Posts Tagged ‘internet’

Aereo vs. Broadcast TV: The Case That Could Change Everything

April 21, 2014  |  Media Week  |  No Comments

On April 22, attorneys for Aereo and the broadcast TV networks will face off before the Supreme Court in American Broadcasting Companies Inc. v. Aereo . The closely watched case could change the course of broadcast television and determine the future of the emerging over-the-top video marketplace. With so much on the line, Aereo—fighting to stay in business—and the broadcasters that want to shut it down have enlisted the services of a couple of big-name Washington attorneys with deep ties to the high court. The Supreme Court decision , which could come in late summer, will end two years of legal battles that began just prior to Aereo’s launch in New York. What Aereo calls a technology that gets it around the copyright law to deliver over-the-air TV stations on the Internet broadcasters call a legal gimmick and a clear violation of copyright. As Aereo rolled out in other cities, broadcasters sued. Aereo won in New York and Boston but lost in Utah. When broadcasters petioned the Supreme Court last October to hear the case, the response of Aereo, knowing it faced an endless series of expensive lawsuits, was: Bring it on. The question before the court Whether a company “publicly performs a copyrighted television program when it retransmits a broadcast of that program to thousands of paid subscribers over the Internet.” What’s at stake for Aereo? If it loses, Barry Diller, Aereo’s financial backer, has said the startup is toast .

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And That’s a Hat Trick for HBO Go Meltdowns

April 7, 2014  |  Media Week  |  No Comments

Turns out if you just shrug when faced with rampant password sharing, your bandwidth takes a major hit during big-ticket episodes: HBO's wildly popular streaming service HBO Go coughed blood and keeled over (oh, come on, if that happened on the show it'd be the least violent thing on the screen) during the much-anticipated premiere of fantasy series Game of Thrones on Sunday night, leading to reactions like this: Noooooooo!! @HBOGO is down for #GOT #hbogo #gameofthrones — Hughie Stone Fish (@Hughiestonefish) April 7, 2014 Alas, Hughie Stone Fish was not alone. I think this sums up #GoT fans’ fears about @HBOGO tonight #GoTSeason4 — Omar Kasrawi (@kasrawiNYC) April 7, 2014 The Internet, of course, is the first place anyone with an opinion goes to express his or her displeasure, but this is the third time the app has crashed under viewer strain in less than a year—most recently during the True Detective finale, and before that during the finale of last season's Game of Thrones.

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Amazon Aiming to Fire on All Video Cylinders, But It’s Playing Catch-Up

April 4, 2014  |  Variety  |  No Comments

Amazon laid the final cornerstone in its blueprint to dominate home entertainment this week with the debut of Fire TV: a small, $99 box the e-commerce titan promises is the easiest way to bring Internet video, games and other digital media to HDTVs. The set-top’s launch was the climax of a crescendo of deals Amazon... Read more

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Aereo Says We’re a Technological Step Not a Rube Goldberg Device

March 27, 2014  |  Media Week  |  No Comments

In a legal brief, Aereo has asked the Supreme Court to reject broadcasters' arguments that its antenna-based Internet streaming service is "a sort of Rube Goldberg device" and just "a clever way to take advantage of existing laws." The 100-page brief, filed just a few hours before the court's midnight deadline, will form the foundation for Aereo's defense of its system before the Supreme Court on April 22 . Responding to broadcasters' arguments that Aereo is trying to circumvent the copyright law, Aereo responded by positioning its service as the next "technological step" like color TV, Betamax, and the DVR. Its recordings of broadcasters' free, over-the-air signals do not violate copyright law because they

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Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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Dish Hopper DVR Ads Tied to NCAA Tourney Won’t Mention Turner’s Live-Streaming Service

March 17, 2014  |  Variety  |  No Comments

Dish Network has hopped on the March Madness bandwagon with a new marketing campaign highlighting features of its Hopper digital video recorder to let subs watch the NCAA basketball tournament streaming over the Internet. The Dish TV ads, however, neglect to note that all 67 live games of the tourney already will be available to... Read more

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Not a Virtual MSO? ‘Next-Gen Cable’ Service Layer3 TV Launches with Backing from CAA Fund

March 14, 2014  |  Variety  |  No Comments

Layer3 TV, a secretive Internet TV startup founded by a group of cable-industry veterans, has landed $21 million in initial financing, led by North Bridge Venture Partners and Evolution Media Growth Partners, a joint venture between private-equity firm TPG Growth and CAA-backed Evolution Media Capital. What Layer3 is up to, exactly, remains a mystery, but... Read more

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Netflix to Add Three Original Series from DreamWorks Animation, Sets Debut for New ‘Turbo FAST’ Episodes

March 13, 2014  |  Variety  |  No Comments

DreamWorks Animation and Netflix announced three new original series, set to debut in late 2014 on the Internet-streaming service: “King Julien,” “Puss in Boots” and “Veggie Tales in the House.” In addition, the companies said a new set of episodes from the first season of “Turbo FAST,” the series based on the movie about racing... Read more

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Bazinga! CBS Renews The Big Bang Theory Through 2016-17

March 12, 2014  |  Media Week  |  No Comments

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the 2016-17 broadcast TV season. The duration of the pickup is not a shocker; when CBS last renewed Big Bang back in January 2011, it was for a three-season run. Now in its seventh season, Big Bang is broadcast’s top-rated scripted series, averaging a 5.3 in the adults 18-49 demo, per Nielsen live-plus-same-day data. (The Walking Dead is far and away the highest-rated show on the tube, averaging a whopping 6.7 in the dollar demo through the first 13 episodes of its fourth season on AMC.) With massive deliveries of advertiser-friendly viewers comes premium unit costs. According to media buyers, the average price of a 30-second spot in Big Bang during the upfront was a cool $326,260, making the show network TV’s most valuable scripted real estate . “Comedy is a big part of our schedule, and The Big Bang Theory is the biggest comedy force on television,” said Nina Tassler, chairman, CBS Entertainment, by way of announcing the renewal.

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Meet 12 of the Biggest Young Stars on YouTube

March 10, 2014  |  Media Week  |  No Comments

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.

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