Posts Tagged ‘facebook’

KitchenAid Brings Aspen’s Food & Wine Classic to Your Home

June 17, 2016  |  Media Week  |  No Comments

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you. This afternoon, the home appliance brand, which has a 30-year relationship with the annual festival, will launch "Have Dinner With Us," employing Facebook Live and other social content to enable anyone to follow along with cooking demos by headlining chefs in Aspen and to get additional information about recipes, techniques and shopping. This is the first time live video has been produced at the event, founded in 1983. Beyond Facebook, content can be found at the websites of KitchenAid and Food & Wine and via both brands' other social channels. Food & Wine and KitchenAid have a potent social following, with more than 2 million total fans on Facebook and 1.5 million via Instagram. The activation is in partnership with Chris Cosentino, winner of Top Chef Masters, a frequent guest on Iron Chef America and chef/owner of Cockscomb in San Francisco. "This is the quintessential food event in the world," Bill Beck, vp, brand marketing at KitchenAid, told Adweek at the Classic.

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Instagram Ads Now Include Mobile Banners

June 13, 2016  |  Media Week  |  No Comments

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram. Here is how the experience looks from clicking on an ad. According to an Instagram rep, so-called "profile taps" will be included in click reporting for advertisers and are rolling out internationally. In a statement, Instagram said, "We found that Instagrammers were routinely tapping on a company's name from a direct response ad to learn more. Now when that happens, the call-to-action button from that same ad extends to the company's profile page to make it easier for people to discover a business they care about." The call-to-action is Instagram's latest step in turning the mobile app into a direct response channel for marketers since opening up its API last year

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Google Beats Out Apple as the World’s Most Valuable Company at $229 Billion

June 8, 2016  |  Media Week  |  No Comments

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the world's top brands. According to BrandZ, Alphabet leads the pack because of Google's growth in advertising money, growth in its cloud business and the company's constant innovations. It's the second time the company has topped BrandZ's list in the past three years, after fighting Apple for the No. 1 slot. According to BrandZ, Google's value hit $229 billion this year (up 29 percent year-over-year) while Apple's value dipped 8 percent to $228 billion. Just two weeks ago, a separate report from media buying firm Zenith Media pegged Google as the world's biggest media player, controlling $60 billion in ad spend in the U.S. alone

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How Food & Wine’s New Editor Is Bringing Her Own Flavor to the Brand

June 6, 2016  |  Media Week  |  No Comments

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like stepping into her shoes? Nilou Motamed: Dana left the brand in great shape. I would say that there's been really a seismic shift in how editors work. Perhaps when Dana became editor, and until recently, you were more of a magazine editor. But I think that one shift as I go forward is having the entire brand under my purview and collaborating really closely with our publisher. What are you bringing to Food & Wine that's new and different? I'm of international descent—I grew up in Iran and in Paris and the U.S.—and I'm a big traveler, so that's certainly important to me. We've always done travel at Food & Wine, but I think we'll do more international travel, more food destinations through the lens of travel. Perhaps because we do so many recipes, we've spent a lot of time focusing inside of the home, but as the Food & Wine lifestyle evolves, it really transcends just being at home and cooking and becomes the lens through which you look at the world, so I want to showcase that more clearly. That means more narratives, more voices. In our September and October issues, we'll have [food writer] Francis Lam and Lauren Collins from The New Yorker. Over the past few years, Time Inc.

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Publisher Reach on Facebook Is Down 42%

June 3, 2016  |  Media Week  |  No Comments

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview.

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Legoland’s New Campaign Is ‘Built for Kids’—Just Ask Its Pint-Size CEO

May 31, 2016  |  Media Week  |  No Comments

Family summer vacations are in full swing, and if you're headed to Orlando, Fla., chances are that Walt Disney World or Universal Studios are the top destinations you think of. So, Legoland Florida created a hotel and theme park built for kids to stand out. This week, Legoland and VML New York are launching a new spot starring Tommy Parker—the brand's kid CEO as part of Legoland's ongoing "Built for Kids" campaign. The new ads show off all of the cool features of the hotel—like a moat made out of legos and kid-friendly restaurant menus with macaroni and cheese. "The secret to the strategy is not ... trying to compete head-to-head against [our competitors], but actually carving out our own unique space and owning that space unlike any other theme park could," said Rex Jackson, marketing and sales director of Legoland. "I kind of like to think of him as this child of Ferris Bueller and Wes Anderson [with] an imaginative view on the world and he lives in this amazing park—this would be a dream job for any child anywhere," said Mike Wente, VML's managing director and executive creative director. "There's something that's aspirational and beautiful about that but also the way that he thinks and that he borrows some adult language but put through a kid's lens." The 60-second spot is running on regional TV in Florida and includes a big social and digital push. Jackson declined to say how much the campaign costs but said that 50 to 75 percent of the brand's paid social dollars for the rest of the year will go towards the Tommy Parker campaign

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What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It?

