Posts Tagged ‘digital’

Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

April 3, 2015  |  Media Week  |  No Comments

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's sublime 1960s drama, now in the conclusive second half of its final season, will not break from its core audience and into more living rooms. "In the week leading up to the Season 7, Part I, premiere [in 2014], search volume for Mad Men was approximately 118,000," explained Moviepilot CEO Tobi Bauckhage. "And by Season 7's mid-season finale, [weekly] search dropped to 93,000. What we're seeing now is yet another drop, down to 88,000 searches. It would appear awareness and inquiry around Mad Men has steadily dropped over the past year plus, so another dip in ratings wouldn't come as a surprise." The Season 7 mid-season finale drew an audience of 1.9 million viewers . Bauckhage's company dug deep into social, search and video data to give marketers an idea of how much buzz—or lack of buzz—April TV premieres are getting. Check out what it learned about Mad Men, Game of Thrones and Daredevil's digital performance in the stats and infographic below. Mad Men On Twitter, the AMC drama has been picking up speed heading into Sunday's premiere, with an average of 2,000 tweets a day. That skyrocketed to 14,300 tweets on March 24, after news broke that leading man Jon Hamm had checked out of rehab, per Moviepilot. According to the Los Angeles-based company, search is the most predictive digital metric of TV viewership for people 35 and older. A week before the season premiere, Mad Men's Google performance looked only decent, with roughly 88,000 searches. Moviepilot's research also showed that Mad Men is weak on YouTube, where clips and trailers for the upcoming season barely eclipsed 1 million views as of April 1. "And while other factors certainly contribute, the substantial decline in premiere and finale ratings for Mad Men over the past two years largely reflect those social metrics," said Bauckhage. "Interesting that a show about savvy marketing has—at least to some degree—missed the boat on the social media revolution." Game of Thrones This HBO juggernaut is, not surprisingly, a social media phenomenon, with 14.5 million likes and more than 62 million views on Facebook for its various clips, as of this week. Mad Men and Daredevil combined for less than 3 million likes and 7 million views. And there were 380,000 tweets about GoT in the final week of March, per Moviepilot. That's pretty phenomenal when you consider that the much-hyped film, Furious 7, which premieres today, amassed 247,000 tweets during a week in mid-March, according to the company. Daredevil How will the first season of Marvel's Daredevil go when it debuts on April 10? Well, it appears that may largely depend on men—the Netflix show's Facebook audience is 98 percent male, with about 153,000 fans.

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China’s Alibaba Signs Music Deal With BMG

March 31, 2015  |  Variety  |  No Comments

Music rights giant BMG has struck a “wide-ranging distribution deal” in China with e-commerce giant Alibaba.

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CNN Launches on Apple TV

March 25, 2015  |  Variety  |  No Comments

Turner Broadcasting’s CNN has made its Internet network service, CNNgo, available on Apple TV set-tops. CNNgo — which requires a subscription to a participating pay-TV partner — provides access to the news cabler’s live TV feed and on-demand shows. Those include CNN originals “Anthony Bourdain Parts Unknown,” “Finding Jesus,” Mike Rowe’s “Somebody’s Gotta Do It,” “Morgan Spurlock:... Read more

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Netflix Launch In Australia Gets Qualified Welcome From Producers Organization

March 23, 2015  |  Variety  |  No Comments

Online video service undercuts local incumbents. Producers' association wants Netflix to contribute to local industry.

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Andy Cohen Creating His Own SiriusXM Channel

March 17, 2015  |  Variety  |  No Comments

Fans who can’t get enough of watching Andy Cohen will now get a chance to listen to him too. Bravo’s omnipresent producer and latenight host has announced he will executive produce Radio Andy, a SiriusXM channel that features entertainment he has personally curated. Naturally, Cohen will also host a weekly radio show exclusively on the... Read more

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Intel Looks to Build Interest in RealSense 3D Camera with ‘Wild Blue Yonder’ Comicbook

March 16, 2015  |  Variety  |  No Comments

With its RealSense 3D camera now being built into laptops and tablets, Intel is starting to line up content partners, including comicbook publishers, to turn their properties into interactive entertainment. One of the first is Noble Transmission, whose “Wild Blue Yonder” book will be turned into an interactive story and game. “Wild Blue Yonder” is... Read more

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Dennis Maguire Exiting as Paramount’s Home Entertainment Chief (EXCLUSIVE)

March 14, 2015  |  Variety  |  No Comments

Dennis Maguire, who has served as president of worldwide home media distribution for Paramount Pictures since 2009, is leaving the studio. The exit is part of a company wide restructuring by Viacom, which has impacted the company’s cable networks, as well as the film studio. The overall cutbacks at Paramount alone resulted in close to... Read more

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MSNBC To Launch Daily Facebook Videos

March 12, 2015  |  Variety  |  No Comments

MSNBC’s two newest programs won’t be seen first on the cable-news network. In the latest example of so-called “traditional” news outlets casting about for audience in new ays, the NBCUniversal-owned outlet will produce two daily videos that appear on Facebook before they surface anywhere else. MSNBC is teaming up with NowThis a distributor of digital... Read more

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China’s Alibaba Poised for $200 Million Snapchat Investment, Says Report

March 12, 2015  |  Variety  |  No Comments

Messaging app Snapchat is poised to receive a $200 million investment from Chinese e-commerce giant Alibaba, according to a report by Bloomberg.

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Facebook Dives Into March Madness with Turner Live-Streaming Deal

March 11, 2015  |  Variety  |  No Comments

Social-media giant Facebook is teaming with Turner Sports to livestream coverage of the NCAA’s March Madness college basketball bracket announcement Sunday. Turner Sports will host a fan event at SXSW in Austin, Texas, on March 15, from its “NCAA March Madness Bracket Lounge” and will stream it live on Facebook starting at 6 p.m. CT. That... Read more

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