Posts Tagged ‘digital’

5 Ways Television Changed Dramatically in 2014

December 17, 2014  |  Media Week  |  No Comments

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created a gaping void in the measurement world. And popular genres like horror, with shows such as The Walking Dead, Game of Thrones and American Horror Story, aren't super friendly to adjacencies and product placement. Who wants to see consecutive bites taken out of a leg and a cheeseburger? (Game of Thrones, of course, isn't even ad-supported). So here are a few ways the industry is changing, and what it means for 2015. 1. Ratings went crazy. What happened? The measurement world's lack of visibility into the mobile and tablet spaces generated shrugs until fairly recently. It's become spectacularly—maybe horribly—easy to spy on computer users' surfing habits (no, "incognito mode" does not hide you from anybody except your mom). But your cell phone and your iPad are still difficult to track, mostly because in-browser viewing isn't the norm. Video apps like Hulu are much harder to track with cookies because you aren't in your browser. And that's where a huge, valuable chunk of viewing takes place. So Nielsen (which suffered a serious black eye at the beginning of the season by spilling coffee on the keyboard or something on a bunch of its Live+SD figures, resulting in some major corrections) is racing to make its gross ratings point tool, the one advertisers pay for in non-theoretical money, the standard across not just linear cable and broadcast, but new media, as well. It's not there yet, partly because there's still significant dispute over whether or not an ad delivered on a smartphone is worth the same amount of money as an ad delivered on a 50-inch plasma screen

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China’s Baidu Tipped for Stake in Uber

December 12, 2014  |  Variety  |  No Comments

Chinese Internet group Baidu is said to be in the process of making an investment in Uber, the controversial taxi hailing app.

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Apple Gets Two-Week Exclusive to ‘Trip to Italy’ as iTunes Becomes More Valuable to Indie Filmmakers

December 11, 2014  |  Variety  |  No Comments

After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms. Should the film sell well, iTunes... Read more

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‘Dragon Age: Inquisition’ Wins Game of the Year at The Game Awards

December 6, 2014  |  Variety  |  No Comments

BioWare’s “Dragon Age: Inquisition” took home the top prize for game of the year at the first Game Awards, hosted in Las Vegas on Friday. The title, published by Electronic Arts, also won for best role-playing game. Nintendo’s “Super Smash Bros.” beat out the competition for best fighting game, while its “Mario Kart 8″ took the prize for... Read more

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Sony Looking Into Possible North Korea Link to Hack Attack

November 29, 2014  |  Variety  |  No Comments

Sony Pictures Entertainment is investigating the possibility that North Korean hackers were behind the attack that took down the studio’s corporate network this week, Variety confirmed. However, at this point, SPE currently has no evidence that the hack — which has effectively shut down email and other electronic systems since Monday — was perpetrated by individuals or... Read more

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Hollywood Fights Against Ferguson Decision with ‘Blackout Friday’

November 27, 2014  |  Variety  |  No Comments

Hollywood leaders are supporting a nationwide protest of the Ferguson grand jury decision Monday not to indict police officer Darren Wilson for the killing of Michael Brown, under the social media hashtag #BlackoutFriday and organized through the collective Blackout for Human Rights. “Fruitvale Station” director Ryan Coogler, “Selma” helmer Ava DuVernay, “Grey’s Anatomy” actor Jesse Williams, Russell... Read more

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HBO Strikes Exclusive Deal With China’s Tencent

November 25, 2014  |  Variety  |  No Comments

HBO has signed a deal with Chinese online giant Tencent to show its movies and TV series in China.

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China’s BesTV and Oriental Pearl Merge To Create New Media Giant

November 24, 2014  |  Variety  |  No Comments

Shanghai Media Group, a Chinese state-controlled conglomerate, has merged two of its listed subsidiaries to form a new group, that it claims will be the largest Internet media conglomerate in China. SMG is one of largest media and entertainment conglomerates in China and last week announced an expansion of its relationship with Disney. SMG is... Read more

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Xbox Documentary on Atari’s Lost ‘E.T.’ Games Debuts for Free

November 20, 2014  |  Variety  |  No Comments

Microsoft has released its documentary “Atari: Game Over” for free through its Xbox Video store. The hour-long film chronicles the rise and fall of Atari by literally uncovering the truth of what happened to millions of unsold “E.T. The Extra-Terrestrial” videogame cartridges in 1983. Around 792,000 of the Atari 2600 cartridges were discovered buried in... Read more

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Martha Stewart Launches Line of 3D-Printable Home Products

November 17, 2014  |  Variety  |  No Comments

Martha Stewart Living Omnimedia — in a pact that seems aimed more at generating publicity than actual revenue — announced an exclusive deal with 3D printer manufacturer MakerBot to jointly sell designs and materials for products that consumers can produce in their own homes. The first Martha Stewart products for MakerBot’s line of 3D printers... Read more

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