Posts Tagged ‘film’

Why Shark Week Is Sinking Its Teeth Into July

July 6, 2015  |  Media Week  |  No Comments

In this year's promos for Shark Week , Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over the past three decades to the franchise, its annual weeklong programming celebration of all things sharks, which enters its 28th year with a bigger bite than ever. Last year's Shark Week was Discovery's highest rated yet in adults and women 25-54, making it the week's No. 1 cable network in adults, men and women 18-49 and 25-54, while coming in first in all of television in men 18-49 and 18-34. "Shark Week is our Super Bowl," said Ben Price, evp, ad sales, Discovery. "Who doesn't love Shark Week?" As Shark Week has evolved from a mere programming block into a full-blown phenomenon (its dozen-plus returning partners include Cold Stone Creamery, Southwest Airlines and Dunkin' Donuts), competitors have jumped into the fray, hoping to siphon off a portion of Discovery's audience for themselves. Syfy is bringing back Sharknado Week for the July 22 premiere of Sharknado 3: Oh Hell No!, while Nat Geo Wild's new promo for SharkFest (returning for Year 3) gleefully admits that it hopes to lure away unsuspecting Shark Week viewers: "We want you to confuse the two, and you will!" This year, Discovery is fighting back. The network has moved Shark Week earlier than ever to put its stamp on summer. It kicks off July 5, a full month earlier than last year (and two weeks ahead of this year's Sharknado Week). In addition to 19 hours of prime-time Shark Week programming, its most ever, Discovery is also bookending the summer with an additional Shark Weekend of shows in late August. As Shark Week dominates, Syfy dove in with its own Sharknado Week. "Shark Week is synonymous with summer, and to me, the holiday that is synonymous with summer is July 4," said Rich Ross, who is overseeing his first Shark Week as Discovery president, of this year's early start. "Our advertisers and promotional partners got it in a millisecond

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Film Review: ‘April and the Extraordinary World’

July 5, 2015  |  Variety  |  No Comments

In the heart of Paris, a repurposed monastery known as the Musee des Arts et Metiers serves as a technological shrine to human innovation, where school kids marvel at all manner of inventions.

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Film Review: ‘The Violators’

July 4, 2015  |  Variety  |  No Comments

An ironic pink heart dots the 'i' in troubled-teen tale “The Violators” — perhaps the sole playful touch in this stern, striking debut from British novelist-turned-helmer Helen Walsh.

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Third Studio Complex To Be Built in Busan

June 25, 2015  |  Variety  |  No Comments

A new film production center featuring three stages will open in Busan, the Korean city that styles itself as the hub of Asian cinema.

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Korea Box Office: ‘Jurassic World’ Holds Off ‘Classified’ Competition

June 22, 2015  |  Variety  |  No Comments

“Jurassic World” remained on top of the Korean box office, accounting for 45% of total nationwide revenue.

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Eight Reasons Why Netflix Will Struggle In China

June 17, 2015  |  Variety  |  No Comments

Subscriber data from iQIYI and Alibaba's plan to enrich its Internet Plus roster underline the obstacles to penetrating China's SVoD market

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Jeffrey Katzenberg, Mike Tyson on Hand to Open Shanghai Festival

June 13, 2015  |  Variety  |  No Comments

Mike Tyson, Jeffrey Katzenberg, Jackie Chan and Fan Bingbing were among the celebrities on hald at the opening ceremony of the 18th Shanghai festival.

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Film Review: ‘Seven Weeks’

June 10, 2015  |  Variety  |  No Comments

Nobuhiko Obayashi's profound if overly involved "Seven Weeks" addresses Japan's wartime responsibility and her present nuclear crisis with poetic whimsy.

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Shanghai Festival to Open With Film Industry Tribute ‘I Am Somebody’

June 4, 2015  |  Variety  |  No Comments

Derek Yee’s tribute to cinema’s nameless extras “I Am Somebody” has been set as the opening movie of the Shanghai International Film Festival.

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