Posts Tagged ‘digital’

This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

Read More
Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

Read More

Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

March 13, 2017  |  Media Week  |  No Comments

As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices to provide business-transformation counsel to help clients more effectively compete for customer dollars in the digital age. "Marketers are keen to remain innovative and future-focused, so having consulting solutions available helps...

Read More

Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever

March 12, 2017  |  Media Week  |  No Comments

Facebook on March 16 will launch its biggest business-to-business advertising endeavor in the company's 13-year history, the digital media giant revealed to Adweek at South by Southwest on Sunday. The Facebook brand campaign aims to educate and inspire marketers to invest more in mobile video ads and to generally shift industry mindsets toward clips specifically...

Read More

Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

March 7, 2017  |  Media Week  |  No Comments

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...

Read More
An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

Screen Shot 2017-02-23 at 3.47.38 PM
February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

Read More
David Angelo In His Own Words in Digiday

David Angelo In His Own Words in Digiday

Screen Shot 2017-01-19 at 12.58.03 PM
January 19, 2017  |  Blog  |  No Comments

An American Advertising Federation Hall of Achievement Inductee, David has consistently challenged convention by developing highly innovative and effective advertising solutions for a diverse list of marketers. This list includes Coca-Cola, Lexus, Michelin, Reebok, NFL, Bacardi, Little Caesars, and the New York State Lottery. He is one of the newest featured speakers at our upcoming Engage: LA Digital Storytelling Conference. Digiday featured him discussing his career trajectory in his own words. “David Angelo started his career as a junior art director in 1989 at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners before starting his own

Read More

Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

January 3, 2017  |  Media Week  |  No Comments

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival. Adweek feels this pressure in our digital products on an almost daily basis. But we also have the privilege of producing a weekly magazine and that too must change in order to remain as competitive, relevant and profitable as possible. It's a car we have to fine-tune even as it speeds ever faster through the twisting roads of the brand-marketing ecosystem. So with that in mind, in this issue, our first of 2017, Adweek editor Lisa Granatstein is introducing three new departments—Whiteboard, Dashboard and Talent Pool—that truly reflect topics of crucial importance for our audience: role modeling success, data, insights, and talent acquisition and deployment.

Read More

Impact Marketing in Today’s Political Climate

Do Good Better 2017
January 2, 2017  |  Blog  |  No Comments

In today’s global climate, smart marketing strategies are ones that can help solve some of the world’s biggest problems. With this challenge, we all know that behavioral change and scale are key. Here’s what a few of our Do Good Better 2017 speakers and impact marketing innovators have done to not only expand bottom lines and further their business’s profile but to increase customer loyalty, build goodwill all while actually changing the world and solving some tough problems. Jay Curley, Senior Marketing Manager for Ben & Jerry’s: Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development

Read More

Ad of the Day: Kids Act Out Romeo & Juliet in Apple’s Charming New iPhone 7 Spot

December 6, 2016  |  Media Week  |  No Comments

Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple has released "Romeo and Juliet." The ad features your favorite star-crossed lovers, played by kids who probably have no business fooling around with poison and daggers, let alone eloping. But the reason for this curious casting will be made clear in less than 30 seconds. That's right, you're not in Verona.

Read More