Posts Tagged ‘hollywood’

Emmy Advertisers Branch Out

August 25, 2014  |  Media Week  |  No Comments

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times . One advertiser betting big on the event is Audi , who is the official automotive sponsor of the Television Academy for the fourth year in a row. According to Kantar Media, Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million, followed by Target at $3.48 million; Samsung at $2.99 million; Discover at $1.99 million; and Sony Pictures at $1.24 million. “Audi is thrilled to be returning as a sponsor,” said Loren Angelo, director of marketing, Audi of America, in a statement. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.” Audi started its campaign early, with a video featuring three past Emmy winners —Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus—in a humorous spot that helped generate pre-Emmy buzz. It also began airing its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune into the awards. “Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, svp of client solutions and advertising sales at NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.” L’Oreal Paris is another advertiser planning to take advantage of the opportunities around pre-and post-awards coverage on NBC and sister network E!. The svp for marketing of the L’Oreal Paris division of L’Oreal USA, Malena Higuera, noted that the company plans to have a “significant presence” across all of the platforms, including television spots, social media and digital platforms like YouTube. “We have been advertising around the Emmys for 10 years,” Higuera said

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China Box Office: “Dragon 2” Soars in Opening Weekend

August 19, 2014  |  Variety  |  No Comments

First major Hollywood release after summer 'blackout period'

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Craig Ferguson May Get a New Talk Show

August 18, 2014  |  Media Week  |  No Comments

Not only is Craig Ferguson not going away, he's showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down as host of CBS' The Late Late Show in December:

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Los Angeles Sees 34% Decline in TV Drama Production since 2007

August 7, 2014  |  Variety  |  No Comments

Los Angeles is in grave danger of losing even more TV drama series because of the limits of the state’s production tax incentive program, a new report asserts. FilmL.A. disclosed Wednesday that Hollywood has seen a 34% decline in TV dramas shot in Los Angeles since 2006-07 from 73 to 48 currently. Additionally, 13 of... Read more

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Christina Hendricks’ Agency Dropped Her for Taking ‘Mad Men’ Role

August 3, 2014  |  Variety  |  No Comments

There’s one agency that’s beating itself up in Hollywood, and it has Christina Hendricks to thank. The “Mad Men” actress revealed that her path to starring in the hit AMC drama wasn’t a particularly smooth one in an interview with the Guardian. While she and her manager loved the script, her agency told her not... Read more

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L.A. Theater Review: ‘Hair’ at the Hollywood Bowl

August 2, 2014  |  Variety  |  No Comments

Placing 1968’s “Hair” in the cavernous Hollywood Bowl poses a trap. A flamboyant celebration of Aquarius, even at this 50-year remove, couldn’t be easier, but emotionality is diminished when the flower children aren’t climbing into your lap. Still, an energetic troupe led by Kristen Bell (“Veronica Mars,” “Frozen”) does well by Galt Macdermot’s muscular melodies,... Read more

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Bryan Singer’s Accuser Dropped by Lawyer Amid $100K Settlement Report

July 29, 2014  |  Variety  |  No Comments

Jeff Herman has withdrawn as the attorney for Michael Egan, the plaintiff who accused director Bryan Singer and Hollywood executives of sexual assault in the late 1990s, when he was a minor. In a statement, Herman said that his firm is “in the process of withdrawing from representing Mr. Egan in all his cases and... Read more

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Heather Graham to Star Off Broadway in Neil LaBute’s Hollywood Comedy

July 24, 2014  |  Variety  |  No Comments

Heather Graham will play a movie star in Neil LaBute’s Off Broadway play “The Money Shot,” the Hollywood comedy getting its world premiere this fall from MCC Theater. Terry Kinney, who directed LaBute’s “Reasons to Be Pretty” on Broadway, will helm a cast that also includes Callie Thorne (“Necessary Roughness”), Frederick Weller (“Mothers and Sons”) and... Read more

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Dana Walden, Gary Newman Named New Network Chiefs at Fox

July 14, 2014  |  Media Week  |  No Comments

Dana Walden and Gary Newman were named network chiefs of Fox, replacing exiting Fox Broadcasting Chairman Kevin Reilly following his announced departure in late May , The Hollywood Reporter announced today . The pair will also retain oversight over the studio, keeping "titles as chairmen and CEO of a newly formed division of the Fox Networks Group entitled Fox Television Group," according to The Hollywood Reporter. Walden and Newman will begin their positions effective later this month, reporting to FNG Chairman Peter Rice.

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Hulu Gains Exclusive Rights to Stream ‘South Park’

July 14, 2014  |  Media Week  |  No Comments

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as well as new episodes—on the content streaming service, the New York Times reported . According to the terms of the three-year deal, which is worth more than $80 million, Hulu will make all 17 seasons’ worth of the show’s content available for free until Sept. 24, when the show’s 18th season begins. After that, the series’ archive will go behind a paywall, available only to subscribers of Hulu’s premium streaming service, Hulu Plus. New episodes will be available the day after they air on Viacom’s Comedy Central on both Hulu.com and Hulu Plus. In addition, Hulu.com will host a revolving selection of 30 episodes for free, Variety reported . As the Times noted, South Park has historically been available via a range of platforms — “on basic cable, syndicated on ad-supported television, on Netflix, on SouthParkStudios.com and on Hulu.” But with competition between content streaming services such as Hulu, Netflix, Yahoo, and Amazon heating up, exclusivity has become paramount. The deal, which was announced on Saturday as part of the Television Critics Association summer press tour, parallels others engineered by Hulu CEO Mike Hopkins over the last year. As the Hollywood Reporter wrote , the service also “inked an exclusive deal with NBCUniversal in April that included seasons of Fox’s The Mindy Project and Brooklyn Nine-Nine. Nashville and Elementary also stream exclusively on the platform.” The full archive of South Park episodes will be available for free on the website SouthParkStudios.com (now powered by Hulu) until the Sept. 24 season premiere, at which point the site will, like Hulu.com, offer only a revolving selection. Hulu’s content chief Craig Erwich said of the deal, “South Park has revolutionized TV and pushed boundaries with unparalleled topicality and daring humor. We’re thrilled to offer the series to fans in its entirety.”

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