Posts Tagged ‘cbs’

The 2014 Upfront Preview

April 22, 2014  |  Media Week  |  No Comments

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a) set in the advertising world and b) is the most self-reflexive show on television, the prospect of using Mad Men as a lens through which to observe the broadcast TV marketplace is too alluring to pass up. In a sense, each of the Big Four networks has a near-perfect analogue in one of the beautiful losers at Cooper Sterling Draper Dead Guy Harry Hamlin Whatever. CBS is clearly Roger Sterling. Les Moonves ’ silver fox flagship is bold, cocksure and is so damned good at doing its job that it almost makes the business of broadcast look easy. A fine-tuned revenue machine—its unparalleled retransmission consent numbers and homegrown output leaves it less exposed to the vicissitudes of the ad market than its rivals—CBS is something of an impenetrable fortress. But a chest X-ray and a full cardio workup might suggest that the aging network is one highball-and-tobacco binge away from catastrophic collapse. Although it probably would rather be Peggy Olson, ABC is Joan Harris. Unapologetically feminine, assertive and absolutely devastating when in its comfort zone, the network boasts some of the very few must-watch series on the broadcast dial. Unfortunately, when men aren’t leering at Joan like a horny wolf in a Tex Avery cartoon, they dismiss her altogether. (Perhaps if she wore a football helmet around the home office the boys would take her more seriously.) And while she always appears composed and unruffled—the picture of self-possession—under the surface she’s paddling furiously like a swan on Dexedrine. (It’s a hard-knock life when you’re on track to finish last in the ratings race for the third year running.) Fox is Pete Campbell. Youngish but starting to age faster than he really should be, the glib smarmball has embraced the ephemera of Southern California after making a hash of things back East. But while many of the attributes he once relied on have all but disintegrated (looking at you, American Idol and New Girl), Pete wavers between archly gaming the system and total system collapse. Like his implacably receding hairline, his mojo is really starting to wear thin. Although he’s got a string of successes under his needlepoint belt, the account exec is going to have to make some big moves in L.A. if he’s going to get back to his A game. Which leaves NBC. No. 1 with a bullet, the Peacock’s spirit animal is none other than Don Draper

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Craig Ferguson Congratulates ‘Lovely’ Stephen Colbert on ‘Late Show’ Gig

April 11, 2014  |  Variety  |  No Comments

Craig Ferguson dispenses with the elephant in the room at the start of tonight’s edition of “The Late Late Show” by acknowledging Stephen Colbert’s new gig as “Late Show” host. He addresses the matter head on at the start of his cold open. “First of all, before we begin tonight, may I congratulate the lovely... Read more

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With Stephen Colbert, CBS Makes the Perfect Choice

April 10, 2014  |  Variety  |  No Comments

Skeptics will wonder how long CBS had Stephen Colbert in its back pocket, given how smoothly the baton pass worked out. But whatever the back story, the network has found the perfect choice to replace David Letterman, in a coup that could potentially reset the latenight race to a scenario much like the one that... Read more

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Dogs and Cats Living Together: Ratings Dip for NCAA Finals

April 9, 2014  |  Media Week  |  No Comments

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching. According to Nielsen live-plus-same-day data, UConn’s 60-54 victory over the Kentucky Wildcats delivered 21.2 million viewers and a 12.4 household rating/20 share. In other words, one-fifth of all TV sets in use last night were tuned in to CBS’ coverage of the March Madness final. The broadcast peaked between 11 p.m. and 11:24 p.m.

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NBCU’s Steve Burke Declares Victory

April 7, 2014  |  Media Week  |  No Comments

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to] talk about what we had done,” said NBCUniversal CEO Steve Burke in his introductory remarks to press this afternoon at a lunch at 30 Rock. The executive touted the company’s performance in recent months, saying that, for the first time in 10 years, NBC was going to be on the top of the broadcast heap at the end of the season. Burke allowed that the Olympics had helped boost performance, but noted that “even four years ago in Vancouver, we weren’t at the levels we are now.” Per Nielsen live-plus-same-day data, NBC's coverage of the 2014 Sochi Winter Games averaged

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Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

April 7, 2014  |  Media Week  |  No Comments

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable. According to Nielsen live-plus-same-day data, the Kentucky-Wisco nail-biter drew 16.3 million total viewers and a whopping 9.2 household rating, easily outgunning the previous cable record holder. (ESPN’s telecast of the Japan-USA Women’s World Cup Final in 2011 had set the previous high-water mark with an average draw of 13.5 million viewers.) The late game, which Kentucky clinched on yet another late three-pointer from Aaron Harrison, was down only slightly from last year’s analogous matchup on CBS. The Michigan-Syracuse broadcast drew 17.1 million viewers and a 10.2 rating, making it the most-watched, highest-rated Final Four game since 2005. Kentucky’s 74-73 victory scared up the fifth biggest Final Four delivery and rating in the last 10 years

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David Letterman Retirement News Sparks Frenzy of Successor Speculation

April 5, 2014  |  Variety  |  No Comments

David Letterman’s decision to retire next year has predictably set off a storm of speculation about successors to his “Late Show” throne. Stephen Colbert (pictured) has had quite a reversal of fortune in the past seven days. Last week he was forced to defend his Comedy Central series from accusations of racial insensitivity stemming from... Read more

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David Letterman to Retire from CBS in 2015

April 3, 2014  |  Variety  |  No Comments

David Letterman is preparing to announce his retirement from CBS next year. Letterman is expected to discuss his plan to retire in about a year on Thursday’s edition of “The Late Show.” Last year, Letterman re-upped his latenight contract with the Eye network in a two-year deal that was expected to be his last. As... Read more

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‘The Good Wife’ Team Talks Plot Twists, Character Growth with Charlie Rose

March 27, 2014  |  Variety  |  No Comments

Charlie Rose cut straight to the chase on Wednesday night in his discussion with “The Good Wife” gang. “We’re going to start with one question: what the hell happened to Will and why?” Rose, the “CBS This Morning” host, posed the question to “Good Wife”creators/exec producers Robert and Michelle King and stars Julianna Margulies and... Read more

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Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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