Posts Tagged ‘digital’

Hulu Acquires ‘Sleepy Hollow’ Exclusive Streaming Rights

August 22, 2014  |  Variety  |  No Comments

Hulu has acquired exclusive streaming rights to the first season of Fox’s Emmy-nominated series “Sleepy Hollow,” available to subscribers of the company’s $7.99-per-month subscription service. Starting Friday, Hulu Plus is the exclusive home the entire first season of “Sleepy Hollow” season one, ahead of its season 2 premiere Sept. 22 on Fox.

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‘Expendables 3’ Illegally Downloaded 5 Million Times, But Still Isn’t Top Hit for Pirates

August 18, 2014  |  Variety  |  No Comments

Pirates have voted on “The Expendables 3″ with their clicks — and it turns out the Sylvester Stallone-starrer hasn’t been astoundingly popular among digital thieves, relatively speaking. As of Sunday, 5.12 million people worldwide had pirated “Expendables 3” since a high-quality copy hit torrent-sharing sites July 23, according to piracy-tracking firm Excipio. That likely contributed to the... Read more

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FCC Extends Deadline for Net Neutrality Reply Comments

August 18, 2014  |  Variety  |  No Comments

The Federal Communications Commission has added a few more days for interested parties to weigh in on the 1.1-plus million comments that have already been filed regarding the agency’s proposal for new net-neutrality rules governing Internet providers. Previously, the FCC’s deadline for reply comments was Sept. 10; it has now moved the deadline to Monday, Sept. 15,... Read more

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Pitbull ‘Fireball’ Official Video to Feature Jenna Marbles, Other Digital Stars (Exclusive)

August 17, 2014  |  Variety  |  No Comments

Rapper Pitbull is set for a digital mashup with Internet stars Jenna Marbles, Bart Baker and Brittany Furlan, who are slated to appear in the official video for his next single, “Fireball.” The video, shooting Sunday, Aug. 17, in L.A., will have the look of a 1950s Cuban dance club and also will feature Pitbull’s backup... Read more

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Spanish-Language Telenovela ‘Camelia la Texana’ to Premiere on Netflix

August 16, 2014  |  Variety  |  No Comments

The hit Spanish-language telenovela “Camelia la Texana” will premiere exclusively on Netflix. Based on Los Tigres del Norte’s song “Contrabando y Traición,” the 70s-set drama follows a young, scorned woman from San Antonio (played by Mexican actress Sara Maldonado) who becomes the first queen of the drug cartels. The show was developed by Campanario Entertainment... Read more

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‘The Trip to Italy’: Michael Winterbottom on Italy, Food and Steve Coogan

August 16, 2014  |  Variety  |  No Comments

Michael Winterbottom’s 2011 film “The Trip” starred Steve Coogan and Rob Brydon as two chums roadtripping through the United Kingdom, ostensibly writing restaurant reviews for the Observer newspaper. It wasn’t a documentary, since the two characters didn’t exactly play themselves,  but more of a talku-mocu-mentary. “The Trip” was sufficiently well-received, both at the B.O. and on VOD,... Read more

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TV Academy Awards Six Interactive Media Emmys

August 14, 2014  |  Variety  |  No Comments

The interactive media wing of the Television Academy handed out six juried awards for the 66th annual Emmy Awards at an event Wednesday at the Leonard H. Goldenson Theatre. Outstanding Creative Achievement in Interactive Media is divided into four categories, two of which yielded more than one winner this year. The Interactive Media Peer Group... Read more

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Where Have All the Upfront Dollars Gone?

August 11, 2014  |  Media Week  |  No Comments

It's obvious by now that something has gone wrong in the television advertising world— upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable, which dipped for the first time in four years to $9.675 billion. So, where are those dollars going? More than one source has suggested that we're finally seeing the advent of digital advertising: With so much inventory on the market, it just makes sense that some TV dollars are shifting to digital video, where it's easy to buy cheaply and in bulk for an ad to run next week. But even digital video sellers caution against making such a blanket assertion. Jason Krebs, head of sales at Maker Studios, has seen a "noticiable uptick" in marketer spending but isn't entirely sure where the dollars are coming from. "You can never tell where the money is coming from specifically unless the client verbally tells you, 'I have taken this money from my TV spend,'" and of course, nobody says that out loud," Krebs said. Krebs suggested that the shift may not be from a TV budget to a digital budget, but rather toward an overall video spend that includes everything on the market, given that many of the ads are the same on TV as online. "Advertisers say, 'Now we have a general video budget and we address it across screens where we see fit,'" Krebs said. "More and more people are video planners and buyers and from what we see that’s healthy, because as a Disney company we have many different platforms and work across all of them." Scatter prices may not go up What's interesting about the overall spending shift is that it seems to be away not necessarily from TV advertising in general but from upfront buying specifically. The implied threat to buyers who bow out of the upfront bazaar is that scatter prices will be higher once hits are established. During the upfront, buyers purchase inventory on new broadcast shows mostly on the strength of their gut feelings and their faith in the network to promote new material. But if everyone holds back cash from the ufpront at once—as appears to have happened this time around—there's not nearly as much scarcity when time comes to move the inventory in the fall. And with a dismal hit rate among broadcast networks and a rapid turnaround for new, high-end analytics on both television and digital platforms, the opportunity to place your ad dollars where you can know beyond a gut check that you're reaching customers—well, that may be worth taking that step back from the upfront market.

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Social Media Buzz: Marvel’s ‘Guardians’ Face Off Against Return of the ‘Ninja Turtles’

August 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to... Read more

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Hyundai Will Air an 11-Minute Sci-Fi Short Film During the Ad Breaks of TNT’s Legends Premiere

August 4, 2014  |  Media Week  |  No Comments

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends , it's sort of mandatory. So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot. TNT

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