Posts Tagged ‘digital’

TV Academy Awards Six Interactive Media Emmys

August 14, 2014  |  Variety  |  No Comments

The interactive media wing of the Television Academy handed out six juried awards for the 66th annual Emmy Awards at an event Wednesday at the Leonard H. Goldenson Theatre. Outstanding Creative Achievement in Interactive Media is divided into four categories, two of which yielded more than one winner this year. The Interactive Media Peer Group... Read more

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Where Have All the Upfront Dollars Gone?

August 11, 2014  |  Media Week  |  No Comments

It's obvious by now that something has gone wrong in the television advertising world— upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable, which dipped for the first time in four years to $9.675 billion. So, where are those dollars going? More than one source has suggested that we're finally seeing the advent of digital advertising: With so much inventory on the market, it just makes sense that some TV dollars are shifting to digital video, where it's easy to buy cheaply and in bulk for an ad to run next week. But even digital video sellers caution against making such a blanket assertion. Jason Krebs, head of sales at Maker Studios, has seen a "noticiable uptick" in marketer spending but isn't entirely sure where the dollars are coming from. "You can never tell where the money is coming from specifically unless the client verbally tells you, 'I have taken this money from my TV spend,'" and of course, nobody says that out loud," Krebs said. Krebs suggested that the shift may not be from a TV budget to a digital budget, but rather toward an overall video spend that includes everything on the market, given that many of the ads are the same on TV as online. "Advertisers say, 'Now we have a general video budget and we address it across screens where we see fit,'" Krebs said. "More and more people are video planners and buyers and from what we see that’s healthy, because as a Disney company we have many different platforms and work across all of them." Scatter prices may not go up What's interesting about the overall spending shift is that it seems to be away not necessarily from TV advertising in general but from upfront buying specifically. The implied threat to buyers who bow out of the upfront bazaar is that scatter prices will be higher once hits are established. During the upfront, buyers purchase inventory on new broadcast shows mostly on the strength of their gut feelings and their faith in the network to promote new material. But if everyone holds back cash from the ufpront at once—as appears to have happened this time around—there's not nearly as much scarcity when time comes to move the inventory in the fall. And with a dismal hit rate among broadcast networks and a rapid turnaround for new, high-end analytics on both television and digital platforms, the opportunity to place your ad dollars where you can know beyond a gut check that you're reaching customers—well, that may be worth taking that step back from the upfront market.

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Social Media Buzz: Marvel’s ‘Guardians’ Face Off Against Return of the ‘Ninja Turtles’

August 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to... Read more

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Hyundai Will Air an 11-Minute Sci-Fi Short Film During the Ad Breaks of TNT’s Legends Premiere

August 4, 2014  |  Media Week  |  No Comments

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends , it's sort of mandatory. So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot. TNT

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ICM, Manatt and Originate Form Incubator for Media and Tech Startups

July 30, 2014  |  Variety  |  No Comments

ICM Partners, software developer Originate and law and consulting firm Manatt, Phelps & Phillips have created O Labs, a joint venture designed to fund and develop media and technology startups by pooling resources from each partner. L.A.-based O Labs expects to launch three to five companies per year. The JV is led by CEO Matthew... Read more

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Fox Sports Digital, Sporting News Join In Digital Partnership

July 28, 2014  |  Variety  |  No Comments

Fox Sports Digital and Sporting News Media said they would share content and traffic across their top sports properties, including FoxSports.com, SportingNews.com and Goal.com The partnership’s projected reach is expected to be a minimum of 55 million digital sports fans in the U.S. every month. The partners will develop joint digital video programming and editorial... Read more

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Sarah Palin Launches Her Own Channel Online

July 28, 2014  |  Variety  |  No Comments

Sarah Palin – former governor of Alaska, erstwhile candidate for VP of the U.S. and polarizing public figure – has unveiled a new subscription-based Internet TV network that promises direct access to her and her supporters. The Sarah Palin Channel, which costs $9.95 per month or $99.95 for a one-year subscription, will feature her commentary on “important issues... Read more

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First Look at Leprechaun from WWE Studios’ ‘Leprechaun: Origins’

July 25, 2014  |  Variety  |  No Comments

WWE Studios has provided a first look at the creature from “Leprechaun: Origins” that Lionsgate will release straight to VOD and Digital HD platforms on Aug. 26. The company made the reveal during its Comic-Con panel in San Diego. Directed by Zach Lipovsky, the film stars Dylan Postl, better known as WWE wrestler “Hornswoggle,” Brendan... Read more

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Lionsgate Invests $2 Million in Finnish App Developer Next Games

July 23, 2014  |  Variety  |  No Comments

Lionsgate has formed a partnership with Finland-based games developer Next Games under which it will invest $2 million in the startup, as the studio looks to extend entertainment franchises like “Hunger Games,” “Twilight” and “Divergent” into the segment. Next Games announced the first part of its external investment round earlier this year, raising $6 million in financing... Read more

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Lionsgate Invests $2 Million in Finnish App Developer Next Games

July 23, 2014  |  Variety  |  No Comments

Lionsgate has formed a partnership with Finland-based games developer Next Games under which it will invest $2 million in the startup, as the studio looks to extend entertainment franchises like “Hunger Games,” “Twilight” and “Divergent” into the segment. Next Games announced the first part of its external investment round earlier this year, raising $6 million in financing... Read more

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