Posts Tagged ‘digital’

Comcast Leads $5 Million Round in Digital-Video Startup VHX

January 7, 2015  |  Variety  |  No Comments

VHX, which hosts a digital distribution platform for selling video, has raised $5 million in a third round of funding led by Comcast Ventures. The funding brings the startup to $9.4 million raised to date. Union Square Ventures, which led a $3.2 million Series A investment round in VHX last year, participated in the most recent round along... Read more

Read More

‘The Interview’ Added to Apple’s iTunes

December 28, 2014  |  Variety  |  No Comments

iTunes has joined the list of digital distributors for Sony Pictures, “The Interview,” Apple announced Sunday. As with YouTube, Google Play and Microsoft Xbox, the movie is now available to rent for $5.99 or purchase for $14.99. The aforementioned distributors got a head start on iTunes last week, making the movie available day and date... Read more

Read More

Digital Audience Ratings: ‘American Sniper’ Targets Top Spot, ‘The Interview’ Keeps Climbing

December 25, 2014  |  Variety  |  No Comments

Each week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here). Provided by ListenFirst Media, DAR – Film measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia... Read more

Read More

Digital Tracking: Audiences to Venture ‘Into the Woods’ Over Holidays

December 24, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

Read More

What is Kernel? The Stealth Startup Sony Tapped to Stream ‘The Interview’ (Exclusive)

December 24, 2014  |  Variety  |  No Comments

The digital distribution of “The Interview” has become the coming-out party for an interesting new venture operating in stealth mode in partnership with Sony Pictures. The branding for Kernel is prominently displayed on the website on Seetheinterview.com, one of the digital homes Sony announced Wednesday would be streaming the controversial film day and date with... Read more

Read More

Ben Silverman on Working with Netflix, Storytelling for Advertisers, Being on the Road

December 22, 2014  |  Variety  |  No Comments

Days after “Marco Polo,” produced by Electus and The Weinstein Co., bowed in France on Dec. 12, day and date with the U.S, Electus Ben Silverman was at the Cristal Festival, nearly 6,000 feet up in the French Alps IN Courchevel, to deliver a keynote speech, “Creativity and Big Ideas” as part of Cristal’s Brand... Read more

Read More

Digital Tracking: ‘The Hobbit’s’ Five Armies to Plunder Box Office

December 20, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

Read More

5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

Read More

China’s Baidu Tipped for Stake in Uber

December 12, 2014  |  Variety  |  No Comments

Chinese Internet group Baidu is said to be in the process of making an investment in Uber, the controversial taxi hailing app.

Read More

Apple Gets Two-Week Exclusive to ‘Trip to Italy’ as iTunes Becomes More Valuable to Indie Filmmakers

December 11, 2014  |  Variety  |  No Comments

After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms. Should the film sell well, iTunes... Read more

Read More