Posts Tagged ‘digital’

CNBC Digital Names Jeffrey McCracken Managing Editor

April 21, 2017  |  Media Week  |  No Comments

CNBC Digital adds Jeffrey McCracken as managing editor for digital, announced senior vice president and executive editor Jay Yarow in a note to staff. McCracken joins from Bloomberg, where he has been executive editor and, per Yarow's note, "spent almost seven years at Bloomberg building an impressive M&A team." Prior to joining Bloomberg in 2010,...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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Female-Focused LittleThings, Now Boasting 51 Million Uniques, Is Ready for the Advertising Spotlight

April 14, 2017  |  Media Week  |  No Comments

With an expanding schedule of Facebook Live series and other mom-focused content, LittleThings is now ready to show advertisers what it's made of, as it joins the Digital Content NewFronts lineup. Launched in 2014, Little Things aims to create meaningful content for a mostly female viewer base. Inspirational and emotionally relevant posts are keys to...

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Daily Download: Five Stories You Need to Read Today

Daily Download: Five Stories You Need to Read Today

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April 10, 2017  |  Blog  |  No Comments

News travels fast in the digital world - here’s five stories you need to read about the future of storytelling. Mashable reviews the new Youtube TV streaming service that launched on Wednesday - and says it’s exactly what streaming should be in the digital age. Read more here. Amazon’s Alexa is adding some new location-based features that allow Alexa to tailor her recommendations to a person’s location. Fortune Magazine outlines them here. AdWeek gathered eight eye-catching digital marketing stats ranging from digital engagement around Pepsi and current monthly users of Pokemon Go. What do entrepreneurs do to make their second startup a success? Read

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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Playboy Magazine Spotlights 10 Female Employees

April 1, 2017  |  Media Week  |  No Comments

Earlier this week, we reported about the appointment of new executive editors at Playboy magazine for the digital and print side. Leila Brillson, brought in to oversee the former domain, is also part of a fascinating March 31 piece shared by the magazine titled "10 Feminists on Why They Work for Playboy." Photographs by: Miles...

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Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

March 21, 2017  |  Variety  |  No Comments

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Associates estimates that there are now close to 100 video subscription services in the U.S. and Canada. Barely a week goes by without a network or..

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Six Companies Revolutionizing Digital Storytelling

Six Companies Revolutionizing Digital Storytelling

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March 19, 2017  |  Blog  |  No Comments

Storytelling for brands is changing and evolving rapidly across platforms. These companies are changing the way stories are born and spread across the digital ecosystem.  Chatbots, AI, VR,  and video all provide new types of digital experiences for brands and publishers to leverage when it comes to driving engagement among users and viewers.  WEVR WEVR is a virtual reality community and VR platform for creatives that is both developing and funding VR content while working on creating the Youtube of VR content. With a focus on production, distribution and community, WEVR is poised to become the leader in the VR race. Imperson Imperson develops

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This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

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This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

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