Posts Tagged ‘digital’

‘Chef’s’ Jon Favreau: ‘I Shoot Food the Way Michael Bay Shoots Women in Bikinis’

March 8, 2014  |  Variety  |  No Comments

AUSTIN – From the moment he stepped onstage at the Paramount Theater, Jon Favreau was looking to entertain. “Chef,” the film he wrote, starred in, co-produced and directed, opened the 2014 South by Southwest Film Conference and Festival Friday night, with all but a standing ovation. “I shoot food the way Michael Bay shoots women... Read more

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Review: ‘Star Wars: The Clone Wars’ Lands on Netflix

March 4, 2014  |  Variety  |  No Comments

“Star Wars” is always better when it leans toward its darker side, and that’s certainly true of the batch of “The Clone Wars” episodes, dubbed “The Lost Missions,” premiering exclusively on Netflix. A huge coup given the importance of fan passion in driving subscription enterprises, these episodes are more adult in tone than many past... Read more

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Oscar Protest: Visual Effects Protestors Take to Streets

March 3, 2014  |  Variety  |  No Comments

Midday drizzle provided some relief from California’s parching drought but it was the Golden State’s withering visual effects industry in focus as visual effects artists took to the streets of Hollywood Sunday. It was the second consecutive year the green-clad protestors massed at Hollywood and Vine hours before the Oscars to draw attention to the... Read more

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Softbank Said to be Eyeing Line Stake Purchase, Say Reports

February 25, 2014  |  Variety  |  No Comments

After the recent WhatsApp and Viber deal announcements, Softbank may also seek a piece of the messaging business.

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Facebook’s WhatApp Deal Preceded by Rakuten’s Viber Buy

February 20, 2014  |  Variety  |  No Comments

HONG KONG – The rivalry between global internet conglomerates to get into messaging was underlined by Facebook’s proposed $19 billion acquisition of WhatsApp. That now makes last week’s purchase of rival message service Viber by Japanese giant Rakuten look prescient. Rakuten, which is one of the world’s largest home shopping groups, Friday unveiled its agreed... Read more

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Apple iTunes Festival at SXSW to Feature Coldplay, Pitbull and Imagine Dragons

February 19, 2014  |  Variety  |  No Comments

Apple will host the first iTunes Festival in the United States next month at SXSW, with a lineup of musical acts to include Coldplay, Imagine Dragons, Pitbull, Keith Urban and Zedd. The tech giant has held the iTunes Festival annually in London since 2007, and is now bringing the event to America. The inaugural U.S. fest... Read more

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Showtime App Goes Live on Roku — But Comcast Is Not on Board

February 18, 2014  |  Variety  |  No Comments

Showtime Networks has launched its authenticated streaming-video service on Roku broadband set-top boxes, providing access to to hundreds of hours of on-demand content and live TV feeds, available to subscribers of several major pay-TV partners. Customers of Comcast, however, are out of luck: The nation’s largest cable operator is not allowing its Showtime subs watch the... Read more

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Amazon Buys ‘Teen Wolf’ Exclusive Streaming Rights from MGM

February 18, 2014  |  Variety  |  No Comments

Amazon.com expanded its content-licensing agreement with Metro-Goldwyn-Mayer Studios to make the e-retailer’s Prime Instant Video the exclusive subscription video service for all past seasons of MTV series “Teen Wolf.” In addition, the pact includes several MGM films. “The Usual Suspects,” “Raging Bull” and “Thelma and Louise” are now available to members of the Amazon Prime... Read more

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Univision Launches Digital Content House La Fabrica UCI

February 17, 2014  |  Variety  |  No Comments

In line with its current multiple digital offerings, Univision is launching a new digital content house called La Fabrica UCI, with the goal of creating, scripting and producing original video for new digital brands and Univision digital platforms. The new production arm will have facilities in New York and Miami, and create content through partnerships,... Read more

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Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

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