Posts Tagged ‘digital’

Watch Netflix’s Trailer for ‘Orange Is the New Black’ Season 2 (VIDEO)

April 17, 2014  |  Variety  |  No Comments

Netflix has released the official trailer for the second season of “Orange Is the New Black,” which premieres Friday, June 6, with all 13 episodes available worldwide on the streaming service. Series brings back the inmates of Litchfield women’s prison, starring Taylor Schilling as Piper Chapman, a 30-something woman serving a 15-month sentence after being... Read more

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MSNBC Airing 15-Second Daily News Video

April 14, 2014  |  Media Week  |  No Comments

Now you have no excuse to not have time for the news. MSNBC announced they will be airing 15-second pieces produced by Now This News as part of a series called 15 Seconds to Truth. “MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” Phil Griffin, president of MSNBC, said in a statement. “With this new series, we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.” One story will be featured daily, mostly focused on topics that may appeal to a younger audience. It will be used as a bumper in or out of commercial breaks, and the videos will also be shared on both companies various social channels. For example, the inaugural clip on Monday used its time to explain a little more about

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7 Stats That Spell Trouble for TV and Online Video Ads

April 14, 2014  |  Media Week  |  No Comments

Nothing beats video advertising for engaging consumers, forging emotional connections and building brand awareness. Unfortunately, the two major delivery vehicles for video ads face enormous, intractable problems due to attrition, cultural changes and flat-out fraud. Any advertiser that sinks significant money into TV and online video ads faces an uncomfortable truth: That a significant and growing percentage of dollars spent in those mediums is wasted. “ The New Reality of Digital Video Advertising ,”

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MipTV: Chipotle And Piro Discuss The Making And Future Of ‘Farmed And Dangerous’

April 12, 2014  |  Variety  |  No Comments

PARIS– MipTV turned the spotlight on U.S. food chain Chipotle, which fully-financed “Farmed and Dangerous,” the Hulu comedy show toplining Ray Wise as Buck Marshall, a cynical spin doctor navigating the industrial agriculture world. Chipotle earned MipTV’s Brand of the Year award for pushing the envelop with “Farmed,” a smartly-written and well-polished half-hour show which... Read more

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Foundry Launches Nuke Studio Software

April 8, 2014  |  Variety  |  No Comments

Software developer The Foundry introduced a new product Monday evening: Nuke Studio Nuke Studio offers multiple phases of post within a single application, including editorial, timeline, conform, color correction, visual effects, versioning, 4K playback and finishing. The new software is aimed at short-form content creators, such as those working on commercials and episodic. The announcement... Read more

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Profit in Sight: Nearly 670,000 Subscribe to WWE Network

April 7, 2014  |  Variety  |  No Comments

The WWE Network is close to turning a profit less than two months after launching. The WWE announced early Monday that the all digital service, that launched Feb. 24, has 667,287 subscribers. The company has said it needs 1 million subscribers in order to turn a profit. It hopes to reach that figure by the... Read more

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Dick Clark Productions Is Dramatically Increasing Its Output

April 7, 2014  |  Media Week  |  No Comments

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as the American Music Awards, the Billboard Music Awards and signature Dick Clark’s Rockin’ New Years Eve , and newcomers such as the Hollywood Film Awards on CBS, the People Magazine Awards on NBC and the U.S. version of Israeli singing competition Rising Star on ABC. Adweek spoke with Allen Shapiro, CEO of dcp, and company president Mike Mahan, about sponsors, social media and the live TV revival. (Disclosure: dick clark productions and Adweek are owned by affiliates of Guggenheim Partners.)

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Amazon Aiming to Fire on All Video Cylinders, But It’s Playing Catch-Up

April 4, 2014  |  Variety  |  No Comments

Amazon laid the final cornerstone in its blueprint to dominate home entertainment this week with the debut of Fire TV: a small, $99 box the e-commerce titan promises is the easiest way to bring Internet video, games and other digital media to HDTVs. The set-top’s launch was the climax of a crescendo of deals Amazon... Read more

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Tribune Digital Ventures Acquires TV by the Numbers

April 3, 2014  |  Media Week  |  No Comments

Tribune Digital Ventures bought ratings resource TV by the Numbers for an undisclosed sum and hopes to parlay its information into additional revenue streams.

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Hulu Inks Exclusive Pact with Parent NBCUniversal for ‘Brooklyn Nine-Nine,’ ‘Top Chef’ and Other Shows

April 2, 2014  |  Variety  |  No Comments

The streaming wars continue: Hulu reached a licensing deal with NBCUniversal, one of its owners, to bring past seasons of “Brooklyn Nine-Nine,” “Top Chef” and other shows exclusively to the Hulu Plus subscription service. Under the multiyear agreement, Hulu will add more than 900 episodes of NBCU-produced shows, most of which will be available only to subscribers... Read more

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