Posts Tagged ‘cbs’

America Still Loves ‘Lucy’ As 8.7 Million Watch Colorized CBS Special

December 21, 2013  |  Variety  |  No Comments

CBS dug into its vaults on Friday night and drew more than 8 million viewers for the “I Love Lucy Christmas Special.” The hourlong spec, featuring colorized versions of two episodes from the classic B&W series from the ’50s, averaged a 1.4 rating/5 share in adults 18-49, making it the top show of the night... Read more

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America Still Loves ‘Lucy’ As 8.7 Million Watch Colorized CBS Special

December 21, 2013  |  Variety  |  No Comments

CBS dug into its vaults on Friday night and drew more than 8 million viewers for the “I Love Lucy Christmas Special.” The hourlong spec, featuring colorized versions of two episodes from the classic B&W series from the ’50s, averaged a 1.4 rating/5 share in adults 18-49, making it the top show of the night... Read more

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Amazon Uses ’60 Minutes’ To Unveil Automated Delivery Drones

December 2, 2013  |  Variety  |  No Comments

In the future, Amazon customers may no longer need to rely on the U.S. Postal Service, FedEx or UPS to deliver their packages to their doorsteps. In an eyebrow-raising maneuver that put the future on display while audiences were waiting for “The Amazing Race” and “The Good Wife,” the online-retailing giant seized the chance offered... Read more

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Broadcasters Hope Midseason Replacements Will Keep Them Afloat

November 25, 2013  |  Media Week  |  No Comments

As November sweeps begin to recede in the rearview mirror, the Big Four networks are eager to put some distance between themselves and the first two months of the 2013-14 TV season. While it hasn’t been an unmitigated disaster—ABC, CBS, NBC and Fox can each lay claim to at least one new hit—the vast majority of freshman series have proven to be flops. That said, the embrace of limited series (industry argot for the 13-episode arcs popularized by the cable networks) and an “always on” programming strategy has broadcasters prepared for the worst. So, while a half-dozen new series this season have already been canceled—and another four may as well be—there are plenty of midseason entries ready to plug the gaps. Fourth-place ABC has no fewer than five series lined up for midseason . Buyers are particularly taken with the atmospheric and unsettling serialized drama Resurrection , which joins ABC’s Sunday night lineup March 9. The talk of the upfront, this meditative mystery is also the night’s priciest new series, commanding as much as $142,000 per 30-second spot. Also on deck: Killer Women (Jan.

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Animal Planet Has Lined Up Dozens of New Advertisers

November 19, 2013  |  Media Week  |  No Comments

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a roster that includes 11 advertisers that have never before bought time on a Discovery Communications network. Among the newcomers are BRP, which manufactures recreational vehicles; the casual dining chain Romano’s Macaroni Grill; and YellaWood, a company that trades in pressure-treated lumber products. While Animal Planet ’s fundamentals remain attractive—the net has enjoyed 21 months of uninterrupted demo growth—its unique integration-friendly environment is perhaps its greatest value proposition. “[The guys from Treehouse Masters ] used one of our premium products in one of their projects,” said James Riley, CMO of Abbeville, Ala.-based YellaWood. Endemics are, of course, the first advertisers out of the gate on shows about fantasy construction, but Riley said it was a kick to hear that he’d made a convert, as well as a business partner. “Pete Nelson and his team are out of the Pacific Northwest, so they didn’t have a lot of experience with Southern yellow pine,” Riley said. “He’s become a big fan, and he’s started using us on other projects.” In an age when slower growth in the cable universe and worries about DVR-enabled ad avoidance are on every client’s mind, that’s the kind of thing that makes the difference between a sale and no sale. Some execs ( notably CBS’ Les Moonves ) are pushing for saleable ratings to include a week’s worth of DVR replays, but Discovery’s president of ad sales, Joe Abruzzese , says he doesn’t think that’s in anybody’s best interest. “We keep kicking this around—C3 vs. C7—and what we’re finding out is that advertisers really want C3,” he said. “C7 doesn’t serve the advertisers.” As it turns out, the Discovery networks, particularly Animal Planet, attract almost entirely live viewing, so Abruzzese needn’t worry about having to convince clients that viewers aren’t skipping ads on playback. According to Nielsen, the net only saw a difference of about 10,000 viewers between C3 and C7 ratings in total day. It also has a nearly even gender split, so it’s been able to branch out. “We had all the pet endemics and all the major female packaged-good companies,” recalled evp of ad sales Sharon O’Sullivan. “Now we have a really strong proposition against male categories—alcohol, home improvement and the more male-focused end of the movies category.” O’Sullivan said integrations such as a recent Dyson vacuums-Finding Bigfoot execution have made a major difference to clients looking for direct brand association. “A lot of our advertisers want to get close to the content,” she said, “and they want to get closer to the ratings.”

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‘Big Bang,’ CBS Top Thursday Primetime

November 15, 2013  |  Variety  |  No Comments

ABC wins the 9-11 p.m. hours in 18-49 but struggles at 8 p.m.

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CBS Is Leading the Charge on C7 Currency

November 11, 2013  |  Media Week  |  No Comments

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Family Photos: The Advertising and Media Edition

November 11, 2013  |  Media Week  |  No Comments

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, Adweek presents some of the industry’s boldface names along with their progeny who’ve assumed the mantle from mom and dad.

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Seasonal Stumbles for Monday Night’s Hottest Series

November 5, 2013  |  Media Week  |  No Comments

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NFL Flex Schedule a Godsend for NBC

November 4, 2013  |  Media Week  |  No Comments

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