Posts Tagged ‘digital’

What is Kernel? The Stealth Startup Sony Tapped to Stream ‘The Interview’ (Exclusive)

December 24, 2014  |  Variety  |  No Comments

The digital distribution of “The Interview” has become the coming-out party for an interesting new venture operating in stealth mode in partnership with Sony Pictures. The branding for Kernel is prominently displayed on the website on Seetheinterview.com, one of the digital homes Sony announced Wednesday would be streaming the controversial film day and date with... Read more

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Ben Silverman on Working with Netflix, Storytelling for Advertisers, Being on the Road

December 22, 2014  |  Variety  |  No Comments

Days after “Marco Polo,” produced by Electus and The Weinstein Co., bowed in France on Dec. 12, day and date with the U.S, Electus Ben Silverman was at the Cristal Festival, nearly 6,000 feet up in the French Alps IN Courchevel, to deliver a keynote speech, “Creativity and Big Ideas” as part of Cristal’s Brand... Read more

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Digital Tracking: ‘The Hobbit’s’ Five Armies to Plunder Box Office

December 20, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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China’s Baidu Tipped for Stake in Uber

December 12, 2014  |  Variety  |  No Comments

Chinese Internet group Baidu is said to be in the process of making an investment in Uber, the controversial taxi hailing app.

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Apple Gets Two-Week Exclusive to ‘Trip to Italy’ as iTunes Becomes More Valuable to Indie Filmmakers

December 11, 2014  |  Variety  |  No Comments

After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms. Should the film sell well, iTunes... Read more

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‘Dragon Age: Inquisition’ Wins Game of the Year at The Game Awards

December 6, 2014  |  Variety  |  No Comments

BioWare’s “Dragon Age: Inquisition” took home the top prize for game of the year at the first Game Awards, hosted in Las Vegas on Friday. The title, published by Electronic Arts, also won for best role-playing game. Nintendo’s “Super Smash Bros.” beat out the competition for best fighting game, while its “Mario Kart 8″ took the prize for... Read more

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Sony Looking Into Possible North Korea Link to Hack Attack

November 29, 2014  |  Variety  |  No Comments

Sony Pictures Entertainment is investigating the possibility that North Korean hackers were behind the attack that took down the studio’s corporate network this week, Variety confirmed. However, at this point, SPE currently has no evidence that the hack — which has effectively shut down email and other electronic systems since Monday — was perpetrated by individuals or... Read more

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Hollywood Fights Against Ferguson Decision with ‘Blackout Friday’

November 27, 2014  |  Variety  |  No Comments

Hollywood leaders are supporting a nationwide protest of the Ferguson grand jury decision Monday not to indict police officer Darren Wilson for the killing of Michael Brown, under the social media hashtag #BlackoutFriday and organized through the collective Blackout for Human Rights. “Fruitvale Station” director Ryan Coogler, “Selma” helmer Ava DuVernay, “Grey’s Anatomy” actor Jesse Williams, Russell... Read more

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HBO Strikes Exclusive Deal With China’s Tencent

November 25, 2014  |  Variety  |  No Comments

HBO has signed a deal with Chinese online giant Tencent to show its movies and TV series in China.

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