Posts Tagged ‘internet’

Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

January 3, 2017  |  Media Week  |  No Comments

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival. Adweek feels this pressure in our digital products on an almost daily basis. But we also have the privilege of producing a weekly magazine and that too must change in order to remain as competitive, relevant and profitable as possible. It's a car we have to fine-tune even as it speeds ever faster through the twisting roads of the brand-marketing ecosystem. So with that in mind, in this issue, our first of 2017, Adweek editor Lisa Granatstein is introducing three new departments—Whiteboard, Dashboard and Talent Pool—that truly reflect topics of crucial importance for our audience: role modeling success, data, insights, and talent acquisition and deployment.

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Impact Marketing in Today’s Political Climate

Do Good Better 2017
January 2, 2017  |  Blog  |  No Comments

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key. Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems. Jay Curley, Senior Marketing Manager for Ben & Jerry’s: Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development

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Media Consumption in the Age of Fake News

Media Consumption in the Age of Fake News

Bogus Fake News
December 12, 2016  |  Blog  |  No Comments

Fake news has been in the real news a lot lately. It’s a multifaceted conversation with many sides to the argument. In a clickbait economy, how do we focus on honest reporting without censoring or suppressing voices? How are Google and Facebook’s crackdowns on fake news outlets going to affect digital advertisers? We rounded up the stories you need to read to be fully in the know as this conversation will ultimately shape the way digital media is created, distributed and marketed. What if fake news affects your business? Huffington Post has your reputational clean-up game plan here. Will fake news have

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AT&T Unveils Pricing and Channel Lineups for Its DirectTV Now Streaming Bundle

November 29, 2016  |  Media Week  |  No Comments

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more details about DirecTV Now, its over-the-top, streaming bundle service, which launches on Wednesday. The service, which doesn't require a set-top box, satellite dish, annual contract or credit checks, will debut with an introductory price of just $35 per month for more than 100 channels. "This is the foundation of how we're going to do things in the future," John Stankey, CEO of AT&T Entertainment Group, told reporters who gathered at New York's Venue 57 for the product launch. He added, "For the first time in our history, we have control of the full stack," explaining that it will use data insights from subscribers to create more targeted advertising capabilities for brands, which will keep its pricing low. With the launch, AT&T is targeting the 20 million-plus U.S. households that don't have cable or satellite service. "We get to address a new audience," said Stankey. "This opens up a whole new segment of the market." (Brad Bentley, evp and CMO at AT&T Entertainment Group, noted that market includes the "5-6 million people" who attempted to sign up for DirecTV but were unable to pass a credit check.) And, the company hopes, it persuades even more subscribers to its "mobile-first" product to switch over to its wireless service. AT&T wireless subscribers will be able to use DirecTV Now without the streaming counting against their data plan. While the service contains almost all of the country's biggest networks, there are a few major omissions. "The only thing missing is CBS and Showtime, which we are working on, actively," said Bentley. (The CW, which is also part of CBS Corp, is also MIA.) While "we're hopeful and optimistic" that AT&T and CBS will come to terms, Stankey noted, "the demographic may be a fit" for a CBS-less lineup—i.e., millennials don't watch CBS. However, they do watch The CW, which isn't available either. And while subscribers in "owned and operated" markets like New York, Los Angeles and Philadelphia will be able to stream broadcast content live on NBC, ABC and Fox, those in smaller, affiliate markets will have to wait until the next day, when they can access network prime-time programming on demand. (The company said it is working with affiliates and hopes to expand its live offerings in the future.) The service also doesn't include DirecTV's prized NFL Sunday Ticket package—Stankey said the company is in talks with the NFL—DVR capabilities (those are coming next year) or the ability to pause live TV. (However, many channels have "72 hour lookback" capabilities.) While Stankey said that subscribers in owned and operated markets will be able to watch NFL games live on Fox and NBC, the feed will not be available to mobile subscribers in those markets, as Verizon retains exclusive NFL mobile streaming rights.

