaps another way to win over the ever-growing mobile audience—with some 163.7 million Americans owning smartphones by the end of this year, per eMarketer. Virool, a programmatic video distribution company, is planning a vertical video ad unit called Vertical Reveal. Using a portion of the $12 million in venture capital it recently raised, the San Francisco-based firm is betting on a format that, as Virool CEO Alex Debelov and many others have noted, best matches up with how we hold our mobile devices day-to-day. "We're excited because in the last 18 months, Snapchat has been a lone wolf in this fight, but we now have the opportunity to really make this the new standard," he said. "So our vision is that over the next year, this will become something you will see everywhere, and that will provide a much better advertiser and user experience." One of the first brands to sign on with Virool is DJI, a Chinese drone manufacturer that also recently started making handheld cameras. It will start running ads in the next few weeks, as Virool ramps up its vertical debut for the second quarter. Meanwhile, a European rollout is planned to coincide with the Cannes Lions International Festival of Creativity in June. "We need to be in front of [users] in some way that's not intrusive—it isn't a banner, it isn't boring," said Gabe Chan, global director of digital brands at DJI. "So vertical video seems like a very logical choice to us and to any advertiser in digital marketing now." Rubicon Project will be the exclusive programmatic platform for Virool's new unit. "From everything that I'm seeing, we believe that there will be a lot of momentum behind this unit because of the way everyone is consuming and how marketers really want to capture that experience," said John Peragine, head of video at Rubicon Project

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Hot Tub Time Machine Star Says Tweeting Is Like Drunk-Texting America

February 16, 2015  |  Media Week  |  No Comments

Specs Who Clark Duke Age 29 Claim to Fame

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When Not Whacking Zombies, This TV Star Is Lurking on Reddit

October 20, 2014  |  Media Week  |  No Comments

Specs Who Steven Yeun Age 30 Claim to fame Stars as Glenn Rhee on AMC’s The Walking Dead (Sundays, 9 p.m.) Base Los Angeles Twitter @steveyeun What’s the first information you consume in the morning? I turn on the computer and I’m probably on Reddit straight away. I’m a lurker. That’s what they call them, right? People that don’t post but they just read stuff? I really like the science subreddits, but typically I just go to the front page and let it tell me what the day is about. What are your go-to social media platforms? I use Instagram and Twitter. A long time ago, when I first started, I used to tweet a lot of “this is what I’m into” or “this is what I just watched” or stuff like that. I’ll still do that on occasion, but I’ve gotten better at not boring people who are following me. So I just periodically post some information or something that I’m interested in. It’s still not very well-curated, I guess [laughs]. Who do you follow? My favorite people to follow on Twitter are probably Howard Stern, Sarah Silverman, Steve Carell—he rarely tweets but when he does, it’s very potent—Hannibal Buress, Jimmy Fallon. Any comedy dudes. Do you listen to any comedy podcasts?

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Luke Wilson May Singlehandedly Save Books, Newspapers and CDs

September 10, 2014  |  Media Week  |  No Comments

Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film Satellite Beach Base Los Angeles What’s the first information you consume in the morning? I get The New York Times and the L.A. Times every day, hard copies. I don’t have a Kindle or anything like that. I’m in New York right now, and there’s a Barnes & Noble on Sixth Avenue I used to go to that’s gone now, and the St. Mark’s Bookshop has been moved and is significantly smaller. I feel like a wanted man. Do you have an iPad? I have one, but I haven’t learned to use it yet. That’s one of my goals. I’ve still got a BlackBerry.

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R&B Artist Trey Songz Has a Personal Social App for His Fans

June 6, 2014  |  Media Week  |  No Comments

Specs Who

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Here Are the Twitter Feeds Soledad O’Brien Finds Especially Helpful

February 7, 2014  |  Media Week  |  No Comments

Specs Who Soledad O'Brien Age 47 Accomplishments Broadcast journalist; CEO of Starfish Media Group ; philanthropist; will be hosting two panels at the NBA All-Star Weekend in New Orleans Feb. 14-16 Base New York What’s the first information you consume in the morning? I hate to admit it, but I wake up and I grab my iPhone and go on Twitter . If you can cast a wide net of conversations on Twitter, you can get a really well-rounded sense of the world in the first 10 minutes that you’re up. I’m sort of obsessed with Twitter. Then I start answering my emails, which range from crazy family issues to work. And then I get out of bed. Are there any Twitter feeds that you find especially helpful? First, my friends, Kim Bondy and Bevy Smith, just to keep up with what’s going on in their lives. Ezra Klein is really interesting, and Ross Douthat is wonderful. Roland Martin tweets a lot of good information from his News One Now show. And Ryan Lizza is terrific

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The Following Star Kevin Bacon Stays Close to His N.Y. Roots

January 17, 2014  |  Media Week  |  No Comments

Specs Who Kevin Bacon Age 55 Accomplishments Stars as Ryan Hardy on Fox’s The Following ( Season 2 preview airs Sunday, Jan. 19 after the NFC Championship Game); Golden Globe Award-winning actor; musician Base New York and Los Angeles What’s the first information you consume in the morning? I read The New York Times app or website. I like the regular dot-com better because the app is almost too homogenized. But there are certain things about the app that I also like, so I toggle back and forth between the two. And if I’m in New York, I will also be listening to the morning show on NY1 , which I love. There’s just something about Pat Kiernan. He’s kind of hilarious. What are your go-to social platforms? For social media, I use something called WhoSay . It’s more photo-centric, and it lets me simultaneously post to Twitter, Facebook, Instagram and some Chinese sites. Where do you get your news? My main news source is the PBS NewsHour.

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Shiny New iPhones Widen Gap Between Apple and Samsung Before Holidays

January 16, 2014  |  Variety  |  No Comments

The release of two new iPhones designed for high-end and budget-conscious consumers helped Apple significantly grow its marketshare during the fourth quarter of 2013 and widen the gap over close rival Samsung in the U.S. Owners of the iPhone made up 42% of smartphone owners in the U.S. during the months of September and November,... Read more

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