Posts Tagged ‘internet’

Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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Dish Hopper DVR Ads Tied to NCAA Tourney Won’t Mention Turner’s Live-Streaming Service

March 17, 2014  |  Variety  |  No Comments

Dish Network has hopped on the March Madness bandwagon with a new marketing campaign highlighting features of its Hopper digital video recorder to let subs watch the NCAA basketball tournament streaming over the Internet. The Dish TV ads, however, neglect to note that all 67 live games of the tourney already will be available to... Read more

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Not a Virtual MSO? ‘Next-Gen Cable’ Service Layer3 TV Launches with Backing from CAA Fund

March 14, 2014  |  Variety  |  No Comments

Layer3 TV, a secretive Internet TV startup founded by a group of cable-industry veterans, has landed $21 million in initial financing, led by North Bridge Venture Partners and Evolution Media Growth Partners, a joint venture between private-equity firm TPG Growth and CAA-backed Evolution Media Capital. What Layer3 is up to, exactly, remains a mystery, but... Read more

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Netflix to Add Three Original Series from DreamWorks Animation, Sets Debut for New ‘Turbo FAST’ Episodes

March 13, 2014  |  Variety  |  No Comments

DreamWorks Animation and Netflix announced three new original series, set to debut in late 2014 on the Internet-streaming service: “King Julien,” “Puss in Boots” and “Veggie Tales in the House.” In addition, the companies said a new set of episodes from the first season of “Turbo FAST,” the series based on the movie about racing... Read more

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Bazinga! CBS Renews The Big Bang Theory Through 2016-17

March 12, 2014  |  Media Week  |  No Comments

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the 2016-17 broadcast TV season. The duration of the pickup is not a shocker; when CBS last renewed Big Bang back in January 2011, it was for a three-season run. Now in its seventh season, Big Bang is broadcast’s top-rated scripted series, averaging a 5.3 in the adults 18-49 demo, per Nielsen live-plus-same-day data. (The Walking Dead is far and away the highest-rated show on the tube, averaging a whopping 6.7 in the dollar demo through the first 13 episodes of its fourth season on AMC.) With massive deliveries of advertiser-friendly viewers comes premium unit costs. According to media buyers, the average price of a 30-second spot in Big Bang during the upfront was a cool $326,260, making the show network TV’s most valuable scripted real estate . “Comedy is a big part of our schedule, and The Big Bang Theory is the biggest comedy force on television,” said Nina Tassler, chairman, CBS Entertainment, by way of announcing the renewal.

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Meet 12 of the Biggest Young Stars on YouTube

March 10, 2014  |  Media Week  |  No Comments

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.

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Suits Star Patrick J. Adams Obsesses Over Instagram

March 5, 2014  |  Media Week  |  No Comments

Specs Who

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Government Sides With Broadcasters in Aereo Case

March 4, 2014  |  Media Week  |  No Comments

The government is siding with broadcasters in their legal fight with Aereo. In an amicus brief filed with the Supreme Court, the U.S. copyright office and the Department of Justice told the court Aereo has infringed on broadcast copyright and urged the court to reverse the second circuit's decision that refused to stop the service .

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Netflix and Comcast Reach Internet Connection Agreement

February 23, 2014  |  Variety  |  No Comments

Comcast and Netflix announced a multiyear network-interconnection agreement, under which the Internet streaming company is paying for direct access to the cable operator’s network — promising better video quality for Comcast broadband subs. The financial terms of the pact are not being disclosed. However, a source familiar with the arrangement confirmed a report by the Wall... Read more

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Comcast-Time Warner Cable Regulatory Review Will Be Raucous

February 13, 2014  |  Media Week  |  No Comments

The proposed $44.5 billion merger between Comcast and Time Warner Cable will keep both public interest groups and regulators busy in the coming months. Expect a raucous and drawn-out transaction before regulators make their decision.

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