Posts Tagged ‘digital’

China’s Alibaba Poised for $200 Million Snapchat Investment, Says Report

March 12, 2015  |  Variety  |  No Comments

Messaging app Snapchat is poised to receive a $200 million investment from Chinese e-commerce giant Alibaba, according to a report by Bloomberg.

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Facebook Dives Into March Madness with Turner Live-Streaming Deal

March 11, 2015  |  Variety  |  No Comments

Social-media giant Facebook is teaming with Turner Sports to livestream coverage of the NCAA’s March Madness college basketball bracket announcement Sunday. Turner Sports will host a fan event at SXSW in Austin, Texas, on March 15, from its “NCAA March Madness Bracket Lounge” and will stream it live on Facebook starting at 6 p.m. CT. That... Read more

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

March 9, 2015  |  Media Week  |  No Comments

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law,"

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Rihanna Most Streamed Female Artist on Spotify, Beyonce Most Popular With Women

March 7, 2015  |  Variety  |  No Comments

With International Women’s Day less than 24 hours away, Spotify has compiled a list of the most-streamed female artists on the music site. Rihanna reigns supreme as the favorite female artist among all Spotify listeners worldwide. The most-streamed woman (for the third year in a row) had a smash hit with her Eminem collaboration, “The... Read more

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‘House of Cards’ Season 3 Pirated, With China Top Country for Downloaders

March 1, 2015  |  Variety  |  No Comments

“House of Cards” is a global franchise — and the political drama is popular in many countries where Netflix isn’t yet available, prompting a surge in piracy downloads for the just-released season three. Within the first 24 hours after season three hit torrent services, there were 681,889 unique downloaders worldwide, according to piracy-tracking firm Excipio.... Read more

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How Much is a Tweet Worth to Studios? $560 at the Box Office

February 27, 2015  |  Variety  |  No Comments

Twitter may be a powerful platform to help get audiences into theaters, but the true impact of tweets on a film’s box office is dependent upon when the messages about movies are actually sent leading up to their release. A single tweet on average can add $560 to a film’s opening weekend, according to a new... Read more

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Japanese-owned VOD Service Expands European Footprint With Italy Launch

February 26, 2015  |  Variety  |  No Comments

ROME –, the growing Barcelona-based video-on-demand and streaming service with more than two million European registered users, has officially launched in Italy, where Netflix is also expected to disembark soon. Owned by Japan’s e-commerce giant Rakuten, which is billed as the Amazon of Japan, is currently VOD market leader in Spain, where it... Read more

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SNL’s Vanessa Bayer Gives Sound Advice for Hyundai

February 24, 2015  |  Media Week  |  No Comments

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series Sound Advice , Bayer plays aloof media coach Janessa Slater, who consults with celebrity clients like Drake , HAIM and TV on the Radio . Above Average is the digital arm of SNL production company Broadway Video, and it licensed the new 12-episode second season to IFC's online comedy portal, the Comedy Crib . The network then worked with exclusive sponsor Hyundai and its agency of record, Innocean USA, to create branded integrations both in the Web series and in 60-second TV spots that will tease the show.

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Sneak Peek: Apple’s Oscar Commercial with Martin Scorsese

February 22, 2015  |  Variety  |  No Comments

Apple is using the Academy Awards to remind Hollywood that the iPad is a powerful filmmaking tool. The tech giant enlisted Martin Scorsese for a spot scheduled to run during the Oscar telecast that will feature real-life high-school students using the tablets to shoot and edit their own work. Apple donated iPads to the Los Angeles... Read more

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Sling TV: Little Market Awareness, Lots of Confusion with Slingbox

February 12, 2015  |  Variety  |  No Comments

The over-the-top TV revolution has begun with Dish’s Sling TV in the marketplace, but the results of a new survey suggest tepid initial interest in the product. Just 11% of 2,871 who responded to a Feb. 1 survey conducted by Ipsos MediaCT in the U.S. were aware of the satcaster’s mini-bundle of 20 broadband-delivered 14... Read more

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