Posts Tagged ‘facebook’

MTV Gets Social With Teen Wolf Memorial Site

March 18, 2014  |  Media Week  |  No Comments

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman ( Michael J. Fox ) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense. Air Bud aside, dogs suck at basketball.) Flash forward 30 years [!], and Scott’s surname is now McCall, and instead of roundball, he devotes himself to the sport of kings and New England meatheads, lacrosse. MTV’s Teen Wolf is a lot darker as well—whereas at the end of the theatrical, Scott Howard realizes that his true love is his buddy Lisa “Boof” Marconi , the furry 21st Century incarnation has much worse luck with girls. In fact [SPOILER ALERT], Scott’s ex, Allison Argent , is not only descended from a long line of werewolf hunters, but she’s also, like, totally dead. Having taken a sword blade in the midsection, Allison (Crystal Reed) dies in the arms of her lax bro beau, which is where the story really takes off. Immediately after the credits rolled in Season 3’s second-to-last installment, MTV went live with the community site, TeenWolfMemorial.com . Visitors to the site are greeted with the trappings of Neo Goth grief, including a blank headstone, a spray of fresh-cut white roses and some dark, loamy topsoil. Click through to continue to the “memorial” and there’s the wonkily photoshopped Teen Wolf cast, moodily huddled around a grave marker that is already growing mossy around the edges. (Beacon Hills is hella damp, yo.) Carved into the stone above Allison’s name is a French phrase that translates to “We protect those who cannot protect themselves,” which essentially served as the Argents’ motto and raison d’

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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

March 17, 2014  |  Media Week  |  No Comments

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it, but I’m not that used to staring at a computer all day for school. What are your favorite subjects? My favorite subjects are history, geography and science. My school only does California history, so we’ve learned about the Gold Rush and Spanish colonization. Other than school stuff, what do you use your computer for? There’s this website I like called BrainPOP . It has a lot of educational videos, and there are different games based on the videos. I also like to watch the Disney Channel on YouTube.

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Pranks Dominate This Week’s YouTube Top 10

March 13, 2014  |  Media Week  |  No Comments

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it was all about snakes . This week, it's yoga pants, bongs and instant dates, as well as an ongoing phenomenon

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Facebook Widens Rollout of 15-Second Premium Video Ads

March 13, 2014  |  Variety  |  No Comments

Facebook is expanding the availability of 15-second video ads to “a select group of advertisers,” the social giant announced. Facebook didn’t reveal which new advertisers it’s working with on Premium Video Ads. The company said users will begin seeing these new ads over the next few months. SEE ALSO: Facebook Launches Video-Ad Test with ‘Divergent’... Read more

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Meet 12 of the Biggest Young Stars on YouTube

March 10, 2014  |  Media Week  |  No Comments

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.

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Social Media Buzz: ’300′ Sequel Raises a Huge Army of Social Followers

March 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Softbank Said to be Eyeing Line Stake Purchase, Say Reports

February 25, 2014  |  Variety  |  No Comments

After the recent WhatsApp and Viber deal announcements, Softbank may also seek a piece of the messaging business.

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Facebook’s WhatApp Deal Preceded by Rakuten’s Viber Buy

February 20, 2014  |  Variety  |  No Comments

HONG KONG – The rivalry between global internet conglomerates to get into messaging was underlined by Facebook’s proposed $19 billion acquisition of WhatsApp. That now makes last week’s purchase of rival message service Viber by Japanese giant Rakuten look prescient. Rakuten, which is one of the world’s largest home shopping groups, Friday unveiled its agreed... Read more

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Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

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Storytelling Needs to Evolve With the Times

Storytelling Needs to Evolve With the Times

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February 8, 2014  |  Blog  |  No Comments

Do you create content on a daily basis? Then you need to watch this talk from 99u and Gary Vaynerchuk, because there are some hard truths being shared for anyone using social media as a marketing tool.

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