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Mark Zuckerberg Has Admitted That Facebook Has a Problem With Fake News

November 19, 2016  |  Media Week  |  No Comments

Ten days after the U.S. presidential election, Mark Zuckerberg admitted that his company has a problem with proliferating fake stories across the internet. In a Facebook post late on Friday night, the Facebook CEO admitted that fighting fake news on the platform is a problem that's complex "both technically and philosophically"—a stark change in tone after spending the past week defending the platform against accusations that faux reports helped the Republican president-elect Donald Trump win the White House. Although he previously had said the accusations that Facebook was full of fake news were " crazy ," Zuckerberg wrote that the company is now working on several projects to cut down on misinformation. Those projects include improving ways to better detect and classify misinformation, making it easier for users to report fake stories, adding third-party verification and exploring ways to label stories that have been "flagged as false." "The bottom line is: we take misinformation seriously," Zuckerberg wrote. "Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We've been working on this problem for a long time, and we take this responsibility seriously. We've made significant progress, but there is more work to be done." Earlier this week, Facebook and Google—which have both faced criticism about fake news since the election —announced plans to cut off advertising revenue to fake news sites on their platforms. On Thursday, U.S

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Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes

October 9, 2016  |  Media Week  |  No Comments

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers. Since joining the shop in 2003 from San Francisco-based Kirshenbaum Bond + Partners and ascending to president in January 2015, lifelong West Coaster Kim Getty has played an integral role in growing the agency into a creative powerhouse, counting Taco Bell, Sprint and Volkswagen as clients. In the last few months the agency has landed a few of the well-known tech giants that are based in the area, including Pandora and reportedly Uber. Getty spoke with Adweek about the move to blend Deutsch's L.A. and New York offices, working with tech giants and the growth of the L.A.-based agency business. Adweek: Why did Deutsch remove the distinction between the Los Angeles and New York offices? Kim Getty: Ultimately the ability to tap into each other's skill sets and talent, we're stronger together was essentially the perspective. We're going to continue to become more closely connected. As you bring these two offices closer together, do their respective cultures mesh well? It's easy to think about the classic New York versus Los Angeles differences and maybe there are stereotypes to some degree. New York is known for having more of an intensity; L.A. has just as much hustle, just as much energy, but we can walk around barefoot if we want and I don't know if I could do that in the New York office practically or sartorially. We both bring our individual spirit. The thing that the West Coast has always had is that pioneering, innovating, inventing new firsts, entrepreneurial, sort of roll-your-sleeves-up attitude and that's a huge driver of how we think and operate here. That seems to be getting the attention of quite a few tech clients like reportedly Uber , and Pandora, too. We have started relationships with four digitally born businesses in the last three months. It's premature for us to be disclosing them

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Q&A: PopSugar’s Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

September 6, 2016  |  Media Week  |  No Comments

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division. Sugar shares the story behind her company's growth and some of the lessons she learned along the way in her new book, Live Your Happy: Work Hard, Play Nice, and Build Your Dream Life, due out Sept. 20. Adweek spoke with Sugar about running a content company, the importance of standing out and who else in the business world is doing it right. Adweek: What made you decide to write a book in the first place? Lisa Sugar: We've been always giving advice in a variety of areas, whether it's fashion and beauty or fitness, but career is one that [the audience] keeps coming back for. So I felt now I've had 10 years of wisdom and expertise of growing the company, it was a good time to share our story about what we did to build PopSugar as well as practical advice that you could take away whether you were someone in college trying to figure all this stuff out, in your late 20s about to make a career change, or a mom coming back to work. We felt the book kind of could talk to all those types of audiences. When you first decided to go out on your own and make PopSugar into a full-time career, what's one piece of advice you wish someone had given you? Picking one thing out would be really hard, but persistence is one thing—just not giving up whether one person came to the site that day or a hundred people came to the site that day, and to keep on trying to figure out what it was that people were relating to and how to get creative about bringing people back.

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With Verizon Deal, Yahoo and AOL Are Finally Together

July 25, 2016  |  Media Week  |  No Comments

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been expected ever since Yahoo put its core business up for sale. The deal, which is subject to usual regulatory and shareholder approvals, is expected to close early next year. When it does, it will finally wed Yahoo with AOL, which Verizon bought last year. "Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers," said Verizon chairman and CEO Lowell McAdam, in announcing the deal.

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Google Wants to Give You Better Control Over the Personalized Ads You See

July 1, 2016  |  Media Week  |  No Comments

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant is introducing a feature that lets users opt in to a new way of storing info that over time could lead to ads that are more personalized for individuals. The company is already collecting massive amounts of information about each user's search activity, Gmail messages and YouTube views, but according to a source, the update will change what information is associated with a user's account instead of having data for each Google product stored separately. According to the source, the feature is rolling out in the coming weeks and will ask users if they want to opt in. If they don't, the user's privacy settings will remain the same.

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