Posts Tagged ‘facebook’

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

January 20, 2016  |  Media Week  |  No Comments

For nearly three years, Nielsen has been measuring the social conversation around TV shows— but only on Twitter . Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching TV, the company has decided to add Facebook to its social ratings. Nielsen plans to make the new data, which it's calling Social Content Ratings, available in the first half of this year. The new ratings will incorporate all Facebook posts, including those shared with friends and family, with followers, and publicly, and are expected to be available in markets where the company's Twitter TV Ratings service currently is (the U.S., Australia, Italy and Mexico). Nielsen also plans to eventually integrate data from Instagram. "The development of Social Content Ratings reflects Nielsen's commitment to continually adapt our services to meet the needs of the industry and is part of Nielsen's ongoing effort to evolve our measurement to reflect the total audience across screens and platforms," said Nielsen Social president. "Nielsen Social measurement is evolving to provide a comprehensive, standardized picture of how consumers are responding to program content through social media, wherever and whenever." The increased data should give networks and other content providers a better gauge of how effective their social marketing strategies are and insight into the relationship between social activity and tune-in.

Read More

Tastemade Serves Up $40 Million Funding Round

December 17, 2015  |  Media Week  |  No Comments

Tastemade has had quite the year. The company, known for its quirky short-form videos in the food, travel and lifestyle space, hit the 100 million monthly active viewer mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million. This year, the company launched on Apple TV – the only food and travel channel on the platform – linked up with Facebook's Anthology and Suggested Videos, partnered with Spotify on the streaming music company's video service, and landed one of the 15 prized spots on Snapchat's Discover platform . As Tastemade, which was founded in 2012, heads into its fourth year, it will do so with deeper pockets. The video publisher announced this morning it has closed a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation. With the extra cash in hand, Larry Fitzgibbon, one of Tastemade's co-founders, wants to continue Tastemade's momentum, especially when it comes to working with brands. "All of that work has culminated into us reaching the exact consumer we thought we would at a scale we thought we would as well," said Fitzgibbon. "We are truly becoming the brands for our categories for that audience." Fitzgibbon noted that they're seeing an increased appetite from advertisers who want to appeal to that young, millennial, mobile-first audience

Read More

Downton Abbey’s Brendan Coyle Shows His Darker Side in New Esquire Show

November 11, 2015  |  Media Week  |  No Comments

Specs Age 51 Claim to fame Stars as Nelson Clay on the new Esquire drama series Spotless (premieres Nov. 14 at 10 p.m.) and as Mr. Bates on Downton Abbey (final season begins Jan. 3 on PBS) Base London Twitter @brendancoyle99 Adweek: What's the first information you consume in the morning? Brendan Coyle: I wake up in the morning, put on BBC Radio 4, and get the news. If I'm at home during the day, I put on Radio 6, which is hosted by people like Guy Garvey, the lead singer of Elbow.

Read More

‘Catastrophe’ Makes Its American Debut on Facebook, Not Amazon Prime

June 15, 2015  |  Media Week  |  No Comments

British comedy Catastrophe will make its American debut this evening on Facebook. While the first season will be available Friday on Amazon Prime, the 24-minute debut episode hits Facebook at 7 p.m. ET today and will be available for 48 hours. The "virtual screening party" is also expected to include engagement with the series' stars and writers, Rob Delaney and Sharon Horgan. The episode will include the hashtag bug #CatastropheTV.

Read More

Millennials Favor Facebook Over TV for Political News

June 1, 2015  |  Media Week  |  No Comments

In Republican years and Democratic years, local television stations have always emerged as winners. The 2014 midterm election delivered an estimated $2.4 billion to local stations, as candidates and political action committees bought time for federal, state and local races. As stations gear up for a presidential election cycle—and the cash it will bring—a new report released Monday by the Pew Research Center suggests a sea change ahead, that could send much of that ad spending to social media. "When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the millennial generation," said Amy Mitchell, director of journalism research at Pew. The report, Millennials and Political News , was based on an online survey of nearly 3,000 people. Millennials reported little interest in following their parents' habit of turning to local television for political coverage—and the advertising that traditionally fills commercial breaks in election years. Sixty percent of baby boomers trust local TV for political news, but the same percentage of millennials opt for Facebook. That shift presents challenges for campaigns and elected officials, as well as for advertisers and station groups. "We are only beginning to understand the complex interactions of personal choice, friend networks and algorithms in the social media space," said Mitchell. "As the research continues, these data suggest there are fundamental differences in the ways younger and older generations stay informed about political news."

Read More

Whether It’s Online or IRL, Bar Rescue’s Jon Taffer Is All About Authenticity

May 19, 2015  |  Media Week  |  No Comments

Specs Age 60 Claim to fame Host of Spike TV's Bar Rescue (new episodes begin Sunday, June 21); president of Nightclub & Bar Media Group and Taffer Media Base Las Vegas Twitter @jontaffer What's the first information you consume in the morning? I'm a news junkie to some degree, so I'll turn on a news channel like CNN pretty early in the morning, grab a cup of coffee and see what's going on in the world. Tell us about your social media habits. I use Facebook considerably. I use Twitter quite a bit for day-to-day communications but also as a promotional platform. We do #TafferTalks periodically during certain episode airings, and we'll often trend number one for a while. I just did my first-ever video on Meerkat . I'm very involved in all of my social media activities. I'm not an actor. I play myself, and I take that very seriously. It's really important to me that every communication I make represents myself. Lately, people have been posting funny photos of you online with the hashtag #TafferMeme . Was your team behind that? No, it just happened organically! [Laughs] There's also some fan art that happens on Fridays. Honestly, it's all very flattering

Read More

Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

Read More

ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

Read More

ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

Read More

Michelle Phan Plans to Reach Beyond YouTube With Icon Network

April 7, 2015  |  Media Week  |  No Comments

Digital superstar Michelle Phan , who's dominated the online beauty space and made her presence known offline with

Read More