Posts Tagged ‘film’

Why Big Brands Are Suddenly Getting Cozy With Reddit

June 20, 2016  |  Media Week  |  No Comments

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space

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Film Review: ‘The Wonderful Kingdom of Papa Alaev’

June 20, 2016  |  Variety  |  No Comments

Profiles a long-running family musical act whose joyful musicality onstage is somewhat belied by the discordant notes hit behind the scenes.

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Ad of the Day: This Harrowing Anti-Abuse PSA Might Be the Most Powerful This Year

June 8, 2016  |  Media Week  |  No Comments

Bursts of sudden, searing violence scattered among scenes of sunny but slightly askew domesticity help make "Do You See Her," a harrowing two-minute film for U.K. charity Women's Aid, one of the most memorable PSAs so far this year. "I wanted to try and show how someone suffering abuse could appear totally normal and happy in front of those closest to them," RSA Films director Paul Andrew Williams tells Adweek. "We all have the possibility of being very close to this problem without even knowing." Williams focuses on a sadly overlooked target of domestic abuse, establishing a cozy but mildly "off" atmosphere—note the vibe during the family meal—that explodes about 40 seconds into the narrative. Watch "Do You See Her" before reading further: "Older women are often invisible in many spheres of life, and it can be all too easy to not see what is really going on," says actress Tessa Peake-Jones, who portrays the grandmother.

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Film Review: ‘Honeyglue’

June 5, 2016  |  Variety  |  No Comments

For a film about throwing caution to the wind and bucking conventions, “Honeyglue” diligently adheres to clichés.

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Film Review: ‘Teenage Mutant Ninja Turtles: Out of the Shadows’

June 2, 2016  |  Variety  |  No Comments

The heroes in a half shell return for more halfhearted fun.

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Cannes Festival Review: ‘Hissein Habré, A Chadian Tragedy’

May 30, 2016  |  Variety  |  No Comments

Director Haroun is careful not to present too many voices recounting the nightmare of torture, thereby ensuring the stories avoid becoming a numbing litany.

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Film Review: ‘Women Who Run Hollywood’

May 29, 2016  |  Variety  |  No Comments

Despite evident good intentions, and some excellent interviewees, this is a frustrating effort in many ways, not least of which is its slightly misleading title, which suggests a more contemporary than historical slant.

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Cannes Film Review: ‘Wolf And Sheep’

May 21, 2016  |  Variety  |  No Comments

The action is set in an Afghan village that 26-year-old, tyro director-writer Shahrbanoo Sadat, Afghanistan’s first-ever distaff feature helmer, was forced to re-create in the dusty mountains of neighboring Tajikistan because of security concerns for her mostly foreign crew -- and the tale’s naked, green, female fairy.

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Film Review: ‘Bobby Sands: 66 Days’

May 20, 2016  |  Variety  |  No Comments

Veteran documentarian Brendan J. Bryne’s feature does an excellent job contextualizing this famous chapter for viewers not already steeped in modern Irish history.

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Cannes Film Review: Harmonium

May 15, 2016  |  Variety  |  No Comments

"Harmonium" is a quietly combustible tale of punishment and crime set in motion when a family lets a mysterious man move in with them.

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