Posts Tagged ‘digital’

AOL to Adapt Israeli Reality TV Show ‘Connected’ as Its First Long-Form Series

April 1, 2014  |  Variety  |  No Comments

AOL has commissioned its first TV-length video series, “Connected,” an adaptation of an Israeli reality show that will be set in New York City. In “Connected,” five cast members record their lives using personal handheld cameras. Show was originally created and launched in Israel in 2009 and season 5 currently airs in the country (pictured... Read more

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Fresh Off Disney Deal, Maker Studios Comes to Cable TV (EXCLUSIVE)

March 28, 2014  |  Variety  |  No Comments

Maker Studios, which is being acquired by The Walt Disney Co. in a deal worth up to $950 million, has cut a content-licensing deal with cable music-video service Music Choice for more than 500 hours of the YouTube multichannel network’s clips. As part of the deal, which brings Maker content to pay-TV services for the... Read more

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Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

March 25, 2014  |  Media Week  |  No Comments

On the eve of the 2014-15 upfront,

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ABC Is Top Banana in 4A’s Homes

March 18, 2014  |  Media Week  |  No Comments

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study from Collective , 4A’s members and their families watch ABC more than any other major TV network. In fact, the two most-watched shows among the 4A’s set are the long-running newsmagazine 20/20 and the freshman comedy Super Fun Night—both of which call ABC home. If those results are rather surprising—20/20 airs on low HUT-level Friday nights, while Super Fun Night averaged only 5.1 million viewers over its brief run—there’s more where that came from. For instance, while it just cracks the top 20 in terms of overall prime-time deliveries, Bravo is the most-watched cable network in 4A’s circles, beating out the likes of ESPN, AMC and CNN. 4A’s members also preferred the now-defunct NBC comedy Sean Saves the World , and the offspring of these brand marketers and advertisers are more likely to watch the CW’s Arrow than any other program. While Collective and agency partner ZenithOptimedia admittedly are working within the confines of a rather narrow constituency, the study was designed to illustrate some greater truths about optimizing media buys. “Obviously, it’s great to make 4A’s Transformation attendees the center of attention,” said Collective CEO Joe Apprendi. “It’s a way to validate what they’re watching—you look out and see a lot of nodding heads in the audience—while presenting a much more clear picture of exactly how TV analytics works.” In order to gather the data, Collective placed a pixel on the 4A’s homepage , which allowed it to track correlations between online behavior and TV viewing habits, as illuminated by Rentrak set-top box data. In a more generalized execution, engagement and attentiveness metrics would be brought to bear to create a highly detailed index of online activity as it relates to TV usage. ZenithOptimedia president, activation John Nitti will present the findings of the optimization study today at 10:30 a.m. PDT, alongside his colleague, Zenith svp, director of research John Nuding.

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WWE, Mattel Toy With Animated ‘Slam City’ Series

March 18, 2014  |  Variety  |  No Comments

After bringing its Hot Wheels brand to life with a kids’ series, Mattel’s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series and toy line. The first batch of 26 episodes, produced in a stop-motion animated style, are available as two-minute installments on Read more

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YouTube ‘Super Flagger’ Program of 200 Users and Groups Not Aimed at Copyright Infringement

March 17, 2014  |  Variety  |  No Comments

YouTube has created an invitation-only program giving about 200 individuals and groups special status in identifying material suspected of violating its community guidelines — but it’s aimed at removing content such as hate speech and pornography, not copyright-protected videos. The so-called “super flagger” program came to light last week, in a Financial Times article that said... Read more

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‘Veronica Mars’ Donors Beset by Digital Download Glitches

March 15, 2014  |  Variety  |  No Comments

It’s a Marshmal-tdown! Fans who donated $35 to get Warner Bros.’s “Veronica Mars” into theaters this weekend in exchange for perks including a free digital download of the film complained loudly enough about technical problems receiving the movie that the film’s director acknowledged the difficulties Friday. “Please know that Warner Bros. have given Customer Support... Read more

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Facebook Widens Rollout of 15-Second Premium Video Ads

March 13, 2014  |  Variety  |  No Comments

Facebook is expanding the availability of 15-second video ads to “a select group of advertisers,” the social giant announced. Facebook didn’t reveal which new advertisers it’s working with on Premium Video Ads. The company said users will begin seeing these new ads over the next few months. SEE ALSO: Facebook Launches Video-Ad Test with ‘Divergent’... Read more

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Amazon Raises Price of IMDbPro with Addition of Casting Tools

March 11, 2014  |  Variety  |  No Comments

Rates for IMDbPro, Amazon’s database for film and TV professionals, will increase up to 25% with the service’s launch of Pro Casting, a new set of features touted as making its easier for casting directors and directors to find talent and for actors to apply for casting notices. IMDbPro subscriptions will increase to $149.99 per year or... Read more

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Prime Focus Technologies to Acquire DAX

March 11, 2014  |  Variety  |  No Comments

Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment.... Read more

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