Posts Tagged ‘digital’

NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

April 4, 2016  |  Media Week  |  No Comments

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert. The partnership will offer "premium, safe environments" for advertisers, according to Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships, across Vox Media's eight properties and NBCUniversal's digital properties. The companies said that represents a combined audience of more than 150 million people, according to ComScore data. It's the first sales partnership between the two companies since NBCUniversal invested $200 million in Vox Media last August . Concert "was at the top of the list" as the companies began to discuss how they could work together, said Jim Bankoff, chairman and CEO of Vox Media. "[The digital space] hasn't always been the best medium for advertisers that had brand-building objectives," said Bankoff. While direct-response and targeting have been successful, the digital space has struggled with "awareness creation, identity creation, brand building—the kind of things that television and magazines have been good at, creating that experience and telling marketers' stories." The partnership—which covers digital advertising including branded content, native ads, video, text and photo elements—will help address advertisers' concerns about viewability and fraud in digital advertising. "That might be OK if you're just trying to sell something, but if you're trying to create an image or build a brand, context does matter, as does the creative strategy," Bankoff said.

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Taiwan’s Catchplay Launches Asian Movie Streaming Service

March 22, 2016  |  Variety  |  No Comments

Taiwan-based film distributor and producer, Catchplay is launching a video-streaming service that it hopes will take on Netflix in Asia.

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FilMart: Media Asia Strikes Output Deal With China’s iQIYI

March 17, 2016  |  Variety  |  No Comments

Chinese streaming giant iQIYI to co-produce and invest in Media Asia film slate.

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China Unveils Tough Controls on Foreign Media Activities

February 22, 2016  |  Variety  |  No Comments

Foreign-owned media or joint ventures in China will not be able to publish online without prior approval.

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Dan Harmon and Jack Black Bring History to Life in New Late-Night Comedy Block

February 18, 2016  |  Media Week  |  No Comments

When you think late-night comedy, History probably isn't the first—or even the 10th—channel that comes to mind. But the network hopes to change that starting next Thursday, Feb. 25, when it rolls out a new late-night comedy block called Night Class. And it's enlisted a big name to bring the funny to History: Dan Harmon. Harmon, the man behind Community and Adult Swim's Rick and Morty, is one of several big comic names contributing to Night Class, which will air at 11:30 p.m. Thursdays following History's new series Join or Die with Craig Ferguson. The block's collection of short-form comedic series will help History target millennial men and the advertisers trying to reach them, both on TV and online. "When I see people talk about some of the things they're watching, it's on the fringes of the schedule, the things that really push the creative, like a late-night comedy experiment. And I realized that was new territory we could explore," said Paul Cabana, evp and head of programming for History. Great Minds with Dan Harmon is one of three series that will debut as part of Night Class's initial lineup. (Each half hour will air programming of varying lengths, and History will begin to rotate new series in after the first eight weeks or so.) Harmon, who hosts, will sit down with comedic actors playing some of history's smartest people (including Jason Sudeikis as Thomas Edison, Kristen Schaal as Amelia Earhart and Jack Black as Ludwig van Beethoven). Great Minds will also feature Sarah Silverman, Aubrey Plaza, Nick Kroll and Dana Carvey. As History looked for creators to contribute to Night Class, Harmon was one of the first to respond. "It turns out he is a rabid history buff, and he's like this pied piper for creatives and got all these people interested in the idea of doing a sketch about a historical figure," said Cabana. Great Minds with Dan Harmon was originally shot as a pilot for IFC last year but was completely reworked for History. Here is a clip from the Jack Black episode: Adweek responsive video player used on /video. The second series, Crossroads of History, will highlight what History calls "little known but historically accurate" moments in history—like Abraham Lincoln's alcoholic bodyguard stepping out for a drink shortly before Lincoln's assassination and Hitler's failed 1908 art-school admissions interview

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Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone

February 3, 2016  |  Media Week  |  No Comments

Les Moonves, CBS Corp.'s CEO and president, has been named chairman of the company. He replaces the ailing Sumner Redstone, who resigned Tuesday as executive chairman, but will remain as chairman emeritus. Moonves, who joined CBS in 1995 as CBS Entertainment president, was unanimously elected by the CBS board after being nominated by Shari Redstone, Sumner Redstone's daughter and vice chair of the board. Moonves will continue on as CEO and president. Redstone, who is 92, also served as executive chairman of Viacom (when CBS and Viacom split in 2005, he was chairman of both companies), but there is no word yet about his future at that company. UPDATE: "The Viacom board of directors is scheduled to meet tomorrow," Viacom said in a statement late Wednesday afternoon

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Brands Can Now Find Out in Real Time How Many People Watch Their TV Ads. Here’s How

January 25, 2016  |  Media Week  |  No Comments

Advertisers won't have to wait hours or days after this year's Super Bowl to find out how many people watched their spots during the Big Game. TV ad tracking company has rolled out a new set of metrics that will offer brands real-time data on view rates, impressions and unduplicated reach for their ads. The service, which has tracked ad activity for three years, now provides this data for national and local ads watched on TV screens whether they're viewed live, time shifted, or via VOD or OTT. With all the changes in how audiences watch TV, "more and more ads are becoming decoupled from the programs themselves, and a lot of brands and networks are starting to move towards audience-based buying," said Sean Muller, founder and CEO. "On top of that, digital has taught brands the power of being responsive with their media in general. So now, brands are really trying to become more responsive with television." The company is utilizing technology embedded into the firmware of 10 million TV sets in the U.S. that detects any kind of content, including ads, on the screens. tags ads in its commercial catalog using fingerprint technology and tracks them on the screen with ACR, or automatic content recognition, no matter what kind of device is connected to the television

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China’s Le Eco Scoops World Cup Rights in Hong Kong

January 15, 2016  |  Variety  |  No Comments

Le Eco, the Chinese group formerly known as Le TV, has picked up broadcast rights in Hong Kong to the 2018 World Cup soccer tournament.

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Yahoo Shutters Screen, Scales Back Original Series

January 4, 2016  |  Media Week  |  No Comments

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The remaining video properties on Yahoo Screen will be moved to the company's digital magazines, so like-minded content will exist side by side. "At Yahoo, we're constantly reviewing and iterating on our products as we strive to create the best user experience," said a Yahoo rep. "With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place." The shutdown of Yahoo Screen, first reported by Variety, comes after a year in which the tech giant attempted to break into original content with the revival of NBC sitcom Community, the NBA-themed series Sin City Saints, and sci-fi comedy Other Space (from Ghostbusters director Paul Feig). It's a blow to the tumultuous tenure of CEO Marissa Mayer, for whom original video had been a priority. Despite the three original series, as well as a licensing deal with Viacom for Comedy Central shows and the entire catalogue of Saturday Night Live, Yahoo simply couldn't compete with streaming giants Netflix, Amazon Prime and even Hulu. Yahoo's originals contributed to a $42 million write down for the company last year. CFO Ken Goldman admitted at the time he "couldn't see a way to make money over time" on pricey original series

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Digital Domain Eyeing Sports Venture with China’s LeTV

December 18, 2015  |  Variety  |  No Comments

The move would expand DDH’s growing involvement in virtual reality technology and content.

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