Posts Tagged ‘digital’

TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

January 8, 2015  |  Media Week  |  No Comments

First the good news from the TV Everywhere panel at the Television Critics Association's semiannual confab in Los Angeles today: TVE usage—the percentage of cable subscribers who have verified to watch content from a network or cable provider over a digital service or app—is at 49 percent as of the last measurements taken, up from 43 percent last April, with a goal of 55 percent by the end of 2015. And now the bad news. While usage is increasing, all execs remained frustrated by Nielsen's inability to measure those TVE audiences. Mark Garner, svp distribution, A+E Networks , noted that the measurement abilities "lag behind the technology" to such a degree that they have become "harmful to this business." As a result, "you're looking at numbers that don't really tell the whole story" because they don't account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group. Worse, Garner said a major problem facing the industry was that most consumers still think "that TV Everywhere is an additional thing they have to pay for." Alex Wellen, chief product officer, CNN Digital, pointed out that when audiences stream CNN during breaking news, that data is not being measured. The data "is lagging to the point where it's become frustrating," said Brad Dancer, svp program planning & research, National Geographic Channel, who said that there should be headway in the next 12 months. Ratings issues aside, there are other barriers that are preventing wider-spread TVE usage among cable subscribers. The requirement for consumers to individually authenticate every network app is "clearly an issue," especially for those who haven't yet sampled TVE, said Flannigan, who hopes that situation will improve within in the next two years. At the very least, he noted, authentication in one's home should be able to be done automatically via "sniffing" out that subscriber's cable network. Flannigan characterized the much-fretted-over millennial market not as uninterested, but as "underserved." That's also why the concern about TVE will encourage subscribers to share their passwords with non-subscribers (or their twentysomething kids) is "overblown," said A+E's Garner, who noted that most people are wary of exposing their credit card and other personal data with those shared passwords. "People are willing to pay for things if we make it easier," he said.

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Comcast Leads $5 Million Round in Digital-Video Startup VHX

January 7, 2015  |  Variety  |  No Comments

VHX, which hosts a digital distribution platform for selling video, has raised $5 million in a third round of funding led by Comcast Ventures. The funding brings the startup to $9.4 million raised to date. Union Square Ventures, which led a $3.2 million Series A investment round in VHX last year, participated in the most recent round along... Read more

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‘The Interview’ Added to Apple’s iTunes

December 28, 2014  |  Variety  |  No Comments

iTunes has joined the list of digital distributors for Sony Pictures, “The Interview,” Apple announced Sunday. As with YouTube, Google Play and Microsoft Xbox, the movie is now available to rent for $5.99 or purchase for $14.99. The aforementioned distributors got a head start on iTunes last week, making the movie available day and date... Read more

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Digital Audience Ratings: ‘American Sniper’ Targets Top Spot, ‘The Interview’ Keeps Climbing

December 25, 2014  |  Variety  |  No Comments

Each week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here). Provided by ListenFirst Media, DAR – Film measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia... Read more

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Digital Tracking: Audiences to Venture ‘Into the Woods’ Over Holidays

December 24, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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What is Kernel? The Stealth Startup Sony Tapped to Stream ‘The Interview’ (Exclusive)

December 24, 2014  |  Variety  |  No Comments

The digital distribution of “The Interview” has become the coming-out party for an interesting new venture operating in stealth mode in partnership with Sony Pictures. The branding for Kernel is prominently displayed on the website on Seetheinterview.com, one of the digital homes Sony announced Wednesday would be streaming the controversial film day and date with... Read more

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Ben Silverman on Working with Netflix, Storytelling for Advertisers, Being on the Road

December 22, 2014  |  Variety  |  No Comments

Days after “Marco Polo,” produced by Electus and The Weinstein Co., bowed in France on Dec. 12, day and date with the U.S, Electus Ben Silverman was at the Cristal Festival, nearly 6,000 feet up in the French Alps IN Courchevel, to deliver a keynote speech, “Creativity and Big Ideas” as part of Cristal’s Brand... Read more

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Digital Tracking: ‘The Hobbit’s’ Five Armies to Plunder Box Office

December 20, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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China’s Baidu Tipped for Stake in Uber

December 12, 2014  |  Variety  |  No Comments

Chinese Internet group Baidu is said to be in the process of making an investment in Uber, the controversial taxi hailing app.

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