Posts Tagged ‘facebook’

Alibaba’s IPO May Be Biggest In History

September 15, 2014  |  Variety  |  No Comments

Analysts are divided over Chinese e-commerce giant, but with shares priced at $60-66 each, it measures up against Internet rivals.

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Intruders Star Mira Sorvino Waits Until Her Kids Are Asleep to Binge on Banshee

September 1, 2014  |  Media Week  |  No Comments

Specs Who Mira Sorvino Age 46 Accomplishments Oscar-winning actress, currently starring in The Intruders on BBC America (Saturdays at 10/9c); United Nations Goodwill Ambassador to Combat Human Trafficking Base Los Angeles

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Eight O’Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

August 29, 2014  |  Media Week  |  No Comments

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in Manhattan. It'll be short-lived—the shop, created with help from agency Source Marketing, will open Sept. 17 at the corner of Lafayette and Broome Streets, and close Oct. 18—but fans can hang out on the weird orange couch, listen to a rendition of Smelly Cat, see some special guests (Gunther will be there) and maybe, I don't know, try to figure out how Rachel afforded to live in a sprawling Manhattan apartment on a barista's salary. It's a brilliant partnership for Eight O'Clock, which will also be adding a special Central Perk blend to its coffee line next month, if you want to K-Cup your way to a Friends-in-your-travel-mug experience.

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Emmy Advertisers Branch Out

August 25, 2014  |  Media Week  |  No Comments

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times . One advertiser betting big on the event is Audi , who is the official automotive sponsor of the Television Academy for the fourth year in a row. According to Kantar Media, Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million, followed by Target at $3.48 million; Samsung at $2.99 million; Discover at $1.99 million; and Sony Pictures at $1.24 million. “Audi is thrilled to be returning as a sponsor,” said Loren Angelo, director of marketing, Audi of America, in a statement. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.” Audi started its campaign early, with a video featuring three past Emmy winners —Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus—in a humorous spot that helped generate pre-Emmy buzz. It also began airing its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune into the awards. “Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, svp of client solutions and advertising sales at NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.” L’Oreal Paris is another advertiser planning to take advantage of the opportunities around pre-and post-awards coverage on NBC and sister network E!. The svp for marketing of the L’Oreal Paris division of L’Oreal USA, Malena Higuera, noted that the company plans to have a “significant presence” across all of the platforms, including television spots, social media and digital platforms like YouTube. “We have been advertising around the Emmys for 10 years,” Higuera said

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Social Media Buzz: Marvel’s ‘Guardians’ Face Off Against Return of the ‘Ninja Turtles’

August 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to... Read more

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NFL Spot on Sunday Is for the Fans

August 1, 2014  |  Media Week  |  No Comments

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller. Waller, named the league’s first CMO in 2009, gave Adweek a preview of this season’s “Together We Make Football” campaign by the NFL and NBC that kicks off Sunday night. A new 30-second spot starring fans who won free trips to Super Bowl XLVIII last season will air during NBC’s broadcast of the Hall of Fame game. Among them: Lee Krost, a 75-year-old QB still “lighting up” his flag football league; and Heidi Gilbert, who was inspired to pull herself out of depression after learning of Tom Brady’s underdog journey from 6th round draft pick to Super Bowl MVP. Still in the wings are 30 new commercials/promos created by NFL Films that will run across NBC and NFL

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Bravo ‘Singles Project’ Will Give Fans Social Feedback Loop into Dating Show (Exclusive)

July 1, 2014  |  Variety  |  No Comments

Bravo, hoping to pull viewers closer than ever into its programming, next month is set to debut “The Singles Project,” a reality dating show that will invite fans to weigh in on each week’s events via social media — and potentially even land a guest appearance. The NBCUniversal cable network’s eight-episode “Singles Project,” slated to premiere Aug. 12... Read more

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Sneaky Facebook Study on Users’ Emotions Draws Ire

June 30, 2014  |  Media Week  |  No Comments

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of Sciences (PNAS) on June 17 started to gain digital traction over the weekend. It revealed that Facebook for one week in January 2012 worked with Cornell University and the University of California-San Francisco to test the emotional reactions of nearly 700,000 users to pieces of content. The users weren't notified of their participation and unknowingly helped the researchers learn that people who read fewer positive words were found to write more negative posts, while the reverse occurred when consumers were exposed to fewer negative sentiments. The information-gathering practice isn't likely to be illegal since Facebook users sign away many privacy rights when they agree to participate on the social platform. And the study's gray ethical issues can be probably be debated ad nauseam.

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‘Katy Perry: Part of Me’ Movie Now Streaming to Facebook Fans

June 20, 2014  |  Variety  |  No Comments

Paramount Pictures is offering Katy Perry’s 71 million Facebook followers the chance to rent her 2012 concert-tour documentary, “Katy Perry: Part of Me,” directly from the social site. The launch is timed to promote Perry’s Prismatic World Tour, which will hit 62 arenas in North America starting June 22 after kicking off in the U.K.... Read more

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Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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