Posts Tagged ‘facebook’

Meet 12 of the Biggest Young Stars on YouTube

March 10, 2014  |  Media Week  |  No Comments

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.

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Social Media Buzz: ’300′ Sequel Raises a Huge Army of Social Followers

March 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Softbank Said to be Eyeing Line Stake Purchase, Say Reports

February 25, 2014  |  Variety  |  No Comments

After the recent WhatsApp and Viber deal announcements, Softbank may also seek a piece of the messaging business.

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Facebook’s WhatApp Deal Preceded by Rakuten’s Viber Buy

February 20, 2014  |  Variety  |  No Comments

HONG KONG – The rivalry between global internet conglomerates to get into messaging was underlined by Facebook’s proposed $19 billion acquisition of WhatsApp. That now makes last week’s purchase of rival message service Viber by Japanese giant Rakuten look prescient. Rakuten, which is one of the world’s largest home shopping groups, Friday unveiled its agreed... Read more

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Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

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Storytelling Needs to Evolve With the Times

Storytelling Needs to Evolve With the Times

Screen shot 2014-02-08 at 8.07.27 AM
February 8, 2014  |  Blog  |  No Comments

Do you create content on a daily basis? Then you need to watch this talk from 99u and Gary Vaynerchuk, because there are some hard truths being shared for anyone using social media as a marketing tool.

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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

January 27, 2014  |  Media Week  |  No Comments

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl

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CNN Hacked by Syrian Electronic Army

January 24, 2014  |  Variety  |  No Comments

CNN’s social media outlets, including Twitter and Facebook, were briefly hacked by the Syrian Electronic Army late Thursday. The hacker group, responsible for compromising several press outlets over the last year, typically post content related to the ongoing conflict in Syria. “Obama Bin Laden the lord of terror is brewing lies that the Syrian state... Read more

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Twitter’s 2014 Strategy: The Intersection of Video and Data

January 21, 2014  |  Media Week  |  No Comments

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video , according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago. “Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy. Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities. “They have the ability to reach people simultaneously on TV and Twitter,” the ad agency executive said. “It’s a second-screen option that’s not happening elsewhere.” Brands are convinced of Twitter’s value, and the ad spending reflects their enthusiasm. “Twitter spend will increase this year for a number of reasons, one being their embrace of television,” said David Rittenhouse, Ogilvy & Mather’s managing director. TV’s use of Twitter will evolve beyond the simple adoption of hashtags in prime time, he said. Another agency executive said that some advertisers—particularly tech brands—plan to spend five times as much on Twitter this year compared to last. “If I’m sponsoring [ESPN’s] College GameDay, I can actually take my offline [ad copy], upload it into Twitter and serve it to people after they watched the show,” the source said. “Advertisers are obsessed with it because they’re able to increase awareness. It’s an extension of their TV buying, and they’re [quintupling] Twitter budgets for it.” These are ad dollars that could be going to Facebook, this source said. Indeed, there is a debate in the ad industry about which platform is better for such TV-esque advertising. As Twitter pushes TV this year, Facebook is rolling out its broad autoplay video ad product.

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The Following Star Kevin Bacon Stays Close to His N.Y. Roots

January 17, 2014  |  Media Week  |  No Comments

Specs Who Kevin Bacon Age 55 Accomplishments Stars as Ryan Hardy on Fox’s The Following ( Season 2 preview airs Sunday, Jan. 19 after the NFC Championship Game); Golden Globe Award-winning actor; musician Base New York and Los Angeles What’s the first information you consume in the morning? I read The New York Times app or website. I like the regular dot-com better because the app is almost too homogenized. But there are certain things about the app that I also like, so I toggle back and forth between the two. And if I’m in New York, I will also be listening to the morning show on NY1 , which I love. There’s just something about Pat Kiernan. He’s kind of hilarious. What are your go-to social platforms? For social media, I use something called WhoSay . It’s more photo-centric, and it lets me simultaneously post to Twitter, Facebook, Instagram and some Chinese sites. Where do you get your news? My main news source is the PBS NewsHour.

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