Posts Tagged ‘facebook’

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

January 27, 2014  |  Media Week  |  No Comments

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl

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CNN Hacked by Syrian Electronic Army

January 24, 2014  |  Variety  |  No Comments

CNN’s social media outlets, including Twitter and Facebook, were briefly hacked by the Syrian Electronic Army late Thursday. The hacker group, responsible for compromising several press outlets over the last year, typically post content related to the ongoing conflict in Syria. “Obama Bin Laden the lord of terror is brewing lies that the Syrian state... Read more

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Twitter’s 2014 Strategy: The Intersection of Video and Data

January 21, 2014  |  Media Week  |  No Comments

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video , according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago. “Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy. Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities. “They have the ability to reach people simultaneously on TV and Twitter,” the ad agency executive said. “It’s a second-screen option that’s not happening elsewhere.” Brands are convinced of Twitter’s value, and the ad spending reflects their enthusiasm. “Twitter spend will increase this year for a number of reasons, one being their embrace of television,” said David Rittenhouse, Ogilvy & Mather’s managing director. TV’s use of Twitter will evolve beyond the simple adoption of hashtags in prime time, he said. Another agency executive said that some advertisers—particularly tech brands—plan to spend five times as much on Twitter this year compared to last. “If I’m sponsoring [ESPN’s] College GameDay, I can actually take my offline [ad copy], upload it into Twitter and serve it to people after they watched the show,” the source said. “Advertisers are obsessed with it because they’re able to increase awareness. It’s an extension of their TV buying, and they’re [quintupling] Twitter budgets for it.” These are ad dollars that could be going to Facebook, this source said. Indeed, there is a debate in the ad industry about which platform is better for such TV-esque advertising. As Twitter pushes TV this year, Facebook is rolling out its broad autoplay video ad product.

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The Following Star Kevin Bacon Stays Close to His N.Y. Roots

January 17, 2014  |  Media Week  |  No Comments

Specs Who Kevin Bacon Age 55 Accomplishments Stars as Ryan Hardy on Fox’s The Following ( Season 2 preview airs Sunday, Jan. 19 after the NFC Championship Game); Golden Globe Award-winning actor; musician Base New York and Los Angeles What’s the first information you consume in the morning? I read The New York Times app or website. I like the regular dot-com better because the app is almost too homogenized. But there are certain things about the app that I also like, so I toggle back and forth between the two. And if I’m in New York, I will also be listening to the morning show on NY1 , which I love. There’s just something about Pat Kiernan. He’s kind of hilarious. What are your go-to social platforms? For social media, I use something called WhoSay . It’s more photo-centric, and it lets me simultaneously post to Twitter, Facebook, Instagram and some Chinese sites. Where do you get your news? My main news source is the PBS NewsHour.

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American Idol Is Ramping Up Its Football Presence

January 13, 2014  |  Media Week  |  No Comments

As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promo s featuring Idol hopefuls and a kinder, gentler judges’ panel (Jennifer Lopez, Keith Urban and Harry Connick Jr.) started rolling out before the holidays, the spots made their biggest mark during last Sunday’s NFC Wild Card Game. Fox packed a handful of Idol teasers into its coverage of the 49ers-Packers nail-biter , which delivered a staggering 47.1 million viewers. As the stakes become higher, Idol will ramp up its pigskin presence. “Football always plays a big role in presenting the Idol campaign,” said Laurel Bernard, evp, marketing of Fox Broadcasting Co. “We plan to continue to have a substantial presence for Idol through the postseason and the Super Bowl.” While it did not disclose the frequency with which Idol will appear in and around its Feb. 2 Super Bowl XLVIII coverage , the network is expected to place more emphasis on the show than it did in 2011. The last time Fox broadcast the Super Bowl, Idol was still TV’s top-rated show, and as such, more weight was given to dramas like Glee, House and The Chicago Code, which debuted the night after Super Bowl XLV. (Per Kantar Media, Fox aired two in-game Idol spots, or half the real estate allotted to Chicago Code.) While the promotional hierarchy is often finalized in the hours leading up to the opening kickoff, Bernard said Idol “remains a top priority.” For all that, the Idol campaign extends well beyond the reach of Fox’s broadcast signal. The network is making strategic buys on cable (the emphasis being on high-rated reality and music-themed shows), while mobile is playing a bigger role than ever

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Some of Our Fave D Conference Videos Before AllThingsD Signs Off in 3 … 2… 1 …

