Posts Tagged ‘facebook’

International Women’s Day, St. Patrick’s Day Join NCAA Tournament as Facebook Hot Topics for March

April 11, 2017  |  Media Week  |  No Comments

Not surprisingly, March Madness was a Hot Topic on Facebook in March, and the 2016-17 NCAA Men's Division I Basketball Championship tournament was joined by International Women's Day and St. Patrick's Day. The same topics performed strongly on Instagram last month and, for younger males, they were joined by entertainment and gaming topics including Wolverine,...

Read More

Nielsen Social Content Ratings, Week of April 3: March Madness’ Last Gasp

April 11, 2017  |  Media Week  |  No Comments

The University of North Carolina's victory over Gonzaga University in the title game of the 2016-17 NCAA Men's Division I Basketball Championship tournament dominated the Nielsen Social Content Ratings for the week of April 3. CBS' presentation of the final college basketball clash of the 2016-17 season tallied 8.63 million interactions across Facebook and Twitter,...

Read More
Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

Screen Shot 2017-04-10 at 11.41.43 AM
April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

Read More

Facebook Is Testing a Groups Tab for Pages

April 7, 2017  |  Media Week  |  No Comments

Have you noticed a groups tab on some Facebook pages? Here's why. Richard Nieva of CNET reported that Facebook has been testing a way to make it easier for users to navigate between official brand pages and official groups by adding the groups tab to select pages. As Nieva pointed out, the groups tab on...

Read More

Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

April 6, 2017  |  Media Week  |  No Comments

Amazon's Alexa, Apple's Siri, Google's Assistant, Samsung's Bixby, Microsoft's Cortana--it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it's finally bringing M to the masses via Facebook Messenger. M is...

Read More
AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

Read More

5 Reasons Brands Could Be the Next Victims of Fake News

April 2, 2017  |  Media Week  |  No Comments

The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects. David Berkowitz Headshot: Alex Fine There's little doubt that the influence of social...

Read More

Media Life Magazine Ceases Publication

March 31, 2017  |  Media Week  |  No Comments

The announcements went up on the Media Life magazine website and Facebook page Thursday. Just shy of the digital publication's 18th anniversary, Gene Ely and co. have decided to shut down the operation: When we launched Media Life, what inspired us was a quirky notion. It was the sort of quirky notion entertained by editors...

Read More

Facebook Wants to Help You Raise Money With These Two New Features

March 30, 2017  |  Media Week  |  No Comments

Giving is good, and Facebook Thursday introduced two new ways for its users to encourage their friends, family and followers to do so: Personal Fundraisers, and the ability for verified pages to add donate buttons to their Facebook Live videos. Facebook vice president of social good Naomi Gleit introduced the new features in a Newsroom...

Read More

Facebook Wants to Help You Raise Money With These Two New Features

March 30, 2017  |  Media Week  |  No Comments

Giving is good, and Facebook Thursday introduced two new ways for its users to encourage their friends, family and followers to do so: Personal Fundraisers, and the ability for verified pages to add donate buttons to their Facebook Live videos. Facebook vice president of social good Naomi Gleit introduced the new features in a Newsroom...

Read More