Posts Tagged ‘digital’

Supreme Court Effectively Puts Aereo Out of Business

June 25, 2014  |  Media Week  |  No Comments

The official word on Aereo came down from the Supreme Court today, and the word is "no."

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That’s a $6 Billion Upfront Wrap for All of NBCUniversal

June 24, 2014  |  Media Week  |  No Comments

NBC broadcast has wrapped its upfront sales effort, securing $2.52 billion in ad dollars across prime time, sports and late night, say sources familiar with the conversation: it's a significant gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate. NBCU sells its properties as a portfolio, including cable and broadcast in the same package, so the final tally is in for the cable networks, as well: just shy of $6 billion for all the properties, including roughly 75 percent of the digital inventory it's planning to sell in the upfront. Last year, the tally for the whole package was $5.4 billion. It's no surprise that the media company is reporting an uptick in sales: the whole-portfolio strategy gives NBCU plenty of sway over buyers and clients who all need time on something (likely more than one something) in the company's huge library of platforms. Moreover, ad sales head Linda Yaccarino has the Super Bowl to leverage this year, and the company is said to be asking $4.5 million a spot after an additional commitment of another $4.5 million elsewhere in the group. For broadcast prime alone, sources say pricing is up between 7.5 and 8 percent—not far off from last year's gains over 2011-12, with a volume increase of 15 percent in the bargain (a bold move that could come back to hurt the company if ratings decline this fall). The latter is something neither ABC nor CBS have boasted over the course of their upfront negotiations, though sources at competing networks are quick to point out that this is a corrective year for NBC—the network was down a few years ago, and now it's climbing back up.

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Will Programmatic Advertising Take Over TV?

June 24, 2014  |  Media Week  |  No Comments

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is. Programmatic is eating the media world , and that means television, too. Media buyers, advertisers and tech companies are preparing for a future that’s platform agnostic, that distributes digital video spots across screens whenever a person fires up a smartphone, tablet, connected TV or cable box. The question “Will TV embrace programmatic?” misses the reality: The medium already embraces it. Just last week, Clypd launched a software interface for ad buyers to place automated orders for TV ad space

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How Chelsea Handler Changes Our Understanding of Netflix

June 21, 2014  |  Variety  |  No Comments

Netflix’s hiring of Chelsea Handler marks the most audacious move the TV industry has seen since “House of Cards” set the benchmark for audacity last year by becoming the first viable premium original series delivered on the Internet. Just in case anyone misinterprets signing Handler as anything less than eye-popping, Netflix made sure to underline... Read more

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‘Katy Perry: Part of Me’ Movie Now Streaming to Facebook Fans

June 20, 2014  |  Variety  |  No Comments

Paramount Pictures is offering Katy Perry’s 71 million Facebook followers the chance to rent her 2012 concert-tour documentary, “Katy Perry: Part of Me,” directly from the social site. The launch is timed to promote Perry’s Prismatic World Tour, which will hit 62 arenas in North America starting June 22 after kicking off in the U.K.... Read more

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Twitter Acquires SnappyTV to Bring More TV Content to Social Network

June 19, 2014  |  Variety  |  No Comments

Twitter is snapping up SnappyTV, a startup whose platform lets TV broadcasters clip segments from telecasts to share them on the web. Terms of the deal weren’t disclosed. SnappyTV’s platform is already widely used by Twitter’s advertisers and media partners to share video clips on the social service, including with the Twitter Amplify ad program,... Read more

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Could an Aereo Victory Be The Kick In the Pants the TV Biz Needs?

June 18, 2014  |  Variety  |  No Comments

(Palo Alto, Calif.) — A court victory by Aereo would be enormously disruptive for broadcasters, many of whom have not yet found a way to meet consumer demand for mobile video. Yet according to one broadcasting exec, an Aereo victory might be just the prod the broadcasting industry needs to change. “I think it’s one of... Read more

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Amazon Inks ‘Spartacus’ VOD Deal in Germany

June 17, 2014  |  Variety  |  No Comments

LONDON — Amazon Instant Video in Germany has nabbed rights to action epic “Spartacus” as part of a deal with Starz Digital Media. The first two seasons, “Blood and Sand” and “Vengeance,” as well as the six-part prequel “Gods of the Arena,” are now available as video on demand for Amazon Prime and Prime Instant... Read more

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Amazon Launches ‘Prime Music’ Service with 1 Million Songs

June 12, 2014  |  Variety  |  No Comments

Amazon on Thursday took the wraps off Prime Music, its music-streaming service available to Prime members, touting a library of more than 1 million songs — without any ads. With the launch of the service, the ecommerce company will challenge similar music services from Spotify, Pandora and Apple. Amazon is bundling the music service with... Read more

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Ile de France Film Commission’s Ecoprod Bows Nicolas Deveaux’ Short

June 11, 2014  |  Variety  |  No Comments

ANNECY– The Ile de France Film Commission has selected Nicolas Deveaux’ two-minute animated short, “La girafe et le pique-boeuf” to promote Ecoprod, a collective whose goal is to reduce the environmental footprint of productions. Produced by Paris-based Cube, the short was unveiled today by Ile de France Film Commission’s managing director Olivier René Veillon at Annecy... Read more

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