Posts Tagged ‘digital’

Univision Launches Digital Content House La Fabrica UCI

February 17, 2014  |  Variety  |  No Comments

In line with its current multiple digital offerings, Univision is launching a new digital content house called La Fabrica UCI, with the goal of creating, scripting and producing original video for new digital brands and Univision digital platforms. The new production arm will have facilities in New York and Miami, and create content through partnerships,... Read more

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Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

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‘The Last of Us’ Leads BAFTA Games Awards Race

February 14, 2014  |  Variety  |  No Comments

LONDON — “The Last of Us” leads the way in the BAFTA Games Awards race with 20 nominations, with “Grand Theft Auto V” grabbing nine, and “Tearaway” nommed in eight categories. Five games received four nominations apiece: “Assassin’s Creed 4: Black Flag,” “BioShock Infinite,” “Super Mario 3D World,” “The Stanley Parable” and “Papers, Please.” “Badland,”... Read more

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Netflix to Raise $400 Mil in Additional Debt to Fund Original Content, Euro Expansion

February 4, 2014  |  Variety  |  No Comments

Netflix formally announced it is seeking to offer $400 million aggregate principal amount of senior notes due 2024 to institutional investors, coin it expects to use for acquiring original content and expanding into Europe. The Internet streaming leader had disclosed plans to raise the additional debt when it reported fourth-quarter 2013 earnings last month. As... Read more

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When Will Every Mobile Device Be Hi-Def?

February 4, 2014  |  Media Week  |  No Comments

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who couldn’t take their content from device to device. But it’s getting better. In 2012, 20th Century Fox Home Entertainment took steps to streamline its Digital HD offerings and push out digitally owned copies of its films weeks ahead of traditional DVD and Blu-ray releases, and at lower prices than it’d been asking for. Competitors have followed suit. Mary Daily, president and CMO, worldwide marketing for the company, says the future of owned digital content is getting brighter. So why adopt a new set of standards in the first place? It always starts with the consumer. We realized that we needed to make the digital experience really easy and robust and accessible. A lot of that was to make it simple. The recognition factor of the Digital HD moniker allowed people to realize that it was a way to download their movies. I think in a minute, every mobile device you have is going to be hi-def. How is the proliferation of mobile devices affecting your industry? On Christmas Day, 18 million devices were under trees. Samsung is selling something like 50 million smartphones a year—that’s exponential growth. That’s like nothing we’ve ever seen. It’s like the transition from CDs to MP3 players—now the notion of having to rummage about for a CD just doesn’t make sense to younger consumers

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Super Bowl: Netflix Traffic Fell 20% in First Half, But Bounced Back to Normal Levels

February 3, 2014  |  Variety  |  No Comments

Sunday’s Super Bowl evidently pulled Netflix subscribers away from the streaming video service early in the game — but as the Seattle Seahawks padded their lead over the Denver Broncos, Netflix usage returned to regular levels, according to an analysis of Internet traffic patterns during the game. Netflix usage dropped as much a 20% during... Read more

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Who Needs the Super Bowl? Apple Debuts Ad Online Filmed on iPhones to Commemorate Mac’s 1984 Launch (VIDEO)

February 3, 2014  |  Variety  |  No Comments

Apple launched the first Macintosh computer on Jan. 24, 1984, after grabbing the world’s attention two days earlier with its iconic Super Bowl ad directed by Ridley Scott evoking the dystopian world of George Orwell’s “1984.” Thirty years later, Apple shunned buying a spot in the Big Game — and instead, on Monday, it released... Read more

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Sony (Sort of) Denies Vaio Disposal

February 2, 2014  |  Variety  |  No Comments

Sony this weekend denied reports that it is discussing a joint venture in personal computers with China’s Lenovo. But it acknowledged a problem.

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Aereo Halts NYC Signups, Claiming Service Is at Capacity

January 31, 2014  |  Variety  |  No Comments

Aereo, the Internet TV startup facing a showdown with broadcasters before the U.S. Supreme Court, said it is no longer signing up users in its initial New York City market because it has no more antennas to rent out. The New York-based startup, whose investors include Barry Diller’s IAC, would not disclose how many customers... Read more

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TV Review: ‘House of Cards’ – Season Two

January 30, 2014  |  Variety  |  No Comments

The first season of “House of Cards” achieved the dual feat of instantly emerging as a first-rate drama while simultaneously being seriously overrated – riding the “Netflix reinvents TV” angle and juicy inside-the-Beltway bits to front-page coverage. No fools they, season two generally proceeds with more of the same, exhibiting a show with abundant strengths... Read more

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