Posts Tagged ‘facebook’

Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

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Facebook Audience Network Advertisers Can Now Go Full-Width

May 25, 2017  |  Media Week  |  No Comments

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network's standard 300-pixel-by-250-pixel ads, leading to a 34 percent jump in monetization. Full-width ads are...

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Ads on Instagram Stories Are Now Available With Objectives Besides Reach

May 25, 2017  |  Media Week  |  No Comments

Instagram launched immersive, full-screen ads on Instagram Stories in January, making them available to all advertisers in March. On Thursday, the Facebook-owned photo- and video-sharing network said in a blog post that it is moving beyond the original objective that the ad units launched with--reach--and adding four new objectives: video views, traffic, conversions and mobile...

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Facebook Outlines the 3 Steps It Will Take to Address Viewability

May 24, 2017  |  Media Week  |  No Comments

Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it...

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Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

May 19, 2017  |  Media Week  |  No Comments

In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to ensure that their Facebook content stays afloat. Mosseri's...

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Facebook, Messenger and Instagram Notifications in One Place?

May 19, 2017  |  Media Week  |  No Comments

Last November, Facebook announced an integrated inbox for businesses, allowing them to see their notifications from their Facebook, Messenger and Instagram accounts in a single location. Now the social network appears to be testing the same concept for non-business users. Social media analyst Mari Smith shared the screenshot pictured above and below from earlier this...

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Facebook Is Automatically Adding Images, Links From Landing Pages to Canvas Ads

May 12, 2017  |  Media Week  |  No Comments

Creating a Facebook Canvas ad just got a bit more automated. Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots below with Social Pro Daily, saying that once a URL is entered during the process of creating a Canvas ad, Facebook will automatically pull all images from that landing page, along with their...

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Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store

May 11, 2017  |  Media Week  |  No Comments

According to Facebook IQ, the social network's insights division, 20 percent of Mother's Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself. Video ads on the social site have been targeting on-the-go moms all week. What's more,...

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Anheuser-Busch Website Roils Smaller Craft Brewery

May 10, 2017  |  Media Week  |  No Comments

It didn't take long for The Beer Necessities, a handsome new website underwritten by Anheuser-Busch's division The High End, to upset the hops cart. Via a May 3 Facebook post, Beachwood Brewing, a company headquartered in Long Beach, Calif., admitted that they should have done better research before agreeing to be interviewed by a writer...

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Easter and Baseball Were Among the Facebook, Instagram Hot Topics for April

May 9, 2017  |  Media Week  |  No Comments

Easter was a Hot Topic on Facebook and Instagram in April, particularly among older women, and other holidays drew attention as well: Good Friday, Palm Sunday, Earth Day and April Fools' Day. The start of the Major League Baseball season also heated up Facebook and Instagram last month, among both men and women, with teams...

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