Posts Tagged ‘film’

Ad of the Day: Enchanting Bird Puppets Populate This Mall Owner’s Magical Holiday Ad

November 9, 2016  |  Media Week  |  No Comments

British mall owner Intu pulls some serious strings to deliver seasonal cheer in one of the most striking and delightful holiday ads of the year so far. Created by London-based agency Now, a 45-second spot shows a flighty group of "customers" flocking into the aisles. They are, in fact, gorgeously crafted and finely detailed bird puppets, inspired by stage shows such as War Horse and The Lion King. They mimic the behaviors of typical shoppers, ranging from bargain hunters and early planners to those who search for gifts in a last-minute panic. Throughout the ad, shot on a stylized white department-store set, the puppeteers are clearly visible and take part in the action—a creative choice designed to give the film an overtly theatrical feel. This unusual approach works amazingly well, as Intu foregoes most of the familiar yuletide trappings (Santas, elves, snowflakes, candy canes) to create a magic all its own: "We had to find a way of portraying these personalities without defaulting to just showing people shopping, which is very generic," Now creative chief Remco Graham tells Adweek. Ultimately, the creative team "went back to the heart of the brand and embraced its logo—a bird—and decided to make the different shopper types birds. The puppets then came fairly quickly after. A lot of advertising has used CGI, but we wanted to do something a bit different to stand out at Christmas." Building the spot's featured feathered players was no easy task.

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Film Review: ‘A Wedding’

November 7, 2016  |  Variety  |  No Comments

Director Streker strives to offer a balanced view of a traditional family in Belgium forcing their daughter into an arranged marriage, yet in the end he hits far too many expected buttons.

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Denzel Washington, Viola Davis Become Instant Oscar Frontrunners in ‘Fences’

November 6, 2016  |  Variety  |  No Comments

The big-screen adaptation of August Wilson's Pulitzer Prize-winning play unspooled for guild members, Oscar voters and press on Saturday.

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Rome Film Review: ‘At the End of the Tunnel’

November 5, 2016  |  Variety  |  No Comments

An exciting, sharply made thriller that lays no claim to inventing the genre, yet Grande’s script is fun, his characters intriguing, and his build-up expertly paced.

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‘I Am Not Your Negro,’ ‘O.J.: Made in America’ Lead Cinema Eye Honors Docu Nominees

November 2, 2016  |  Variety  |  No Comments

Raoul Peck's "I Am Not Your Negro," and Ezra Edelman's "O.J.: Made in America" led the 2016 Cinema Eye Honors nominations with five each.

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Rome Film Festival Review: ‘Land of the Little People’

October 21, 2016  |  Variety  |  No Comments

A damning vision of Israel targeting the socialization of children in a battle-focused nation where animalistic alpha male posturing creates a society marked by cold-blooded cruelty.

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Film Review: ’13 Million Voices’

October 16, 2016  |  Variety  |  No Comments

A rousing, impassioned study of the challenges and rewards of peace activism in Cuba, "13 Million Voices" might best be described as a finished film about a work in progress.

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Russell Crowe, Matt Damon Toast Ridley Scott at American Cinematheque Fete

October 15, 2016  |  Variety  |  No Comments

Director Ridley Scott and Warner Bros. marketing and distribution chief were honored by the American Cinematheque Friday night.

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‘O.J.: Made in America,’ ‘13th,’ ‘Gleason’ Lead Critics’ Choice Docu Nominations

October 10, 2016  |  Variety  |  No Comments

The Broadcast Film Critics Association and the Broadcast Television Journalists Association celebrate the best in documentary filmmaking.

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These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

October 9, 2016  |  Media Week  |  No Comments

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match. This global headquarters for the entertainment and production industries—with a dash of tech innovation—creates a wealth of opportunities for trend-smart ad shops that aren't afraid to draw talent and collaborators from outside the "traditional" marketing world. As clients cut budgets and the storied broadcast TV model evolves, these organizations are increasingly comfortable moving beyond the familiar. Thankfully, their hometown has a wealth of alternatives to offer. R/GA "The idea that the commercial should be interrupting [your viewing experience] is no longer accepted," said R/GA founder Bob Greenberg—and for his agency's L.A. office, this means more partnerships with local production companies like Maker Studios and Fullscreen that specialize in influencer-driven content. "Hollywood's unbundling creates opportunities for both agencies and clients," added R/GA vp and managing director Alex Morrison, noting that eight of today's top celebrities among teens are YouTube stars, and that a near-majority told a recent poll that such "creators" understand them better than their own friends. "There's no better place to have those conversations than in L.A.

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