Posts Tagged ‘digital’

Bravo ‘Singles Project’ Will Give Fans Social Feedback Loop into Dating Show (Exclusive)

July 1, 2014  |  Variety  |  No Comments

Bravo, hoping to pull viewers closer than ever into its programming, next month is set to debut “The Singles Project,” a reality dating show that will invite fans to weigh in on each week’s events via social media — and potentially even land a guest appearance. The NBCUniversal cable network’s eight-episode “Singles Project,” slated to premiere Aug. 12... Read more

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Univision and Telemundo Are Battling It Out on a Digital Front

July 1, 2014  |  Media Week  |  No Comments

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news network Fusion , is practically fused to her mobile device, even when she’s watching TV. “I just want them in tandem. One augments the other,” she says one evening after filming a segment at the Univision/Fusion Newsport headquarters in Doral, Fla., just outside of Miami. A few miles away in Hialeah, Telemundo novelas Web producer Veronica de la Fuente trawls telenovela content to find fresh social media fodder. With hundreds of thousands of Facebook fans following the more popular soaps, it’s safe to say these aren’t your grandmother’s programs. “Things that never fail: the actresses’ dresses and the handsome guys of the novela,” says de la Fuente. The jobs of these women illustrate the contrasting ways in which Univision and Telemundo are reaching into the digital space. (Both companies have fought for decades to secure Hispanic TV audiences—a fight Univision has dominated.) Where Univision is looking to grow new digital businesses like Fusion and online destination Flama, Telemundo chooses to mine its existing strong suit—telenovelas—for digital iterations. They want the same thing—to attract young and active Hispanic millennials—but are going about it in much different ways. Growing Up Hispanic There’s a good reason the companies are aggressively building out digitally

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ESPN Breaks Record as Fans Watch Instead of Working

June 27, 2014  |  Media Week  |  No Comments

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering the game kicked off in the middle of a day and much of the viewership would have been in workplaces. Indeed, the sports network's digital platform, WatchESPN, got so many concurrent viewers—a peak of 1.7 million, which breaks the platform's record—that the digital edition of the game sputtered and died for quite a few folks who wanted to contribute to that number. Still, that's more peak concurrents than the Super Bowl. Viewership on Univision's digital platform peaked around 750,000. Fast nationals for ESPN and overnights for Univision are not yet available, but the digital explosion suggests that networks and digital video providers can ill afford to buy data that doesn't include advertisements delivered in the workplace. Whether people are watching on their lunch breaks or surreptitiously in a tiny window when the boss isn't looking, it's become clear that if you're sitting in front of a computer all day with what is probably a faster Internet connection than you've got at home, you're going to watch TV.

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YouTube Pacts with SiriusXM for Weekly Music Radio Show with Jenna Marbles

June 26, 2014  |  Variety  |  No Comments

YouTube star Jenna Marbles will host a weekly pop-music show on SiriusXM, under a deal between Google’s YouTube and the satellite radio service. “The YouTube 15″ will run on the SiriusXM Hits 1 channel and will feature the top emerging and breakout songs based on YouTube data of the previous week selected by SiriusXM. The... Read more

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‘Breaking Bad,’ ‘House of Cards,’ ‘Game of Thrones’ Top List of Binge-Watched Shows

June 25, 2014  |  Variety  |  No Comments

Americans have embraced binge-watching — at least for certain TV shows. About 91% of viewers said they’ve engaged in binge-viewing, according to a survey conducted this spring by TiVo, which defined the behavior as watching three episodes of the same program in a row. And 40% said they’d binged on a show within the past week of the... Read more

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Supreme Court Effectively Puts Aereo Out of Business

June 25, 2014  |  Media Week  |  No Comments

The official word on Aereo came down from the Supreme Court today, and the word is "no."

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That’s a $6 Billion Upfront Wrap for All of NBCUniversal

June 24, 2014  |  Media Week  |  No Comments

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, say sources familiar with the conversation: it's a significant gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate. NBCU sells its properties as a portfolio, including cable and broadcast in the same package, so the final tally is in for the cable networks, as well: just shy of $6 billion for all the properties, including roughly 75 percent of the digital inventory it's planning to sell in the upfront. Last year, the tally for the whole package was $5.4 billion. It's no surprise that the media company is reporting an uptick in sales: the whole-portfolio strategy gives NBCU plenty of sway over buyers and clients who all need time on something (likely more than one something) in the company's huge library of platforms. Moreover, ad sales head Linda Yaccarino has the Super Bowl to leverage this year, and the company is said to be asking $4.5 million a spot after an additional commitment of another $4.5 million elsewhere in the group. For broadcast prime alone, sources say pricing is up between 7.5 and 8 percent—not far off from last year's gains over 2011-12, with a volume increase of 15 percent in the bargain (a bold move that could come back to hurt the company if ratings decline this fall). The latter is something neither ABC nor CBS have boasted over the course of their upfront negotiations, though sources at competing networks are quick to point out that this is a corrective year for NBC—the network was down a few years ago, and now it's climbing back up.

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Will Programmatic Advertising Take Over TV?

June 24, 2014  |  Media Week  |  No Comments

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is. Programmatic is eating the media world , and that means television, too. Media buyers, advertisers and tech companies are preparing for a future that’s platform agnostic, that distributes digital video spots across screens whenever a person fires up a smartphone, tablet, connected TV or cable box. The question “Will TV embrace programmatic?” misses the reality: The medium already embraces it. Just last week, Clypd launched a software interface for ad buyers to place automated orders for TV ad space

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How Chelsea Handler Changes Our Understanding of Netflix

June 21, 2014  |  Variety  |  No Comments

Netflix’s hiring of Chelsea Handler marks the most audacious move the TV industry has seen since “House of Cards” set the benchmark for audacity last year by becoming the first viable premium original series delivered on the Internet. Just in case anyone misinterprets signing Handler as anything less than eye-popping, Netflix made sure to underline... Read more

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‘Katy Perry: Part of Me’ Movie Now Streaming to Facebook Fans

June 20, 2014  |  Variety  |  No Comments

Paramount Pictures is offering Katy Perry’s 71 million Facebook followers the chance to rent her 2012 concert-tour documentary, “Katy Perry: Part of Me,” directly from the social site. The launch is timed to promote Perry’s Prismatic World Tour, which will hit 62 arenas in North America starting June 22 after kicking off in the U.K.... Read more

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