May 26, 2016  |  Media Week  |  No Comments

If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple lawsuits against the media company, the discussion now turns to Gawker CEO Nick Denton and his ability to withstand all of these costly lawsuits. Though Gawker was dealt another loss on Wednesday when a Florida judge upheld the jury's decision to award Hulk Hogan some $140 million over Gawker's publishing of a sex tape in 2012, the company plans to appeal. Despite Gawker's insistence that it will get the verdict overturned—the judge in the case is the most overturned judge in Pinellas County over the past four years—the company is still incurring a hefty legal price tag for a process that could take months. And for Thiel, who is going after Gawker over some not-so-nice stories written about him, bleeding the company dry could be just as important as Hogan's right to privacy. "Gawker could be in a very perilous financial situation," Ryan Skinner, a senior analyst at Forrester, told Adweek. "They need to explore different ways of trying to secure the business going forward." And that's exactly what Gawker has been doing. A pair of reports from the New York Post and Wall Street Journal set off alarms when the outlets revealed that Denton has been quietly soliciting bids for a potential sale of the company, in the event that he either has to pay the $140 million or the mountain of legal fees becomes too much.

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Editor’s Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

May 2, 2016  |  Media Week  |  No Comments

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts , I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and marketing landscape. Facebook, for example, continues to shape the future. Video is definitely a priority for the social giant, and Facebook Live video content is being created by a wide array of publishers, including Adweek, and viewed there at growing pace and volume. And at its F8 conference earlier this month, Facebook dropped a considerable amount of new innovation into the marketplace that will have a material effect on video and pretty much every modern media form. I'm still noodling over the mashup of Messenger, brands and chatbots. Is it AI-powered marketing at scale?

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Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

April 26, 2016  |  Media Week  |  No Comments

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed to gain—or actually lost—users. According to the company's first-quarter earnings statement, Twitter reported 310 million MAUs, up from the 305 million it had reported during the second half of 2015. Revenue totaled $595 million for the quarter, a 36 percent increase over the first quarter of 2015. Twitter reported $531 million in advertising revenue in the first three months of the year. That's up 39 percent from the same period in 2015. In the U.S., revenue totaled $390 million, while international revenue accounted for another $204 million. However, the company still fell short of earnings expectations, causing its stock to tumble nearly 10 percent in after-hours trading

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How 4 Multichannel Networks Plan to Attract Millennial Viewers

April 11, 2016  |  Media Week  |  No Comments

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a growing array of platforms and devices. And while appointment viewing is largely a thing of the past, it is also accepted that the bond that audiences, notably younger ones, have forged with content creators found on YouTube, Vine, Instagram and beyond is infinitely more unbreakable than their parents' affinity for the likes of, say, Jerry Seinfeld or the cast of Melrose Place or any other TV star from the past you'd care to name. Multichannel networks, built on the power and reach of YouTube and serving as a bridge between creators and brands craving to reach this base of young, hard-core fans, now constitute a 5-year-old ecosystem, one that finds itself all grown-up and yet as always remains in search of the latest, greatest ways to produce and distribute high-quality content—and of course, the next big video star. And their appeal goes way beyond the screen. Take Twaimz , one of the creators for network Fullscreen. Not only do his videos log millions of views, but his recent tour of the U.S. sold out 22 dates, says Fullscreen founder and CEO George Strompolos. "Why is this happening?" he asks. "He has caught the hearts and minds of an audience." On the eve of the annual Digital Content NewFronts where the freshest programming ideas will get pitched and some $3 billion in ad business will be up for grabs, Adweek caught up with Strompolos and top executives from Maker Studios , Defy Media and Studio71 (formerly Collective Digital Studio) to learn about the issues they face as they chase coveted millennial consumers and talent, and all those advertiser dollars. What would you say is the biggest issue you face heading into the NewFronts? George Strompolos: [Millennials] are watching less and less TV every year, but that doesn't mean that they're not consuming entertainment. If you're an advertiser that's used to spending all this money to reach customers and sell products, you're kind of scratching your head and saying, "Where do I belong?" It's our job to translate that and make it easier for a marketer to reach a customer in those new ways

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