Posts Tagged ‘internet’

Iggy Pop Has Some Totally Insane (and Some Actually Pretty Cool) Ideas for Advertisers

June 23, 2016  |  Media Week  |  No Comments

CANNES, France—Note to Deutsch: Iggy Pop has some ideas for your Volkswagen advertising. But you're going to have to keep a very open mind. The punk legend had an entertaining chat with Grey chairman and chief creative officer Nils Leonard on the main stage in the Palais at Cannes Lions here Wednesday. (It was the latest installment of the annual Grey Music Seminar.) And it included a surprising amount of Iggy-as-creative-director, weighing in on advertising, which he clearly treats with a fair amount of skepticism even as he has no problem making a buck now and then off endorsements himself. "I don't know much about advertising, other than I've done six or eight fairly major ads as a subject," he said. "Volkswagen has had problems lately because they were naughty. They lied about the omissions, blah blah blah. And I thought, you know, when I was in college, there was a wonderful spontaneous gesture that swept the colleges all over America. Kids would try to see how many people they could get into a Volkswagen Beetle. A revival of that—something that's just fun—would be probably worth 25 corporate mea culpas." So far so good. But Iggy wants to spice it up a little. "You could do it naked on the internet!" he exclaimed, chuckling to himself as he brightened to the idea. "Have different kinds of people. How many tall people? How many short people? How many Armenians could you fit in a Volkswagen? People would forget about the emissions! Or maybe cover a Volkswagen with a sign on it that says, 'Naughty.' And have women in bondage gear whipping it. Punish that Volkswagen! Maybe a giant robocop comes in. Elicit sympathy for the Volkswagen! I'll bet people wouldn't 'Skip Ad'! " The reference to Armenians was an amusing callback to an earlier back-and-forth with Leonard about Kim Kardashian, whom Pop defended—mildly—as an inspiration to other young Armenian women, and a somewhat alternative vision of beauty amid the current Western ideal. "She's got a big old Armenian butt, and little Armenian legs, and is a nice-looking Armenian beauty," Pop said

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Why Big Brands Are Suddenly Getting Cozy With Reddit

June 20, 2016  |  Media Week  |  No Comments

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space

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New Microsite Lets You See How Degas Would Have Painted Your Garden

June 18, 2016  |  Media Week  |  No Comments

The impressionism movement in painting ended 124 years ago. Even so, wouldn't it be cool if you could see how Degas or Van Gogh would have painted your front yard—or, for that matter, your kid or your pet? Well, a new microsite lets you find out. To promote its current exhibition of impressionist paintings, the New York Botanical Garden recently launched a site called Impressify . It features an easy-to-use tool that allows visitors to upload any photograph and, by manipulating three filters, transform it into an impressionist "painting." Funded by Bloomberg Philanthropies , the digital feature is the work of Brooklyn-based agency Madwell . "The brief was to create something that'll make people engage with the exhibit and share content—and it couldn't be hard to use," said creative director Chris Sojka. "So we thought, 'What if we could digitize impressionism in a social context, with your content?' It was the perfect thing to do." It is, certainly, a fun thing to do. Three dials allow visitors to control the focus and the thickness of the virtual brush strokes, so you can give your photos the misty feel of Monet, a blunt and heavy Van Gogh treatment, or anything in between. The feature also allows users to download the finished product as a jpeg or GIF and share it on social media. (The hashtag #GardensOnCanvas furnishes a subtle plug for the NYBG.) The landscape paintings currently on display at the garden (which has, naturally, also grown the corresponding flowers) are all by American impressionists—notably John Singer Sargent and Childe Hassam—but the gauzy, dappled style is unmistakably French feeling. One of the challenges facing Madwell's designers was how to recreate the textured, three-dimensional style of the physical paintings in a digital setting. So the designers programmed the brush strokes to undulate slightly to achieve a 3D effect. While the feature's obvious purpose is to raise awareness of the beauty of art and flowers, Sojka is well aware that many people will use Impressify on selfies and pics of their kids or pets. "It gets ridiculous," he admits.

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How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet

April 4, 2016  |  Media Week  |  No Comments

On a Tuesday morning in December, I uploaded my late-night talk show's 449th video to YouTube, then went about my day. By the afternoon, I was thinking this one—a mockumentary called "Instagram Husband" created for our Springfield, Missouri-based show, The Mystery Hour —might be different. The next day, when it hit 1 million views, I knew it was different. And by the time the next week rolled around, I didn't know which way was up anymore. When I came up with the idea for "Instagram Husband," I had a vague sense it had the chance to go viral, because when I shared the idea with people they enthusiastically related. I thought people I know would share it, the team that helped create it would share it, fans of my show would share it, and it would be a nice little feather in the cap. I never would have guessed just how big it would become. It's hard to accurately describe the feeling of going viral for the first time. The best I can come up with is that it's like you're dropped into the ocean with stray planks of wood, nails and a hammer. As you're frantically treading water, you're also trying to figure out how to build your boat at the same time. I'm proud that we built The Mystery Hour slowly from underground hit, to television, to syndication with good, live crowds—all in Springfield. The operative word here is "slowly." We slowly built things in a nice stair-step fashion. Then, with one video, I was getting calls and emails from press around the world and from people in the entertainment industry in New York and Los Angeles

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Hillary Clinton Will Be on This Wednesday’s Episode of Broad City

March 12, 2016  |  Media Week  |  No Comments

If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during a keynote by the show's stars, Abbi Jacobson and Ilana Glazer. "You know that meme of Hillary Clinton texting? It's us. Every time," joked Glazer while explaining the logistics of getting the presidential hopeful to appear on the third season of the show. The women were able to get Clinton on board with the help of the Broad City's executive producer Amy Poehler, who has famously portrayed Clinton on Saturday Night Live.

