Posts Tagged ‘internet’

Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old

May 22, 2017  |  Media Week  |  No Comments

Move over, millennials--there's a hot new demo in town. Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally...

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FCC Begins to Undo Net Neutrality Rules With Today’s Vote

May 18, 2017  |  Media Week  |  No Comments

Led by FCC Chairman Ajit Pai, who has been eager to loosen FCC regulations since being appointed chair early in the Trump administration, the FCC voted 2-1 to introduce a proposal reversing the FCC's 2015 rule that regulates the internet like a utility under Title II. The proposal also seeks to eliminate a ruling tied...

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What Smart Cities of the Future Will Look Like

May 17, 2017  |  Media Week  |  No Comments

The emergence of Internet of Things technology is driving the development of smart cities in many booming metropolitan areas around the world. The visions that planners have for these cities are bold--from autonomous buses and free Wi-Fi throughout Barcelona to LED streetlights in Los Angeles that have sensors to monitor their conditions. The best part?...

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Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

April 26, 2017  |  Media Week  |  No Comments

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything...

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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The Online and Social Climate Will Only Get Worse Before It Gets Better (Report)

March 29, 2017  |  Media Week  |  No Comments

The issues of trolling and fake news that have plagued social networks of late aren't going to get any better over the next 10 years, and they may even get worse. Pew Research Center and Elon University's Imagining the Internet Center surveyed 1,537 technologists, futurists and scholars for a new study, and their views of...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

January 3, 2017  |  Media Week  |  No Comments

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival. Adweek feels this pressure in our digital products on an almost daily basis. But we also have the privilege of producing a weekly magazine and that too must change in order to remain as competitive, relevant and profitable as possible. It's a car we have to fine-tune even as it speeds ever faster through the twisting roads of the brand-marketing ecosystem. So with that in mind, in this issue, our first of 2017, Adweek editor Lisa Granatstein is introducing three new departments—Whiteboard, Dashboard and Talent Pool—that truly reflect topics of crucial importance for our audience: role modeling success, data, insights, and talent acquisition and deployment.

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