Posts Tagged ‘digital’

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

March 21, 2017  |  Variety  |  No Comments

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Associates estimates that there are now close to 100 video subscription services in the U.S. and Canada. Barely a week goes by without a network or..

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Six Companies Revolutionizing Digital Storytelling

Six Companies Revolutionizing Digital Storytelling

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March 19, 2017  |  Blog  |  No Comments

Storytelling for brands is changing and evolving rapidly across platforms. These companies are changing the way stories are born and spread across the digital ecosystem.  Chatbots, AI, VR,  and video all provide new types of digital experiences for brands and publishers to leverage when it comes to driving engagement among users and viewers.  WEVR WEVR is a virtual reality community and VR platform for creatives that is both developing and funding VR content while working on creating the Youtube of VR content. With a focus on production, distribution and community, WEVR is poised to become the leader in the VR race. Imperson Imperson develops

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This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

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This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

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This Creative Shop Broke New Ground in Cause Marketing

March 14, 2017  |  Media Week  |  No Comments

Founded in 1994, creative agency True North has become an expert in bringing nonprofits into the digital era--and helping increase donations as a result. The agency helped longtime client ASPCA transform its marketing from offline to digital, making online the nonprofit's No. 1 fundraising channel. Its "One Moment" campaign for Make-A-Wish America, which showed the...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

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March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

March 13, 2017  |  Media Week  |  No Comments

As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices to provide business-transformation counsel to help clients more effectively compete for customer dollars in the digital age. "Marketers are keen to remain innovative and future-focused, so having consulting solutions available helps...

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Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever

March 12, 2017  |  Media Week  |  No Comments

Facebook on March 16 will launch its biggest business-to-business advertising endeavor in the company's 13-year history, the digital media giant revealed to Adweek at South by Southwest on Sunday. The Facebook brand campaign aims to educate and inspire marketers to invest more in mobile video ads and to generally shift industry mindsets toward clips specifically...

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Blackstone Group Doubles Down on Ad Industry Investment as John Bernbach Becomes Chairman of Ai Media

March 7, 2017  |  Media Week  |  No Comments

Last October, private equity firm Blackstone Group entered the digital media and marketing industry for the first time in its 30-plus year history by acquiring a minority stake in Ai Media, a search engine marketing organization that defines itself as an agency rather than an ad-tech company. This week Blackstone, whose CEO Stephen Schwarzman currently...

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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