Posts Tagged ‘facebook’

The Doors to Facebook’s Town Hall Feature Are Now Open Nationwide

March 27, 2017  |  Media Week  |  No Comments

The Town Hall feature Facebook began rolling out earlier this month is now available to all U.S. users, via mobile and desktop. Town Hall is accessible via the More menu on both mobile and desktop, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal levels. Clicking...

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Facebook’s New Video Ad Format Aims to Make Ecommerce Easier

March 23, 2017  |  Media Week  |  No Comments

Facebook wants to use video to drive retail sales. Today the site is launching a new ad format called Collection. A video sits on the top half of the ad unit with four recommended products below. Retailers either select the products they want to feature manually or Facebook pulls popular products from a retailer's site....

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Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down

March 23, 2017  |  Media Week  |  No Comments

Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer

March 14, 2017  |  Media Week  |  No Comments

The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to eMarketer. The firm's newest forecast expects for digital ad spend in the U.S. to grow 15.9 percent this year--the equivalent of $83 billion in revenue. Within that growth, Facebook's ad revenue is projected to...

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Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools

March 13, 2017  |  Media Week  |  No Comments

Brands, media companies and nonprofits use Facebook's data for a lot of different things, but the company said it wants to make sure tracking people isn't one of them. Today, Facebook announced it's banning developers from using the social network's data about users for surveillance tools. According to the company, updates, which also apply to...

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Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever

March 12, 2017  |  Media Week  |  No Comments

Facebook on March 16 will launch its biggest business-to-business advertising endeavor in the company's 13-year history, the digital media giant revealed to Adweek at South by Southwest on Sunday. The Facebook brand campaign aims to educate and inspire marketers to invest more in mobile video ads and to generally shift industry mindsets toward clips specifically...

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Facebook Is Reminding Users to ‘Continue Watching’ Videos They Never Finished

March 10, 2017  |  Media Week  |  No Comments

Remember that video you started watching on Facebook but never finished because you got distracted by something else? Facebook does. The social network confirmed to Kurt Wagner of Recode that it is testing a prompt atop its News Feed (web version only) that displays videos users never completed under the headline, "Continue Watching." A spokesperson...

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Norm Clarke’s Life Is Once Again All About Journalism

March 10, 2017  |  Media Week  |  No Comments

The liveliest personal details are buried towards the end of Daniel Funt's profile for CJR of Norm Clarke, the longtime Las Vegas Review-Journal gossip columnist who has re-upped on Facebook, his own personal website and now, VSiN. His dogs are named Rumor and Scandal! And his wife of four years, Cara Roberts, is someone he...

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The Company That Helped Build Dollar Shave Club Is Investing Big in Original Content

March 2, 2017  |  Media Week  |  No Comments

The venture builder that previously helped get companies like Dollar Shave Club, HelloSociety and FameBit off the ground, is launching a new media entertainment network. LA-based Science Inc. was already creating content for millennials with multiple Facebook pages and apps. Today, it's launching Mammoth Media to consolidate those efforts. Two of its Facebook pages, Viral.tv...

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