Posts Tagged ‘film’

Oscars 2016 Director Race Welcomes Newcomers, Fresh Voices

November 15, 2016  |  Variety  |  No Comments

Filmmakers on their first, second, or third film find their way into awards spotlight.

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Struggling Through a Workout? A Singing Clay Matthews Will Carry You to the Finish

November 14, 2016  |  Media Week  |  No Comments

Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. In the next extension of the brand's "Stronger Everyday" campaign, created by agency of record Mekanism, Green Bay Packers linebacker Clay Matthews appears in a series of situations where he is tasked with helping athletes performing at any level, from professional to recreational, step up their game. Oh, and he actually sings in the ads too. "From the viewers perspective you're hearing the song being sung and then visually on screen you're seeing what feels very much like an epic sports montage with a fun twist," Josh Mohr, CytoSport vp of consumer marketing for Muscle Milk, said. Matthews is meant to personify Muscle Milk in the 30-second spot and a series of 15-second ads that show the athlete helping a women kill it on the tennis court and carrying a runner on his shoulders during a race. The idea being, even when someone as athletic and strong as Clay Matthews isn't around, Muscle Milk will be there for you and get you through your training. The decision to have Matthews actually sing "Lean on Me" came from his impressive past crooning in the film Pitch Perfect 2. "The minute Clay started singing in the recording studio everybody was pretty blow away ... He was so self-deprecating about the whole thing," Tommy Means, Mekanism founder and executive creative director said. "The minute he started singing he sounded like a song bird." The "Stronger Together" campaign originally launched in April with spots starring the Golden State Warriors' Stephen Curry.

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Ava DuVernay on Trump and Mass Incarceration: ‘He Feels It’s a Business’

November 14, 2016  |  Variety  |  No Comments

Ava DuVernay discussed her expectations for the "prison industrial complex" under a Trump regime.

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AFI Film Review: Jessica Chastain in ‘Miss Sloane’

November 12, 2016  |  Variety  |  No Comments

Further evidence of the Aaron Sorkinization of American screenwriting, “Miss Sloane” is a talky, tense political thriller, full of verbal sparring and fiery monologues, undone by a really dumb ending.

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Film Review: ‘Off the Rails’

November 11, 2016  |  Variety  |  No Comments

Adam Irving’s documentary profiles the man with Asperger’s Syndrome who has repeatedly, competently, harmlessly--yet illegally--assumed control of New York City subway trains for decades.

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Lady Gaga-Bradley Cooper’s ‘A Star Is Born’ Gets 2018 Release Date

November 10, 2016  |  Variety  |  No Comments

Warner Bros. has set Sept. 28, 2018, as the release date for “A Star Is Born,” with Lady Gaga and Bradley Cooper starring. Cooper will also helm the film, which will mark his directing debut. He will produce through his 22 Green banner along with Jon Peters, Bill Gerber, and Basil Iwanyk.

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Ad of the Day: Enchanting Bird Puppets Populate This Mall Owner’s Magical Holiday Ad

November 9, 2016  |  Media Week  |  No Comments

British mall owner Intu pulls some serious strings to deliver seasonal cheer in one of the most striking and delightful holiday ads of the year so far. Created by London-based agency Now, a 45-second spot shows a flighty group of "customers" flocking into the aisles. They are, in fact, gorgeously crafted and finely detailed bird puppets, inspired by stage shows such as War Horse and The Lion King. They mimic the behaviors of typical shoppers, ranging from bargain hunters and early planners to those who search for gifts in a last-minute panic. Throughout the ad, shot on a stylized white department-store set, the puppeteers are clearly visible and take part in the action—a creative choice designed to give the film an overtly theatrical feel. This unusual approach works amazingly well, as Intu foregoes most of the familiar yuletide trappings (Santas, elves, snowflakes, candy canes) to create a magic all its own: "We had to find a way of portraying these personalities without defaulting to just showing people shopping, which is very generic," Now creative chief Remco Graham tells Adweek. Ultimately, the creative team "went back to the heart of the brand and embraced its logo—a bird—and decided to make the different shopper types birds. The puppets then came fairly quickly after. A lot of advertising has used CGI, but we wanted to do something a bit different to stand out at Christmas." Building the spot's featured feathered players was no easy task.

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Film Review: ‘A Wedding’

November 7, 2016  |  Variety  |  No Comments

Director Streker strives to offer a balanced view of a traditional family in Belgium forcing their daughter into an arranged marriage, yet in the end he hits far too many expected buttons.

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Denzel Washington, Viola Davis Become Instant Oscar Frontrunners in ‘Fences’

November 6, 2016  |  Variety  |  No Comments

The big-screen adaptation of August Wilson's Pulitzer Prize-winning play unspooled for guild members, Oscar voters and press on Saturday.

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Rome Film Review: ‘At the End of the Tunnel’

November 5, 2016  |  Variety  |  No Comments

An exciting, sharply made thriller that lays no claim to inventing the genre, yet Grande’s script is fun, his characters intriguing, and his build-up expertly paced.

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