Posts Tagged ‘facebook’

Why the Super Bowl Halftime Show Has Become the Best Ad of All

January 26, 2015  |  Media Week  |  No Comments

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and culture on the world's ultimate stage. "They're a natural pairing," says Angela Natividad, international account director at social agency Darewin. "Sports and music are both highly emotional and moment oriented," she adds, and their union can help advertisers reach consumers in meaningful and memorable ways. "They align themselves extremely well," says Joe DiMuro, president of Frukt North America, a unit of sports and entertainment agency Octagon, and can work in tandem to "expand the ability of a brand to have relevancy," notably among millennials. "Music and sports are the key to youth passion," adds Omar Johnson, CMO of Beats by Dr. Dre. Brands that successfully fuse the two stand to "keep up with the speed of culture." Leveraging the music-sports nexus goes beyond booking bands to play at athletic events or licensing songs for ads. Today, savvy marketers are creating compelling live experiences matched with powerful campaigns. They're "generating an aesthetic and culture," says author and entertainment expert Patricia Martin. Ultimately, it's a lifestyle play, with advertisers seeking more vibrant roles in areas where consumers forge and reinforce their identities. The most notable music-sports integration of the year will ignite screens across the planet on Feb. 1, when pop princess Katy Perry takes the halftime stage during Super Bowl XLIX. Her glitzy, 12-minute set, sponsored by PepsiCo, will be broadcast by NBC to a television audience expected to exceed 110 million in the U.S. alone. Millions more will stream the show on their computers and mobile devices and tune in worldwide. All told, the event will be viewed in 230 countries and territories. Super Bowl halftime is a playbook for other players, and events marrying music and sports are springing up with more frequency. "In the past, music and sports have often stayed in their own lanes," says Marcie Allen, president of MAC Presents, a music sponsorship and activation agency. "But more and more, we are seeing these worlds collide." In some cases, these events have become mini-festivals that play out over days.

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Facebook Buys Video-Compression Startup QuickFire

January 8, 2015  |  Variety  |  No Comments

Facebook, in a clear signal of its expanding video ambitions, has acquired video-compression technology company QuickFire Networks. Facebook did not disclose terms of the deal. San Diego-based QuickFire has developed technology to reduce the bandwidth required to deliver video over the Internet. Currently, Facebook serves an average of more than 1 billion videos per day.... Read more

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Will a Wide Audience Tune In to Hockey’s Most Rugged Game of the Year?

December 16, 2014  |  Media Week  |  No Comments

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw fans to the Winter Classic. The promotion begins at 10 tonight with the first of a four-part reality series called 2015 Road to the Winter Classic. In the past, the special aired on HBO, available only to subscribers. But after negotiations broke down with HBO over that point, the NHL decided to take its show to Epix—and a wider audience. Viewers will get a fly-on-the-wall look at the Chicago Blackhawks and Washington Capitals as they work their way toward a New Year's Day game at Washington, D.C.'s Nationals Park. In addition to airing on Epix, a relative newcomer that stands to benefit from hockey's 60 million U.S. fans, the series will be available to stream on the teams' websites, Epix.com, and NHL.com. Fans can also easily find the show through both company's Facebook pages; the NHL App for Android and iPhone; and the Epix App for Xbox 360, PS3, PS4, Roku and Windows 8

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Digital Tracking: ‘Exodus’ to Rise Above ‘Top Five’

December 12, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends — analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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‘Guardians’ Director James Gunn: Shared Movie Universe ‘Business Model Is Flawed’

November 22, 2014  |  Variety  |  No Comments

If you’re worried about the recent influx and potential resulting unwieldiness of shared movie universes, you’re not alone. “Guardians of the Galaxy” writer-director James Gunn is just as concerned. Gunn took to Facebook to voice his skepticism about studios “trying to grow franchises from non-existent films or middling successes.” “Listen, I love big (a–) shared... Read more

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Digital Tracking: ‘Mockingjay’ to Fly Away with Records at Box Office

November 21, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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Wayne Static, Frontman of Metal Band Static-X, Dies at 48

November 2, 2014  |  Variety  |  No Comments

Singer and guitarist Wayne Static (real name Wayne Richard Wells), frontman for metal band Static-X, has died, according to a Facebook post on the Static-X’s official page. He was 48. “Platinum selling musician Wayne Richard Wells, better known as Wayne Static, passed away at the age of 48,” reads the message, posted Saturday night. “Wayne... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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Digital Audience Ratings: ‘Conan’ Tumblr’s Up the Chart, TruTV Trends Thanks To Fall Premieres

October 8, 2014  |  Variety  |  No Comments

Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined (this week’s edition excludes Twitter). For more on the methodology behind DAR, scroll to the bottom of the article. Digital Audience Ratings (DAR) Weekly Top 10 Monday Sept 22, 2014 – Sunday Sept 28,... Read more

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What Do Millennials Really Want?

October 6, 2014  |  Media Week  |  No Comments

What do

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