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YouTube Debuts First Original Content but Won’t Say How Many Subscribed to Service

February 10, 2016  |  Media Week  |  No Comments

YouTube Red launched last October , but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows. As with any new subscription service in its early days, YouTube would not share specifics on subscriber numbers. Though, one of its most influential creators, Hank Green, ran an informal Twitter poll Monday to gauge how many people were actually paying $10 a month for ad-free content and YouTube's music service—and the numbers weren't promising. Are you a paying YouTube Red user? — Hank Green (@hankgreen) February 8, 2016 Green followed up that tweet with one today showing how Red is affecting the bottom line of existing channels: If you would like to check to see how YouTube Red is affecting your channel earnings, I have created a spreadsheet: https://t.co/eUuUUxQ4OZ — Hank Green (@hankgreen) February 10, 2016 Unlike bigger subscription services like Netflix, Hulu and Amazon, YouTube isn't banking on how many subscribers it can sign up.

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Yahoo Shutters Screen, Scales Back Original Series

January 4, 2016  |  Media Week  |  No Comments

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The remaining video properties on Yahoo Screen will be moved to the company's digital magazines, so like-minded content will exist side by side. "At Yahoo, we're constantly reviewing and iterating on our products as we strive to create the best user experience," said a Yahoo rep. "With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place." The shutdown of Yahoo Screen, first reported by Variety, comes after a year in which the tech giant attempted to break into original content with the revival of NBC sitcom Community, the NBA-themed series Sin City Saints, and sci-fi comedy Other Space (from Ghostbusters director Paul Feig). It's a blow to the tumultuous tenure of CEO Marissa Mayer, for whom original video had been a priority. Despite the three original series, as well as a licensing deal with Viacom for Comedy Central shows and the entire catalogue of Saturday Night Live, Yahoo simply couldn't compete with streaming giants Netflix, Amazon Prime and even Hulu. Yahoo's originals contributed to a $42 million write down for the company last year. CFO Ken Goldman admitted at the time he "couldn't see a way to make money over time" on pricey original series

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The Weather Channel’s Future Just Got Harder to Predict After Digital Sell-Off

October 28, 2015  |  Media Week  |  No Comments

The Weather Company has agreed to sell its digital and data assets—including weather.com, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued at more than $2 billion, according to The Wall Street Journal. Financial terms were not disclosed by either company. The deal does not include the TV channel, which will continue to be owned by Bain Capital, Blackstone and NBCUniversal and operate as a stand-alone business. The Weather Channel will now become a client of IBM, licensing weather-forecasting data it once owned. On the digital side, it shows the value of the products The Weather Company built, mostly through acquisition, and should help IBM make good on its $3 billion commitment to develop Internet of Things-type services. "The Weather Company's extremely high-volume data platform, coupled with IBM's global cloud and the advanced cognitive computing capabilities of Watson, will be unsurpassed, providing our clients significant competitive advantage as they link their business and sensor data with weather in real time," said John Kelly, svp for solutions portfolio and research at IBM. But for the TV channel, the future is much cloudier. "This can't be the end of what they're planning to do with the TV network," said John Swift, president and CEO of North American investment at Omnicom Media Group. "Do they plan to take the TV content and use it as a content engine and syndicate it to other people with weather?" For now, The Weather Channel plans to handle advertising the same way it has, but the digital sell-off has certainly raised more than a few questions.

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If He Wasn’t on Dancing With the Stars, Train Hero Would Have Been on Oregon Campus

October 2, 2015  |  Media Week  |  No Comments

Alek Skarlatos gained fame earlier this summer when he and two other Americans overpowered a would-be terrorist on a Paris-bound train. And that notoriety might have saved his life. Skarlatos is one of the contestants on this season's Dancing With the Stars, and it was during rehearsal yesterday that he heard the news of the shooting at Umpqua Community College in Roseburg, Ore. "I was actually in the studio with Lindsay [Arnold], dancing, and I got a text from one of my friends telling me what had happened, so I looked it up on the Internet to confirm it and I was just in total shock," Skarlatos told ABC News. If not for his turn on the ABC competition series, Skarlatos, a native of southern Oregon, would have been on the campus.

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These Are the 7 Keys to Pulling Off a Perfect Emmys Telecast

September 18, 2015  |  Media Week  |  No Comments

What kind of impact will Andy Samberg have when he hosts the 67th Emmy Awards on Sunday? In the end, not much after you subtract commercial breaks and all the time spent handing out the actual awards. "The truth is that on the Emmys we have 22 or 23 minutes total, because in a three-hour show, we actually have two hours and six minutes of program time. The rest is promos and commercials," said executive producer Don Mischer, who's overseeing his 13th Emmys telecast. "And that's one of the dilemmas for producers—you have to protect the integrity of the institution and honor all those that work in that particular business, and you also have to make a show that's interesting and entertaining and funny for people around the country," Mischer said. "And it's very hard to do that." It's a difficult but not impossible task. As he prepared to set sail again during Sunday's Emmys, Mischer, along with host Andy Samberg, shared seven essential elements for a successful Emmys telecast: Save your best for first.

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