Posts Tagged ‘hollywood’

Arnold Schwarzenegger’s Best Commercials Ever! [Video]

September 18, 2014  |  Media Week  |  No Comments

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been one of the more than 38 million U.S. citizens he governated for a decade. In any case, everyone knows Arnold Schwarzenegger. Which has made him perfect for advertising around the world. Schwarzenegger, now 67, is clearly no stranger to the camera. And he's appeared in countless peculiar ads—many of which you may not have seen, because like other

Read More

4 Things Marketers Should Know About This Season of Dancing with the Stars

September 15, 2014  |  Media Week  |  No Comments

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing with the Stars features a new judge (former pro dancer turned actress Julianne Hough), a large crop of new pros, and of course, a brand new cast. As marketers tune in this season, here are four things to keep top of mind throughout this cycle. • Contestants to Watch At first glance, season 19's most interesting name seems to be Bethany Mota, a YouTube star with a massive millennial fan base. She may not be a household name now, but her star has risen quickly as one of the faces of YouTube's national ad campaign, and she recently landed the cover of Seventeen magazine. DWTS will help boost her profile from computer screen to mainstream. We expect beauty, young fashion and technology brands to be playing close attention to her

Read More

Brian Grazer Shares Career Tips With French Producers at Deauville Fest

September 13, 2014  |  Variety  |  No Comments

While in Deauville to receive an homage and present his James Brown biopic “Get on Up,” Hollywood producer Brian Grazer shared thoughts and wise advice on moviemaking with French producers during a discussion hosted by the PGA, the French Producers Guild (APC), the Ile de France Film Commission, and backed by Variety. Grazer, who was... Read more

Read More

Toronto Film Review: ‘Big Game’

September 12, 2014  |  Variety  |  No Comments

Where writer-helmet Jalmari Helander's prior Xmas nightmare, "Rare Exports," was a distinctively Finnish product (albeit one with high gloss), this sophomore feature is very much in the style of a big, bombastic Hollywood action pic.

Read More

Studios Need to Alter Their Mind-Set to Keep Productions in California

September 11, 2014  |  Variety  |  No Comments

On a trip to Vancouver a few years ago, one TV producer surveyed the myriad projects being shot there and labeled the town Hollywood Sleep-Away Camp. Those visitors were drawn less by British Columbia’s natural beauty than by the siren song of its tax credits, along with Canada’s favorable monetary exchange rate. Having witnessed a... Read more

Read More

5 Summer Box Office Takeaways: Marvel Rules, China Rises and Stars Matter

September 1, 2014  |  Variety  |  No Comments

The summer box office sputtered to a close, down 15% from last year’s record breaker. Domestically, it was the worst showing for Hollywood in nearly a decade. To be sure, there were massive hits such as “Guardians of the Galaxy” and “Transformers: Age of Extinction,” but this year’s crop of blockbusters was puny compared to... Read more

Read More

From Dubai to Cairo, Festivals Help Arab Filmmakers Court Hollywood Partners

August 30, 2014  |  Variety  |  No Comments

This fall, in the bustling media hubs of Dubai and Abu Dhabi and the more ancient Arab capitals of Cairo and Marrakech, festival execs are promising a bumper crop of Arab cinema. It’s a harvest that regional players have spent several years cultivating. Sandwiched between Venice and Sundance, the fall festival slot, which includes the... Read more

Read More

California Boost: Will Tripling Tax Credits Work?

August 29, 2014  |  Variety  |  No Comments

The news that California will more than triple the size of its tax credit program for movie and TV production was met with words of praise from crew members and studio reps, and pledges of  new jobs from politicians. Will it make sure Hollywood stays in Hollywood? California has been caught in a frenzy of... Read more

Read More

Emmy Advertisers Branch Out

August 25, 2014  |  Media Week  |  No Comments

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times . One advertiser betting big on the event is Audi , who is the official automotive sponsor of the Television Academy for the fourth year in a row. According to Kantar Media, Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million, followed by Target at $3.48 million; Samsung at $2.99 million; Discover at $1.99 million; and Sony Pictures at $1.24 million. “Audi is thrilled to be returning as a sponsor,” said Loren Angelo, director of marketing, Audi of America, in a statement. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.” Audi started its campaign early, with a video featuring three past Emmy winners —Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus—in a humorous spot that helped generate pre-Emmy buzz. It also began airing its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune into the awards. “Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, svp of client solutions and advertising sales at NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.” L’Oreal Paris is another advertiser planning to take advantage of the opportunities around pre-and post-awards coverage on NBC and sister network E!. The svp for marketing of the L’Oreal Paris division of L’Oreal USA, Malena Higuera, noted that the company plans to have a “significant presence” across all of the platforms, including television spots, social media and digital platforms like YouTube. “We have been advertising around the Emmys for 10 years,” Higuera said

Read More

China Box Office: “Dragon 2” Soars in Opening Weekend

August 19, 2014  |  Variety  |  No Comments

First major Hollywood release after summer 'blackout period'

Read More