Posts Tagged ‘digital’

‘House of Cards’ Season 3 Pirated, With China Top Country for Downloaders

March 1, 2015  |  Variety  |  No Comments

“House of Cards” is a global franchise — and the political drama is popular in many countries where Netflix isn’t yet available, prompting a surge in piracy downloads for the just-released season three. Within the first 24 hours after season three hit torrent services, there were 681,889 unique downloaders worldwide, according to piracy-tracking firm Excipio.... Read more

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How Much is a Tweet Worth to Studios? $560 at the Box Office

February 27, 2015  |  Variety  |  No Comments

Twitter may be a powerful platform to help get audiences into theaters, but the true impact of tweets on a film’s box office is dependent upon when the messages about movies are actually sent leading up to their release. A single tweet on average can add $560 to a film’s opening weekend, according to a new... Read more

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Japanese-owned VOD Service Expands European Footprint With Italy Launch

February 26, 2015  |  Variety  |  No Comments

ROME –, the growing Barcelona-based video-on-demand and streaming service with more than two million European registered users, has officially launched in Italy, where Netflix is also expected to disembark soon. Owned by Japan’s e-commerce giant Rakuten, which is billed as the Amazon of Japan, is currently VOD market leader in Spain, where it... Read more

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SNL’s Vanessa Bayer Gives Sound Advice for Hyundai

February 24, 2015  |  Media Week  |  No Comments

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series Sound Advice , Bayer plays aloof media coach Janessa Slater, who consults with celebrity clients like Drake , HAIM and TV on the Radio . Above Average is the digital arm of SNL production company Broadway Video, and it licensed the new 12-episode second season to IFC's online comedy portal, the Comedy Crib . The network then worked with exclusive sponsor Hyundai and its agency of record, Innocean USA, to create branded integrations both in the Web series and in 60-second TV spots that will tease the show.

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Sneak Peek: Apple’s Oscar Commercial with Martin Scorsese

February 22, 2015  |  Variety  |  No Comments

Apple is using the Academy Awards to remind Hollywood that the iPad is a powerful filmmaking tool. The tech giant enlisted Martin Scorsese for a spot scheduled to run during the Oscar telecast that will feature real-life high-school students using the tablets to shoot and edit their own work. Apple donated iPads to the Los Angeles... Read more

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Sling TV: Little Market Awareness, Lots of Confusion with Slingbox

February 12, 2015  |  Variety  |  No Comments

The over-the-top TV revolution has begun with Dish’s Sling TV in the marketplace, but the results of a new survey suggest tepid initial interest in the product. Just 11% of 2,871 who responded to a Feb. 1 survey conducted by Ipsos MediaCT in the U.S. were aware of the satcaster’s mini-bundle of 20 broadband-delivered 14... Read more

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Jared Leto,, Jon Favreau Invest in Dining App Reserve

February 11, 2015  |  Variety  |  No Comments

Reserve has a few more celebrities checking in to support the restaurant app. Jared Leto, and Jon Favreau are among the company’s latest individual investors to back the service in a $15 million round of Series A financing that also includes talent agency WME. Reserve enables users with the company’s app on Apple or... Read more

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Sony Pictures TV Chief Bashes Media Coverage of Data Hack

February 10, 2015  |  Variety  |  No Comments

Sony Pictures Television president Steve Mosko had harsh words for some of the media coverage of the hack that devastated the studio beginning late last year. In an an address Tuesday at the Digital Entertainment World conference in Los Angeles, Mosko didn’t lash out at any particular media outlet but made clear he was unhappy... Read more

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Sports Illustrated’s Swimsuit Edition Wraps More Video Around Bikini Franchise

February 9, 2015  |  Variety  |  No Comments

Time Inc.’s Sports Illustrated biggest issue of the year — the Swimsuit Edition, which has nothing to do with actual sports — is still rooted in print. But the mag has steadily built out its major money-maker into a multiplatform event spanning several weeks, despite perennial criticism that the feature shamelessly exploits and objectifies women. And... Read more

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Amy Pascal: A Cautionary Tale in an Age Without Privacy

February 5, 2015  |  Variety  |  No Comments

From the moment a series of racially insensitive jokes about President Barack Obama and her controversial back-and-forth leaked emails about A-list actors and talent became public, Amy Pascal was widely perceived as a dead executive walking. Fairly or not, the Sony Pictures studio chief has become a corporate cautionary tale for the digital age. On... Read more

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