Posts Tagged ‘facebook’

Social Media Buzz: ‘Captain America: The Winter Soldier’ Faces Box Office Victory

April 4, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Yanked A&E Series Those Who Kill Resurfaces on LMN

March 26, 2014  |  Media Week  |  No Comments

The shelved A&E drama series Those Who Kill is getting a new lease on life, although one that has all the markings of a burnoff. Beginning Sunday, March 30, the

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Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

March 20, 2014  |  Media Week  |  No Comments

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded campaigns for top shows and events” starting with the MTV movie awards. “They’ve been unbelievably collaborative with us,” said Dario Spina, evp, integrated marketing for Viacom. Spina is working on the integrated marketing side of the company’s Echo Social Media Network, which extends ad buys across social, and the partnership will bolster that initiative as Viacom heads into upfront season. Tumblr and Viacom (which includes Comedy Central, MTV, VH1 and other laser-targeted cable networks) have worked closely on recent campaigns for Paramount’s remake of Endless Love, blanketing the blogging network in hashtagged pictures, gifs and videos. Then there was Teen Wolf, which, as part of an aggressive social campaign , featured Valentine ’ s Day cards from its characters. Campaigns sold throughout the upfront under the partnership will bear both Tumblr and Viacom imprimaturs. Overall, a good Tumblr account has become a vital part of any sound social marketing strategy and with Viacom pushing hard on its event programming this year, it makes a lot of sense for the organization to adopt a formal partnership. It's also the first company to do so, though Viacom and many others have formal agreements in place with Twitter. Facebook is currently causing a stir among advertisers by throttling traffic to branded pages in order to generate paid advertising; Twitter moves so quickly and works so simply that more sophisticated content (like locally hosted gifs, a Tumblr staple) aren’t possible.

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MTV Gets Social With Teen Wolf Memorial Site

March 18, 2014  |  Media Week  |  No Comments

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman ( Michael J. Fox ) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense. Air Bud aside, dogs suck at basketball.) Flash forward 30 years [!], and Scott’s surname is now McCall, and instead of roundball, he devotes himself to the sport of kings and New England meatheads, lacrosse. MTV’s Teen Wolf is a lot darker as well—whereas at the end of the theatrical, Scott Howard realizes that his true love is his buddy Lisa “Boof” Marconi , the furry 21st Century incarnation has much worse luck with girls. In fact [SPOILER ALERT], Scott’s ex, Allison Argent , is not only descended from a long line of werewolf hunters, but she’s also, like, totally dead. Having taken a sword blade in the midsection, Allison (Crystal Reed) dies in the arms of her lax bro beau, which is where the story really takes off. Immediately after the credits rolled in Season 3’s second-to-last installment, MTV went live with the community site, TeenWolfMemorial.com . Visitors to the site are greeted with the trappings of Neo Goth grief, including a blank headstone, a spray of fresh-cut white roses and some dark, loamy topsoil. Click through to continue to the “memorial” and there’s the wonkily photoshopped Teen Wolf cast, moodily huddled around a grave marker that is already growing mossy around the edges. (Beacon Hills is hella damp, yo.) Carved into the stone above Allison’s name is a French phrase that translates to “We protect those who cannot protect themselves,” which essentially served as the Argents’ motto and raison d’

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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

March 17, 2014  |  Media Week  |  No Comments

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it, but I’m not that used to staring at a computer all day for school. What are your favorite subjects? My favorite subjects are history, geography and science. My school only does California history, so we’ve learned about the Gold Rush and Spanish colonization. Other than school stuff, what do you use your computer for? There’s this website I like called BrainPOP . It has a lot of educational videos, and there are different games based on the videos. I also like to watch the Disney Channel on YouTube.

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Pranks Dominate This Week’s YouTube Top 10

March 13, 2014  |  Media Week  |  No Comments

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it was all about snakes . This week, it's yoga pants, bongs and instant dates, as well as an ongoing phenomenon

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Facebook Widens Rollout of 15-Second Premium Video Ads

March 13, 2014  |  Variety  |  No Comments

Facebook is expanding the availability of 15-second video ads to “a select group of advertisers,” the social giant announced. Facebook didn’t reveal which new advertisers it’s working with on Premium Video Ads. The company said users will begin seeing these new ads over the next few months. SEE ALSO: Facebook Launches Video-Ad Test with ‘Divergent’... Read more

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Meet 12 of the Biggest Young Stars on YouTube

March 10, 2014  |  Media Week  |  No Comments

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers on YouTube.

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Social Media Buzz: ’300′ Sequel Raises a Huge Army of Social Followers

March 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Softbank Said to be Eyeing Line Stake Purchase, Say Reports

February 25, 2014  |  Variety  |  No Comments

After the recent WhatsApp and Viber deal announcements, Softbank may also seek a piece of the messaging business.

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