Posts Tagged ‘digital’

NBC News Digital Begins a Redesign With Two New Verticals

June 1, 2017  |  Media Week  |  No Comments

Within NBC News Digital's rather dated home page are two new verticals, introduced today, that represent the beginnings of an ambitious visual and technical redesign of NBC News' digital site. Click on the section navigation to get to those specific verticals, Mach and Better, and you are greeted with brighter, more magazine-like graphics and an...

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‘Bjork Digital’ Virtual-Reality Art Exhibition Arrives in Downtown L.A.

May 21, 2017  |  Variety  |  No Comments

The L.A. engagement represents only its second installation in the U.S., following an American premiere in Houston last December.

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Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

May 16, 2017  |  Media Week  |  No Comments

A quartet of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at Hearst Magazines Digital Media (HMDH),...

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This Health Website Is Charging Advertisers Up to $4 Per Video View

May 9, 2017  |  Media Week  |  No Comments

HealthiNation only has around 1 million monthly users for its proprietary web properties, but its other numbers would more than likely impress folks from the digital advertising world. For instance, via content distribution partner CNN, the New York-based web publisher claims to regularly reach 25 million viewers. What's more, pharmaceutical advertisers, according to HealthiNation CEO...

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How YouTube Red Laid the Groundwork for Google’s Huge Ad-Supported Videos Initiative

May 9, 2017  |  Media Week  |  No Comments

Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce 40 ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...

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YouTube Is Adding 40 Celebrity-Driven Original Programs

May 5, 2017  |  Media Week  |  No Comments

With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...

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YouTube Is Adding 40 Celebrity-Driven Original Programs

May 5, 2017  |  Media Week  |  No Comments

With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...

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Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation

May 2, 2017  |  Media Week  |  No Comments

Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...

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Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation

May 2, 2017  |  Media Week  |  No Comments

Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...

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CNBC Digital Names Jeffrey McCracken Managing Editor

April 21, 2017  |  Media Week  |  No Comments

CNBC Digital adds Jeffrey McCracken as managing editor for digital, announced senior vice president and executive editor Jay Yarow in a note to staff. McCracken joins from Bloomberg, where he has been executive editor and, per Yarow's note, "spent almost seven years at Bloomberg building an impressive M&A team." Prior to joining Bloomberg in 2010,...

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