Posts Tagged ‘digital’

Q&A: Why the Founder of NY Comic Con Is Bringing YouTube Stars to Agencies’ Backyard

October 29, 2015  |  Media Week  |  No Comments

Look out New York, here comes GloZell, as well as Grace Helbig, Mamrie Hart, Joey Graceffa, iJustine and Connor Franta. The stars of social video will gather in the Big Apple this weekend for the first annual Stream Con . The three-day convention, from the people who brought Comic Con to New York, will kick off Friday at the Jacob Javits Center with an Industry Summit , followed by fan events and a "creator camp" throughout the weekend. Event producer Greg Topalian, president of LeftField Media, spoke with Adweek about the goals of Stream Con and the inspiration from its West Coast cousin. Adweek: Why did you decide to start up Stream Con? Topalian: I couldn't believe that New York City didn't have an event that was a 'con' really dedicated to the YouTube, Vine, Snapchat space. We knew the fan demand was there, but the piece that got really exciting was realizing the business behind it. The ad dollars are flowing towards digital. There are certainly plenty of conferences that talk about the digital revolution and social influencers. We felt like there was an opportunity to combine that type of content but also in a fan-friendly environment. Your events are very fan focused, so how do you tailor that experience towards the business audience? We had a lot of conversations with brands and agencies upfront to say: "What do you want? What do you actually want this to be?" What we heard over and over was, "We're not looking for the big philosophical overview. Get down in the weeds, give us case studies and introduce us to the talent." It was a lot of "We know this is big, we know this is moving, there is not a client on our roster that's not asking about this. Get us the details and connect us with the right people." There is already a major online video conference, VidCon, that takes place in Anaheim, Calif. each summer.

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The Weather Channel’s Future Just Got Harder to Predict After Digital Sell-Off

October 28, 2015  |  Media Week  |  No Comments

The Weather Company has agreed to sell its digital and data assets—including, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued at more than $2 billion, according to The Wall Street Journal. Financial terms were not disclosed by either company. The deal does not include the TV channel, which will continue to be owned by Bain Capital, Blackstone and NBCUniversal and operate as a stand-alone business. The Weather Channel will now become a client of IBM, licensing weather-forecasting data it once owned. On the digital side, it shows the value of the products The Weather Company built, mostly through acquisition, and should help IBM make good on its $3 billion commitment to develop Internet of Things-type services. "The Weather Company's extremely high-volume data platform, coupled with IBM's global cloud and the advanced cognitive computing capabilities of Watson, will be unsurpassed, providing our clients significant competitive advantage as they link their business and sensor data with weather in real time," said John Kelly, svp for solutions portfolio and research at IBM. But for the TV channel, the future is much cloudier. "This can't be the end of what they're planning to do with the TV network," said John Swift, president and CEO of North American investment at Omnicom Media Group. "Do they plan to take the TV content and use it as a content engine and syndicate it to other people with weather?" For now, The Weather Channel plans to handle advertising the same way it has, but the digital sell-off has certainly raised more than a few questions.

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Tencent Adds 1.5 Million Songs in Deal With Online Rival NetEase

October 14, 2015  |  Variety  |  No Comments

QQ Music, the digital music unit of Chinese social media giant Tencent, has partnered with NetEase to add 1.5 million songs to its lineup.

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Hot List: What Are the Best Shows of 2015? Vote Your Picks for TV and Streaming

October 1, 2015  |  Media Week  |  No Comments

Whether you stream your shows or tune in live, it's been a huge year for TV in all its forms. But what truly rose to the top? There were big network hits like Empire, highly anticipated spinoffs like Fear the Walking Dead and breakout streaming successes like Narcos. But when it comes to the Adweek Hot List Readers' Choice Awards, your picks are what matter most. Vote below as often as you'd like through Nov. 23. The winners will be revealed on Nov. 30. And your favorites are... Hottest Show of the Year Hottest Comedy Hottest Drama Hottest Reality or Competition Series Hottest Late Night Host Hottest Broadcast Network in Prime Time Hottest Network - Comedy Hottest Network - Drama Hottest Sports Network Hottest News Network Hottest Family Network Hottest Show on Social Media Hottest Kids Show Hottest Movie or Miniseries Hottest New Series Hottest Streaming Service Want to keep voting? Vote for the Digital Hot List > Vote for the Print Hot List >

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These NFL Teams Lead the League in Digital Engagements Heading Into the New Season

September 10, 2015  |  Media Week  |  No Comments

Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data to prove it. The Super Bowl champions outpaced the rest of the NFL this preseason in digital engagements (that's a lot of talk about deflated footballs), according to data from analytics firm ListenFirst . Per the company's Digital Engagement Rating, the Patriots—who kick off the season tonight against the Pittsburgh Steelers—accumulated 8.66 million engagements from Aug. 9 to Sept. 4., narrowly topping the Dallas Cowboys' 8.65 million engagements. The Super Bowl runner-up Seattle Seahawks were third. ListenFirst's DER is a raw aggregate of daily engagements based on owned, earned and organic fan behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, pageviews and profile views, page-level and post-level interactions, hashtag volume, and Wikipedia pageviews. Here's how the rest of the top 10 shook out: The Patriots only ranked first on two individual platforms—Instagram and Wikipedia—with the Cowboys topping most of the rest (the Raiders finished first on YouTube). But it was the Patriots' Instagram performance that propelled them to first overall, led by the Sept. 3 post shortly after Brady's four-game "Deflategate" suspension was overturned . The photo accumulated over 100,000 engagements in 24 hours, according to ListenFirst

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Australia’s Quickflix Cancels China Takeover Deal

August 24, 2015  |  Variety  |  No Comments

Collapsed deal follows closure of struggling rival streaming video service EzyFlix.

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Why This Broadcaster is Going Beyond TV to Wearables and VR

August 20, 2015  |  Media Week  |  No Comments

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Premios Tu Mundo looks to cap a strong summer for Telemundo, which saw the Hispanic broadcaster close the gap with rival Univision to the smallest it's ever been. In July, Telemundo was only behind Univision by 238,000 viewers in primetime; in July of 2014 that gap was more than 700,000 and was between 1.3 to 1.6 million in 2013. "We've got momentum," Joe Uva chairman, Hispanic Enterprises and Content, NBCUniversal told Uva.

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China Giants Alibaba, Tencent Invest in CMC’s Smart-TV Startup

August 14, 2015  |  Variety  |  No Comments

Rival Internet firms both to provide finance and content to Li Ruigang's Whaley Technology.

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Hollywood Studios Collaborate for Betty Zhou Show on China’s iQIYI

August 14, 2015  |  Variety  |  No Comments

Online video platform iQIYI has begun airing “Talking to Hollywood with Betty Zhou,” a show backed by four of the leading U.S. studios.

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China’s Regulators Target Reality Shows in Latest TV Cleanup

July 24, 2015  |  Variety  |  No Comments

China’s media regulators have openly criticized the country’s TV content and unveiled tougher rules for reality TV shows.

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