Posts Tagged ‘digital’

Alibaba Signs Video Marketing Deal With Youku Tudou

October 30, 2014  |  Variety  |  No Comments

hinese online video group Youku Tudou and e-commerce giant Alibaba Group will work together to drive the adoption of big data in marketing

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BSkyB Partners with Whistle Sports in Push to Capture Young Audiences

October 29, 2014  |  Variety  |  No Comments

LONDON — European pay TV operator BSkyB, in which Rupert Murdoch’s 21st Century Fox has a 39% stake, has invested $7 million in Whistle Sports, one of the world’s largest sport-focused cross-platform networks. The two companies will work together to create new content for younger sports fans, particularly young millennials. Whistle Sports partners with online... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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‘Big Brother’ to Launch in China on Youku Platform (EXCLUSIVE)

October 28, 2014  |  Variety  |  No Comments

HONG KONG – Global hit reality TV show “Big Brother” is to launch in China from early 2015 following a deal between Endemol and Youku Tudou. The deal is the first time that the iconic format, which has been produced as 25 series in over 70 territories, has been sold to a video platform, rather... Read more

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Moving at the Speed of the Screen

October 27, 2014  |  Media Week  |  No Comments

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television. Illustration: Gonçalo Viana Today's plethora of screens, devices and platforms has created huge choice, audience fragments, binge viewing, d

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Netflix Pacts for Original Canadian Thriller Series ‘Between’

October 20, 2014  |  Variety  |  No Comments

Netflix has cut a three-way deal for original survivalist thriller series “Between,” under which the streaming service will premiere it alongside its debut on Canadian TV and subscription VOD. The first season of “Between,” with six hour-long episodes, will premiere on Rogers Broadcasting’s City stations and Canadian SVOD service Shomi as well as on Netflix... Read more

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BBC to Launch ‘Doctor Who’ Online Game for Children

October 20, 2014  |  Variety  |  No Comments

LONDON — U.K. public broadcaster the BBC is to launch “The Doctor and the Dalek,” an online game voiced by “Doctor Who” star Peter Capaldi. The game sees the Doctor thrown into a dangerous quest in an unlikely alliance with a Dalek, one of his most devious of enemies, in a stand-alone story from Phil... Read more

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Leonardo DiCaprio, Netflix Partner on ‘Virunga’ Release

October 17, 2014  |  Variety  |  No Comments

Leonardo DiCaprio and his Appian Way Productions shingle have partnered with Netflix on the release of “Virunga,” the documentary about endangered gorillas on the Congo that the digital network acquired exclusive subscription-video rights to in July. DiCaprio will serve as an executive producer on the film, which is slated for release on November 7 in... Read more

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Digital Tracking: ‘Fury’ to Blast Away Box Office Competition with $32 Million

October 17, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in... Read more

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Google Launches First Android TV Set-Top: Nexus Player

October 15, 2014  |  Variety  |  No Comments

Google has entered another pony in the Internet set-top derby. The tech giant announced the $99 Nexus Player, a device based on its Android TV platform for watching movies and TV shows from Netflix, Hulu Plus, Google Play and other services, streaming YouTube videos and music, and playing videogames. Google announced the new Nexus Player Wednesday,... Read more

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