Posts Tagged ‘facebook’

‘Guardians’ Director James Gunn: Shared Movie Universe ‘Business Model Is Flawed’

November 22, 2014  |  Variety  |  No Comments

If you’re worried about the recent influx and potential resulting unwieldiness of shared movie universes, you’re not alone. “Guardians of the Galaxy” writer-director James Gunn is just as concerned. Gunn took to Facebook to voice his skepticism about studios “trying to grow franchises from non-existent films or middling successes.” “Listen, I love big (a–) shared... Read more

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Digital Tracking: ‘Mockingjay’ to Fly Away with Records at Box Office

November 21, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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Wayne Static, Frontman of Metal Band Static-X, Dies at 48

November 2, 2014  |  Variety  |  No Comments

Singer and guitarist Wayne Static (real name Wayne Richard Wells), frontman for metal band Static-X, has died, according to a Facebook post on the Static-X’s official page. He was 48. “Platinum selling musician Wayne Richard Wells, better known as Wayne Static, passed away at the age of 48,” reads the message, posted Saturday night. “Wayne... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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Digital Audience Ratings: ‘Conan’ Tumblr’s Up the Chart, TruTV Trends Thanks To Fall Premieres

October 8, 2014  |  Variety  |  No Comments

Provided by ListenFirst Media, DAR measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined (this week’s edition excludes Twitter). For more on the methodology behind DAR, scroll to the bottom of the article. Digital Audience Ratings (DAR) Weekly Top 10 Monday Sept 22, 2014 – Sunday Sept 28,... Read more

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What Do Millennials Really Want?

October 6, 2014  |  Media Week  |  No Comments

What do

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Alibaba’s IPO May Be Biggest In History

September 15, 2014  |  Variety  |  No Comments

Analysts are divided over Chinese e-commerce giant, but with shares priced at $60-66 each, it measures up against Internet rivals.

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Intruders Star Mira Sorvino Waits Until Her Kids Are Asleep to Binge on Banshee

September 1, 2014  |  Media Week  |  No Comments

Specs Who Mira Sorvino Age 46 Accomplishments Oscar-winning actress, currently starring in The Intruders on BBC America (Saturdays at 10/9c); United Nations Goodwill Ambassador to Combat Human Trafficking Base Los Angeles

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Eight O’Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends

August 29, 2014  |  Media Week  |  No Comments

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality. It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in Manhattan. It'll be short-lived—the shop, created with help from agency Source Marketing, will open Sept. 17 at the corner of Lafayette and Broome Streets, and close Oct. 18—but fans can hang out on the weird orange couch, listen to a rendition of Smelly Cat, see some special guests (Gunther will be there) and maybe, I don't know, try to figure out how Rachel afforded to live in a sprawling Manhattan apartment on a barista's salary. It's a brilliant partnership for Eight O'Clock, which will also be adding a special Central Perk blend to its coffee line next month, if you want to K-Cup your way to a Friends-in-your-travel-mug experience.

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Emmy Advertisers Branch Out

August 25, 2014  |  Media Week  |  No Comments

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media opportunities that surround major live events such as this one. Part of the appeal is that most viewers watch these events on live television—instead of recording them on DVR boxes for later viewing—so they are more likely to actually see the commercials, rather than skip over them. And viewers of this type of event programming are usually engaged in talking about both the show—and the commercials—on Twitter and Facebook, reported The New York Times . One advertiser betting big on the event is Audi , who is the official automotive sponsor of the Television Academy for the fourth year in a row. According to Kantar Media, Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million, followed by Target at $3.48 million; Samsung at $2.99 million; Discover at $1.99 million; and Sony Pictures at $1.24 million. “Audi is thrilled to be returning as a sponsor,” said Loren Angelo, director of marketing, Audi of America, in a statement. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.” Audi started its campaign early, with a video featuring three past Emmy winners —Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus—in a humorous spot that helped generate pre-Emmy buzz. It also began airing its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune into the awards. “Audi knows the importance of event-driven premium video programming and connecting that with the content we created specifically for real-time social integrations on the day of the Emmy Awards drives very powerful viewer engagement,” said Sari Feinberg, svp of client solutions and advertising sales at NBCUniversal. “This partnership reflects our commitment to deliver a comprehensive creative experience so our advertisers can reach our diverse audiences across all platforms in a meaningful way.” L’Oreal Paris is another advertiser planning to take advantage of the opportunities around pre-and post-awards coverage on NBC and sister network E!. The svp for marketing of the L’Oreal Paris division of L’Oreal USA, Malena Higuera, noted that the company plans to have a “significant presence” across all of the platforms, including television spots, social media and digital platforms like YouTube. “We have been advertising around the Emmys for 10 years,” Higuera said

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