Posts Tagged ‘internet’

Thanks to Mad Men and Avengers, Actress Linda Cardellini Knows How to Keep a Secret

May 12, 2015  |  Media Week  |  No Comments

Specs Age 39 Claim to fame Stars in Netflix's Bloodline; appears in The Avengers and Welcome to Me (both in theaters now); plays Sylvia Rosen on AMC's Mad Men Base Los Angeles Twitter @LindaCardellini What's the first information you consume in the morning? Well, I look and make sure that no one has called, that there have been no emergencies, and then I look at whatever comes up on my phone. Tell us about your social media habits. What are your go-to platforms? I don't have any really. I should get some.

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Endemol Beyond Promises More of Everything at NewFronts

May 7, 2015  |  Media Week  |  No Comments

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more makeup tutorials and more Pitbull. The key message at Endemol Beyond's NewFronts presentation was that it values creators like YouTube star Michelle Phan, PrankvsPrank founder Jesse Wellens and Vine champion Brittany Furlan. The new entity, co-owned by 21st Century Fox and Apollo, aims to make an "emotional connection" with the stars' audiences around the world with a variety of new offerings—while always keeping those marketing departments in mind. President Will Keenan told attendees the company's "core value" is storytelling, whether through video game compilations, beauty salon pranks or tales told by a pop star's personal photographer. Keenan argued that the loyalty young viewers feel toward new media personalities allows Endemol to facilitate "a direct brand-to-consumer relationship" for its partners. And while the company has developed its own platforms in the form of apps for Amazon Prime, Roku, Android, etc., Keenan spoke of future syndication deals with media bigwigs like AOL and Yahoo

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China’s Baidu Sees Revenues up by 34% at $2 Billion

April 30, 2015  |  Variety  |  No Comments

Chinese Internet giant Baidu reported revenues up by 34% in the first quarter of 2015. Mobile now accounts for 50%.

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MTV Wants To Make Millennials Scream

April 22, 2015  |  Media Week  |  No Comments

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday night. Featuring its top hosts and a concert by pop singer Jessie J, the network showcased what it would have to offer through the lens of the youth themselves. "All these MCNs (multi-channel networks) saying TV is dead, they are in our offices begging to be on MTV," Girl Code host Nessa said on stage. The network introduced eight new series, renewed 10 others — and announced a whopping 85 more shows in development. Returning shows include: Girl Code Teen Wolf Catfish: The TV Show Teen Mom 2 Awkward MTV president Stephen Friedman explained his slate of shows express millennials' "unbridled optimism" despite the fact that their "big dreams are harder to achieve." "It means layered and ironic entertainment," Friedman said. "The virtue they value above all others is hustle." Among the new shows: America's Best Dance Crew All Stars: Road to the VMAs which will focus on dance teams as they take on VMA-themed challenges. Middle of the Night Show: A late night talk show developed with College Humor, in which host Brian Murphy arrives unannounced in a random celebrity's bedroom and convinces the star to be the show's co-host on the spot. Scream: The TV Series, based on the hit 90s horror series by Wes Craven, debuting June 30. MTV has updated the iconic slasher films for modern times, complete with references to connected homes and extremely rapid text messaging. (Sadly, Ghostface has gotten a makeover. The new mask is still spooky, but we have to admit we're a little nostalgic for the vintage look.) If you needed further proof the 90s are back, MTV will also air Follow The Rules, a reality TV show about rapper Ja Rule. Despite the fact many of MTVs key demographic is too young to have experienced hits like "I'm Real" and "Put It On Me" while they were on the charts, MTV proudly touted the half-hour documentary series as a way for fans to keep tabs with the entertainer as he raises his family of teens and college-aged kids. Echoing previous moves to include more online influencers in its programming, MTV will also be adding Todrick, a reality TV series debuting Aug. 31 about YouTube star Todrick Hall—who has amassed more than 180 million views on the platform—as he creates dance and music videos. It is also developing a scripted comedy series around Vine star Logan Paul, who has more than 7 million followers on the app and 20 million Vine views. The series will chronicle Paul's early days as an social media star. Throughout the event, MTV prided itself on being able to connect marketers with the young demographic they covet.

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Comcast-TW Cable Merger Debated at California Hearing

April 15, 2015  |  Variety  |  No Comments

The proposed Comcast-Time Warner Cable merger came before a public forum in Los Angeles on Tuesday, as dozens of activists and community leaders offered their owns support or opposition to the combination of two of the country’s largest cable and Internet providers. While the majority who spoke focused on the merger’s impact on the adoption... Read more

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Twitch, HBO Partner to Promote ‘Silicon Valley’

April 3, 2015  |  Media Week  |  No Comments

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch . To promote the second season of the HBO comedy series—which will debut on April 12— the stars of Silicon Valley will livestream a Q&A for the Twitch community and debut an exclusive clip from an upcoming episode. (And, of course, they'll be playing video games with Twitch's live programming director and host Jon Carnage during the program.) To introduce new viewers to the series and jog the memory of fans, the platform will also livestream the show's pilot episode, marking the first time a network has done so on the platform. "There is an authentic connection between Silicon Valley and the Twitch audience, and this unique event is a great way to build upon that," Sabrina Caluori, HBO vice president, digital and social media, said in a release. "Twitch offers a unique opportunity to provide exclusive content and a highly social experience to this influential community." The idea of Silicon Valley coming to Twitch isn't that far of a stretch, considering actor Thomas Middleditch (who plays main star Richard Hendricks on the show) already is a streamer on the site. But, more importantly, it shows that Twitch can be used for different marketing techniques besides traditional pre-roll and banner ads. And it highlights its livestreaming capabilities, which have garnered buzz thanks to the releases of Periscope and Meerkat . More than 1.5 million broadcasters use Twitch to share content, and it gets over 100 million unique viewers a month. The platform recently made headlines when Amazon purchased it

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Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

March 31, 2015  |  Media Week  |  No Comments

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45 minutes prior to actually needing to do anything just so I can have that moment. What's been on your morning reading list lately? I just finished this book called Sweet Tooth by Ian McEwan. Another book I read was A Billion Wicked Thoughts, which was about the study of human desire based on Internet searches for pornographic content. It was pretty eye-opening. And sometimes a little too much to be reading in the morning. Tell us about your social media habits

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CNN Launches on Apple TV

March 25, 2015  |  Variety  |  No Comments

Turner Broadcasting’s CNN has made its Internet network service, CNNgo, available on Apple TV set-tops. CNNgo — which requires a subscription to a participating pay-TV partner — provides access to the news cabler’s live TV feed and on-demand shows. Those include CNN originals “Anthony Bourdain Parts Unknown,” “Finding Jesus,” Mike Rowe’s “Somebody’s Gotta Do It,” “Morgan Spurlock:... Read more

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Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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Yahoo Bets on TV-Style Comedies to Grow Its Video Business

March 18, 2015  |  Variety  |  No Comments

The seeds of Yahoo’s St. Patrick’s Day premiere of season six of “Community” were planted when CEO Marissa Mayer made a critical decision in January 2014 about the future of the Internet media company’s video biz. Mayer, on the job for 18 months after leaving Google, had just fired chief operating officer Henrique de Castro, whose... Read more

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