Posts Tagged ‘facebook’

Will a Wide Audience Tune In to Hockey’s Most Rugged Game of the Year?

December 16, 2014  |  Media Week  |  No Comments

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw fans to the Winter Classic. The promotion begins at 10 tonight with the first of a four-part reality series called 2015 Road to the Winter Classic. In the past, the special aired on HBO, available only to subscribers. But after negotiations broke down with HBO over that point, the NHL decided to take its show to Epix—and a wider audience. Viewers will get a fly-on-the-wall look at the Chicago Blackhawks and Washington Capitals as they work their way toward a New Year's Day game at Washington, D.C.'s Nationals Park. In addition to airing on Epix, a relative newcomer that stands to benefit from hockey's 60 million U.S. fans, the series will be available to stream on the teams' websites, Epix.com, and NHL.com. Fans can also easily find the show through both company's Facebook pages; the NHL App for Android and iPhone; and the Epix App for Xbox 360, PS3, PS4, Roku and Windows 8

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Digital Tracking: ‘Exodus’ to Rise Above ‘Top Five’

December 12, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends — analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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‘Guardians’ Director James Gunn: Shared Movie Universe ‘Business Model Is Flawed’

November 22, 2014  |  Variety  |  No Comments

If you’re worried about the recent influx and potential resulting unwieldiness of shared movie universes, you’re not alone. “Guardians of the Galaxy” writer-director James Gunn is just as concerned. Gunn took to Facebook to voice his skepticism about studios “trying to grow franchises from non-existent films or middling successes.” “Listen, I love big (a–) shared... Read more

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Digital Tracking: ‘Mockingjay’ to Fly Away with Records at Box Office

November 21, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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Wayne Static, Frontman of Metal Band Static-X, Dies at 48

November 2, 2014  |  Variety  |  No Comments

Singer and guitarist Wayne Static (real name Wayne Richard Wells), frontman for metal band Static-X, has died, according to a Facebook post on the Static-X’s official page. He was 48. “Platinum selling musician Wayne Richard Wells, better known as Wayne Static, passed away at the age of 48,” reads the message, posted Saturday night. “Wayne... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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Digital Audience Ratings: ‘Conan’ Tumblr’s Up the Chart, TruTV Trends Thanks To Fall Premieres

October 8, 2014  |  Variety  |  No Comments

Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined (this week’s edition excludes Twitter). For more on the methodology behind DAR, scroll to the bottom of the article. Digital Audience Ratings (DAR) Weekly Top 10 Monday Sept 22, 2014 – Sunday Sept 28,... Read more

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What Do Millennials Really Want?

October 6, 2014  |  Media Week  |  No Comments

What do

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Alibaba’s IPO May Be Biggest In History

September 15, 2014  |  Variety  |  No Comments

Analysts are divided over Chinese e-commerce giant, but with shares priced at $60-66 each, it measures up against Internet rivals.

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Intruders Star Mira Sorvino Waits Until Her Kids Are Asleep to Binge on Banshee

September 1, 2014  |  Media Week  |  No Comments

Specs Who Mira Sorvino Age 46 Accomplishments Oscar-winning actress, currently starring in The Intruders on BBC America (Saturdays at 10/9c); United Nations Goodwill Ambassador to Combat Human Trafficking Base Los Angeles

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