Posts Tagged ‘facebook’

Social Media Buzz: Marvel’s ‘Guardians’ Face Off Against Return of the ‘Ninja Turtles’

August 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to... Read more

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NFL Spot on Sunday Is for the Fans

August 1, 2014  |  Media Week  |  No Comments

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller. Waller, named the league’s first CMO in 2009, gave Adweek a preview of this season’s “Together We Make Football” campaign by the NFL and NBC that kicks off Sunday night. A new 30-second spot starring fans who won free trips to Super Bowl XLVIII last season will air during NBC’s broadcast of the Hall of Fame game. Among them: Lee Krost, a 75-year-old QB still “lighting up” his flag football league; and Heidi Gilbert, who was inspired to pull herself out of depression after learning of Tom Brady’s underdog journey from 6th round draft pick to Super Bowl MVP. Still in the wings are 30 new commercials/promos created by NFL Films that will run across NBC and NFL

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Bravo ‘Singles Project’ Will Give Fans Social Feedback Loop into Dating Show (Exclusive)

July 1, 2014  |  Variety  |  No Comments

Bravo, hoping to pull viewers closer than ever into its programming, next month is set to debut “The Singles Project,” a reality dating show that will invite fans to weigh in on each week’s events via social media — and potentially even land a guest appearance. The NBCUniversal cable network’s eight-episode “Singles Project,” slated to premiere Aug. 12... Read more

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Sneaky Facebook Study on Users’ Emotions Draws Ire

June 30, 2014  |  Media Week  |  No Comments

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of Sciences (PNAS) on June 17 started to gain digital traction over the weekend. It revealed that Facebook for one week in January 2012 worked with Cornell University and the University of California-San Francisco to test the emotional reactions of nearly 700,000 users to pieces of content. The users weren't notified of their participation and unknowingly helped the researchers learn that people who read fewer positive words were found to write more negative posts, while the reverse occurred when consumers were exposed to fewer negative sentiments. The information-gathering practice isn't likely to be illegal since Facebook users sign away many privacy rights when they agree to participate on the social platform. And the study's gray ethical issues can be probably be debated ad nauseam.

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‘Katy Perry: Part of Me’ Movie Now Streaming to Facebook Fans

June 20, 2014  |  Variety  |  No Comments

Paramount Pictures is offering Katy Perry’s 71 million Facebook followers the chance to rent her 2012 concert-tour documentary, “Katy Perry: Part of Me,” directly from the social site. The launch is timed to promote Perry’s Prismatic World Tour, which will hit 62 arenas in North America starting June 22 after kicking off in the U.K.... Read more

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Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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Social Media Buzz: ‘Captain America: The Winter Soldier’ Faces Box Office Victory

April 4, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Yanked A&E Series Those Who Kill Resurfaces on LMN

March 26, 2014  |  Media Week  |  No Comments

The shelved A&E drama series Those Who Kill is getting a new lease on life, although one that has all the markings of a burnoff. Beginning Sunday, March 30, the

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Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

March 20, 2014  |  Media Week  |  No Comments

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded campaigns for top shows and events” starting with the MTV movie awards. “They’ve been unbelievably collaborative with us,” said Dario Spina, evp, integrated marketing for Viacom. Spina is working on the integrated marketing side of the company’s Echo Social Media Network, which extends ad buys across social, and the partnership will bolster that initiative as Viacom heads into upfront season. Tumblr and Viacom (which includes Comedy Central, MTV, VH1 and other laser-targeted cable networks) have worked closely on recent campaigns for Paramount’s remake of Endless Love, blanketing the blogging network in hashtagged pictures, gifs and videos. Then there was Teen Wolf, which, as part of an aggressive social campaign , featured Valentine ’ s Day cards from its characters. Campaigns sold throughout the upfront under the partnership will bear both Tumblr and Viacom imprimaturs. Overall, a good Tumblr account has become a vital part of any sound social marketing strategy and with Viacom pushing hard on its event programming this year, it makes a lot of sense for the organization to adopt a formal partnership. It's also the first company to do so, though Viacom and many others have formal agreements in place with Twitter. Facebook is currently causing a stir among advertisers by throttling traffic to branded pages in order to generate paid advertising; Twitter moves so quickly and works so simply that more sophisticated content (like locally hosted gifs, a Tumblr staple) aren’t possible.

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MTV Gets Social With Teen Wolf Memorial Site

March 18, 2014  |  Media Week  |  No Comments

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman ( Michael J. Fox ) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense. Air Bud aside, dogs suck at basketball.) Flash forward 30 years [!], and Scott’s surname is now McCall, and instead of roundball, he devotes himself to the sport of kings and New England meatheads, lacrosse. MTV’s Teen Wolf is a lot darker as well—whereas at the end of the theatrical, Scott Howard realizes that his true love is his buddy Lisa “Boof” Marconi , the furry 21st Century incarnation has much worse luck with girls. In fact [SPOILER ALERT], Scott’s ex, Allison Argent , is not only descended from a long line of werewolf hunters, but she’s also, like, totally dead. Having taken a sword blade in the midsection, Allison (Crystal Reed) dies in the arms of her lax bro beau, which is where the story really takes off. Immediately after the credits rolled in Season 3’s second-to-last installment, MTV went live with the community site, TeenWolfMemorial.com . Visitors to the site are greeted with the trappings of Neo Goth grief, including a blank headstone, a spray of fresh-cut white roses and some dark, loamy topsoil. Click through to continue to the “memorial” and there’s the wonkily photoshopped Teen Wolf cast, moodily huddled around a grave marker that is already growing mossy around the edges. (Beacon Hills is hella damp, yo.) Carved into the stone above Allison’s name is a French phrase that translates to “We protect those who cannot protect themselves,” which essentially served as the Argents’ motto and raison d’

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