December 31, 2013  |  All Things Digital  |  No Comments

Before we end our reign of terror, oops , tech at AllThingsD , I wanted to post a few of my favorite videos from D: All Things Digital conferences that we have done since 2003. While we are proud of all we have created on the news site, I think it is fair to say that the conferences have also been pretty dang fine and mores taken as a whole. We’ve had a panoply of bigs in tech and media up there over the 11 conferences, all sitting in our signature red Steelcase chairs, with some memorable moments, including: More than a half-dozen appearances by the late, great Steve Jobs of Apple, including an joint interview with Microsoft’s Bill Gates; the famous hoodie incident with Facebook’s Mark Zuckerberg, who managed to ably recover from the very sticky situation; the testy interview with former Hewlett-Packard CEO Carly Fiorina; the hysterical one with former Sony head Howard Stringer; the sassy one from former Yahoo CEO Carol Bartz; the future-is-here one with former DARPA head Regina Dugan; the silent-off with former Groupon CEO Andrew Mason; the geek-out with Hollywood director James Cameron; the epic Elon Musk chat from last year. And many, many more, now numbering in the hundreds, most of which you can find here . We did not publish the videos for the first five conferences, as we did not have a site to post them too, but here are my top seven from each year we did, all joint appearances with Walt Mossberg, as well as one each from the smaller Dive and other conferences, featuring Peter Kafka, Liz Gannes and Ina Fried. D5 (2007) Hands down, the historic — and decidedly poignant — joint interview of Gates and Jobs: D6 (2008) New Corp’s Rupert Murdoch in a surprisingly — to the crowd, at least — avuncular mode (this is part one of six — here are the rest ): D7 (2009) Twitter’s Biz Stone and Evan Williams in simpler days: D8 (2010) Mark Zuckerberg and the hoodie that saved the day: D9 (2011) Browser man and VC Marc Andreessen on software eating the world: D10 (2012) Hollywood superagent Ari Emanuel is not shy: D11 (2013) Tesla and SpaceX founder Elon Musk is Tony Stark: Dive Into Media (2012) Rust never sleeps for Neil Young: Dive Into Media (2013) Vice’s Shame Smith and College Humor’s Ricky Van Veen are also not shy: Dive Into Mobile (2010) Google’s Susan Wojcicki is the most powerful Internet exec you don’t know as well as you should: Dive Into Mobile (2013) Google’s Eric Schmidt will take your questions now: AsiaD (2011) Jack Dorsey of Twitter and Square is very inventive: D@CES (2010) Netflix’s Reed Hastings knows video: D@CES (2011) Twitter’s Dick Costolo is the fashion police of Las Vegas:

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GMA’s Robin Roberts Acknowledges Same-Sex Relationship In New Disclosure

December 29, 2013  |  Variety  |  No Comments

“Good Morning America” co-anchor Robin Roberts has acknowledged publicly for the first time a longstanding relationship with a woman, marking another bout of personal disclosure for the popular newswoman whose 2012 fight with myleodysplastic syndrome corresponded with a surge in the ratings for the ABC morning show. In a post made Sunday on Facebook, Roberts... Read more

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A&E Ducks Further Controversy, Reinstates Phil Robertson

December 28, 2013  |  Media Week  |  No Comments

Call it a Christmas miracle, or simply an attempt to limit the collateral damage that comes with a culture war, but the 10-day feud between A&E and Duck Dynasty star Phil Robertson is over. In a statement issued Friday evening by parent company A+E Networks, the cable channel said its has welcomed Robertson back into the fold, with an eye toward resuming production on the hit reality show sometime in spring 2014. The network benched Robertson on Dec. 18 after he made inflammatory remarks about gays in an interview with GQ writer Drew Magary. “After discussions with the Robertson family, as well as consulting with numerous advocacy groups, A&E has decided to resume filming Duck Dynasty later this spring with the entire Robertson family,” the network said, by way of announcing the detente. Over the past several days, fans of Robertson and Duck Dynasty have called for a boycott on everything from A&E to part-owner Walt Disney Co. to the network’s sponsors. Because the controversy raged around the subjects about which Americans are particularly passionate—religion, sexuality and politics—what may have otherwise been a scrap between a reality star and a basic-cable network quickly found itself splashed all over the op-ed pages and across social media. Among the political figures who

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Investors Flock to Twitter, Like Facebook, as Year Draws to a Close

December 24, 2013  |  All Things Digital  |  No Comments

Sure, Facebook has a huge valuation, and Twitter trades at like a billion times earnings, but that hasn’t stopped shares of both companies from surging. Part of it is the realization that, to the degree that social media actually is a big thing, it really is all about those two companies. And while Facebook and Twitter are tech names, social media has emerged as a key place for all manner of companies, from automakers and airlines to Coke and Pepsi. In an interview on CNBC, I likened it to the early days of Google’s stock, as investors realized that search advertising was here to stay:

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‘Fast and Furious 7′ Gets New Release Date

December 23, 2013  |  Variety  |  No Comments

Vin Diesel posted a photo of himself with the late Paul Walker on his Facebook fan page Sunday, announcing that “Fast and Furious 7″ would be released April 10, 2015. It had originally been set for July 11, 2014, but production was postponed after Walker’s death in a car crash Nov. 30. Diesel’s Facebook post... Read more

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