Posts Tagged ‘facebook’

Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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Michelle Phan Plans to Reach Beyond YouTube With Icon Network

April 7, 2015  |  Media Week  |  No Comments

Digital superstar Michelle Phan , who's dominated the online beauty space and made her presence known offline with

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Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

April 3, 2015  |  Media Week  |  No Comments

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's sublime 1960s drama, now in the conclusive second half of its final season, will not break from its core audience and into more living rooms. "In the week leading up to the Season 7, Part I, premiere [in 2014], search volume for Mad Men was approximately 118,000," explained Moviepilot CEO Tobi Bauckhage. "And by Season 7's mid-season finale, [weekly] search dropped to 93,000. What we're seeing now is yet another drop, down to 88,000 searches. It would appear awareness and inquiry around Mad Men has steadily dropped over the past year plus, so another dip in ratings wouldn't come as a surprise." The Season 7 mid-season finale drew an audience of 1.9 million viewers . Bauckhage's company dug deep into social, search and video data to give marketers an idea of how much buzz—or lack of buzz—April TV premieres are getting. Check out what it learned about Mad Men, Game of Thrones and Daredevil's digital performance in the stats and infographic below. Mad Men On Twitter, the AMC drama has been picking up speed heading into Sunday's premiere, with an average of 2,000 tweets a day. That skyrocketed to 14,300 tweets on March 24, after news broke that leading man Jon Hamm had checked out of rehab, per Moviepilot. According to the Los Angeles-based company, search is the most predictive digital metric of TV viewership for people 35 and older. A week before the season premiere, Mad Men's Google performance looked only decent, with roughly 88,000 searches. Moviepilot's research also showed that Mad Men is weak on YouTube, where clips and trailers for the upcoming season barely eclipsed 1 million views as of April 1. "And while other factors certainly contribute, the substantial decline in premiere and finale ratings for Mad Men over the past two years largely reflect those social metrics," said Bauckhage. "Interesting that a show about savvy marketing has—at least to some degree—missed the boat on the social media revolution." Game of Thrones This HBO juggernaut is, not surprisingly, a social media phenomenon, with 14.5 million likes and more than 62 million views on Facebook for its various clips, as of this week. Mad Men and Daredevil combined for less than 3 million likes and 7 million views. And there were 380,000 tweets about GoT in the final week of March, per Moviepilot. That's pretty phenomenal when you consider that the much-hyped film, Furious 7, which premieres today, amassed 247,000 tweets during a week in mid-March, according to the company. Daredevil How will the first season of Marvel's Daredevil go when it debuts on April 10? Well, it appears that may largely depend on men—the Netflix show's Facebook audience is 98 percent male, with about 153,000 fans.

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Now You Can Put Your Own Photos in Don Draper’s Amazing Carousel Pitch

March 13, 2015  |  Media Week  |  No Comments

It is the greatest advertising moment from TV's greatest advertising show, and now you can be a part of it. To help promote Man Men's upcoming final episodes, AMC has launched a Mad Men Carousel app on Facebook. The app pulls random photos from your Facebook galleries and drops them into Don Draper's pitch for the Kodak Carousel from Season 1's finale. It's a truncated version of the original scene, which you can watch below, but it's still a great way of reminding us how potent and touching Mad Men could be at its best. Depending on your results, you might find the video generated by the app to be hilariously off (as when it included the time I ate a hamburger between two Krispy Kreme doughnuts) or tear-jerkingly perfect (as when it showed my daughter's birth as the first slide on my first time using the app). So go give it a shot and see which of your memories get recaptured for the Carousel.

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Facebook Dives Into March Madness with Turner Live-Streaming Deal

March 11, 2015  |  Variety  |  No Comments

Social-media giant Facebook is teaming with Turner Sports to livestream coverage of the NCAA’s March Madness college basketball bracket announcement Sunday. Turner Sports will host a fan event at SXSW in Austin, Texas, on March 15, from its “NCAA March Madness Bracket Lounge” and will stream it live on Facebook starting at 6 p.m. CT. That... Read more

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TV Station Cuts to Reporter for the Weather and He’s Ordering McDonald’s Instead

March 6, 2015  |  Media Week  |  No Comments

It's gotta be tough to work the weather beat this winter on the East Coast. Well, here's a pretty hilarious video out of Baltimore, showing Fox 45's Candace Dold tossing to "Traffic Jam Jimmy"—who just happens to be in the McDonald's drive-through, trying to order a fish sandwich.

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Why Keith Olbermann Picked Such a Dumb Fight on Twitter and Ended Up Suspended

February 25, 2015  |  Media Week  |  No Comments

ESPN commentator and world-champion friendmaker Keith Olbermann today launched a twitter war with college students who'd raised $13 million to fight pediatric cancer. The incident left Olbermann with a (paid) suspension through the end of the week, and it left many of us with one simple question: What the hell, man? Olbermann's more vocal critics are just chalking it up to him being a jerk. But more specifically and perhaps generously, there are three intersecting issues that likely led to his poor decision to lash out at Penn State's entire student body as they celebrated saving children's lives: 1. His seething anger at how the Jerry Sandusky child sexual abuse case was handled by Penn State and coach Joe Paterno was inflamed again recently by the NCAA's decision to reinstate 112 wins that had been stripped from the school's record during the time Sandusky, an assistant coach, had been molesting children. 2. Olbermann loves sparring on Twitter, and Penn State is an easy topic to rile him up with. Once he was in fight mode, he seemed unwilling or unable to pause for a breather. 3. As with many misunderstandings on the Internet, he probably just didn't click the link to see what the original tweet was about, or else even Olbermann might have decided to pick his battles a bit more carefully. Speaking of the original tweet, here's how it all began, when a Penn State alumna (who had sparred with Olbermann on Twitter in the past ) tweeted at him about the school's success in raising $13 million for children being treated for cancer at the university's Milton S. Hershey Medical Center: @lisaadeleon ...Pitiful — Keith Olbermann (@KeithOlbermann) February 23, 2015 So @KeithOlbermann says PSU students raising over $13m for pediatric cancer research is "pitiful." No sir, u r the definition of the word. — Dave Seidel (@dave_seidel) February 23, 2015 As you can see from Olbermann's next reply, he didn't seem to have noticed the fact he had responded to a tweet about students raising money to fight child cancer: . @dave_seidel No, Son. I said PSU students were pitiful. Had nothing to do with fundraising #AlsoPSUReadingComprehensionAppearsToBeWeak — Keith Olbermann (@KeithOlbermann) February 23, 2015 . @dave_seidel her tweet reads "we are..." I finished her sentence "...pitiful." At this rate your diploma won't be recognized, Moron — Keith Olbermann (@KeithOlbermann) February 23, 2015 . @dave_seidel Again - get your $ back - you didn't learn how to read. PSU students are pitiful because they're PSU students - period.

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